Digital Marketing Best Practices 2018
As you know the monsoon season very cloudy days, never you get a most natural chance to explore and know about secrets of digital marketing best practices 2018 which help to grow your business quickly.
Let us know about secrets of Digital Marketing best practices 2018 to grow your business as per present broad core Algorithm terms and conditions. Google has some rules and regulations those updates are called Google Algorithms updates.
I know, most of the people are looking worrying about digital marketing strategies through they can grow their business easily by sitting with their laptop or desktop.
Yes, sure you can grow your business easily your itself without any agency because know I am here going to discuss with you a few reality best practices 2018 for you which can increase your business easily within a short-term goal period.
Those days are gone when digital marketing team itself used to seat and daily to work on a task on same submissions for getting SEO rank on search engines.
Moreover, social media team works to generate social media fans and followers always posting on a social media sites same type of post frequently.
Also, content marketing team used to plan for a long-term process for preparing a content.
Now, everything it depends on contextual and visual content because broad core algorithm updates say, Google gives priority or increase rank for those websites only who have useful quality content in their website If a user searches a query ( Focused Keywords ) on search engine related matching answer should present in a site.
Then only google bot put your website in search engine results the first page.
Before discussing any secrets of digital marketing best practices 2018, I have some questions for you which can help to know the solution for growing your business
- What is your business and website requirements?
- Who is your targeted audience (behaviour, category, demographics, geographic)?
- Which type of business yours B2C or B2B?
- What is your website short-term goal and long-term goal?
- What is your website niche?
- Who is your influencer of an industry?
So, these are the few questions I wrote for you because whenever you are going to start an online website and expecting some result through digital marketing these above few questions are essential to list out answers in your site spreadsheet.
Because of these above questions beneficial to implement secrets of digital marketing best practices 2018 which can grow your business quickly.
Now, you can see here below what are the main secrets of digital marketing best practices 2018 to and how to grow your business which is the central concept of this article as follows:
How to Find the Digital Marketing Requirements for a business website?
Whenever your planning to start your business through digital marketing initial stage of the digital marketing process is to find your requirements.
Let me discuss with you people we will have to types of online business which is a business to consumers (B 2 C) and business to market (B 2 B) by the term only you can understand either your business is for vendors or customers.
Moreover, that too it depends on you that you people are providing services or else you have a product type of business.
Business to Consumers (B 2 C)
If you have a Business to Consumers kind of website, so you have to think about your niche category type of business. Moreover, it is one of the best digital marketing best practices 2018 which I learnt when I am working on digital marketing Industry working in service.
Nowadays mostly trendy business to consumers is e-commerce Product type of business or institution training type of service for Business to Consumers.
Let us if you have Fashion designing e-commerce garment store to sell your product through online
- Initially, you need brand awareness through high-quality content through inbound marketing or Social Media Marketing Brand awareness campaigns.
- If you have long-term achievement goals, you can run parallel Search Engine Optimization Process also along with your Google AdWords Campaign process for generating Sales and Leads.
- Moreover, you have to make visible your product details in all the local business directories or your business pages, where people will ask a query for your type of product business.
Let us consider if you an education training institution centre of any domain in this kind of service you can’t expect any clients leads because this is education training service program and it is a long-term process goal achievement.
- Initially, you have to prepare your website with entirely designed structure format with high-quality content.
- Moreover, you have to reach our target audience should keep engaged with your Quality content marketing strategy.
- For every kind of business services, Clients or customers want to see your existing successful portfolios.
- So, from day one of your business you have to be active on customer support or chat support conversions for solving queries of your clients or customers in various kind of local business directories, Classified Ads, and your business pages.
Business to Business ( B 2 B)
It is a little bit risky and most robust business service while you’re starting your business through digital marketing you have to be active think on a niche of your business type services, and it is one of the secrets of digital marketing best practices 2018 also when I got real-time experience in business to business kind of services.
Let us consider you have Customer Relationship Management ( CRM ) product either it should conduct meeting conferences, chatbot, mail management, Tracking GPs, or any other which is a help to provide the service for the different type of business organisations
It is called a business to business services which is another business organisation is your client purchase your product and utilises all kind of services of your product.
Let us consider you have various type of software development, Geospatial solutions, mobile application services. Also, human resources services.
- Services is nothing but you will get a project on different kind of solutions which you’re providing for your business.
- So, Always you have to provide your support and service which you’re getting a project on which type of solution.
- For that, you need a high-quality full website designed structure website, so your client make impressive
- Moreover, always you have to be active on client support where clients make a call or put queries for quote of your services.
Competitive analysis of your business niche competitor what activities are doing you has to research, whether they are getting business through SEO organic search results, whether through paid marketing campaigns etc.
Yes, this hectic little task to research and get ideas without premium tools no such a free tool are available to get the competitor every activity.
And It is one of the secrets of digital marketing best practices 2018 where I only have a good experience while preparing SEO Audit for a client before Demo Presentation with Client.
