10 Unexpected Ways of Email Marketing Best Practices 2018

10 Unexpected Ways of Email Marketing Best Practices 2018

Email marketing is a concept where you will market your content to generate leads, customers or clients for your business through email processing which is nothing but email marketing. For running an email marketing campaign to get good results for your business you should know about the strategies or else email marketing best practices 2018.

As you know the year 2018 is now leaving, after a couple of months 2019 year will be starting everyone are looking or searching about latest 2018 email marketing updates, new latest strategies as you know about the ways of email marketing and email marketing process and its flow chart.

Most of the email marketers at present they applying or running email campaign with a bulk of emails, whether they are a right correct audience or not just they are buying email lists and running email campaign. They don’t bother or thinking whether this email id is genuine exact target person or not, whether those guys are interested in our email content, every that customers are interested in our product or not.

Email marketers were running email campaign’s they are not checking about email marketing stats or insights report, whether the subscribers are interested in our emails, whether they are excited to buy our product or not. Email marketers are not reviewing their emails before they sent to subscribers or customers. It is the primary concepts of email marketing.

Email marketing Best practices 2018

To remove confusion and problems from your mind, I am here discussing very common mistakes and practices of 2018 such as follows

  • How to send a relevant email to subscriber or customer?
  • How to keep relationships with customer’s happy, responsible prompt to unsubscribe, if unhappy with content?
  • How to engage the subscriber with your content?
  • Whether we have to Review our content or not?
  • How to reflect your subscriber with your address?
  • Don’t let be perfect and the good for an enemy?
  • Always welcome to complaints from subscribers?

Get Permissions

It is the most important measure to take to help ensure the customers to deliver goods – the foundation of an effective email campaign in a broad sense, make sure you’re adding a subscribers list in your database they are giving or adding their information themselves. Because nowadays the lot of business mans struggle in a problem with customers. Be sure clear with customers that they are permitting you to receive email messages their inboxes.

Don’t use or run on email campaigns with purchased email id leads?

Ask all people if they want your email and don’t want merely assume that they do base on another transaction with you or your business.

Use confirmed email id opt-in to protect your sender reputation.

Read some examples of methods of obtaining email addresses that can or cannot used with responsible email marketing services.

Stay Relevant

If you were asked to give a message on digital marketing tips at a conference, and you just spent your time on digital marketing concept only and what type of experience would you get from the crowd?

As same as above in a conference call, how would you explain the concept of your same business expectations with your subscribers will give you that same type of experiences complaints and unsubscribes.

If you don’t stick to meeting the expectations you’ve set for your email campaign.

Start by focusing on maximising the value of each message you send to your subscribers, and stick to it.

Suppose, your running email campaign mention about your business in email template for which campaign your running to generate leads discuss in mail body that content, always stays relevant in email campaign body. Then you can expect a good result of customer’s sales or leads from an email campaign. “““““

Stay Relevant is one of the critical email marketing best practices of 2018 which would be helpful to grow business in 2018.

Promptly Remove Unsubscribes.

You can expect to become customers from all subscribers of your blogging tips, might be few of them are looking just want to learn tips and strategies from you, and few of them fed up with your email campaigns notifications.

So, it is your Responsible email senders to ask your subscribers whether they are satisfied with your content or not if you’re not happy with your product and services you can tell them to unsubscribe with your emails which is mention in the bottom of your mail body. You can’t run an email marketing campaign successfully without the satisfaction of your targeted audience.

Responsible email senders automatically remove subscribers who opt-out using a link at the bottom of mail body sent from a campaign. In some cases, however, subscribers will respond to email messages asking to be removed from your list.

  •  Use a reply email address you check regularly.
  • Manually remove people who ask to unsubscribe from your email campaigns.

Send Frequently Enough – But Don’t send Over Limit

Sending emails frequently it’s a good to  engage or happy with customers and you’re regularly interacting with customers can cause an increase in

  • Complaints
  • Unsubscribes

Frequently posting over the limit that too very dangerous for keep subscribers are happy with your email notifications few of them feel so glad and few of them may get irritation.

While not sending often enough emails or messages can lead the same issues. Plus more undeliverable email address on your list.

Set some time limit or expectations for how frequently you are going to send email messages to subscribers and stick with it. You probably don’t want to post every day. But you certainly don’t want to wait several months for each email or newsletter you send.

Review Your Message Content

Once your email campaign is ready, you should review your message content available or not on the checking board and have saved your message, first of all, review it and make sure

  • It should have a plain text version, even if you have written one in HTML.
  • You have avoided excessive punctuation marks in words and phrases.
  • There is not sufficiently high text to HTML ratio – messages should not consist of large images with little text.
  • You have not hyperlinked URLs in HTML messages.
  • To check its spam score whether you email in spam box or not for content filtering issues.

Also, by sending a text of your email message to a few of your email accounts for testing. You can help them to ensure that it appears consistently the same way to each of your subscribers.

Get Whitelisted

Encouraging your subscribers to add your email id to their address books lists has benefits. Email users add only certain chosen parties – senders who they know, trust and expect an email from because of this, senders who appear there sometimes get better email deliverability often with an added benefit of images looking automatically.

Use an Effective Reply Email Address

Though it will take only a few minutes to decide on, most of the marketers will make a mistake while sending an email to recipients they won’t bother about reply email address but it is essential. Choosing the reply email address that appears in the form a line of your messages is a critical way to the success of one of your email campaign.

Along with the subject of your email campaign message, the first thing your subscribers see of your words when they’re checking their inboxes will be the reply address and or the “Name” you also set.

