Digital Marketing Best Practices 2018 and Ideas Which can grow your Business

Digital Marketing Best Practices 2018 and Ideas Which can grow your Business

Digital Marketing Best Practices 2018

As you know the monsoon season very cloudy days, never you get a most natural chance to explore and know about secrets of digital marketing best practices 2018 which help to grow your business quickly.

Let us know about secrets of Digital Marketing best practices 2018 to grow your business as per present broad core Algorithm terms and conditions. Google has some rules and regulations those updates are called Google Algorithms updates.

I know, most of the people are looking worrying about digital marketing strategies through they can grow their business easily by sitting with their laptop or desktop.

Yes, sure you can grow your business easily your itself without any agency because know I am here going to discuss with you a few reality best practices 2018 for you which can increase your business easily within a short-term goal period.

Those days are gone when digital marketing team itself used to seat and daily to work on a task on same submissions for getting SEO rank on search engines.

Moreover, social media team works to generate social media fans and followers always posting on a social media sites same type of post frequently.

Also, content marketing team used to plan for a long-term process for preparing a content.

Now, everything it depends on contextual and visual content because broad core algorithm updates say, Google gives priority or increase rank for those websites only who have useful quality content in their website If a user searches a query ( Focused Keywords ) on search engine related matching answer should present in a site.

Then only google bot put your website in search engine results the first page.

Before discussing any secrets of digital marketing best practices 2018, I have some questions for you which can help to know the solution for growing your business

  •    What is your business and website requirements?
  •    Who is your targeted audience (behaviour, category, demographics, geographic)?
  •    Which type of business yours B2C or B2B?
  •    What is your website short-term goal and long-term goal?
  •    What is your website niche?
  •    Who is your influencer of an industry?

So, these are the few questions I wrote for you because whenever you are going to start an online website and expecting some result through digital marketing these above few questions are essential to list out answers in your site spreadsheet.

Because of these above questions beneficial to implement secrets of digital marketing best practices 2018 which can grow your business quickly.

Now, you can see here below what are the main secrets of digital marketing best practices 2018 to and how to grow your business which is the central concept of this article as follows:

Secrets of digital marketing best practices 2018 which can grow business

How to Find the Digital Marketing Requirements for a business website?

Whenever your planning to start your business through digital marketing initial stage of the digital marketing process is to find your requirements.

Let me discuss with you people we will have to types of online business which is a business to consumers (B 2 C) and business to market (B 2 B) by the term only you can understand either your business is for vendors or customers.

Moreover, that too it depends on you that you people are providing services or else you have a product type of business.

 

Business to Consumers (B 2 C)

If you have a Business to Consumers kind of website, so you have to think about your niche category type of business. Moreover, it is one of the best digital marketing best practices 2018 which I learnt when I am working on digital marketing Industry working in service.

Nowadays mostly trendy business to consumers is e-commerce Product type of business or institution training type of service for Business to Consumers.

Business Product

Let us if you have Fashion designing e-commerce garment store to sell your product through online

  •    Initially, you need brand awareness through high-quality content through inbound marketing or Social Media Marketing Brand awareness campaigns.
  •    If you have long-term achievement goals, you can run parallel Search Engine Optimization Process also along with your Google AdWords Campaign process for generating Sales and Leads.
  •    Moreover, you have to make visible your product details in all the local business directories or your business pages, where people will ask a query for your type of product business.

 

Business Services

Let us consider if you an education training institution centre of any domain in this kind of service you can’t expect any clients leads because this is education training service program and it is a long-term process goal achievement.

  •    Initially, you have to prepare your website with entirely designed structure format with high-quality content.
  •    Moreover, you have to reach our target audience should keep engaged with your Quality content marketing strategy.
  •    For every kind of business services, Clients or customers want to see your existing successful portfolios.
  •    So, from day one of your business you have to be active on customer support or chat support conversions for solving queries of your clients or customers in various kind of local business directories, Classified Ads, and your business pages.

Business to Business ( B 2 B)

It is a little bit risky and most robust business service while you’re starting your business through digital marketing you have to be active think on a niche of your business type services, and it is one of the secrets of digital marketing best practices 2018 also when I got real-time experience in business to business kind of services.

Business Product

Let us consider you have Customer Relationship Management ( CRM ) product either it should conduct meeting conferences, chatbot, mail management, Tracking GPs, or any other which is a help to provide the service for the different type of business organisations

It is called a business to business services which is another business organisation is your client purchase your product and utilises all kind of services of your product.

Business Service

Let us consider you have various type of software development, Geospatial solutions, mobile application services. Also, human resources services.

  •    Services is nothing but you will get a project on different kind of solutions which you’re providing for your business.
  •    So, Always you have to provide your support and service which you’re getting a project on which type of solution.
  •    For that, you need a high-quality full website designed structure website, so your client make impressive
  •    Moreover, always you have to be active on client support where clients make a call or put queries for quote of your services.

 

Initially, Before Creating a digital marketing strategy, you can find your business requirements through competitive analysis and keyword analysis.

Competitive analysis of your business niche competitor what activities are doing you has to research, whether they are getting business through SEO organic search results, whether through paid marketing campaigns etc.

Yes, this hectic little task to research and get ideas without premium tools no such a free tool are available to get the competitor every activity.

And It is one of the secrets of digital marketing best practices 2018 where I only have a good experience while preparing SEO Audit for a client before Demo Presentation with Client.  

