26 Major Facts | Social Media Marketing Best Practices 2017

26 Major Facts | Social Media Marketing Best Practices 2017

Social Media Marketing Best Practices 2017

These Social media marketing best practices will let you know the best techniques which we have never done on social media pages while promoting our website content, social media post to engage the audience. We never utilise these thirty unbelievable facts on social media channels. To get engaged in your social media business page or profile.

After reading this article, you will get the best techniques or best strategies for social media channels, how to get the right clicks, likes, followers for our business pages or profiles?

In the current situation, the first fully top-rated social media channels are four, those are Facebook, Twitter, LinkedIn and Instagram etc. Instagram is a photo sharing website, which is used mostly for e-commerce and shopping websites etc.

Whereas Facebook, Twitter, and LinkedIn are most popular and which is using by every ordinary person in a world. Though you can reach your people, targeted audience quickly. If you follow these 30 unbelievable facts about best practices, you can get good results of your website.

Facebook Best Practices

According to Facebook, on average, 1500 possible stories are filtered through per day on an ordinary users news feed, but only three hundred of them make it into users news feed. So how do you ensure your content included in that 300?  Let’s discuss and explore my real time with Facebook which I got some few techniques after handling the clients business pages best practices.

1.Engagement your Fans with photos

I think you may have confusions in your mind that I am saying we need to reach audience, customers or fans news feed. Yes, you can contact your fans by posting different attractive and quality description. Although nowadays peoples so aware about every post peoples tracking down which are the post links.  You cant share into various groups and cant tag them also. They directly report as a flag down. Mention in your post correct person, while Facebook is not recommending you to post just for the sake of clicks. It seems that photos are a crucial role for gaming engagement on your Facebook business page.

2.Upload Quality Post

When you are ready to post on Facebook is nothing like you can post any format, whatever the image dimensions and image description, Facebook is a one type social media marketing source to get a correct audience, followers, and customers to your business page. So, you should follow some recommendations.

while optimising image upload size, you need to follow image dimensions which is Facebook allow for posts.

News Feed image: 1200px X 1200px (its maintain quality display)

Shared link preview: 1200px X 628px (its maintain quality display)

Shared video preview: 504px X 283px

3.Remove links from copy

While your sharing your website articles links in Facebook, avoid pasting links lengthy. Try to post links shorten, sharing text in your post. Your updating on real estate in facebook is precious, and you need to make sure that every user can read your post correctly, you have to think a reasonable user point of view. Your post should sparkle the reader’s attention. Scroll stops his or her news feed and reads your content. Any user clicks the image, description website link which will navigate to your website blog post and website page etc.

 

4.Increase post-Word Count

According to Facebook post with 80+ words gamers 2x as much engagement. Which is means every published post should not look like a novel, no one has time to read massive content on Facebook. Everyone is looking within fraction regular job. So, how much need words that much description is enough. No need for elaborate the full story.

5.Try different punctuation

Various punctuation marks used on Facebook gamer different results. Each one testing for which works is the best with your audience.

 Few of punctuation lists

Posts with the Hashtags (#) and see 60% more interactions on average.

Posts with an Exclamation mark (!)  see 2.7% more interactions on average.

Posts with a Question mark (?) see 23% more engagement on average.

6.Post to News Feed before an Album

 While uploading in Facebook, most of the peoples will think it is excellent to upload directly to an album. Most of the organisation’s company pages people don’t have photos in the timeline but albums lot of pictures. Before uploading on specific Album, you should upload in the news feed of page so that you can get and manage insights of a Facebook business page. Later you update on Albums, with this you can able to check how many peoples are active on your page, and you can increase your engaged audience.

LinkedIn Best Practises

According to social media marketing channel LinkedIn, more than four million companies have LinkedIn company pages. Furthermore, 87% of peoples trust LinkedIn as a source of info that attracts decision making. How do you know about this your content make changes in decisions? Yes, let’s have a look on LinkedIn best practices below.

