5 Secrets of Facebook Ads Best Practices 2018 only A Handful of People Know

5 Secrets of Facebook Ads Best Practices 2018 only A Handful of People Know

Secrets of Facebook Ads Best Practices 2018

Secrets about Facebook ads best practices 2018 only few handful people only knows about the latest secrets of Facebook ads which will help you to generate more sales in your business.

Most of the simple will run Facebook campaigns either lead generation or brand awareness. Without any competitive analysis or researching ads campaigns which is the best strategy for your campaign goals.

First of all, will have to design our Facebook ads campaign plan steps:

  • What is our campaign goal?
  • What is our daily or monthly budget spending limit?
  • How many days we have to reach our targets or goal?

If you are successfully able to design or sketch your campaign plan steps, then you can easily create a campaign and set up a Facebook ad campaign to generate sales of your business.

When doing campaign setup, most of the people will repeat the same mistakes, without not identifying a specific targeted audience they publish a campaign to targeted location and aged people.

I assume that will receive most of the leads from an audience and will reach many people.

For these reasons, only many of the businessmen getting frustrated by not getting right quality lead on investing Facebook ads campaigns.

So, that’s the reason on this new year day I fixed my scheduled day for writing blog on Facebook ads best practices 2018 which I faced or came across on few best practices in my previous year experiences.

Before we discuss the Facebook ads best practices, we should be aware of what is social media marketing and how to grow our audience in social media and what are the differences between Facebook Ads and Google AdWords.

Moreover, here list out five secrets of Facebook Ads best practices of 2018 which will be I am gone a explain you in detail with real examples.


What is our targeted location?

What is our targeted audience creatives for different ads?

What is our targeted audience demographics, age, gender and type of occupation?

What is our targeted audience Interest activity on Facebook?

What is your targeted audience behavior?

Before knowing about Facebook Ads best practices, most of the people will start ads campaigns for lead generation, brand awareness, and traffic generation. Unnecessary will make mistakes on ads campaign settings on targeting usual general audiences rather than on niche targeted audience for our business and invests on ads campaign massive amount without any expected return of investment of your daily budget on Facebook Ads.

Here I am discussing a list of secrets of Facebook Ads best practices 2018 with you people my own real-time experience happened with me on working with projects.

Facebook Targeted Locations:

Most of the people before deciding any targeting locations for campaigns they used to run a campaign for all over the whole city or state in the country.

Rather than Facebook Ads will suggest us with particular longitudinal and latitude settings of radius location of our business and services.

So, we can expect many results for our Facebook Ads campaigns whereas a lead generation or brand awareness.

Here have a look about the settings of Facebook Ads targeting locations.

Facebook Targeted Demographics objective:

Demographics objective is the most and essential secrets of Facebook ads best practices in 2018 which I earned my own experience in my past year.

When we decided to run a Facebook Ads campaign, we never felt or thought that in Demographics objective we have many options facility available from Facebook Ads to filter out our small targeting audience.

Suppose our targeting audience are IT corporates employee, founders, co-founders, doctors in specialization, or else master graduate student etc

Many lists of options available in demographics objective not only with ages, genders, or birthday month and many more list of possibilities.

Here you can check how to set a demographic objective for Facebook ads campaign.

Facebook Targeted audience creatives for ad:

Creatives for ads is the essential and minor secrets of Facebook ads best practices 2018 which is such a risky and stressful task for all the social media marketer to get good results on a campaign.

Why because by Facebook terms and conditions point of view we cant overwritten text on image Facebook cant able to reach expected audience in a campaign.

Even though in this point of view we have to think an audience or customers point of view.

Which image should we select for a campaign?

Image how would be attracted to positive audience feeling or negative feeling?

Either it should be impressable to our niche audience or not so we can get good results from an audience.

Facebook Targeted audience interest objective:

Interest objective is the new secrets of Facebook ads best practices in 2018 where you have to shortlisted niche related topics.

Such for example your business is a consultancy for jobs, or else you have a training center for software technologies

So here your targeted audience are Graduation students, master graduate students who are looking for employment within the age from 20 to 28 max

Moreover, our guys mostly busy on Facebook chatting, YouTube videos, Instagram and other pubs, entertainment girlfriends and boyfriends apps or portals.

So, here you have to list out some interest objective options like interest in music — foods and restaurant, shopping and movies, etc

Here, you can able to see the settings of Audience interest objective for Facebook ads campaign.

Facebook Targeted audience behavior objective

Behaviour Objective is also one of the most crucial secrets of Facebooks ads best practices in 2018 where you can able to design targeting methods very narrow and quickly to an audience.

For leads or sales this one of the easiest way of filtering out, your targeting audience in behavioral objective in Facebook Campaigns.

Suppose your brand or product cost is too expensive so you can set up your targeting methods objective as a who prefer high value good who will behave in a Facebook for high-value goods or luxury goods and many more options you will see her for targeting behavior objectives.

You can target who access iPhone 8 plus Facebook, or else Instagram so highly luxury lifestyle audience only can use those phone.

Also, who rides or owns a BMW, Mercedes Benz, Audi and who are luxury shoppers and many more options available for targeting behavior peoples in a Facebook ads campaign.

Here you can have a look the settings about targeting audience behavior objectives in Facebook ads campaign.

