5 Secrets of Facebook Ads Best Practices 2018 only A Handful of People Know

5 Secrets of Facebook Ads Best Practices 2018 only A Handful of People Know

Secrets of Facebook Ads Best Practices 2018

Secrets about Facebook ads best practices 2018 only few handful people only knows about the latest secrets of Facebook ads which will help you to generate more sales in your business.

Most of the simple will run Facebook campaigns either lead generation or brand awareness. Without any competitive analysis or researching ads campaigns which is the best strategy for your campaign goals.

First of all, will have to design our Facebook ads campaign plan steps:

  • What is our campaign goal?
  • What is our daily or monthly budget spending limit?
  • How many days we have to reach our targets or goal?

If you are successfully able to design or sketch your campaign plan steps, then you can easily create a campaign and set up a Facebook ad campaign to generate sales of your business.

When doing campaign setup, most of the people will repeat the same mistakes, without not identifying a specific targeted audience they publish a campaign to targeted location and aged people.

I assume that will receive most of the leads from an audience and will reach many people.

For these reasons, only many of the businessmen getting frustrated by not getting right quality lead on investing Facebook ads campaigns.

So, that’s the reason on this new year day I fixed my scheduled day for writing blog on Facebook ads best practices 2018 which I faced or came across on few best practices in my previous year experiences.

Before we discuss the Facebook ads best practices, we should be aware of what is social media marketing and how to grow our audience in social media and what are the differences between Facebook Ads and Google AdWords.

Moreover, here list out five secrets of Facebook Ads best practices of 2018 which will be I am gone a explain you in detail with real examples.

 

What is our targeted location?

What is our targeted audience creatives for different ads?

What is our targeted audience demographics, age, gender and type of occupation?

What is our targeted audience Interest activity on Facebook?

What is your targeted audience behavior?

Before knowing about Facebook Ads best practices, most of the people will start ads campaigns for lead generation, brand awareness, and traffic generation. Unnecessary will make mistakes on ads campaign settings on targeting usual general audiences rather than on niche targeted audience for our business and invests on ads campaign massive amount without any expected return of investment of your daily budget on Facebook Ads.

Here I am discussing a list of secrets of Facebook Ads best practices 2018 with you people my own real-time experience happened with me on working with projects.

Facebook Targeted Locations:

Most of the people before deciding any targeting locations for campaigns they used to run a campaign for all over the whole city or state in the country.

Rather than Facebook Ads will suggest us with particular longitudinal and latitude settings of radius location of our business and services.

So, we can expect many results for our Facebook Ads campaigns whereas a lead generation or brand awareness.

Here have a look about the settings of Facebook Ads targeting locations.

Facebook Targeted Demographics objective:

Demographics objective is the most and essential secrets of Facebook ads best practices in 2018 which I earned my own experience in my past year.

When we decided to run a Facebook Ads campaign, we never felt or thought that in Demographics objective we have many options facility available from Facebook Ads to filter out our small targeting audience.

Suppose our targeting audience are IT corporates employee, founders, co-founders, doctors in specialization, or else master graduate student etc

Many lists of options available in demographics objective not only with ages, genders, or birthday month and many more list of possibilities.

Here you can check how to set a demographic objective for Facebook ads campaign.

Facebook Targeted audience creatives for ad:

Creatives for ads is the essential and minor secrets of Facebook ads best practices 2018 which is such a risky and stressful task for all the social media marketer to get good results on a campaign.

Why because by Facebook terms and conditions point of view we cant overwritten text on image Facebook cant able to reach expected audience in a campaign.

Even though in this point of view we have to think an audience or customers point of view.

Which image should we select for a campaign?

Image how would be attracted to positive audience feeling or negative feeling?

Either it should be impressable to our niche audience or not so we can get good results from an audience.

Facebook Targeted audience interest objective:

Interest objective is the new secrets of Facebook ads best practices in 2018 where you have to shortlisted niche related topics.

Such for example your business is a consultancy for jobs, or else you have a training center for software technologies

So here your targeted audience are Graduation students, master graduate students who are looking for employment within the age from 20 to 28 max

Moreover, our guys mostly busy on Facebook chatting, YouTube videos, Instagram and other pubs, entertainment girlfriends and boyfriends apps or portals.

So, here you have to list out some interest objective options like interest in music — foods and restaurant, shopping and movies, etc

Here, you can able to see the settings of Audience interest objective for Facebook ads campaign.

Facebook Targeted audience behavior objective

Behaviour Objective is also one of the most crucial secrets of Facebooks ads best practices in 2018 where you can able to design targeting methods very narrow and quickly to an audience.

For leads or sales this one of the easiest way of filtering out, your targeting audience in behavioral objective in Facebook Campaigns.

Suppose your brand or product cost is too expensive so you can set up your targeting methods objective as a who prefer high value good who will behave in a Facebook for high-value goods or luxury goods and many more options you will see her for targeting behavior objectives.

You can target who access iPhone 8 plus Facebook, or else Instagram so highly luxury lifestyle audience only can use those phone.