So, that it will help you to create your digital marketing strategy  Yes I can refer you which I have own experience with few clients projects on this premium tool ” SEMRush “. Semrush is a tool where you can get all the activities, every report regarding your website and your competitor’s website also in all organic search results and paid search results.

 

How to Create the Digital Marketing Strategy for your business website?

Creating a digital marketing strategy is one of the secrets of digital marketing best practices 2018 which I learnt in past days of digital marketing service.

Where most of the business owners will make the mistakes repeatedly without creating any good digital marketing strategy for their business website but always asking queries about why we are not getting any leads and sales etc

So, for every kind of business services either Business to business or else business to customers.

Your website should be well On Page SEO recommendations based on high-quality content with the right website structured format.

So, if any user visits your website, they should understand  

  •    What type of your business you have in site What kind of service you’re providing on your website
  •    What type of product your selling to customers/business

Moreover, Initially when your website is visible Online from day one you have to link your site with “ Google Analytics “ and  “ Google Search Console

Google Analytics

Google Analytics is a tool Provided to users by Google Company which give you all the website activities how many users visits, how many sessions happening in your website, from which location, which “demographic” and interest, In market people All kind of your business you can able to manage and create your digital marketing strategy.

Suppose you have your business e-commerce store or else software development company in Hyderabad location

Moreover, your targeted audience Hyderabad city, So through analytics your getting report from Bangalore city your getting organic traffic to your website and getting leads from Bangalore through organic traffic.

Though you’re running Google AdWords Campaign for your website for generating leads or sales for your business. Moreover, you’re expecting more than your targeted audience more audience from different cities.

So, with that, you can create a digital marketing strategy that audience from other city have more demand for your business and your website.

 

Google search Console

Google search console is also called webmaster tool ( diagnostic centre of your website ) which will give all kind of website errors such as SEO on page crawling errors, duplicate content errors, backlinks information everything of your site errors information you can check here.

By monitoring Google Analytics and Google Search Console, you can create your digital marketing strategy Initially in starting three months through Search engine optimisation process Organic Results of your website through analytics you can quickly decide either your reaching your targeting audience or else expecting more than other targeted locations.

By looking forward to analytics and search console on Initially on SEO process of 3 months, you can quickly create your digital marketing strategy either you have to go with search engine marketing ( paid results ), search engine optimisation (organic results). Social media marketing ( Paid marketing)

Moreover, here most of the people will think social media optimisation to get business obviously for getting business but just for attract to your business and bring your niche audience to your website.

Most of the cent person its depend on your website quality content for your business leads sales. Social media is just for put engaged your site content and brand awareness more than that.

 

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How to Attract your targeted audience through Digital Media Channels?

Attracting your targeted audience is also one of the secrets of digital marketing best practices 2018 which I am learning on digital marketing service and consulting projects.

“you can’t sell anything if you can’t tell anything “

Here, you will have a lot of digital media channels to attract your audience various kind of digital media sources

You might have questions on mind how can attract an audience in multiple types of social media channels in same time.

Yes, you can attract your audience at a time in various social media channels for different location peoples also through “ Free Social media management Buffer Automated Tool

You can attract your audience with the quality content articles of your business niche topics which you have product services or business service through Inbound Marketing tools such as “ HubSpot”. “Quora” and many other inbound marketing tools available but it depends on your business service.

Alternatively, else you can attract your audience through email marketing campaigns for that you might behave questions on how to create email marketing strategy and what email marketing process and where you can email marketing.

For all type of business service, you might behave different niche level of content marketing strategy to attract your audience.

” Speak to your targeted audience in their language about what’s present in their heart “

Here I am helping and giving you some reference articles so it might be helpful for attracting your audience those are how to prepare quality content for your blog, how to prepare content marketing strategy without copywriter and how to attract your audience through social media marketing.

 

How to Convert them into Customers from Targeted Audience through digital marketing strategy?
 

Converting your targeted audience into your customers, it is also one of the secrets of digital marketing best practices 2018 which I am learning on digital marketing service.

Moreover, you can maintain CRM tools for chat support, email support through Zoho and many other tools and telephonic conversion follow up through WhatsApp marketing software.  

Attracting to your targeted audience through social media channels is very easy but converting them into the audience by following ups is through only happen by automated CRM tools.

For converting the targeted audience into customers Its, all depend on your content marketing strategy process.

“It’s not the best content that wins. It’s the best-promoted content that wins.”

Who is your targeted business persona how your attracting audience either you can expect customers through influencer with influence marketing strategy of your business or else you can expect customers through Paid or organic referral social media site?

Its all depend on your content marketing strategy. Your quality content website, and your customer support team through chat and email campaign support.

For converting your targeted audience into your customers through your inbound marketing channels, social media channels or else through paid marketing campaigns.

Here, I explained all the secrets of digital marketing best practices 2018 which I mention above all the questions about finding, creating, attracting and converting digital marketing strategies. Moreover, you have any doubt or confusion in mind please raised your query in below comment box without hesitation.  

4 Major Facts How to Prepare a Content Marketing Strategy Without Copywriter?

4 Major Facts How to Prepare a Content Marketing Strategy Without Copywriter?

How to prepare Content Marketing Strategy?

How to prepare content marketing strategy – content marketing is a marketing approach or attract to the targeted audience by sharing information of your business services or else product to specific niche targeted audience, make them convert a customer of your product through “digital media channels” Such as blog, website, social media sites etc.