Hence I discussed all of the above five secrets of Facebook ads best practices in 2018 which handy people know about these secrets. If you are getting confused, please raise your questions in below comment box I will follow up with personally will discuss it.

4 Easy Ways – How to Make Money on Facebook and Instagram?

4 Easy Ways – How to Make Money on Facebook and Instagram?

How to make money on Facebook and Instagram?

How to make money on Facebook and Instagram, where I can explain you very briefly which most of the users are looking to grow their income on a daily basis that how can we utilize the Facebook and Instagram.

How peoples are earning easily day by day by sitting home because of digital marketing domain only that platform where for doing business in digital marketing.

You will follow some process of digital marketing, In that “ digital marketing process,“ we have three types of media as I discussed in an Initial blog which is Owned Media, Paid Media and Earned Media.

Whatever you’re earning ways through “digital marketing tips” are winning by following steps of Earned Media module in the digital marketing process.

First of all, I want to be aware the young teen girls and boys who are using Facebook and Instagram just for fun but not utilizing the features of Facebook and Instagram.

And most of the people are so much worried about why so many are so crazy about Facebook live videos, photo uploads and maintaining their fans and followers on Facebook and Instagram as well.

Why because Facebook and Instagram both are very easy social media channels or platform for our earning platform you can receive daily 1000/- to 5000/- rupees as well without any investment a single rupee on Facebook and Instagram.

For every secure make money platform, there is some conditions and rules regulations need to follow.

Here you might behave doubt on mind what are those 4 easy ways which are I declared on this blog title.

Yes, sure I will let you know what are those three ways step by step as follows.

Before knowing about how to make money  Do you know about a few issues which you made mistakes in your daily life for getting followers?

  • How will you increase your followers on Facebook and Instagram?
  • How will you manage your social media platforms?
  • How will you make sure your post might get good insights to report if you publish on Facebook and Instagram?
  • How you know about your Facebook or Instagram engaged Followers they will buy it your product or clicks on your post to get information? 

Here you can have a few terms and conditions to know about how to make money through Facebook and Instagram, and you might be applicable from Facebook and Instagram to get a chance for earning

  • A free Facebook full optimized correct genuine profile with your Facebook fan page with 10k followers.
  • An Instagram account with complete streamlined, accurate, authentic information with 100k followers.

Here, you might get aware you can’t grow waste followers on Facebook and Instagram.

You have to plan for your niche category on which category your interested Suppose few guys are interested or passionate to do with your heart on foodies, fashion and fitness tips, shopaholic, social cause, tutorial tips, funny jokes and many more, etc.

So, first of all, sit down take a pen and paper write it down your particular art on which activities your well enough in our daily life.

If, you have the skills to attract your target audience through your quote and images to increase your followers on Facebook and Instagram.

No need to worried about “ how to grow an audience on social media platforms and how to manage social media networking sites.

“ Everything it depends on your soul, mood, an interest of activity and investing your valuable mind power on which area and how your investing.”

Then automatically your earning will start automatically from Day 1 itself.

Here you need to be very careful about the “ terms and conditions and policies of Facebook and Instagram Community guidelines.

Then everything easy and smoothly starts work on Facebook and Instagram as one of the best growing platforms.

Here, Now you can understand and concentrate what are those 4 easy ways to know about how to make money on Facebook and Instagram.


4 easy ways about how to make money

By enabling or joining Facebook Community to get Ads on Live Videos on Mobile App from Facebook

This is one of the best ideas for how to make money through Facebook and Instagram. As you know, nowadays most of the girls or ladies from different countries are very crazy to come in live video’s whether on Facebook or Instagram.

Why because this only the reason the Facebook community is giving an opportunity to earning money depends upon our niche category on which exciting specialist to entertained our followers.

For earning money by promoting their services ads on their live video message post.

Hence, here also you have to beware about “ Facebook community copyright guidelines.”

How Frequently you will be active on live video that much you will get a chance for earning a commission from the Facebook community with the support of the App Store.

In this earning way method, you must have a mobile App in your related play store  Andriod; I phone app stores.

So, that with the support of API number with “ Admob “ techniques you can get Ads in your mobile app also.

_builder_version=”3.0.69″ text_font_size=”18px”]

By monetizing or getting advertisers ads on your Facebook page video or niche article posts and Instagram video post. 

And this is one of the best ways for how to make money on Facebook and Instagram.

And this is a very most comfortable way of earning method you need to have 10k niche followers and 100k Instagram niche followers.

So, that after monetizing your Facebook page and Instagram profile you can earn money put getting ads on article post, video ads on your Facebook page and Instagram profile.

Here, you maybe have doubt have in mind “ how to set up Facebook monetization for our Facebook page.“

Here you can get to know about Facebook monetization steps


By posting Affiliate Links and Selling a product on a Facebook page or Instagram profile.

And this is one of the best way and a significant way for how to make money on Facebook and Instagram.

Because you need to get correct buying shopaholic followers in a Facebook page and Instagram also.

And to them, you have to keep on motivate put trust on your audience by exploring your motivational quotes to buy your Affiliate commission products through Facebook page or Instagram profile feeds.

Many of the online Ecommerce shopping sites are available in online who are welcoming to Affiliate marketer to sell their products.