7. Keep link Titles must below or exact 70 characters

When you are uploading a link directly to your LinkedIn page, if the original post has a lengthy title, be sure to click on the title to edit it and Any claim if you put above 70 characters gets cut off on you posting on your page.

8. Keep link description under 250 characters

Similar to the link, title limitations, the story associated with your status update is given 250 characters before its cut off within ellipsis. So shorten your description to display on LinkedIn correctly.

9.Share links for engagement

Your connections may get full engagement by sharing on your LinkedIn profile because this is a professional networking site. Everyone has interest and to learn new things in their professional life, to enrich knowledge for a better career in future. Just you need to follow the above two practises title case and description case.

10.Share images for comments

You can expect 98% of the people’s participation for comments in your photos. If you uploaded any professional related content image on your news feed, then your connective friends or networks people will comment on your pictures.

   11.Share videos for shares

You can expect 75% high rate traffic from LinkedIn about professional YouTube videos to get excellent views from here. But the main issue is you need to follow and post in the correct format with shortening description, limited title and shortened URL.

12.Publish a status on the daily basis

If you daily publish and actively using LinkedIn 20 days per month, you can expect 60% of the engaged audience from LinkedIn for you.

13.Convert page fans with offers

While you have to convert fans to customers between gated and ungated content on all social networks, LinkedIn is little different our data shows that LinkedIn is 277% more efficient than Facebook and Twitter. LinkedIn users are most welcoming to lead generation content, so long as the material is genuine which is trusty, and follows some recommendation that is truly valuable in LinkedIn.

14.Send LinkedIn – announcements

LinkedIn announcements can serve such a powerful tool in increasing your lead generation nowadays. Most of the companies will people announce in their profile, which will not reflect anyone. By publishing company page you can track to end of the users your offers post to lead generation for your sales.

Twitter Best Practices

According to Twitter In previous days it took to three years, three months and one day from the first tweet sent to get the billion tweet posted. But now only takes one week to send a billion tweets. So how to know you get to understand your content would deliver billions of Twitter users, have a look on below best practices of Twitter.

15. Keep tweets short

There are two reasons why we should keep our tweets brief, data from foremost social media marketing experts shows that the sweet spot is between 120 and 130 characters.

Providing extra character space allows the user to reshare your post without eliminating your content in a tweet if someone retweets your post that person should mention your @username. So, you need to maintain your characters limit in position.

 

16. Include Twitter handles for RTS.

If you’re sharing any quote or article for a brand user, be sure in starting you need to mention in a start in a tweet. It will increase the likelihood of them seeing your tweet and retweeting it to their audience. More your content is shareable, more following you will gain, and the more message you will spread.

17.Understand Replies versus mentions

The rule is always confusing, to understand how your content shared, you need to know how content is can see. When you place twitter handle directly at the beginning of a tweet then, You are instant send a message to a user, but it is not a private it is a direct message. That post can also see by all people who follow both of your account and the account you are tweeting. If you want to everyone to see your tweet, then you have to mention related public words at the start of the tweet, like such as @username.

18. Use Hashtags

As if seeing #hash #every #word in a tweet is #hashtag is not linking enough, a report from salesforce people even revealed that tweets with one or two hashtags receive 21% extra engagement than those three or more #hashtags

19. Don’t force Trend Hashtags

Don’t forcibly include trend hashtags in your content, because most of the persons will try to club a trendy word in a post and form their position. If it is related to your industry its better, if not means Twitter reveals that 17% of the top 1000 search terms on twitter “ churn over” on an hourly basis. So, if popular search terms are churning it rapid rates then what is the usage of clubbing a trending hashtag in your post, at last, your post comes in less search term.

20.Incorporate visual content

While user interface visuals are essential in social media marketing channels, they often forgot on twitter. Which is the standard text twitter can’t be able to get right engagement clicks instead from an image with description tweet you will receive many impressions, engagements clicks etc.?

