SEO factors of On-page and Off-page Optimization


SEO Factors of On page and
Off page Optimization

For every SEO process, when the website audit report is prepared. Now it’s developed the foundation of a website which is nothing but the backbone of the SEO process.  Search engine optimization is two types of optimization techniques that are On-page Optimization, and Off-page Optimization both have its factors. A few of them I am trying to discuss below as follows.

On-page Optimization Factors

For every business, if your plan to open a website and need to get to a top position in search engines, so if any user will search a query or phrase or keyword in search engine related to your website category. The first position link your website snippet result should be visible in a SERP results list. To get in a first position, we need to follow some SEO factors both on-page and off-page optimization.

An on-page optimization factor which is on your website some unique front-end scripting code tags, which is Google friendly language. which is in HTML/CSS Tags and scripting language format such as these many factors are as follows.

Initially, most of the peoples are used to creates a domain by adding a focus keyword on the field so they can quickly optimize very well in search engines. However, nowadays those strategies are not working; Google would not be indexed those kinds of domains in search engines as per the present google algorithm point of view. 2020 SEO Updates says about  both on-page and off-page Optimization


A myth of aging domain: Google Engineer Matt Cutts updates Google Algorithm has put domain age insignificant no more long life for areas who use keywords in the field. Moreover, about Quality links and Quality, meaningful content should be on your website from link-building, no more low-quality backlinks would be preferable for your ranking process.


URL Include the Focus Keyword in an area (Except in homepage)

Meta Title (Page Titles): Meta titles are one of the most critical factors in your website. Each of your page and blog posts contains a unique title. Let us discuss an example of this to be more understanding. Let us assume you created a  blog post ”  Brownie Chocolate Cake, ”  and you got keywords like a best browny chocolate cake and brownie chocolate cake for girls, which is most of the searches keyword and high volume based, then you may get a chance to get top position in search engines.

60 characters limits.

Please keep it in meta Title Tag?

I am starting with the Focus keyword. At the beginning of the meta title.

Keep the brand name at the end.

Make it completing enough in one click.

Meta Description

Many people forget to write the meta description on their website. However, it is such an essential factor that meta description should present in our blog post. The meta description can create in a sentence format by taking the highest volume keywords and low ” keyword efficiency index ” keyword.  If a user searches a keyword in a search engine like chocolate cake after that may be able to get your website visited by that person. Because which keyword was searching by users those focus keywords are present already in your blog post content.

The Meta description should be like a summary in a two-sentence format.

Keep it 160 characters limits. Please keep it in meta Title Tag.

Please keep it in the meta description Tag.

Starting with the Focus keyword. At the beginning of the meta tag description

keep its brand name at the end of Tag

Keep it compelling.

Rich Page Content:

Content is like a  king of digital marketing in the 2018 year, the algorithm asking from a website of quality content. Google not looking for a quantity of content, such as before 2011 people used to write material for an article on keyword density point of view. 

Wherein which article content right quantity of  Focus keyword density that website page may get top position in search engine results, because before Google may not be sharp and active how much in present year algorithm says about google bot. 

A bot or spider which is so dangerous for scanning your website content if a crawler will see any repeated keywords or duplicate copyrighted material simply Google 

Include Focus Keyword and Other Keywords

Each page of the website should have at least 300 words of content

Keep the Keyword Prominently for about 2-5% of words (Keep it bold, Italics)  

Use Synonyms and Related Words Instead of Repeating the Focus Keyword Too Many Times (Hummingbird)  Distribute keywords evenly across the content

Distribute keywords consistently across the web page content

Image Optimization:

An image also a significant fact of On-page Optimization it will help you better to get ranking in search engines through image search results. While uploading your pictures to your website web pages with valuable quality content for website blog, remembered that for every picture while uploading uploader window may ask you for you Image title, Image Alt text, and Image description that fields should be filled up with focus keyword and image description. A website image may optimize for search engines.

Linking (Internal Link and External Link): 

People often think that the links counts of other websites that only crucial to our website, while seven years back algorithm may give before external links more whatever the quality links those are if we got the external link then could be a great success for us. However, now the present Google algorithm changed. This algorithm wants only high-quality niche links than google crawler may taking our website pages to indexed in search engine results. To high ranking in search engines.

Internal links: provide links to all relevant inner pages.

External links: provide links to all external websites. (open in a new window)

There are Two Different Types of Links:  Do Follow and No Follow  If a relationship is specified as no follow (by defining rel=nofollow in the anchor tag), users can see that as a link but it will blind the search engines. It means no authority will follow from the current website to the linked site.

Video Optimization: 

Most of the people will concentrate on our videos to embed to the website, they thought its a waste of memory storage on the site. 

However, the video also the first fact of SEO to get a good position high rank for our website through videos. 

A small video clip is enough to embed just a 2 min video which tells the explanation of our primary keyword description. With this, your website may engage with video viewers, who habituated to watching videos and understanding through videos. 