It depends on your interest on which domain your familiar to sell quickly with adding some mix masala buying content along with Affiliate link in a post.

If you’re well enough talented to explore the web development testing tools or analytic tools, then You can sell the product of Shortpixel of image compression by getting commissions.

If you’re well enough on teaching to newbies on your moving subjects, you can sell the Affiliate e-books from Amazon.

Many Affiliate websites are available online who are ready to give you commit to selling their product with a customer-id number.

If you have own ecommerce website for selling products you can register with Affiliate Networks such as Cuelinks portal, Clickbank and many more, etc.

_builder_version=”3.0.69″ text_font_size=”18px”]

By Influencing your niche topic Image or Video post for your client on your Facebook page or Instagram profile. 

And this is one of the best ways for how to make money on Facebook and Instagram.

And this is also one of the easiest ways you need to get “ engaged and active niche category followers for your Facebook page and Instagram profile.

So, that you can demand to your client for promoting their image post or video post on your Facebook page or Instagram profile.

By publishing their content on your Facebook Page or Instagram Profile your giving organic social traffic to your Client.

And you have to be careful about Client service full correct online recommendations based or not. Why because your engaged followers are trusting and following each post of yours.

Hence, I explained my best about all the ways for how to make money on Facebook and Instagram as per my experienced and knowledgeable in depth I told you above step by step. Then also if you have any queries or doubt, please ask your questions in below comment box without hesitation. Will followed up and discussed in comments.

How to Increase Followers in Instagram – 10 Insta Secrets

How to Increase Followers in Instagram – 10 Insta Secrets

How to increase followers in Instagram 

Instagram a social media app become is popular nowadays because every demographic category persons are addicted to use and be in Instagram mostly College Students nowadays, beauticians, fashion designers and many more professionals.  Overall 1000 million of daily active daily users you can able to see on Instagram.

So, this is an excellent advantage for a businessman to engaged or increase followers your targeted audience for your business brand name.

So, How to increase followers on Instagram and what are the necessary procedure for Instagram same as other social media channels Facebook, Twitter and LinkedIn but something differentiates on Instagram.

In other social media channels Facebook, Twitter and LinkedIn your targeted audience readily visit your website by clicking your social media quality content for your brand.

But here on Instagram first you have struggle work hard to achieve your followers for your brand and to put your brand profile engage with them through visual, informative content.

To get awareness of your brand, to increase followers on Instagram and grow your business through Instagram.

Every businessperson looks for sale opportunity in with small post even through various social media marketing strategies.

Yes, your right not even you will increase your followers for your brand awareness also you can expect parallel through Instagram. Once you can get brand awareness on Instagram, then automatically business only come to your website through leads.

We can quickly increase followers easily through free automated online tools but don’t know whether those are genuine targeted followers who will do some action if you post in your profile.

Here, I am now going to explain you 10 Insta secrets which can help you to know about how to increase followers in Instagram.

And now we can start the central concept of our today’s article which is how to increase followers on Instagram.

It is not much toughest task what you will think in mind about Instagram followers in free what are the strategies and all etc.

This 10 Insta Secret helps you a lot to get familiar and to increase your Instagram profile within a couple of days; you have to concentrate this steps with your peaceful mind as an ” entrepreneur ” or owner of a business brand.

“Nothing Big will happen in your life until you build off with small things happen.”

Do Optimization your Instagram profile

It is the first secret of how to increase followers in Instagram because this is fundamental facts of social media marketing, in every social media channel before connecting or follow to other user everyone will see profile bio and details.

Because every user have in mind thought either this user is related to niche interest topic or not if he or she related to my category would be great to have a connection or else unnecessary why should I accept him or her?

So, please create your profile name your full name or else brand name doesn’t follow other fellows who wrote funny names like, such as Click to shopping, Dad’s princess, mom’s king and crazy cat etc.

Professionally if your expecting some results from Instagram So, maintain your profile professional way, because niche people of your brand follow to you while they are searching “ Fashion designer “  in an Instagram search bar.

Express your quality skill in biography along with your contact information email id, phone number or if you have website link then insert it right for you such as below.

Publish high-quality Images to Attract an audience

Here I am going to discuss with a significant strategy of how to increase followers in Instagram for free without any hard work or struggle for getting followers.

If you publish your image post of high quality, you can grow or increase your followers easily on Instagram.

Post an image in such a way when you user will see automatically his or her mind say to like your post, look up your profile scan it and follow you.

Such as, Suppose you have  “Ice cream parlour store “ if you post your images such in a flavour like strawberry melting with ice cream, honey melting with ice cream, and chocolate melted with ice cream.

By looking this attractive images of yours, most of ice cream lovers will follow because if the weather is too hot every one thirsty to have ice cream know.

And Suppose your “software development institute” you can explore your talent through  “infographic” images. So, your upcoming your graduated students everyone love your essential concepts then they will visit your profile and follows you.

A favourite free Image editing tool “Canva “  and you can know the process of Instagram images “ how to create a quality image post ” which will help you to create excellent most attractive images to attract your audience.


Publish your post frequently on an Instagram profile

If you have created your profile then must and should know about your presence in a specific social media channel. Because no one able to reach your content unless you don’t frequently post what quality your brand has.

Now, you might have doubt or confusion in mind how can we post frequently when I am office or busy in schedule meetings how can I post.