21. Don’t auto-post Instagram media.

Most of the peoples this mistakes will do, by connecting at the auto-post settings section in Instagram, you might guess, I can get a lot of clicks, but is a wrong guess. Stop sharing your Instagram photos directly to your twitter profile when an Instagram photo shared, a user must click on a link and be directed from twitter just to see an image. Instagram photos are also not indexed with your twitter photos that are featured permanently on your profile.

22.Upload photos in proper size

When uploading an image on your tweets, be sure to optimize them for actual twitter activity stream. For the perfect image appearance users activity stream upload photos 440 pixels by 220 pixels.

23.Tag users in your photos

Twitter allows you to tag or mention users name in your photos, you know so you don’t have to use your precious 140 character count with user handles. Tagging to the right correct person and notify them in your photo upload, increasing their likelihood or retweeting or favourite the content.

24.Place links in between your posts

I know this is very tedious topic to know when your posting on a tweet you need to care about your website links to share in your twitter profile to get traffic, clicks, impressions etc. you need to place in between the description. So that follower may attract to your post and check that link.

If you place the link in initially of a post, it may be useful results for your website, because of 25% more good attraction instead of between and ending with a job.

25.Shorten links for Cleaner Tweets

When sharing links another social media marketing best practices is to shorten those connections, not only will shorten links but you can control host tracking information for you to assess the effectiveness of your tweets, and your shortened link may attract to users quickly, but they also appear much cleaner in a tweet.

26.Optimize your publishing calendar

As important as how you are tweet is when you will tweet. More data from twitter highlights two key tweeting times. His data shows the highest number of clicks appear between 1 pm and 3 pm Monday to Thursday. The evidence also indicates that the best time to get a retweet is from 4 pm to 5 pm on Fridays

Hence these above after knowing about 26 social media marketing best practices you can rectify your mistakes. Now, you can able to manage your social media channels on basic knowledge point of view, if have any confusions please start your doubts in comments.

2017 Updates How to Grow your Audience in Social Media Channels

2017 Updates How to Grow your Audience in Social Media Channels

How to grow your Audience in Social Media Channels

Let me discuss with you people which is the best way of building your audience through social media channels. In most of the cases, people used to generate a plenty of 1000 to 1 lakh of likes without any sharing any content or your post without any engaging audiences. Those likes called spam likes; they won’t be active, show their activeness. It waste of generating likes, this is a big mistake by us,

It is my real time experience once I discussed with one of my colleague on get together an event, everyone shared the current status of our professional life. He showed me about his fan followers from Facebook, Twitter, LinkedIn and other social media channels.

I just asked him only a few tactics about social media insights

Are you able to reach your correct Audience?

Are you able engaging your fans and followers?

Did they follow your updates?

Are you able to get clicks and Impressions?

So, that’s I am personally suggesting to you all people please correctly grow your audience, unnecessary of wasting time by getting auto-likes from so many open source free tools for generating likes and shares of your page or profile posts. But the real fact is that you can’t be able to reach your right targeted audiences.

Here few of significant facts I am discussing have a look

Invite Friends to like your Facebook page

Sometimes you need to ask help to your friends. In this your Facebook friends, after you create a business Facebook page. You’ll want to invite your trends to “like” it. Friends likely to see, like, share, and comment your content, which is increases the likelihood that your content will show up often in the news feed.

It is easy to invite your friends, but you have to be aware the friend’s interests how they will like to your page, that’s why you have to take the suggestion vote pole with your friends for the rating to your business page. Such as you have to ask them in your wall post, hey guys I am planning to start a page from my business what is your suggestions, please suggest me to correct cover photo for my page and what tagline I have to put and much more things etc.

Build your audience through Facebook linked page group

You can build your audience in a group also parallel in automatically, whenever you update your post. It will automate to your’s team you grow your likes through niche related groups too, by sharing your post.