Embed a video from youtube to a website provide a short description relevant to your primary keywords.

Off-page Optimization Factors


As per Google Algorithm Updates, MarkBrain not well off-page submissions required when previously most of the SEO executive guys are did for optimizing and to get good ranking results for a site. 


They used to concentrate on presentations whether they are quality or quality less, but now the present algorithm changed if crawler would find any website with won’t have quality backlinks and quality content on your site. 


The crawler would not allow your website to be indexed and ranked in search engines.


Off-Page optimization is a process of making submissions into outside website directories or links. Exploring your website content or promoting your website content  into social media profiles, local business profiles, niche directories, social bookmarks, famous bloggers, guest blogging, niche article submissions, forum discussions, niche blog commenting, photo sharing, content marketing, and video marketing


Social media profiles


Social media profile is more significant than ever these days! It is sometimes known as ” online reputation management ” Getting involved in social media fundamental step in which you begin to advertise, market, and building your online reputation within your niche.

You need to register in top social media profiles like Facebook, Twitter, LinkedIn, and Google+ And create patterns your own. Allows you to extend your contacts connects with many peoples with whom can share your website content and get famous, get website traffic from social media profiles.



write a blog is one of the best ways to promote your website content by writing a blog you can generate organic traffic for your website. 


You can give a reason for visitors to keep returning to your site and keep up to date with your latest posts. 


It also helps to search engines to crawl your site frequently.  Which ultimately especially higher on search engine results in pages (SERPs).


Blog Marketing: 

Post comments on other blogs within the niche as yours. .Search engines can crawl these relationships. Helping to point them to your site. These blogs are commonly referring to ” Do-follow Blogs .”


Forum Marketing:

Find forums related to your site’s niche and get involved within that community. Reply to threads, answer the questions, suggested your advice.  


It helps to build or rise your reputation as someone who is an expert in your niche. Try to use Do-follow forums so that you can insert a link to your site within your signature.


Niche Directory Submissions: 

Many people say that directory submission is dead! However, this is the way of the likelihood of people seeing your website. It is matched on how efficiently selecting those directories and how efficiently choosing a category for submission. Especially on niche directories a quality link submission.


Social Bookmarking:

Social bookmarking is also a significant factor in promoting your website. Submit your latest blog posts or pages to the most popular social bookmarks like StumbleUponDelicious

RadeIt, Dig. Search engines are really like this type of site because the content on those sites updates frequently.


Photo Sharing: 

If your images can share with social photo sharing sites like Pinterest, and Instagram. Along with your related blog post links, so peoples from Pinterest and Instagram follow up with your website.



Video sharing on some external outside video channel sources to get good backlinks. Like YouTube, and Vimeo. Many more video channel websites are available along with your video Title and description with links. If the users from YouTube and Vimeo may attract your videos and they may visit your site. Through this, you can get good traffic for your website.  More priority on YouTube because YouTube is a Google product and it is 3rd position in Global Rank.


Local Business profiles: 

Depend on your site’s niche. Local listing directories are available in search engines. 


Then why you concentrate most priority to global listing directories, local business listing it would be beneficial to you, if you create a local business profile, let us example a team has confused or stuck in traffic or heavy rainfall to reach some other “restaurant”  to visit to have a weekend party. 


If they google it to the nearest restaurant, you may be nearer to them, through this you may be getting business and ratings for excellent services.


Article Submissions:

If you write an article for your website, then you can submit them to popular article directory sites. E-zine, Go Articles,  Now Public. It can help drive traffic to your site.



Answer Questions

You can participate in answering questions on sites like yahoo answers and “Quora” and other portals for solving most of the problems related to your niche. 


You help to build up your reputation as someone that is an expert in your chosen field. You can also place a link to your website in the source section. 


If necessary so that people can easily find your site. If you put a link repeatedly on your content, it goes into spam. It is another way to get your website’s most popular.


Site-level optimization :


Reduce the load time: Implement Gzip

Check for the missing pages, And all the lost or correct links, make sure each link would work adequately.

Create custom 404 pages with necessary information it should return proper response “ 404-page error not found “ for an HTTP request.

Create and Add Robot-txt and upload it to the root.

Create and Add an XML sitemap of a website and upload to the root. XML is an extensible markup language with internet understanding language.

Create and verify Google Webmaster account & Bing Webmaster account

Keep Google analytics tracking code on all pages.

Resolve duplicate contents issues with canonical, no index, no directions.

Redirect Important pages if they are not working.

Check and validate the function of your website. Whether each page of your site is working correctly or not. If not you have then fixed its errors.

Identify the critical element actions on the website and set up a Google Analytics goal for your targets and better tracking perspective.


Here, I discussed with you guys all the eight types of SEO on-page optimization and Off-page optimization factors, which will increase our website Search engine results ranking.

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