How you will schedule a meeting like these, you can post through social media automated management tool “buffer” helps you engage and frequently put busy your Instagram profile.



How to increase followers in Instagram by Relevant # Hashtags

Most of the persons ask me many times brother we are frequently posting on Instagram, but we are not able to increase our genuine niche followers fake followers only we are getting.

If you start a post and mention relevant hashtags sure you will expect genuine your targeted followers, but a small minor fact you have to focus while using relevant hashtag try to use a most popular relevant hashtag.

Before posting check-in Instagram your post related words, you will see no of jobs, how much large no of posts available you can expect that much easy to increase your followers on Instagram.

And here you might doubt in mind how many times and where we have to mention # hashtags in a post.

Instagram allows you to use 30 hashtags limit, but it does not look good if you mention in a post you can specify top trendy hashtags related to your niche in post text and Remaining you can use in your comment box option.

“ Nothing is Impossible in this digital world; Everything is a possible and easy way.”



Write valuable text for your post

Writing book in your post also minor crucial fact of how to increase followers on Instagram because most of the people may irritate by looking your post. Don’t write large text like an Ad and don’t frequently write to purchase your product before printing any book follow the social media best practices and strategy calendar. Try to motivate your target followers through your content text and image. So, they can follow by looking at your writing, try to write a simple sentence format.

Follow others in your Niche

It is essential Insta secrets of how to increase followers in Instagram because when you high-quality profiles which related “niche” of your brand then only his or her followers may follow you and that person also may track back to you even if you write a comment and like that profile post. High-quality profiles of your niche those profiles act as an Influencer&rsquo’s for your brand. If your expected some brand awareness you should have Influencer’s activity in your brand business must and should. Because, In Digital marketing media process we have three types of media such as own media (organic traffic), earn media (referral traffic) and paid media (In organic traffic – paid traffic).


Share Instagram stories

It is very interested and comfortable fact of how to increase followers on Instagram try to put Instagram stories so all of the Instagram users may reach with your live video, Image story, you can add a story of your blog post or else live video. If they love your event session, they follow you and Instagram quality image story they may be following your Instagram profile.

Cross-posting with relevant users

For every business with a single profile, nothing is possible to increase followers on Instagram, for every company which is must and should have to be referral users must. Because traffic mainly generates brand awareness in ordinary public through your followers only try to make a relationship with your followers like own brother or sister or real fiend this is called cross-posting referral person. Then your brand may get awareness of public and traffic also might be generated towards you are a website. In some cases “ Influencer “ may be helpful to you a person who have lakhs or millions of followers in his or her profile related to your brand niche, So you have to reach them communicate with those persons, convince them to report you’re content in their profile. So, their followers easily trust on their updates, and their followers easily start following you converting to your brand customers.



Run- Instagram Ads


Last but one fact of how to increase followers in Instagram is Running Ads on Instagram which is Premium based and most potent effect among all the events. Because Instagram only itself takes responsibility for improving your followers and growing your brand awareness of your business in social media etc. You have to take care of your demographics, geographic settings and targeted audience interest selection. Which kind of category, alike, niche people are you want to show your post to increase your followers on Instagram?

Connect with other Social Media Networks

At last connecting with other social media networks which are so easy to reach your other source of social media followers to increase on Instagram. You can post on other social media networks that you can follow me on Instagram; I am active on Instagram So if any existing followers of other social media will support here also on Instagram and other peoples from Facebook, Twitter and LinkedIn who saw they too would reach you on Instagram.

Here I discussed with you guys all 10 Insta Secrets of how to increase followers on Instagram which is so easy and helpful to grow your followers and business even.   If you have any doubts, queries and confusions, please raise your question in below comment box without hesitation I am here for you always guys to follow up your queries.

Facebook Ads or Google AdWords Campaign for a Startup Business?

Facebook Ads or Google AdWords Campaign for a Startup Business?

Facebook Ads or Google AdWords Campaigns

Having only one website is not enough to run your online business through digital marketing, you have to be aware of which is the best advertising platform to run campaign Facebook ads or Google AdWords for your business.

If your business person, you should know about the usual basic strategies of online business which is the best advertising strategy for your business. Such as, you know about this century is entirely on digital transformation technology for every activity like buy, sell or auction for everything you need an internet service provider. Even for calls also through digital communications.

So, billions of active users are available on daily bases on Google, Facebook, and YouTube. No one doesn’t know about These three top rank busy website Google, Facebook and YouTube are the best sources to grow our business when smartphones and cheap internet enters in our daily life that day only every ordinary target user is addicted to using social media on smart touch screen phones.

As you know both Facebook and Google have own advertising network system to run ads campaign to generate business leads and for sales. But which is the best ad campaign for your business that’s the important fact for your advertising, suppose you have a company of fashion events and art galleries.

Most of the cases Facebook is the best platform to run ads for fashion events because most of the teenage college students are only eligible for fashion participation. So, no adolescent person will search on google or else read blogs or articles they plenty of hours stay on Facebook just for doing fun activities.

But from both the advertising platforms you can able to target geographical city locations, and you can track demographics genders, age limit audience, etc. Compare to all similarities of advertising platforms

You might have questions in mind I am mention which is the best for advertising platform but I am not discussing How to decide and how to create a plan and what is benefits through this advertising.