Promote a page

If you want to interact, people who do not know about your business, promoting your Facebook page in (paid) option. To make it clear this process, this opportunity to create an ad promoting your business page. They may like your page, but they won’t be active on your page because those likes which you generated by supporting. You may get as many likes as possible, but your page might not be engaged. Uninterested users don’t interact with your posts as often, which affects when and how often and others see your content in their news feeds.

An ideal scenario to use Facebook to help supplement your growth in addition to their activities, like trying to connect to existing customers to help build your audience over the long run.

Grow your Audience on Twitter

Maximise in Twitter Search

In your twitter account, you will see a search box in the top right, to find people that you want to follow, or enter a search term that’s relevant to your business. In this example, we used the word “small business”  click the magnifying glass icon to initiate the search and narrow the results by clicking the different options on the right-hand side. Choose people to narrow your search to Twitter accounts of people rather than business. You can choose from everywhere or near you to further narrow your search.

You can browse for people who may be interested in your business by reading their bios. Following them and engaging with their tweets may initiate and encourage a follow back. It will provide you with a targeted list of folks that you can start to build relationships with customers.

Promote your tweets

If you some budget to dedicate towards building your audience, like Facebook, Twitter also provides a paid option. Just follow these steps

Set up a twitter account for your business

Set up a Twitter ads account for your business

Enter your new ads account and click on the campaign’s link in the upper left-hand corner

Click on the create new campaign button and pull down to followers (promoted account).

Twitter will walk you through the setup process for your promoted account. You can choose your audience by interests or followers, or if you have your data (like a list of email addresses). You can target potential followers more specifically. Just like Facebook, you can choose all the parameters, then set a budget and you will provide an estimate of how many followers you can expect.

 

 How to grow your audience in free?

This question may arise for every person, if your running starting business you may be with less of cost unless you reach investor to invest in your business plan.

 Yes, you can grow your audience for your business through free social media promotion in various social media channels. Like Facebook, Twitter and LinkedIn etc. You have to follow some social media management for that such as

Your content post should be some meaning full and be understanding, and it should be attractive to users, always by posting only services post a customer may feel bored and irritate,  you won’t be able to reach your audience, you have to follow some rules of social media content management such as

Suppose, if you are working on social media in a week five days

Monday – Inspiration Quote

Tuesday – Offers /Products information

Wednesday – Education/motivation/Good views of your happy clients

Thursday – Happy customers/Birthday wishes of your employees

Friday – Article from your website

For all those things you may have a question in your mind. How can engage the people for different countries, suppose you’re maintaining your social media activity from India and your targeted audience from the United States, and assume your targeted audience from India only that too they are employees, your product related to certification for employment promotion in an organisation like six sigma, ITEL etc.

For every kind of scenario, you can target your audience in free promotion by managing automation post, settings on time period on your Facebook page, Twitter profile and LinkedIn page etc. These social media channels pages don’t have any automation facility.

But one of open source social media tool for automation post by settings our timing and date, it will upload in respective social media pages through Buffer. Commonly this tool called as Buffer Social Media Management tool. With this tool, it is my personal experience, if your starting to maintain social media post for your website to reach an audience in a busy schedule. You can prefer with Buffer is the best supporter for you how can be managed in above video you can able to see

The Buffer is a software application for the web and mobile, designed to manage accounts in social media channels. By providing the means for a user to schedule posts to Twitter, Facebook, LinkedIn, and Instagram etc.

Top 11 Primary Reasons of Social Media – Why to use Social Media Channels?

Top 11 Primary Reasons of Social Media – Why to use Social Media Channels?

Primary Reasons of Social Media Channels and Why to Use Social Media Channels?

Social Media Channel is a platform where you can maintain your audiences on social networking sites, which is one to one or one to many relation networks. Whereas other media is only one to many relations, In social media channel you can maintain your broadcast live channel, you can explore your ideas through social media channels.

