Facebook Ads or Google AdWords Campaign for a Startup Business?

Facebook Ads or Google AdWords Campaign for a Startup Business?

Facebook Ads or Google AdWords Campaigns

Having only one website is not enough to run your online business through digital marketing, you have to be aware of which is the best advertising platform to run campaign Facebook ads or Google AdWords for your business.

If your business person, you should know about the usual basic strategies of online business which is the best advertising strategy for your business. Such as, you know about this century is entirely on digital transformation technology for every activity like buy, sell or auction for everything you need an internet service provider. Even for calls also through digital communications.

So, billions of active users are available on daily bases on Google, Facebook, and YouTube. No one doesn’t know about These three top rank busy website Google, Facebook and YouTube are the best sources to grow our business when smartphones and cheap internet enters in our daily life that day only every ordinary target user is addicted to using social media on smart touch screen phones.

As you know both Facebook and Google have own advertising network system to run ads campaign to generate business leads and for sales. But which is the best ad campaign for your business that’s the important fact for your advertising, suppose you have a company of fashion events and art galleries.

Most of the cases Facebook is the best platform to run ads for fashion events because most of the teenage college students are only eligible for fashion participation. So, no adolescent person will search on google or else read blogs or articles they plenty of hours stay on Facebook just for doing fun activities.

But from both the advertising platforms you can able to target geographical city locations, and you can track demographics genders, age limit audience, etc. Compare to all similarities of advertising platforms

You might have questions in mind I am mention which is the best for advertising platform but I am not discussing How to decide and how to create a plan and what is benefits through this advertising.

How to reach the audience for your Ad Campaign?

What are the targeting options for this Platform?

How to do mobile advertising for this campaign?

What is your ROI (Return on Investment)?

By these questions, everyone can quickly decide either Facebook Ads or Google AdWords is the best for business. 

Reach your Audiences:

To reach your target audiences for your business, first of all, you have to research your business competitors what they are following either they are getting traffic from organic or paid traffic.

After doing competitor analysis, If your competitor through paid traffic is getting good results check from which advertising platform either Facebook ads or Google AdWords campaign.

Research on keyword planner what are the most volume keywords and less keyword efficiency index value. After getting the adequately focused keywords then you can prepare your ad campaign structure for Google AdWords

Here you can have a question in mind in Google AdWords both search ads, display ads, video ads, responsive ads and shopping ads.

And for Facebook why we should search in keyword planner, yes you for a Facebook ad campaign, you can create your description and headlines. But limits you have to follow for Facebook Ad Campaign Title 25 Characters and description 135 Characters. No need to search in google keyword planners and other tools but this ad campaign can run in around the Facebook area only.

Yes, you can run in many Google AdWords ad networks, but it depends on your business requirement which category of your business.

Suppose if you have online garments store (ecommerce) business then you can get good results through display ads, and shopping ads only. 

If you have a tutorial video for food chef, online training or else institute then you must and should go with video ads only remaining other ads are also good, but video ads may give you good returns for your campaign.

You can search ads for every kind of business, but you have to research on keyword planner if you get good trendy volume focused keywords on your business then you expect right clicks, impressions, and conversions for your search ad campaign.

And Search ad campaign structure have limits of two headlines and descriptions Headline1 and 2 both are below 30 characters and description are 160 characters.

For understanding about the Ad network campaigns, you have to know about the Basic Fundamentals of Google AdWords and Strategies. 

Yes, In Facebook Ad manager also you can able to see any ad campaigns like promoting for a page, clicks on a website, lead generation, brand awareness, reaching drive, etc. like this many campaigns you can able to see on Facebook which starting your campaign for your business. It depends on your type of business what you’re expecting from your ad campaign. Suppose you have instituted or else you have development services campaign your running campaign to generate leads of clients or students then you will run points campaign in Facebook, Or else you’re expecting to create views for your YouTube video then you will run a campaign of clicks to a website. If you understand the Strategy of Social Media Channels, you can follow easily about Facebook ad campaigns.

 

Targeting methods

It is the second significant fact to decide Facebook Ads or Google AdWords is best for your business to success.

In case of targeting concept, both are in parallel mode because you can focus location, interest’s people, demographic age and gender type of people and you can target in Facebook one extra more Lookalike option in Facebook.