How to reach the audience for your Ad Campaign?

What are the targeting options for this Platform?

How to do mobile advertising for this campaign?

What is your ROI (Return on Investment)?

By these questions, everyone can quickly decide either Facebook Ads or Google AdWords is the best for business. 

Reach your Audiences:

To reach your target audiences for your business, first of all, you have to research your business competitors what they are following either they are getting traffic from organic or paid traffic.

After doing competitor analysis, If your competitor through paid traffic is getting good results check from which advertising platform either Facebook ads or Google AdWords campaign.

Research on keyword planner what are the most volume keywords and less keyword efficiency index value. After getting the adequately focused keywords then you can prepare your ad campaign structure for Google AdWords

Here you can have a question in mind in Google AdWords both search ads, display ads, video ads, responsive ads and shopping ads.

And for Facebook why we should search in keyword planner, yes you for a Facebook ad campaign, you can create your description and headlines. But limits you have to follow for Facebook Ad Campaign Title 25 Characters and description 135 Characters. No need to search in google keyword planners and other tools but this ad campaign can run in around the Facebook area only.

Yes, you can run in many Google AdWords ad networks, but it depends on your business requirement which category of your business.

Suppose if you have online garments store (ecommerce) business then you can get good results through display ads, and shopping ads only. 

If you have a tutorial video for food chef, online training or else institute then you must and should go with video ads only remaining other ads are also good, but video ads may give you good returns for your campaign.

You can search ads for every kind of business, but you have to research on keyword planner if you get good trendy volume focused keywords on your business then you expect right clicks, impressions, and conversions for your search ad campaign.

And Search ad campaign structure have limits of two headlines and descriptions Headline1 and 2 both are below 30 characters and description are 160 characters.

For understanding about the Ad network campaigns, you have to know about the Basic Fundamentals of Google AdWords and Strategies. 

Yes, In Facebook Ad manager also you can able to see any ad campaigns like promoting for a page, clicks on a website, lead generation, brand awareness, reaching drive, etc. like this many campaigns you can able to see on Facebook which starting your campaign for your business. It depends on your type of business what you’re expecting from your ad campaign. Suppose you have instituted or else you have development services campaign your running campaign to generate leads of clients or students then you will run points campaign in Facebook, Or else you’re expecting to create views for your YouTube video then you will run a campaign of clicks to a website. If you understand the Strategy of Social Media Channels, you can follow easily about Facebook ad campaigns.


Targeting methods

It is the second significant fact to decide Facebook Ads or Google AdWords is best for your business to success.

In case of targeting concept, both are in parallel mode because you can focus location, interest’s people, demographic age and gender type of people and you can target in Facebook one extra more Lookalike option in Facebook.

Which means you can target the Facebook users through Facebook ad campaign who are doing some activities on Facebook by his or her operation you can target the Facebook user by lookalike campaign option.

Whereas in Google AdWords Expect search ads campaign remaining other ad network campaigns you can target the google third party websites users and Google users also. Depend on your business category interest of audience you can target that audience through your Google AdWords campaigns.


You can get to know how to Google AdWords and from where we can get this category people are showing interest in your website.

Mobile Advertising

Why most of the businessmen are showing interest in mobile advertising, and this is third essential fact of Facebook Ads and Google AdWords, nowadays everyone an ordinary low-class person also having a smartphone in there hand. Every average person is a mobile user now.

Now our central concept is how to run mobile ad campaign which is the best platform for mobile advertising.

It must and should depend on your type of business suppose your product uses in all kind of people not only for commercials corporate’s.  So, you can run mobile adverting on Facebook, and through remarketing concept in Google Display ad campaign also you can expect excellent conversions for your ad campaign.

Because your business remarketing strategy for your display ad campaign target to your right audience who are mostly seeing your website and to those people mobile screen pop-ups the ad campaign.

Whereas through Facebook Ads also you can advertise on mobile Facebook and ad campaign target on the user interest newsfeeds area if they are interested they must and should click on your campaign post.


Return on Investment (ROI):

And this is the last and significant fact of Facebook Ads or Google AdWords concept, yes because every businessperson worried about the return on investment for your campaigns.

Return on Investment depends on your type of business if that business is so competitive and it may be chance to invest more and less performance of it.

But always before running any successful campaign, all digital marketers have to check each one drive so that can able to decide which is the best campaign for the return of investment.

In most of the cases, search ad campaigns will do good work because Google AdWords charges less cost per click on search ad campaign and the user needs to know about that business by using your search ad group keywords then only your ad campaign visible in search engine results lists.

If a user clicks then only deduct the budget from an account and you can get right return on investment per user. Suppose you go with display ads for impressions and clicks just your cost will deduct, but you can’t expect any lead. But whereas search ads you can expect excellent returns.  If you know how to run Google AdWords campaigns, you can understand the performance of investment concept.

But through Facebook, you can expect similar as Google AdWords because before starting any Facebook Ad campaign while preparing campaign structure Facebook will ask you per X amount of budget you can expect from your targeted Facebook audience x amount of clicks, x amount of reaches, x amount of likes for your campaign. So, there may be chances to get a good return on your investment on your drive.