Most of the people would get fear and get frustrated by listening content marketing task because content marketing is a highly confidential and risky task.

Many people thought that content marketing is a very tough task, because they don’t the structure and process of content marketing, a flow of content, what is the way of content marketing etc.

As per present Google Algorithm Announcement rules and tactics in each website should have quality content, for promoting your site also you need to encourage with quality content, through guest blogging, articles, and blog post of own website.

Then only your website would be crawled and indexed in search engines.

Wherever you go content is mandatory for your submissions, promotions unless until your website wont to get crawled and indexed by Google Crawler and Google bot.

That’s the reason most of the content writers or “copywriter” are so profoundly demand because they maintained own blog for an article promoting in digital media. For each title, they might charge INR 600/-  per each essay of 500 words.

So, Finally SEO professionals and digital marketers getting frustrated and depressed for this reason, because most company managers they won’t hire any content writers because they are so highly demanding in industry.

At last forcibly content writing task would be given to digital marketers, who don’t know the structure of content marketing and doesn’t know any plan how to prepare content marketing strategy without copywriter.

No problem, In this article I explain and every step how to prepare a  content marketing strategy without copywriter how can we develop a plan and do the content marketing.

After reading this article, I give assurance that you will get confidence and you can clear confusions in mind about content marketing is a “hectic task” in digital marketing industry. Such as on these issues you suffered in last days

  • How to attract the audience through our content?
  • Most of the audience won’t ready to get engaged in our content what we are promoting in digital media channels?
  • We can’t able to get straight sessions, engagements and conversions in our content?

Like these, many more questions would come to our minds. When we have faced this type of situations in our daily life when we are working in an organisation such type situations are going so trendy nowadays in digital marketing industry.

“Everything is possible in this world, nothing is impossible in life,” just have to patience, relaxed peace of mind in work and confidence our self, never give up.

Primary Reasons for how to prepare a content marketing strategy and they might fail to an engaged audience.

  • While preparing content, most of the people may face problems because they write content in real disturbance environment with a lot of sound pollution background and context.
  • Preparing content without any planning without any goal or target for your article in this cases your content may be unsuccessful.
  • Most of the content marketers won’t follow any niche in your content. If you don’t support any niche in your content people might be confused by reading your content which is entirely like a mixed collection.
  • People won’t show interest in your content.
  • Not thinking about the customers whether the audience would understand or not just writing content, can’t get any leads for your content campaign.
  • For every task of digital marketing have some rules and conditions to follow to get lucky in digital marketing campaign though it is content marketing, email marketing, influence marketing or other affiliate marketing etc. for every module have some rules
  • This strategy no blogger or digital marketer would share with their followers about this; I am sharing my personal experience with you.
  • Because my vision is to every ordinary person, who is facing in this type of skill. I should deliver them a most comfortable way of strategy to get familiar and aware of content marketing every user should utilise our creative thinking and start exploring our talent in digital media.

Topmost 7 Hidden rules for how to prepare a content marketing strategy

Put your customer’s first

In your every content marketing you need to put and mention your customer in highlighted in your content.

Help to users not always trying to sell your product

Give your knowledge

Help them to understand so better that after they got lucky. They might be a good referral marketer for your product or services.

Think niche

Not only for content marketing strategy but for every digital marketing model you need to think niche just so that you will get correct targeted active audience.

 Tell a good story

It is a fact that every audience needs a story or examples of real people, how many satisfied clients or customers that want to know? Obviously every user before buying any product or book any ticket they researched with happy customers of your product.

Commit to quality

You should commit to your customers about your product quality. Suppose your product is not much perfect or class based on your exposing in digital media.

But you’re exposing fake features in front of an audience about your product quality. So initially audience might be reached and convert into customer after that your sales would stop.

Because your commitment on quality is fake most of the customers might give their review feedbacks on your social media pages and google business page, about your product quality how quality service your providing, and what exposing in digital media.  With this, you won’t get any referral your business to sell your product.

 

Write from the heart

It is the most and first rule of content marketing strategy that won’t follow. Won’t write from the heart because while writing content most of the marketers would fill some irresponsible negligence on the content writing task. Because they thought it is just for a job most of the impatience people won’t write with heart. For writing content, every different professional people would consider feeling some irritation to give the space to your heart.

If you write with your heart then only you might get reach to audience heart and attract to your audience. Then, a user may convert to your business customer from audience.

Following specific facts of how to prepare a content marketing strategy would be helpful to you prepare an excellent standard content marketing strategy to make easily reached and put engaged your audience through your content.

Content is of three types format those areas you know image, video and textual content are the three types of content in digital media.

You can reach your targeted audience through image, video and writing content. We cannot achieve audiences quickly with a standard image. An image should give some information about your article, an average user by seeing that picture should understand the services of your business.

I suggest you to market “Infographic” image because it explains in detail, about your article what is the reason for your article and primary structure of your article you can create with infographic image. Then only an average audience would attract your image content and convert to your customer.

And video should be user-friendly with subtitles if an average user different citizen person watches your video he or she should understand your video content. And your video content should be attractive to the audience then the only audience would convert to your audience.

Content marketing strategy should follow some rules and structure of a marketing strategy, as simple as necessary fundamental digital marketing process as shown below.