You can find many different social media channels depend upon our exciting area depend on popularity people will use social media channels. To get brand awareness of your product, you need to focus only the first social media channels. Through which you can able to target your audience, reach your audience, and increase your sales. Depend upon types of business service such as business to business or else market to customers.

Here few of social media channels like Facebook, Twitter, YouTube, Google Plus and LinkedIn.  Why use them and how can be using those social media channels to our business which  discussed below

Facebook

Facebook has become one of the top social media channels these days, and there are numerous advantages associated with it. Not only can people use it personally for connecting with friends and family. But it has turned it into handing tool for promoting and advertising the business. One fact that is known by every business owner is that marketing strategies of a company can have a massive impact on its growth and success.

It is essential for a business owner to promote their services if they wish to draw customers. Here, Facebook can be handy. While having a business page on Facebook is very similar to owning a website only Facebook can provide some significant benefits.

  1. Website traffic
  2. Helpful to SEO
  3. Customer Reach
  4. Target the audience
  5. Brand awareness
  6. Promote your blog content, videos and presentations etc.
  7. Get instant feedback on your website product and service.
  8. Real-time competitive intelligence
  9. Monitor your brand reputation
  10. One to one personal way of communication
  11. Keep up with the latest trends in your industry

Twitter

Twitter has a range of users and benefits for business and complements other communication channels. You may already know how popular Twitter is among celebrities and athletes. But Twitter can also be used as a powerful tool for companies and brands to stay connected with their customers. Employees and business partners – If it is used as correctly for right approach, the benefits of Twitter for business can include your brand awareness and a renewed sense of thought leadership not to mention website traffic and conversions.

Twitter is a way to keep your followers up to date with current information on your business. Important, lets followers communicate with you too.

Here 11 primary reasons for business benefits through twitter

  1. Increase your brand awareness
  2. Keep up to date with latest trends in your industry
  3. Promote your blog content, videos, and presentations etc.
  4. Boost your website SEO
  5. Website traffic
  6. Get instant feedback about your products and services
  7. Increase your reach and targets your audiences
  8. Gather real-time competitive intelligence
  9. Monitor your brand reputation
  10. Support your recruiting efforts by connecting directly              with potential employees.
  11. Gain direct access to high profile individuals

YouTube

Using YouTube for your business can be a cost-effective way to grow it if regularly used as part of your marketing strategy.

Here some of the benefits that YouTube can provide to your business.

Tap into the horde of YouTube’s traffic

Online video is growing exponentially, with over 4 billion users daily. If you use YouTube for your business, you can quickly reach your audience, both by creating videos and advertising on other favourite videos.

YouTube is the second largest search engine and the 3rd most visited website worldwide, behind only Google and Facebook respectively.

1 billion people visit YouTube each month globally

100 hours of video are uploaded every 60 seconds to YouTube

According to Nelson, YouTube reaches mostly Adults from US aged 18-34 than any cable network

Video streaming platforms like YouTube have become so big you are guaranteed to find a group of people who will become fans and customers. As long as you educate, entertain and provide solutions to their problems.

Marketing on YouTube will help you get found on Google

Due to google universal search, videos, images. News, books, and local searches are blended in google search results, to provide the most useful information for people searching. You might have noticed for videos are appearing in Google search results. Shows that google consider videos as important as text-only pages.

You can take advantage of these writing high-quality content articles on your site and create complimentary videos on YouTube. Doing this will build your backlinks to your site, meaning you get found on Google more often by people searching.

Using YouTube to increase your authority of your website

Get another website owner to embed your videos on their websites

Every time someone who integrates your video in their website. It counts as a vote in favour of your video. The more people who embed your video, the higher it will rank in the search results, as Google gives more authority to websites that have a high content, which is regularly updated.