On every type of campaigns both the Facebook ads or Google AdWords you have to figure out the calculations of your cost per click, bid amount, click through rate on your drive.

Both the type of advertising Facebook Ads or Google AdWords platform will give you instant results but which is right for your business is the primary task to decide.

Yes, your friend will give every tip for your task initially don’t start any advertising campaign start three months for your business website work on Search engine optimization process. If you know about 2018 seo updates, you can get the priority of organic traffic through seo process. After review the Analytics report for your website from which sources you’re getting sessions for a site you can get and finalize efficiently. 

Then you can start your advertising strategy easily without any confusion or hesitation.

Hence, I have explained everything about Facebook Ads and Google AdWords campaigns process in detail. If you have any doubts and confusion, you can raise your query in below comment box for discussion I follow up your questions.  

26 Major Facts | Social Media Marketing Best Practices 2017

26 Major Facts | Social Media Marketing Best Practices 2017

Social Media Marketing Best Practices 2017

These Social media marketing best practices will let you know the best techniques which we have never done on social media pages while promoting our website content, social media post to engage the audience. We never utilise these thirty unbelievable facts on social media channels. To get engaged in your social media business page or profile.

After reading this article, you will get the best techniques or best strategies for social media channels, how to get the right clicks, likes, followers for our business pages or profiles?

In the current situation, the first fully top-rated social media channels are four, those are Facebook, Twitter, LinkedIn and Instagram etc. Instagram is a photo sharing website, which is used mostly for e-commerce and shopping websites etc.

Whereas Facebook, Twitter, and LinkedIn are most popular and which is using by every ordinary person in a world. Though you can reach your people, targeted audience quickly. If you follow these 30 unbelievable facts about best practices, you can get good results of your website.

Facebook Best Practices

According to Facebook, on average, 1500 possible stories are filtered through per day on an ordinary users news feed, but only three hundred of them make it into users news feed. So how do you ensure your content included in that 300?  Let’s discuss and explore my real time with Facebook which I got some few techniques after handling the clients business pages best practices.

1.Engagement your Fans with photos

I think you may have confusions in your mind that I am saying we need to reach audience, customers or fans news feed. Yes, you can contact your fans by posting different attractive and quality description. Although nowadays peoples so aware about every post peoples tracking down which are the post links.  You cant share into various groups and cant tag them also. They directly report as a flag down. Mention in your post correct person, while Facebook is not recommending you to post just for the sake of clicks. It seems that photos are a crucial role for gaming engagement on your Facebook business page.

2.Upload Quality Post

When you are ready to post on Facebook is nothing like you can post any format, whatever the image dimensions and image description, Facebook is a one type social media marketing source to get a correct audience, followers, and customers to your business page. So, you should follow some recommendations.

while optimising image upload size, you need to follow image dimensions which is Facebook allow for posts.

News Feed image: 1200px X 1200px (its maintain quality display)

Shared link preview: 1200px X 628px (its maintain quality display)

Shared video preview: 504px X 283px

3.Remove links from copy

While your sharing your website articles links in Facebook, avoid pasting links lengthy. Try to post links shorten, sharing text in your post. Your updating on real estate in facebook is precious, and you need to make sure that every user can read your post correctly, you have to think a reasonable user point of view. Your post should sparkle the reader’s attention. Scroll stops his or her news feed and reads your content. Any user clicks the image, description website link which will navigate to your website blog post and website page etc.


4.Increase post-Word Count

According to Facebook post with 80+ words gamers 2x as much engagement. Which is means every published post should not look like a novel, no one has time to read massive content on Facebook. Everyone is looking within fraction regular job. So, how much need words that much description is enough. No need for elaborate the full story.

5.Try different punctuation

Various punctuation marks used on Facebook gamer different results. Each one testing for which works is the best with your audience.

 Few of punctuation lists

Posts with the Hashtags (#) and see 60% more interactions on average.

Posts with an Exclamation mark (!)  see 2.7% more interactions on average.

Posts with a Question mark (?) see 23% more engagement on average.

6.Post to News Feed before an Album

 While uploading in Facebook, most of the peoples will think it is excellent to upload directly to an album. Most of the organisation’s company pages people don’t have photos in the timeline but albums lot of pictures. Before uploading on specific Album, you should upload in the news feed of page so that you can get and manage insights of a Facebook business page. Later you update on Albums, with this you can able to check how many peoples are active on your page, and you can increase your engaged audience.

LinkedIn Best Practises

According to social media marketing channel LinkedIn, more than four million companies have LinkedIn company pages. Furthermore, 87% of peoples trust LinkedIn as a source of info that attracts decision making. How do you know about this your content make changes in decisions? Yes, let’s have a look on LinkedIn best practices below.

7. Keep link Titles must below or exact 70 characters

When you are uploading a link directly to your LinkedIn page, if the original post has a lengthy title, be sure to click on the title to edit it and Any claim if you put above 70 characters gets cut off on you posting on your page.

8. Keep link description under 250 characters

Similar to the link, title limitations, the story associated with your status update is given 250 characters before its cut off within ellipsis. So shorten your description to display on LinkedIn correctly.

9.Share links for engagement

Your connections may get full engagement by sharing on your LinkedIn profile because this is a professional networking site. Everyone has interest and to learn new things in their professional life, to enrich knowledge for a better career in future. Just you need to follow the above two practises title case and description case.