 

DEFINE  —>  CREATE —->  ATTRACT —-> CONVERT

 

First, you have to focus on the process of digital marketing, such as define your targeted audience, on which place you’re aiming, which type of interest peoples they are? Whether they are a correct audience for your business or not? You need to define the demographic standard of your business, which gender are they, which age level criteria etc.

 

And then you need to create a strategy depend on your finding requirements of your business goals if the targeted audience is from different countries and different age criteria. You need to know how to prepare a content marketing strategy and implement as per show interested in your content.

 

“We need to stop interrupting what people are interested in and what people are interested in”.

And attract them to your content through blogs, articles, website, social media channels etc. With your quality content image, video and writing content etc. invite them in a right place, right time, right audience and correct way.

 

Then audience may convert into your customers for your business, show interest your articles content such as image, video and text format. The way of your forming contents your article.

 

4 Major Facts How to prepare a Content Marketing Strategy

Experiences

Unless until you do not show your interest in your content, it does not get attracted to audiences. Most of the people will make some mistakes, don’t having patience in our limit, they took the content from other competitors websites related to your blog title and they edit some materials in a text document and after checking the “plagiarism” or “duplicate-checker” in tool and publish an article on the website.

And few people refer to “content writing automated tool” instead of expressing feeling own experience in content they prefer an automated tool because content tool gives and manage your content by providing input with a blog title to a content auto writing website. Without any work and pressure, your content will be ready automatic.

But such type of activities, your content won’t be attractive to an audience, and you might be getting penalised from Google in such facts because sometimes your preferred content master website from where you copied your content. That website owner may be claimed your content. And audience won’t be attracted to your content because in your content no experience feelings understand to the audience.

So, write your experience on article content and start with your feelings related to your article topic and start impressed or attract your audience to make them convert into a customer through content.

 

Comparisons

Yes, this is most crucial fascinating fact of how to prepare a content marketing strategy because of everyone very interested to compare the benefits and remarks of competitors.

First of all, you need to research on competitor actually, competitor what is the content format, structure and strategy they are following.

You need to focus research and mention comparison with your content and other competitors content. It’s a good for your content. Because by this you can attract your audience and might be you can remove their confusion from their mind. After reading your comparisons, they might be getting ready to buy or ready for a lead for your services.

 

Emotional Content

Last but the one real best exciting fact of how to prepare content marketing strategy through which you might get your content in “viral marketing” which is nothing through expressing emotions of people you will get a benefit to your content marketing campaign.

Such as, if you explore some emotion inspiring message in your content many of the people may attract to your content.

Here below the best samples of emotional content marketing strategy after seeing that I know, you might get idea how to prepare a content marketing strategy

Emotion can be express through video shoot ad in video channels, the real story of a human being. Most of the advertising agency will follow the same strategy for brand promotion such as Construction and cement equipment peoples, Car group of companies also, and another category “many of the group industries “will follow the same approach.

Not only with video you can reach your audience with emotional content through image content and textual content, by designing some infographic images and textual script write in your content adding some inspiring, touching quotes in your scripting part.

 

Solutions the problem

At last final, for every article, you have some reason for writing the article for a title, which audience face some problem with the particular issue of a product or services. You have to give some suggestions and solutions for those specific questions of an article.

After that, they might reach you convert you as a customer or client for your business.

 

Here, I have discussed with you people every fact of how to prepare content marketing strategy with simple and understanding examples. To reach your audience through your content to convert them into customers or your subscriber for your content.

If you’re facing any confusions doubts after reading this article you can raise a doubt in comments. I follow up your feedback

Top 4 Inspiring Digital Marketing Case Studies – 2017

Top 4 Inspiring Digital Marketing Case Studies – 2017

Digital Marketing Case Studies 2017

Kraft Foods Case Study

Kraft Foods has been doing digital marketing for the last couple of decades – its 18+ years old food & family magazine. The company restricted in 19’s like a spin-off from Kraft Foods Inc. which in turn renamed Mondelez international. The new Kraft foods group was focused on grocery products of the North American market while Mondelez is an emphasis on global level confectionary and snack brands. Until merger with Heinz, Kraft group was an independent public company listed on the NASDAQ stock exchange.

But it was only two years ago, when Kraft split from Mondelez, that the company start getting is act together in digital content, said Ms Fleischer in a keynote speech at the digital marketing world. Kraft now generates the equivalent no of customers as 1.1 billion of impressions. A year and a four-times better return on investment through digital marketing than though even targeting advertising. It is not about putting something out every day to be a part of the conversion, adding the Kraft believes brands should not post content. The days of free organic reach are rapidly coming to an end; it would not spend money on it, then why do it? It is shouting into the wind without making a sound. How many of us guilty of being slaves to a calendar or posting cadence?

Kraft tracks 22,000 attributes of more than 100 million annual visitors to its websites and has merged into content and data management platforms. Data used to power the increasing individuals addressable advertising Kraft does through its programming media buying. If parmesan roasted potatoes and green velvet cupcakes are doing well organically on Pinterest, then Kraft adds them to beta tests for promoted pins as well. For more Information refer ” Kraft Foods

Coca-Cola Case Study

Coca-Cola or Coke is a carbonated soft drink produced by the Coca-Cola Company. Originally intended as a patient medicine, it was invented in the late 19th century by John Pemberton and was bought out by businessman Asia Griggs Candler, whose marketing tactics led Coca-Cola to its dominance of the world soft drink market throughout the 20th century.