Which means you can target the Facebook users through Facebook ad campaign who are doing some activities on Facebook by his or her operation you can target the Facebook user by lookalike campaign option.

Whereas in Google AdWords Expect search ads campaign remaining other ad network campaigns you can target the google third party websites users and Google users also. Depend on your business category interest of audience you can target that audience through your Google AdWords campaigns.

 

You can get to know how to Google AdWords and from where we can get this category people are showing interest in your website.

Mobile Advertising

Why most of the businessmen are showing interest in mobile advertising, and this is third essential fact of Facebook Ads and Google AdWords, nowadays everyone an ordinary low-class person also having a smartphone in there hand. Every average person is a mobile user now.

Now our central concept is how to run mobile ad campaign which is the best platform for mobile advertising.

It must and should depend on your type of business suppose your product uses in all kind of people not only for commercials corporate’s.  So, you can run mobile adverting on Facebook, and through remarketing concept in Google Display ad campaign also you can expect excellent conversions for your ad campaign.

Because your business remarketing strategy for your display ad campaign target to your right audience who are mostly seeing your website and to those people mobile screen pop-ups the ad campaign.

Whereas through Facebook Ads also you can advertise on mobile Facebook and ad campaign target on the user interest newsfeeds area if they are interested they must and should click on your campaign post.

 

Return on Investment (ROI):

And this is the last and significant fact of Facebook Ads or Google AdWords concept, yes because every businessperson worried about the return on investment for your campaigns.

Return on Investment depends on your type of business if that business is so competitive and it may be chance to invest more and less performance of it.

But always before running any successful campaign, all digital marketers have to check each one drive so that can able to decide which is the best campaign for the return of investment.

In most of the cases, search ad campaigns will do good work because Google AdWords charges less cost per click on search ad campaign and the user needs to know about that business by using your search ad group keywords then only your ad campaign visible in search engine results lists.

If a user clicks then only deduct the budget from an account and you can get right return on investment per user. Suppose you go with display ads for impressions and clicks just your cost will deduct, but you can’t expect any lead. But whereas search ads you can expect excellent returns.  If you know how to run Google AdWords campaigns, you can understand the performance of investment concept.

But through Facebook, you can expect similar as Google AdWords because before starting any Facebook Ad campaign while preparing campaign structure Facebook will ask you per X amount of budget you can expect from your targeted Facebook audience x amount of clicks, x amount of reaches, x amount of likes for your campaign. So, there may be chances to get a good return on your investment on your drive.

On every type of campaigns both the Facebook ads or Google AdWords you have to figure out the calculations of your cost per click, bid amount, click through rate on your drive.

Both the type of advertising Facebook Ads or Google AdWords platform will give you instant results but which is right for your business is the primary task to decide.

Yes, your friend will give every tip for your task initially don’t start any advertising campaign start three months for your business website work on Search engine optimization process. If you know about 2018 seo updates, you can get the priority of organic traffic through seo process. After review the Analytics report for your website from which sources you’re getting sessions for a site you can get and finalize efficiently. 

Then you can start your advertising strategy easily without any confusion or hesitation.

Hence, I have explained everything about Facebook Ads and Google AdWords campaigns process in detail. If you have any doubts and confusion, you can raise your query in below comment box for discussion I follow up your questions.  

2017 Updates How to Grow your Audience in Social Media Channels

2017 Updates How to Grow your Audience in Social Media Channels

How to grow your Audience in Social Media Channels

Let me discuss with you people which is the best way of building your audience through social media channels. In most of the cases, people used to generate a plenty of 1000 to 1 lakh of likes without any sharing any content or your post without any engaging audiences. Those likes called spam likes; they won’t be active, show their activeness. It waste of generating likes, this is a big mistake by us,

It is my real time experience once I discussed with one of my colleague on get together an event, everyone shared the current status of our professional life. He showed me about his fan followers from Facebook, Twitter, LinkedIn and other social media channels.

I just asked him only a few tactics about social media insights

Are you able to reach your correct Audience?

Are you able engaging your fans and followers?

Did they follow your updates?

Are you able to get clicks and Impressions?

So, that’s I am personally suggesting to you all people please correctly grow your audience, unnecessary of wasting time by getting auto-likes from so many open source free tools for generating likes and shares of your page or profile posts. But the real fact is that you can’t be able to reach your right targeted audiences.