10.Share images for comments

You can expect 98% of the people’s participation for comments in your photos. If you uploaded any professional related content image on your news feed, then your connective friends or networks people will comment on your pictures.

   11.Share videos for shares

You can expect 75% high rate traffic from LinkedIn about professional YouTube videos to get excellent views from here. But the main issue is you need to follow and post in the correct format with shortening description, limited title and shortened URL.

12.Publish a status on the daily basis

If you daily publish and actively using LinkedIn 20 days per month, you can expect 60% of the engaged audience from LinkedIn for you.

13.Convert page fans with offers

While you have to convert fans to customers between gated and ungated content on all social networks, LinkedIn is little different our data shows that LinkedIn is 277% more efficient than Facebook and Twitter. LinkedIn users are most welcoming to lead generation content, so long as the material is genuine which is trusty, and follows some recommendation that is truly valuable in LinkedIn.

14.Send LinkedIn – announcements

LinkedIn announcements can serve such a powerful tool in increasing your lead generation nowadays. Most of the companies will people announce in their profile, which will not reflect anyone. By publishing company page you can track to end of the users your offers post to lead generation for your sales.

Twitter Best Practices

According to Twitter In previous days it took to three years, three months and one day from the first tweet sent to get the billion tweet posted. But now only takes one week to send a billion tweets. So how to know you get to understand your content would deliver billions of Twitter users, have a look on below best practices of Twitter.

15. Keep tweets short

There are two reasons why we should keep our tweets brief, data from foremost social media marketing experts shows that the sweet spot is between 120 and 130 characters.

Providing extra character space allows the user to reshare your post without eliminating your content in a tweet if someone retweets your post that person should mention your @username. So, you need to maintain your characters limit in position.


16. Include Twitter handles for RTS.

If you’re sharing any quote or article for a brand user, be sure in starting you need to mention in a start in a tweet. It will increase the likelihood of them seeing your tweet and retweeting it to their audience. More your content is shareable, more following you will gain, and the more message you will spread.

17.Understand Replies versus mentions

The rule is always confusing, to understand how your content shared, you need to know how content is can see. When you place twitter handle directly at the beginning of a tweet then, You are instant send a message to a user, but it is not a private it is a direct message. That post can also see by all people who follow both of your account and the account you are tweeting. If you want to everyone to see your tweet, then you have to mention related public words at the start of the tweet, like such as @username.

18. Use Hashtags

As if seeing #hash #every #word in a tweet is #hashtag is not linking enough, a report from salesforce people even revealed that tweets with one or two hashtags receive 21% extra engagement than those three or more #hashtags

19. Don’t force Trend Hashtags

Don’t forcibly include trend hashtags in your content, because most of the persons will try to club a trendy word in a post and form their position. If it is related to your industry its better, if not means Twitter reveals that 17% of the top 1000 search terms on twitter “ churn over” on an hourly basis. So, if popular search terms are churning it rapid rates then what is the usage of clubbing a trending hashtag in your post, at last, your post comes in less search term.

20.Incorporate visual content

While user interface visuals are essential in social media marketing channels, they often forgot on twitter. Which is the standard text twitter can’t be able to get right engagement clicks instead from an image with description tweet you will receive many impressions, engagements clicks etc.?

21. Don’t auto-post Instagram media.

Most of the peoples this mistakes will do, by connecting at the auto-post settings section in Instagram, you might guess, I can get a lot of clicks, but is a wrong guess. Stop sharing your Instagram photos directly to your twitter profile when an Instagram photo shared, a user must click on a link and be directed from twitter just to see an image. Instagram photos are also not indexed with your twitter photos that are featured permanently on your profile.

22.Upload photos in proper size

When uploading an image on your tweets, be sure to optimize them for actual twitter activity stream. For the perfect image appearance users activity stream upload photos 440 pixels by 220 pixels.

23.Tag users in your photos

Twitter allows you to tag or mention users name in your photos, you know so you don’t have to use your precious 140 character count with user handles. Tagging to the right correct person and notify them in your photo upload, increasing their likelihood or retweeting or favourite the content.

24.Place links in between your posts

I know this is very tedious topic to know when your posting on a tweet you need to care about your website links to share in your twitter profile to get traffic, clicks, impressions etc. you need to place in between the description. So that follower may attract to your post and check that link.

If you place the link in initially of a post, it may be useful results for your website, because of 25% more good attraction instead of between and ending with a job.

25.Shorten links for Cleaner Tweets

When sharing links another social media marketing best practices is to shorten those connections, not only will shorten links but you can control host tracking information for you to assess the effectiveness of your tweets, and your shortened link may attract to users quickly, but they also appear much cleaner in a tweet.

26.Optimize your publishing calendar

As important as how you are tweet is when you will tweet. More data from twitter highlights two key tweeting times. His data shows the highest number of clicks appear between 1 pm and 3 pm Monday to Thursday. The evidence also indicates that the best time to get a retweet is from 4 pm to 5 pm on Fridays

Hence these above after knowing about 26 social media marketing best practices you can rectify your mistakes. Now, you can able to manage your social media channels on basic knowledge point of view, if have any confusions please start your doubts in comments.