The drinks name refers of two of its original ingredients, which were Kola nuts and cola leaves. The current formula of Coca-Cola remains a trade secret, although a variety of reported recopies, and experimental recreations have been publishing.

Coca-Cola is a global leader in beverages. It has some brands, coming to Coca-Cola digital marketing strategy, it started a unique campaign like spoke-coke messages in social media, categorised events and customised birthday lyrics which attracts no of customers. The results are social media reached to 20 million customers, and the retweeted rate is 70%.  For more Information refer  ” Coca-Cola Company

Delta Airlines Inc. Case Study 

Delta Airlines Inc. is a major American airline, with its headquarters in the United States. Delta Airlines Inc used digital marketing to become most trusted airlines in the world. It recreated its site and posted visual experiences to its customers by animated location tracking also 150 places photographs, journey tracking option on the site itself, and Mobile boarding pass. As a result of marketing campaign creates a prime place for Delta in world Airlines.

Delta Customer service

  • Delta airlines business model is base on their customer relationships.
  • Focusing on retain high-value customers.
  • Maximising a customer knowledge regarding customer value and customer needs.
  • Developing personalised services and improving customer service efficiency
  • Increase marketing efficiency

CRM is significant because global passengers are expected to continue rising in the coming years, and it is essential for Delta to retain their loyal customers. Most travellers say that a personalised service is critical to the airline decision and are less likely to switch if they have satisfaction.

Delta’s CRM controlled through the following avenues from on their mobile phone application or website from Pre-flight through to Post flight. For more Information refer ” Delta Airlines Service.

Red Bus Case Study

How Red Bus cracked all the odds on its way and became a leader in bus ticket booking service?

Red Bus is India’s largest online bus ticketing platform, trusted by over 6 million Indians. Three BITS Pilani alumni Phanindra Sama, Charan Padma Raju, and Sudhakar Pasupurni Co-founded the Red Bus. Started steadily in 2006 with a few seats from a single bus operator, Red Bus today is on the front of ticket booking service with a sale over 6,00,00,000 tickets via the web, mobile and various bus agents. Red Bus operated on over 80,000 routes and associated with 2300 reputed bus operators. Today you can book a red bus ticket at over 30,000 + outlets.

Founder of Red Bus Phanindra Sama during his Diwali vacation at 2005 was on the way to his hometown Hyderabad. Making the plan in last moment left him with a single option to take a bus and to reach his home.

He roamed the whole city and looked everywhere for a bus ticket, but it was all tickets sold and no more seats available before he reached to travel agencies. He then realised some significant issues with the existing model.

Travel agents don’t have all the information regarding all the possible bus operators. This travelling leads to a gap between customers and travel agencies, And customer’s needs to take a decision based on limited information. Most of the travel agents were not able to sell return bus tickets.

 How has Big basket changed the online grocery marketplace? Same as this process why not online ticket booking can create. It was the time when

Phanindra thought about the opportunity to solve the issue by laying out all the information on a platform where customers can access quickly and take better decisions.

Red Bus started in August 2006 with INR 5,00,000 which was the savings of three founders. Operations and all the work began from a room of his house which was so called their office. When the prototype was ready, they went to bus operators and tried selling it to them, but the bus operators not even willing to take it for free. Then they went to TIE Bangalore with their business plan. TIE allotted them three mentors to advice in the project.

The first year was not a full year, and they did INR 50 lakh worth of business in the first financial year. There were no profits.

The second-year till the end of the financial year 2008, it was a huge success. The turnover was INR 5 crore.

In 2009 company grew six times and the turnover was INR 30 crore. In March 2010, the company had INR 60 crores turnover.

Today, Red Bus has more than two crore users, 30,000 + outlets, 80,000 routes and 2300 bus operators belonging to 24 states apart from road transport corporations of 5 states, and 16000 daily uses.

In mid of 2015, Ibibo group rolled out Red Bus in Singapore and Malaysia, with this launch, Red Bus is now available for travellers to book inter-city bus tickets between Singapore and Malaysia,  and intra-city tickets within Malaysia.

The brand uses a line of attack as self-promotion. The posts not aimed at customer engagement as such since most of the social media posts are focusing on the features of the brand. The content box includes creative with fresh copies, highlighting the benefits and advantages of Red Bus.

Red Bus Facebook page has a massive of 1,000,000 fans with an average like of 500 people on a post; It also has more than 5000 followers on Twitter. It engages the customers with various offers through the platform. Over its LinkedIn page, the company sees a crowd more than 24000 followers.

The high market research on the idea, strong technical background that can use for the idea implementation, innovative business plan, mentors, aiming for the customer satisfaction, update of the work process and above all the cases first ever idea to implement in India made Red Bus is a successful organisation.

Conclusion:

As a result of this internet age, adopting Digital Marketing creates trending changes in businesses. Not only increase in sales force we can reduce the expenses incurred in promoting via campaigns on digital marketing. Finally, it created brand awareness and built a brand image in an adequate time and instant results.