Here few of significant facts I am discussing have a look

Invite Friends to like your Facebook page

Sometimes you need to ask help to your friends. In this your Facebook friends, after you create a business Facebook page. You’ll want to invite your trends to “like” it. Friends likely to see, like, share, and comment your content, which is increases the likelihood that your content will show up often in the news feed.

It is easy to invite your friends, but you have to be aware the friend’s interests how they will like to your page, that’s why you have to take the suggestion vote pole with your friends for the rating to your business page. Such as you have to ask them in your wall post, hey guys I am planning to start a page from my business what is your suggestions, please suggest me to correct cover photo for my page and what tagline I have to put and much more things etc.

Build your audience through Facebook linked page group

You can build your audience in a group also parallel in automatically, whenever you update your post. It will automate to your’s team you grow your likes through niche related groups too, by sharing your post.

Promote a page

If you want to interact, people who do not know about your business, promoting your Facebook page in (paid) option. To make it clear this process, this opportunity to create an ad promoting your business page. They may like your page, but they won’t be active on your page because those likes which you generated by supporting. You may get as many likes as possible, but your page might not be engaged. Uninterested users don’t interact with your posts as often, which affects when and how often and others see your content in their news feeds.

An ideal scenario to use Facebook to help supplement your growth in addition to their activities, like trying to connect to existing customers to help build your audience over the long run.

Grow your Audience on Twitter

Maximise in Twitter Search

In your twitter account, you will see a search box in the top right, to find people that you want to follow, or enter a search term that’s relevant to your business. In this example, we used the word “small business”  click the magnifying glass icon to initiate the search and narrow the results by clicking the different options on the right-hand side. Choose people to narrow your search to Twitter accounts of people rather than business. You can choose from everywhere or near you to further narrow your search.

You can browse for people who may be interested in your business by reading their bios. Following them and engaging with their tweets may initiate and encourage a follow back. It will provide you with a targeted list of folks that you can start to build relationships with customers.

Promote your tweets

If you some budget to dedicate towards building your audience, like Facebook, Twitter also provides a paid option. Just follow these steps

Set up a twitter account for your business

Set up a Twitter ads account for your business

Enter your new ads account and click on the campaign’s link in the upper left-hand corner

Click on the create new campaign button and pull down to followers (promoted account).

Twitter will walk you through the setup process for your promoted account. You can choose your audience by interests or followers, or if you have your data (like a list of email addresses). You can target potential followers more specifically. Just like Facebook, you can choose all the parameters, then set a budget and you will provide an estimate of how many followers you can expect.

 

 How to grow your audience in free?

This question may arise for every person, if your running starting business you may be with less of cost unless you reach investor to invest in your business plan.

 Yes, you can grow your audience for your business through free social media promotion in various social media channels. Like Facebook, Twitter and LinkedIn etc. You have to follow some social media management for that such as

Your content post should be some meaning full and be understanding, and it should be attractive to users, always by posting only services post a customer may feel bored and irritate,  you won’t be able to reach your audience, you have to follow some rules of social media content management such as

Suppose, if you are working on social media in a week five days

Monday – Inspiration Quote

Tuesday – Offers /Products information

Wednesday – Education/motivation/Good views of your happy clients

Thursday – Happy customers/Birthday wishes of your employees

Friday – Article from your website

For all those things you may have a question in your mind. How can engage the people for different countries, suppose you’re maintaining your social media activity from India and your targeted audience from the United States, and assume your targeted audience from India only that too they are employees, your product related to certification for employment promotion in an organisation like six sigma, ITEL etc.

For every kind of scenario, you can target your audience in free promotion by managing automation post, settings on time period on your Facebook page, Twitter profile and LinkedIn page etc. These social media channels pages don’t have any automation facility.

But one of open source social media tool for automation post by settings our timing and date, it will upload in respective social media pages through Buffer. Commonly this tool called as Buffer Social Media Management tool. With this tool, it is my personal experience, if your starting to maintain social media post for your website to reach an audience in a busy schedule. You can prefer with Buffer is the best supporter for you how can be managed in above video you can able to see

The Buffer is a software application for the web and mobile, designed to manage accounts in social media channels. By providing the means for a user to schedule posts to Twitter, Facebook, LinkedIn, and Instagram etc.