2017 Updates How to Grow your Audience in Social Media Channels

2017 Updates How to Grow your Audience in Social Media Channels

How to grow your Audience in Social Media Channels

Let me discuss with you people which is the best way of building your audience through social media channels. In most of the cases, people used to generate a plenty of 1000 to 1 lakh of likes without any sharing any content or your post without any engaging audiences. Those likes called spam likes; they won’t be active, show their activeness. It waste of generating likes, this is a big mistake by us,

It is my real time experience once I discussed with one of my colleague on get together an event, everyone shared the current status of our professional life. He showed me about his fan followers from Facebook, Twitter, LinkedIn and other social media channels.

I just asked him only a few tactics about social media insights

Are you able to reach your correct Audience?

Are you able engaging your fans and followers?

Did they follow your updates?

Are you able to get clicks and Impressions?

So, that’s I am personally suggesting to you all people please correctly grow your audience, unnecessary of wasting time by getting auto-likes from so many open source free tools for generating likes and shares of your page or profile posts. But the real fact is that you can’t be able to reach your right targeted audiences.

Here few of significant facts I am discussing have a look

Invite Friends to like your Facebook page

Sometimes you need to ask help to your friends. In this your Facebook friends, after you create a business Facebook page. You’ll want to invite your trends to “like” it. Friends likely to see, like, share, and comment your content, which is increases the likelihood that your content will show up often in the news feed.

It is easy to invite your friends, but you have to be aware the friend’s interests how they will like to your page, that’s why you have to take the suggestion vote pole with your friends for the rating to your business page. Such as you have to ask them in your wall post, hey guys I am planning to start a page from my business what is your suggestions, please suggest me to correct cover photo for my page and what tagline I have to put and much more things etc.

Build your audience through Facebook linked page group

You can build your audience in a group also parallel in automatically, whenever you update your post. It will automate to your’s team you grow your likes through niche related groups too, by sharing your post.

Promote a page

If you want to interact, people who do not know about your business, promoting your Facebook page in (paid) option. To make it clear this process, this opportunity to create an ad promoting your business page. They may like your page, but they won’t be active on your page because those likes which you generated by supporting. You may get as many likes as possible, but your page might not be engaged. Uninterested users don’t interact with your posts as often, which affects when and how often and others see your content in their news feeds.

An ideal scenario to use Facebook to help supplement your growth in addition to their activities, like trying to connect to existing customers to help build your audience over the long run.

Grow your Audience on Twitter

Maximise in Twitter Search

In your twitter account, you will see a search box in the top right, to find people that you want to follow, or enter a search term that’s relevant to your business. In this example, we used the word “small business”  click the magnifying glass icon to initiate the search and narrow the results by clicking the different options on the right-hand side. Choose people to narrow your search to Twitter accounts of people rather than business. You can choose from everywhere or near you to further narrow your search.

You can browse for people who may be interested in your business by reading their bios. Following them and engaging with their tweets may initiate and encourage a follow back. It will provide you with a targeted list of folks that you can start to build relationships with customers.

Promote your tweets

If you some budget to dedicate towards building your audience, like Facebook, Twitter also provides a paid option. Just follow these steps

Set up a twitter account for your business

Set up a Twitter ads account for your business

Enter your new ads account and click on the campaign’s link in the upper left-hand corner

Click on the create new campaign button and pull down to followers (promoted account).

Twitter will walk you through the setup process for your promoted account. You can choose your audience by interests or followers, or if you have your data (like a list of email addresses). You can target potential followers more specifically. Just like Facebook, you can choose all the parameters, then set a budget and you will provide an estimate of how many followers you can expect.


 How to grow your audience in free?

This question may arise for every person, if your running starting business you may be with less of cost unless you reach investor to invest in your business plan.

 Yes, you can grow your audience for your business through free social media promotion in various social media channels. Like Facebook, Twitter and LinkedIn etc. You have to follow some social media management for that such as

Your content post should be some meaning full and be understanding, and it should be attractive to users, always by posting only services post a customer may feel bored and irritate,  you won’t be able to reach your audience, you have to follow some rules of social media content management such as

Suppose, if you are working on social media in a week five days

Monday – Inspiration Quote

Tuesday – Offers /Products information

Wednesday – Education/motivation/Good views of your happy clients

Thursday – Happy customers/Birthday wishes of your employees

Friday – Article from your website

For all those things you may have a question in your mind. How can engage the people for different countries, suppose you’re maintaining your social media activity from India and your targeted audience from the United States, and assume your targeted audience from India only that too they are employees, your product related to certification for employment promotion in an organisation like six sigma, ITEL etc.

For every kind of scenario, you can target your audience in free promotion by managing automation post, settings on time period on your Facebook page, Twitter profile and LinkedIn page etc. These social media channels pages don’t have any automation facility.

But one of open source social media tool for automation post by settings our timing and date, it will upload in respective social media pages through Buffer. Commonly this tool called as Buffer Social Media Management tool. With this tool, it is my personal experience, if your starting to maintain social media post for your website to reach an audience in a busy schedule. You can prefer with Buffer is the best supporter for you how can be managed in above video you can able to see

The Buffer is a software application for the web and mobile, designed to manage accounts in social media channels. By providing the means for a user to schedule posts to Twitter, Facebook, LinkedIn, and Instagram etc.