5 Steps of Keyword Research – How to do Keyword Research Process

5 Steps of Keyword Research – How to do Keyword Research Process

Keyword Research Process

As you know Keyword Research is an essential task for every website to get good business or right results for your site from search engines. If your expecting any business, sales, or leads from digital marketing, you need to select or correct keywords. Through which you can get good results in return. If we think about business many ways we have to grow our business through online, even from social media and paid advertising, you need right keywords should insert in your website content. As a primary keyword and secondary keywords. At any cost you need to research for keywords in online through research keyword tools, competitive sites, keyword recommendations with your colleagues, customers etc. if you have and your brain thinking ideas keywords about your business. What people will search for your business in search engines.  And  after that analyse the keywords, how could be examining process which is displaying below

Perform a Keyword Research

Now it’s time to build a Keyword Research list for your website. It’s easy, Do not evaluate a keywords list yet, below the steps of keywords list are shown after reading that you can quickly decide what a keyword is, how can we select and determine, the best keyword for our website.

Business Analysis and Product Category:

Analysis requirements of your business and it is related to which category of business and your business services which kind of services, try to find out the age criteria, and targeted audience of your product. To whom your product is useful, who can buy it, your product is helpful to all educated and non-educated persons etc. On this business requirement basis, you need to do a Keyword Research. This points you need to analyse and write it down in a checklist format so that your checklist it would be useful to search a unique targeted focus keyword for your business.

Brainstorming:

Write down all the possible keywords you think to find your website for all the products/services/information you offer.

Think in other’s perspective and add more keywords (someone else will search to find your business).

Also, think of possible misspellings words or slangs etc. Ordinary people can use that keyword and find your website add to list.

If your website is specific to a location, include local keywords.

Collect from your Co-Workers

Ask your team members to check what keywords they would use to find your website and add to the list.  Ask your supervisors.

Collect from Competitors

Prepare a list of competitor websites, check their pages to identify your keywords they are targeting. Add the relevant keywords to your list.

Collect from Industry Magazines, blogs and websites

Read books or magazines related to your industry, collect keyword ideas and add to list.

Read websites, forums, blogs, search networking sites and check how they are referring the products/services/information you are presenting collect keyword ideas and add to list.

Collect from your customers (if available)

Talk to your customers and find more keywords and add to the list. Pay attention to the phone calls/email queries/live support and observe how people are asking questions and add to the list.

Identify synonyms for the keywords

If you get the excellent list of keywords, try to find out the synonyms of those keywords. One way to do this is to use – in front of the search term in Google to include the synonyms.

Use Keyword Research Tools for Keyword Data

After the brainstorming and recommendations keywords getting, you need searched and find the keywords rating data how much monthly searching volumes for this keyword, how much no of pages for this keyword you need to get the search engine results from search engines Google, Yahoo, and Bing etc. From which search engine you will get the right business for that search engine concentrate more, to checking and searching volume of keywords data you can explore many keyword tools like Google keyword planner, Google Correlate, Free Word stream Keyword Tool, Keyword In, and Google Trends. Though many more tools for keyword researching those are premium based keyword tools like SEMrush, MOZ keyword Research, Open site Explorer Keyword Tool, and Ahref keyword tool etc. many tools are available which helps for keyword evaluating. It’s Depend on our requirement.

For all keyword Research tool results are same. It gives results same,  but the features of competitor analysis are different in premium tools.  You can expect the features of competitor’s traffic and keywords whereas in free based Keyword Research tool you can get only simple results like average monthly searches volume, the competition of a keyword, bidding amount for run AdWords campaigns.

Evaluate the Keywords

After the keyword research completed, evaluate your keywords using a tool like Google Keyword Suggestion Tool. Using tools like these, you can identify how often your keyword searches what the keyword click-through rates (CTR) are, and whether it would be a right keyword, proper keyword to keep or not. Depend on our targeting locations Keyword Research tool gives a competition and monthly searching results. Such as, Here, shown below the screenshots how to search a keyword “ Digital Marketing Jobs ” and how to target the location.

Identify Keyword Competition

Check how many no of pages that are returning in Google for each keyword and enter the number under the column “ no of pages “ in the excel file.

Derive Keyword Effective Index

            KEI =   No of  Pages Results /  No. of. MSV (monthly searches volume)

Let our example  Around 130000 competitor web pages  for a specific keyword having around 380 searches a month  then KEI would be calculated as follows:

KEI = 130000/380 = 342.10

The lower KEI,  The better your chances to get high rank in search engine.

The greater KEI, The lesser your chances to get high rank in search engine.

Above tutorial video may help you, how to calculate keyword effective index KEI or finalise a keyword for your website.

Classify Short tail and Longtail Keywords

During the keyword research process, you will come across a mix of short-tail and long-tail keywords. Both can be used to support your SEO campaign.

Short Tail: These root keywords pertain to the particular topic, product or service.

Example:   “SEO“ is a short-tail keyword it represents a single idea. Short-tail words or phrases have more traffic potential than longer sentences.

Long Tail: These keywords are extensions of shorter words and phrases. Best SEO services in India, a long-tail keyword might be “affordable SEO services for a small business.” The more extended expressions help you attract a particular audience. It’s also easier to rank well for these phrases. Due to the reduced level of competition.

Such as while you are trying for Keyword Research process keyword tools you can see the results on two types of keywords, small phrases words and long phrases words those are called short-tail keyword and long-tail keyword. Both are using keywords for our website but depend on requirements. If your site or YouTube channel is new started, then you can get ranking with long-tail keywords with low competitions. For long-tail keywords, inferior race, whereas for short-tail keywords high competition. Such as pizza, burger, goggles, pen, shoes, smartphone etc.