Associate with your domain name with your YouTube Channel

Associating your website with your channel will tell YouTube that you are the official representation of your brand in YouTube. This result is more relevant video results pointing to your business when someone searches for your name or terms relating to your services you offer.

Get your videos shared on social media platforms

Social media metrics are a factor taken into consideration by Google ranking pages. If you can create high-quality videos that entice others to share, you are signalling to google that you are producing content that is valuable to your target audience.

Give your audience more options to consume

Providing your audience with a variety of ways to absorb information – including text, video illustrations and audio cues – will increase the overall engagement your videos receive as your catering to different learning styles.

Google plus

Google plus is a huge user base. With more than 540 million active monthly users. Google plus see its no of users increase daily; Facebook continues to be the social media behemoth with the most users. But the increase in website traffic, via the site indicates that business can choose to ignore it at their peril.

Build presence

Let’s start with you building your presence using google plus for business. You will first need to create a profile and a page. But don’t stop having a pattern and a page useless unless you develop a presence with the community. Your presence consists of your creating your community and involved with the rest of the population. You will see your circles and your engagement begin to grow.

Add people to your circles

Share your content

Engage in communities

Engage in hangouts

Connect with target customers

Keyword research

Community involvement

Establish Industry Experts

Google+ is truly unique and one of the social media network. It’s a social networking site that is a mixture of both personal and professional networking. It allows users to have a more in-depth networking experience and a stronger platform expertise building. You can establish your industry expertise by sharing relevant content and sharing resources.

Show up in Google .com search

Google+ has made its presence known in the search engines it is powerful SEO tool and needs to be one of your social media marketing tools, there are ways you can increase your search results and have higher rankings in Google+. I am going to share a couple of ways with you

Optimize Google+ profile and business page – you will want to fill information on your profile and business page completely. Making sure your data optimised on both of them is essential. It will help you build a strong foundation for SEO success. Google determines the order of both pages for the on-page optimisation for search results.

LinkedIn

Among the top social media networks, LinkedIn allows industry professionals to meet,  collaborate and market the services on the internet, LinkedIn works exceptionally well for business-to-business marketing as it is a venue for connecting with other professionals in your industry.

Digital Business Card

As a small business, you want to find on the internet for your business name. Getting your business website on the first three pages for your keywords takes time. LinkedIn provides in-depth profiles that may act like business cards to the people already on LinkedIn. These patterns are also quickly indexed by the major search engines Yahoo, Bing and Google. Because of the massive popularity of LinkedIn, you stand a better chance of being found if you create a LinkedIn profile.

Networking

Networking remains the no one reason to use your social media marketing plan. They provide job classifieds for companies looking to hire, for job seekers, you get a chance to apply for a job in your industry and connect with the people who work there. LinkedIn “Recommendations” and “Introductions” let your current LinkedIn friends virtually introduce you their friends to expand your network. LinkedIn also provides a “Groups” feature to build professional communities of people with like interests.

 

Building Credibility

 As an Industry professional,  you want a reputation for being knowledgeable and professional. Along with networking yourself and your business. You want to show off your expertise to land jobs or clients. LinkedIn “Answers” provides an excellent forum for establishing authority. A LinkedIn answer lets use ask a question of their peers. As a LinkedIn user, you answer the questions based on your experience and job knowledge. When you answer is awarded the best, you get points. As you increased your points, you get listed higher in answer results. Answer these questions with professionals and knowledge, and you may earn new client or industry connection.

 

Build Brand Awareness

LinkedIn works for individuals who want to expand their network and market the services. You should not pass over LinkedIn if you run a small business. LinkedIn provides company pages for marketing to build brand awareness. Using your industry keywords in your profile allows users to search for business when they need their product. When your business profile visible in search results.

Connect your Virtual Presence

The most successful small business maintains several social media networks like Twitter & Facebook along with their website. LinkedIn provides applications tools and fields for putting your various social media URLs to your profile. Using these tools allows your network to connect with you on multiple platforms and easily access your website or blog.