Top 11 Primary Reasons of Social Media – Why to use Social Media Channels?

Top 11 Primary Reasons of Social Media – Why to use Social Media Channels?

Primary Reasons of Social Media Channels and Why to Use Social Media Channels?

Social Media Channel is a platform where you can maintain your audiences on social networking sites, which is one to one or one to many relation networks. Whereas other media is only one to many relations, In social media channel you can maintain your broadcast live channel, you can explore your ideas through social media channels.

You can find many different social media channels depend upon our exciting area depend on popularity people will use social media channels. To get brand awareness of your product, you need to focus only the first social media channels. Through which you can able to target your audience, reach your audience, and increase your sales. Depend upon types of business service such as business to business or else market to customers.

Here few of social media channels like Facebook, Twitter, YouTube, Google Plus and LinkedIn.  Why use them and how can be using those social media channels to our business which  discussed below

Facebook

Facebook has become one of the top social media channels these days, and there are numerous advantages associated with it. Not only can people use it personally for connecting with friends and family. But it has turned it into handing tool for promoting and advertising the business. One fact that is known by every business owner is that marketing strategies of a company can have a massive impact on its growth and success.

It is essential for a business owner to promote their services if they wish to draw customers. Here, Facebook can be handy. While having a business page on Facebook is very similar to owning a website only Facebook can provide some significant benefits.

  1. Website traffic
  2. Helpful to SEO
  3. Customer Reach
  4. Target the audience
  5. Brand awareness
  6. Promote your blog content, videos and presentations etc.
  7. Get instant feedback on your website product and service.
  8. Real-time competitive intelligence
  9. Monitor your brand reputation
  10. One to one personal way of communication
  11. Keep up with the latest trends in your industry

Twitter

Twitter has a range of users and benefits for business and complements other communication channels. You may already know how popular Twitter is among celebrities and athletes. But Twitter can also be used as a powerful tool for companies and brands to stay connected with their customers. Employees and business partners – If it is used as correctly for right approach, the benefits of Twitter for business can include your brand awareness and a renewed sense of thought leadership not to mention website traffic and conversions.

Twitter is a way to keep your followers up to date with current information on your business. Important, lets followers communicate with you too.

Here 11 primary reasons for business benefits through twitter

  1. Increase your brand awareness
  2. Keep up to date with latest trends in your industry
  3. Promote your blog content, videos, and presentations etc.
  4. Boost your website SEO
  5. Website traffic
  6. Get instant feedback about your products and services
  7. Increase your reach and targets your audiences
  8. Gather real-time competitive intelligence
  9. Monitor your brand reputation
  10. Support your recruiting efforts by connecting directly              with potential employees.
  11. Gain direct access to high profile individuals

YouTube

Using YouTube for your business can be a cost-effective way to grow it if regularly used as part of your marketing strategy.

Here some of the benefits that YouTube can provide to your business.

Tap into the horde of YouTube’s traffic

Online video is growing exponentially, with over 4 billion users daily. If you use YouTube for your business, you can quickly reach your audience, both by creating videos and advertising on other favourite videos.

YouTube is the second largest search engine and the 3rd most visited website worldwide, behind only Google and Facebook respectively.

1 billion people visit YouTube each month globally

100 hours of video are uploaded every 60 seconds to YouTube

According to Nelson, YouTube reaches mostly Adults from US aged 18-34 than any cable network

Video streaming platforms like YouTube have become so big you are guaranteed to find a group of people who will become fans and customers. As long as you educate, entertain and provide solutions to their problems.

Marketing on YouTube will help you get found on Google

Due to google universal search, videos, images. News, books, and local searches are blended in google search results, to provide the most useful information for people searching. You might have noticed for videos are appearing in Google search results. Shows that google consider videos as important as text-only pages.

You can take advantage of these writing high-quality content articles on your site and create complimentary videos on YouTube. Doing this will build your backlinks to your site, meaning you get found on Google more often by people searching.

Using YouTube to increase your authority of your website

Get another website owner to embed your videos on their websites

Every time someone who integrates your video in their website. It counts as a vote in favour of your video. The more people who embed your video, the higher it will rank in the search results, as Google gives more authority to websites that have a high content, which is regularly updated.

Associate with your domain name with your YouTube Channel

Associating your website with your channel will tell YouTube that you are the official representation of your brand in YouTube. This result is more relevant video results pointing to your business when someone searches for your name or terms relating to your services you offer.