So, that it will help you to create your digital marketing strategy Yes I can refer you which I have own experience with few clients projects on this premium tool ” SEMRush “. Semrush is a tool where you can get all the activities, every report regarding your website and your competitor’s website also in all organic search results and paid search results.
How to Create the Digital Marketing Strategy for your business website?
Creating a digital marketing strategy is one of the secrets of digital marketing best practices 2018 which I learnt in past days of digital marketing service.
Where most of the business owners will make the mistakes repeatedly without creating any good digital marketing strategy for their business website but always asking queries about why we are not getting any leads and sales etc
So, for every kind of business services either Business to business or else business to customers.
Your website should be well On Page SEO recommendations based on high-quality content with the right website structured format.
So, if any user visits your website, they should understand
- What type of your business you have in site What kind of service you’re providing on your website
- What type of product your selling to customers/business
Google Analytics is a tool Provided to users by Google Company which give you all the website activities how many users visits, how many sessions happening in your website, from which location, which “demographic” and interest, In market people All kind of your business you can able to manage and create your digital marketing strategy.
Suppose you have your business e-commerce store or else software development company in Hyderabad location
Moreover, your targeted audience Hyderabad city, So through analytics your getting report from Bangalore city your getting organic traffic to your website and getting leads from Bangalore through organic traffic.
Though you’re running Google AdWords Campaign for your website for generating leads or sales for your business. Moreover, you’re expecting more than your targeted audience more audience from different cities.
So, with that, you can create a digital marketing strategy that audience from other city have more demand for your business and your website.
Google search Console
Google search console is also called webmaster tool ( diagnostic centre of your website ) which will give all kind of website errors such as SEO on page crawling errors, duplicate content errors, backlinks information everything of your site errors information you can check here.
By monitoring Google Analytics and Google Search Console, you can create your digital marketing strategy Initially in starting three months through Search engine optimisation process Organic Results of your website through analytics you can quickly decide either your reaching your targeting audience or else expecting more than other targeted locations.
By looking forward to analytics and search console on Initially on SEO process of 3 months, you can quickly create your digital marketing strategy either you have to go with search engine marketing ( paid results ), search engine optimisation (organic results). Social media marketing ( Paid marketing)
Moreover, here most of the people will think social media optimisation to get business obviously for getting business but just for attract to your business and bring your niche audience to your website.
Most of the cent person its depend on your website quality content for your business leads sales. Social media is just for put engaged your site content and brand awareness more than that.
How to Attract your targeted audience through Digital Media Channels?
Attracting your targeted audience is also one of the secrets of digital marketing best practices 2018 which I am learning on digital marketing service and consulting projects.
“you can’t sell anything if you can’t tell anything “
Here, you will have a lot of digital media channels to attract your audience various kind of digital media sources
You might have questions on mind how can attract an audience in multiple types of social media channels in same time.
Yes, you can attract your audience at a time in various social media channels for different location peoples also through “ Free Social media management Buffer Automated Tool “
You can attract your audience with the quality content articles of your business niche topics which you have product services or business service through Inbound Marketing tools such as “ HubSpot”. “Quora” and many other inbound marketing tools available but it depends on your business service.
Alternatively, else you can attract your audience through email marketing campaigns for that you might behave questions on how to create email marketing strategy and what email marketing process and where you can email marketing.
For all type of business service, you might behave different niche level of content marketing strategy to attract your audience.
” Speak to your targeted audience in their language about what’s present in their heart “
Here I am helping and giving you some reference articles so it might be helpful for attracting your audience those are how to prepare quality content for your blog, how to prepare content marketing strategy without copywriter and how to attract your audience through social media marketing.
How to Convert them into Customers from Targeted Audience through digital marketing strategy?
Converting your targeted audience into your customers, it is also one of the secrets of digital marketing best practices 2018 which I am learning on digital marketing service.
Moreover, you can maintain CRM tools for chat support, email support through Zoho and many other tools and telephonic conversion follow up through WhatsApp marketing software.
Attracting to your targeted audience through social media channels is very easy but converting them into the audience by following ups is through only happen by automated CRM tools.
For converting the targeted audience into customers Its, all depend on your content marketing strategy process.
“It’s not the best content that wins. It’s the best-promoted content that wins.”
Who is your targeted business persona how your attracting audience either you can expect customers through influencer with influence marketing strategy of your business or else you can expect customers through Paid or organic referral social media site?
Its all depend on your content marketing strategy. Your quality content website, and your customer support team through chat and email campaign support.
For converting your targeted audience into your customers through your inbound marketing channels, social media channels or else through paid marketing campaigns.
Here, I explained all the secrets of digital marketing best practices 2018 which I mention above all the questions about finding, creating, attracting and converting digital marketing strategies. Moreover, you have any doubt or confusion in mind please raised your query in below comment box without hesitation.