For short-tail one or two words we have full competitions in search engines, it will give results different types of brands websites if you type any product such I wrote above paragraph. But for a long-tail keyword with low competition, you can get chance easily to get rank soon.

2017 Top 5 Digital Marketing Agency Case Studies

2017 Top 5 Digital Marketing Agency Case Studies

Top 5 Digital Marketing Agency

Finding the right digital marketing agency is not easy to everyone!

Whether the agency can able to work on their promises or not. whether able to reach the targeted audiences or not. Whether they able return of budget from what we invested in marketing, that digital marketing agency has any good structure planning for digital marketing process or not, whether the marketing campaign able to get the return of investment or not.

Overview

The truth is agencies can able to get the return of your budget what you invested on marketing in-house team. But before you can run marketing campaigns, you have to make sure that you are team following this steps.

An understanding of customer’s behavior

This concept is a core marketing process to communicating with customers what they are looking for, what are their interesting platforms, whether they hang out. Before you do that you need to research your audience. Not just surfing level they need to help and understand on SEO level.

For example, what are the solutions have they already tried in order to solve their problems? What do they a think whether they are best for them and why? What do they think unique about this situation?

Structured process and Documentation for each task

For every marketing agency to every business, if they are getting return of investment good and growing business revenue as you grow, you have to prepare the documentation and process about your workflows.

For example, you need a documentation ready to run a paid campaign, social media campaigns etc.

Right Tools

For every business process if you’re running on digital marketing campaigns you need to take the support of right digital marketing tools like buffer, Mailchimp, Alexa, and Google Analytics tool to track the audience or customers of your business services. the more sophisticated your tools the more time you will need to spend with employees to run a good digital marketing campaign.

Consistency

Around 5 to 6 months it will take to get good organic traffic results of your website, in this, you have to be consistent in your SEO work whether the content marketers are working on consistency delivering the correct audience, whether they are getting a return on investment by running SEO campaign’s or not.

Quality

It is easy to write random blog’s and articles but it very high risks to write a quality content which is audience understanding point of view. That’s  what separates decent blogs will get true ones at the end of the day those blogs, high rankings on Google come from creating and publishing remarkable content that your audience interested level.

Experience

You Should make sure that on budgeting and mind of works which is ready to work on your projects, when you ready to hire a digital marketing agency for your projects, you should be aware of all the digital marketing channels process how much time it will take for organic traffic and for paid traffic results how much budget it will take for investing for your paid campaigns and what are return of investments you will receive, when your campaign’s run successfully, and you should be aware of for digital marketing, how many different teams should work  such as content writers for content marketing, graphic designers, and digital marketers etc.

Here, you can able to know about general calculations of budget return of investment on every digital marketing module channels for common normal projects along normal five digital marketing agency successful case studies.

What Results can you expect?

The most important thing when it comes to your marketing spend is your ROI, but the problem is most of the marketers are don’t know to measure is important what is the return on investment of marketing. According to marketers professionals, 80% of marketers say that they expect campaigns to be measured. And yet only 18% can measure the ROI of public relations, 24% can measure ROI on search engine optimization and 26% can measure ROI on social media marketing.

It’s helpful to have benchmarks to look and how much ROI you should expect from each of digital channel. Here the return of budget of investment you can able to see from different types of channels

Getting highly return depends on a variety of factors, which is no specific result cant be guaranteed for every individual company.

  •    Quality and how competitive the product in the market.
  •    How competitive and sophisticated the industry as a whole.
  •    Competency of that agency that’s responsible for marketing the product.
  •    How accurately conversions can be tracked.

You should make sure that your agency understands how to calculate ROI.

If you understood Fundamentals of digital marketing and its benefits now you can understand how to calculate Expected Return on Investment (ROI) Budget if your willing to hire a digital marketing agency with some following successful digital marketing agency case studies.

Calculating ROI for an SEO Campaign

General formula exception ROI for SEO campaign.

Anticipated ROI = (Anticipated Revenue from SEO efforts – Proposed Cost of SEO Project) / Proposed Cost of the SEO Project

Let us say you run an e-commerce site. Your anticipated  ROI can be calculated based on the average monthly visits to your site, average conversion based on your site and average order value.

Suppose for your website you will get monthly visits are 50,000 your conversion rate is 0.68% and your average order value is INR 17600/-. And your agency tells you that might have to spend INR 140,000 /- for your SEO Campaign.

This is the break-even point which you will generate a positive ROI from your agency and can be determined by the proposed cost of project / average order value. If your cost of the project is INR 1,40,000/-  and your average value is INR 17600/-  our break-even point is 114 Sales.

You can also determine the additional traffic you need to break even by  no.of.orders needed to break-even/e-commerce conversion rate. So if you need 114 orders to break even and your conversion rate is 0.68% then you need to 16,765 visits to your site break even.

To see significant ROI from the Campaign. You’d probably want to see at least double these results as a client. So your ideal number of visits should be approx. 32,000

Calculating for an AdWords Campaign

If you have Google Analytics. You’ll notice that there’s a default tab that shows the ROI of AdWords.

Google Analytics combines your total revenue from both your transactions and goals. This could potentially lead to double counting. For example, if a user on your site adds something to their cart, it becomes a monetized goals.