Get your videos shared on social media platforms

Social media metrics are a factor taken into consideration by Google ranking pages. If you can create high-quality videos that entice others to share, you are signalling to google that you are producing content that is valuable to your target audience.

Give your audience more options to consume

Providing your audience with a variety of ways to absorb information – including text, video illustrations and audio cues – will increase the overall engagement your videos receive as your catering to different learning styles.

Google plus

Google plus is a huge user base. With more than 540 million active monthly users. Google plus see its no of users increase daily; Facebook continues to be the social media behemoth with the most users. But the increase in website traffic, via the site indicates that business can choose to ignore it at their peril.

Build presence

Let’s start with you building your presence using google plus for business. You will first need to create a profile and a page. But don’t stop having a pattern and a page useless unless you develop a presence with the community. Your presence consists of your creating your community and involved with the rest of the population. You will see your circles and your engagement begin to grow.

Add people to your circles

Share your content

Engage in communities

Engage in hangouts

Connect with target customers

Keyword research

Community involvement

Establish Industry Experts

Google+ is truly unique and one of the social media network. It’s a social networking site that is a mixture of both personal and professional networking. It allows users to have a more in-depth networking experience and a stronger platform expertise building. You can establish your industry expertise by sharing relevant content and sharing resources.

Show up in Google .com search

Google+ has made its presence known in the search engines it is powerful SEO tool and needs to be one of your social media marketing tools, there are ways you can increase your search results and have higher rankings in Google+. I am going to share a couple of ways with you

Optimize Google+ profile and business page – you will want to fill information on your profile and business page completely. Making sure your data optimised on both of them is essential. It will help you build a strong foundation for SEO success. Google determines the order of both pages for the on-page optimisation for search results.

LinkedIn

Among the top social media networks, LinkedIn allows industry professionals to meet,  collaborate and market the services on the internet, LinkedIn works exceptionally well for business-to-business marketing as it is a venue for connecting with other professionals in your industry.

Digital Business Card

As a small business, you want to find on the internet for your business name. Getting your business website on the first three pages for your keywords takes time. LinkedIn provides in-depth profiles that may act like business cards to the people already on LinkedIn. These patterns are also quickly indexed by the major search engines Yahoo, Bing and Google. Because of the massive popularity of LinkedIn, you stand a better chance of being found if you create a LinkedIn profile.

Networking

Networking remains the no one reason to use your social media marketing plan. They provide job classifieds for companies looking to hire, for job seekers, you get a chance to apply for a job in your industry and connect with the people who work there. LinkedIn “Recommendations” and “Introductions” let your current LinkedIn friends virtually introduce you their friends to expand your network. LinkedIn also provides a “Groups” feature to build professional communities of people with like interests.

 

Building Credibility

 As an Industry professional,  you want a reputation for being knowledgeable and professional. Along with networking yourself and your business. You want to show off your expertise to land jobs or clients. LinkedIn “Answers” provides an excellent forum for establishing authority. A LinkedIn answer lets use ask a question of their peers. As a LinkedIn user, you answer the questions based on your experience and job knowledge. When you answer is awarded the best, you get points. As you increased your points, you get listed higher in answer results. Answer these questions with professionals and knowledge, and you may earn new client or industry connection.

 

Build Brand Awareness

LinkedIn works for individuals who want to expand their network and market the services. You should not pass over LinkedIn if you run a small business. LinkedIn provides company pages for marketing to build brand awareness. Using your industry keywords in your profile allows users to search for business when they need their product. When your business profile visible in search results.

Connect your Virtual Presence

The most successful small business maintains several social media networks like Twitter & Facebook along with their website. LinkedIn provides applications tools and fields for putting your various social media URLs to your profile. Using these tools allows your network to connect with you on multiple platforms and easily access your website or blog.

Top 10 Benefits of Social Media Marketing and What is Social Media Marketing

Top 10 Benefits of Social Media Marketing and What is Social Media Marketing

What is Social Media Marketing?

Social media marketing is a process of marketing through Facebook, Twitter, LinkedIn, Instagram, YouTube and many more favourite social networking sites to engage the people and attract them to this networking sites better than traditional marketing. This social media strategy can able to interact the targeted audience in personalised and dynamic level than through traditional marketing.