Also, who rides or owns a BMW, Mercedes Benz, Audi and who are luxury shoppers and many more options available for targeting behavior peoples in a Facebook ads campaign.

Here you can have a look the settings about targeting audience behavior objectives in Facebook ads campaign.

Hence I discussed all of the above five secrets of Facebook ads best practices in 2018 which handy people know about these secrets. If you are getting confused, please raise your questions in below comment box I will follow up with personally will discuss it.

Top 10 Benefits of Social Media Marketing and What is Social Media Marketing

Top 10 Benefits of Social Media Marketing and What is Social Media Marketing

What is Social Media Marketing?

Social media marketing is a process of marketing through Facebook, Twitter, LinkedIn, Instagram, YouTube and many more favourite social networking sites to engage the people and attract them to this networking sites better than traditional marketing. This social media strategy can able to interact the targeted audience in personalised and dynamic level than through traditional marketing.

A social media marketing is a strategy where you can engage your customers and convert them to sales by maintaining own blogs for reading habituated people, YouTube channels for video viewing habituated people, and through photo sharing in different photo sharing social media channels those who habituated for maintaining in social networking.

Most of the people have doubts and questions in their mind, what is social media marketing?

By reading this article, you can understand quickly, let us discussed with you a real-time example one of the start-up business, which launched at many years ago, but they did not receive any revenue yet.

Since three months before they contact me and we had a meeting on their web analytics point of view, I go through all tactics of a point of view such as organic traffic, social media traffic and sources etc.

So, at last, I got to know the reason for that marketing strategy, they promote everything from traditional marketing and on more for brand awareness like investing for banners, flexes, events, and stalls.

How can be a good result they will get?

Business-related is carpooling and ride sharing which is a mobile app entirely in online and social media users people; I gave them best strategy, for blogs, social media post sharing at the right time, right place and right people. Social media marketing is not only full of stuff but should be attractive, consideration and convert them to sales, through our social media sites.

It can also be as complicated as having a full campaign that encompasses blogs, Twitter, Social networking and viral videos through YouTube.

Benefits of Social Media Marketing

A vast potential of social media marketing is increasing to sales, but a lack of understanding of how to achieve those results.  Here, have a look below some of the ways social media marketing can grow or improve your business.

Increased Brand Recognition

Every opportunity you have to be creative on your content and grow your visibility is valuable. Your social media networks are just new channels for your brand voice and content.  You need to design an image such a creative way that users can be aware of image content on social media. Such as on Twitter if you posted your content, initially users don’t know your brand and your products. They just saw your creativity Image content and text content and got attracted to your products awareness.

Improved your brand loyalty

According to social media reports published by texas tech university. Brands who engage on social media channels enjoy higher loyalty, from their customers. The report concludes companies should take advantage of the tools social media gives them when it comes connecting with their audience. A strategy and social media plan could prove influential in morphing consumers into being brand loyal.”

More opportunities convert

Every post you make on social media platform is an opportunity for customers to transform when you build a follower. You will simultaneously have access to new customers. And old customers. And you will be able to interact to all of them. Every blog post, image, video or comment you share is a chance for someone to react, and every reaction leads to a site, and eventually, a visitor may convert.

Not every interaction with your brand results in a conversion. But every positive communication increases the likelihood of an eventual conversion. Even if your. click-through rates are low, and share no of opportunities you have a social media is significant.

Higher Conversion Rates

Social media marketing results in higher conversion rates a few distinct ways. Perhaps the most significant its humanisation element. The fact that brands become more humanised by interacting in social media channels. Social media is a place where names act as people do, and this is important because people like doing business with other people, not with the companies.

Higher Brand Authority

Interacting with your customers regular is a show right faith for other customers When people go to compliment or brag to product or service. They turn to social media. And when they post your brand name, new audience members will want to follow your updates. That, more people talking about you on social media.  The more valuable authoritative your brand will seem to new users. If you can interact with significant influencers on Twitter or other networks, your apparent authority and reach will skyrocket.

Increased Inbound Traffic

Without social media, your brand traffic is limited to people already familiar with your brand and individual searching for a keyword, you currently ranking for every social media profile add is leading to your site. And every piece of content you syndicate on those patterns to other opportunities to bring the new visitor.

The more quality you explore in social media, more traffic you generate through inbound traffic, more leads and more conversions you may get.

Better Search Engine Rankings

SEO is the best way to capture relevant traffic from search engines. But the requirements for success are always changing. It’s no longer regularly enough update your blog. Ensure optimised the tags and meta descriptions. And hard links point to your site. Google and other search engines may be calculating their rankings. Using social media presence as a significant factor, because of high brands almost all use in social media.

Richer Customer Experiences

Social media is a core, is a communication channel like email or phone calls. Every customer interaction you have on social media is an opportunity to publicly demonstrate your customer service level and enrich your relationship with your customers.

Improved Customer Insights

Social media is also giving an opportunity to gain valuable information about what your customers are interested in and how they behave. Via social listening, for example, you can monitor user comments to see what people think your business directly.

You can segment your content syndication lists based on topic and see which types of content. You can measure conversions based on different promotions, and finally, they got right revenue.