ROI  calculated  =  revenue – cost/ cost

You’re making 600% ROI if your revenue is INR 42000/-  from  INR 7000/- ad spend

Your Real ROI calculation should also factor in your profit margin. The formula for this would be revenue x margin-cost/cost. Such as if your profit margin is 0.4 and your revenue and expense are INR 42000/- and INR 7000/- respectively, then your ROI would be 140%.

Calculating for a Social Media Campaign

Social media is one of the toughest areas of marketing to justify marketers regarding spending. That’s because most of the marketers don’t know how to calculate ROI from a Social media beyond just surface level of metrics such as likes or favorites.

Here few are social media campaigns we have to take care,

  •    New followers
  •    Clicks on link an update
  •    Online Purchases
  •    Filling out contact form
  •    Signups for newsletters
  •    Downloads of PDF file
  •    Time spent on important web page

The next step is actually to track your chosen goals. You can follow website actions ( like sales, downloads, signups) in Google Analytics,

  •    Lifetime value
  •    Lifetime value x conversion rate
  •    Average deal
  •    PPC costs – this number represents how much you’d pay to use ads to achieve same social media actions.

According to Buffer, here are some benchmarks on how much each social media platform costs based on their results.

Facebook like average – INR 35/- per page like

Facebook reach average – INR 42/- per thousand impressions

Facebook click average – INR 35/- per click

Promoted tweet – INR 245/- per thousand impressions

LinkedIn – INR 140/- per click

Calculating ROI for Content Marketing

As you know, the recent Google Algorithm says content only the king of digital marketing. At any cost, if you insert a quality content on your website, which is attractive to customers, and you have to run a campaign on content marketing on social media with a quality of content.

For calculating ROI of Content marketing, you need to concentrate on few essential vital points those are as follows

  •    Unique visits
  •    Geography
  •    Mobile Readership
  •    Bounce rates/ time spent
  •    Heatmaps
  •    Page views
  •    Comments
  •    Shares

Now that we have some good sense of metrics from different digital marketing channels strategies to understand benefits of digital marketing and study of marketing let’s go through with case studies

                 

CASE STUDIES

 

BCWebsise

One of the best Digital Marketing agencies in India, this company does all aspects of internet media solutions, promotional, and advertising services for brands out there.

Services Offered:  Media Relations, Product Marketing, Public Affairs, and Consumer Marketing.

Top Clients:  Emami, Nanhi Kali, IPSA, Sunsilk, Hero Pleasure, and more…

Founded In: 2000

CEO: Chayya Bhardwaaj

Locations: Mumbai.

Team size: 51-200 employees.

Awards :

India’s top 10 Digital Marketing Agencies by the economic times (2010, 2011).

BCWW has recently been awarded for excellence in creating customer experience by Adobe 2011.

The company has been awarded ISO-9001-2000 QMS certification with the latest certification received in November 2011

 WebChutney

Webchutney is a digital marketing agency India of the group Dentsu Aegis Network (DAN). It is renowned as one of the top digital marketing agencies in India that offer services like website design, mobile marketing, social media marketing and online advertising.

Services offered: Website Design, Mobile Marketing, Social Media Marketing and Online Advertising.

Top Clients: Airtel, Microsoft, Unilever, Manco, Titan, MasterCard, Barclays, Proctor & Gamble, Budweiser, and Wipro.

Founded In: 1999

CEO:  Sidharth Rao

Locations:  New Delhi, Bangalore, and Mumbai.

Team Size:  201-500 employees.

Awards: DMAI awards for its projects in Remit2India, Standard Chartered, and Clear-trip.

Quasar Media

Quasar Media belongs to WPP group is a Digital Marketing company that has been able to fetch renowned clients in a very short period of time. It was founded by SVG group and in the year 2008, 75% of the quasar media stake was taken over by WPP. They have a range of digital media solutions that encompasses media solutions at all levels.

Services Offered:  Digital Advertising, Media Buying and Planning, Social Media, and Mobile & E-commerce Solutions.

Top Clients: Twinings, Unicorn, Dolby Honda, Pantene, Siemens, Wella, Whisper, Kit-kat, and Maggi.

Founded In: 2005

CEO: Manish Vij

Locations: Mumbai, Gurgaon.

Team Size:  60+ Employees.

Awards :      –

Pinstorm

Pinstorm is a well renowned Digital Marketing Organization that has been working in the same vertical since a couple of years now and has a good name in the market.

Services Offered: Social Media Marketing, Search Marketing, Campaigns, Ads, Bids, Prospects, and  Search engine Marketing.

Top Clients: Yahoo, Canon, Greenpeace, Lee, Tanishq, Sony, Taj, Hindustan times, and jet airways etc.

Founded In:  2004

CEO: Mahesh Murthy

Locations: Mumbai, US, Europe, Malaysia, Singapore, Gurgaon, and Bangalore.

Team size: 51-100 Employees

Awards: Red Herring Global Top 100 Award

Istrat Technologies 

it is a member of national association of software and services companies (NASSCOM) amongst several media companies in India. Istrat has a wide range of services.

Services Offered: Digital Communication services, Digital films, interactive kiosks, SEO, Relationship Management, Web Solutions, and Social Media etc.

Top Clients:  Wikipedia, NDTV, Moneycontrol.com, Ask, Yahoo, MSN, Google, Ranbaxy, Hero Honda, and Ericsson India etc.

Founded In:  1991

CEO:    Navneet Singh Sahni

Locations: Gurgaon, New Delhi, Australia and the USA

Team Size: 50 employees

Awards :            –