A social media marketing is a strategy where you can engage your customers and convert them to sales by maintaining own blogs for reading habituated people, YouTube channels for video viewing habituated people, and through photo sharing in different photo sharing social media channels those who habituated for maintaining in social networking.

Most of the people have doubts and questions in their mind, what is social media marketing?

By reading this article, you can understand quickly, let us discussed with you a real-time example one of the start-up business, which launched at many years ago, but they did not receive any revenue yet.

Since three months before they contact me and we had a meeting on their web analytics point of view, I go through all tactics of a point of view such as organic traffic, social media traffic and sources etc.

So, at last, I got to know the reason for that marketing strategy, they promote everything from traditional marketing and on more for brand awareness like investing for banners, flexes, events, and stalls.

How can be a good result they will get?

Business-related is carpooling and ride sharing which is a mobile app entirely in online and social media users people; I gave them best strategy, for blogs, social media post sharing at the right time, right place and right people. Social media marketing is not only full of stuff but should be attractive, consideration and convert them to sales, through our social media sites.

It can also be as complicated as having a full campaign that encompasses blogs, Twitter, Social networking and viral videos through YouTube.

Benefits of Social Media Marketing

A vast potential of social media marketing is increasing to sales, but a lack of understanding of how to achieve those results.  Here, have a look below some of the ways social media marketing can grow or improve your business.

Increased Brand Recognition

Every opportunity you have to be creative on your content and grow your visibility is valuable. Your social media networks are just new channels for your brand voice and content.  You need to design an image such a creative way that users can be aware of image content on social media. Such as on Twitter if you posted your content, initially users don’t know your brand and your products. They just saw your creativity Image content and text content and got attracted to your products awareness.

Improved your brand loyalty

According to social media reports published by texas tech university. Brands who engage on social media channels enjoy higher loyalty, from their customers. The report concludes companies should take advantage of the tools social media gives them when it comes connecting with their audience. A strategy and social media plan could prove influential in morphing consumers into being brand loyal.”

More opportunities convert

Every post you make on social media platform is an opportunity for customers to transform when you build a follower. You will simultaneously have access to new customers. And old customers. And you will be able to interact to all of them. Every blog post, image, video or comment you share is a chance for someone to react, and every reaction leads to a site, and eventually, a visitor may convert.

Not every interaction with your brand results in a conversion. But every positive communication increases the likelihood of an eventual conversion. Even if your. click-through rates are low, and share no of opportunities you have a social media is significant.

Higher Conversion Rates

Social media marketing results in higher conversion rates a few distinct ways. Perhaps the most significant its humanisation element. The fact that brands become more humanised by interacting in social media channels. Social media is a place where names act as people do, and this is important because people like doing business with other people, not with the companies.

Higher Brand Authority

Interacting with your customers regular is a show right faith for other customers When people go to compliment or brag to product or service. They turn to social media. And when they post your brand name, new audience members will want to follow your updates. That, more people talking about you on social media.  The more valuable authoritative your brand will seem to new users. If you can interact with significant influencers on Twitter or other networks, your apparent authority and reach will skyrocket.

Increased Inbound Traffic

Without social media, your brand traffic is limited to people already familiar with your brand and individual searching for a keyword, you currently ranking for every social media profile add is leading to your site. And every piece of content you syndicate on those patterns to other opportunities to bring the new visitor.

The more quality you explore in social media, more traffic you generate through inbound traffic, more leads and more conversions you may get.

Better Search Engine Rankings

SEO is the best way to capture relevant traffic from search engines. But the requirements for success are always changing. It’s no longer regularly enough update your blog. Ensure optimised the tags and meta descriptions. And hard links point to your site. Google and other search engines may be calculating their rankings. Using social media presence as a significant factor, because of high brands almost all use in social media.

Richer Customer Experiences

Social media is a core, is a communication channel like email or phone calls. Every customer interaction you have on social media is an opportunity to publicly demonstrate your customer service level and enrich your relationship with your customers.

Improved Customer Insights

Social media is also giving an opportunity to gain valuable information about what your customers are interested in and how they behave. Via social listening, for example, you can monitor user comments to see what people think your business directly.

You can segment your content syndication lists based on topic and see which types of content. You can measure conversions based on different promotions, and finally, they got right revenue.