You reply address and name must and should be:

  • Reply address should Recognizable
  • Hosted at the same name domain or similar domain as the website subscribers signed up at

Avoid using free reply addresses like yahoo.com, gmail.com, Hotmail.com, etc. you can use above for personal communications purpose. Official communication purpose you must and should use with domain name reply address.


Keep Complaint Rates Low

More of something email messages to understand customers than it is strictly a practice, keeping the rate at which subscribers report your emails as SPAM at an acceptable price is very important to email deliverability.

Don’t let to be Perfect Be the Enemy of the good

Starting an email content on the right foot is a virtue worth nothing. However, obsessing and to get it right and the first time you’re trying to do it all you can prevent you from starting to see the positive returns you are assured of an effective email marketing campaign. Instead of getting started with the template design such as follows.

It is also a one of the email marketing best practices 2018 to attract a customer through visiting your emails.

Publishing a form to your website which is you are running an email campaign to generate leads.

Setting up your autoresponder and possibly one or two other messages

Once you have a basic set up for your campaign, you can move onto optimizing your email campaign include.

Considering HTML versions of your messages

Split testing web forms and broadcast messages

Customizing the branding of your campaign

Targeting specific segments of your email subscribing lists

But take a step by step approach and don’t try to do it all at once. Start somewhere, then use the results you see to motivate to your email campaign improvements.


Mail-Chimp – mail chimp is an email marketing service provider, found in 2001. It has seven million users that collectively over ten billion emails through the service each month. And mail chimp is a free service provided for starting a business plan; you can utilize the best email marketing services from mail chimp provider.

Here, I explained Above all mentioned email marketing best practices 2018 explained every unexpected way of email marketing to get good business in the upcoming year 2019. If you’re getting confusing with any topic, you can start a discussion in below comments. I follow up your questions.

4 Major Facts About Email Marketing Process Flow Chart

4 Major Facts About Email Marketing Process Flow Chart

Email Marketing Process Flow Chart

Let us discuss with you people actually what is the meaning of email marketing a mail which used from electronic devices is called email to deliver your mail information into your related audience, or customers are called email marketing. I just explained you in simple words. Now, what is the meaning of email marketing process flow chart?

A process in the form of step by step procedure to follow to do an email marketing is called email marketing process and flowchart. For every activity or module of digital marketing, we have specific steps or procedures to follow to get success get the results in your task.

As you know in previous article post ways of email marketing, I explained about the email marketing, email marketing used for the business purpose how to reach an audience, how to get engaged the correct audience, and how to make it feel happy existing customers, etc. For writing an email, you should know what your goal is, what is a procedure to write an email and what are the steps to be followed by email marketing campaign.

“Why waste a sentence saying nothing in your template.”


So, in this article, I will explain about the email marketing process and flowchart. I got some questions in my mind while I am running email marketing campaign. Such as follows


  • What is Goal of email marketing process and how to define a goal of email marketing process?


  • Which category related to your business? How to target your market through email marketing process?
  • Who are the audiences of your email marketing process and how to define your audience?


  • How to acquire and How to select the Correct Databases for your email marketing campaign?

Define Goals

Using email marketing process to deliver actionable content built around your business should be a top priority for any small type of business, regardless of your industry. To allow for your various email marketing campaigns to have an impact, it is not enough to just have a strategy in place: you must also be ready and willing to analyze the email analytics and incorporate this knowledge into your next email marketing campaign. Remember that you are only one as good as your last email to your inbox.


So, you think about how you can improve your email marketing strategy. Here are few of  Four Email Marketing Goals that you should set for yourself today.


Challenge Yourself to Grow Your Email Subscription List


When it comes to your email marketing tools, your email list will be rank as one of your most valuable. You can address and reach every individual who has raised their hands and specially asked to hear from your business. Your list would be consist of previous customers who have bought from you in the past alongside potential customers interested in learning about this concept some more about what is your business offers.


As you now set your goal of growing of your email list, here are two essential questions (with some solutions) you will have a solution


Is it easy for people to sign up for my email list?


For you to be successful at a convincing individual to opt-in and join your existing email list, you have to make the email process as simple as that possible.


Make sure that you are giving them plenty of opportunities to sign-up wherever your customer able to view or touch-points are found – In both in the real world and online. If you have offline, real-world interactions (think: retail store, pop-up booth, convention event, etc.) In online shop and be sure to have a system or desktop in place to collect the valuable emails. It could have something as simple as a pen or a paper or a little more mobile devices or tablet. Regardless one of the mechanism just makes sure to be active in acquiring all the emails.


The same principle and factors apply to the online world: be active and keep it simple! Do not hide your sign-up form on a hidden page of y.our website. Look at your website’s analytics to see where people are visiting your website page and place a sign-up form there. And don’t stop there. Make the arrangements accessible throughout your website, on multiple pages, in the footers, as well as on your Social Media pages. You can quickly add a sign-up form to your Facebook page, capturing precious information there.


Do people have compelling enough reason to join in email list?

Yes, people have many reasons to join in your email list, you will provide many offers, sales as per the subscriber’s audiences list depend on the business ranges and growth. What they can expect from your business, they can wait and ready to listen to you.


Boost up your Open rates

When it comes to measuring about the campaign’s success, your email’s open rate is one of the most straightforward metrics to utilize as it tells you how many eyes have seen and interacted with your mail.

Open rates vary across industries but if you’re serious about improving your email marketing process and flowchart. Consider these questions.


1.Are emails can be noticed or viewed by the users in a crowd or not?

You are in competing with many peoples as hundreds. If not thousands and another type of business trying to catch the eye of your existing audience. Make sure that you are consistent on the fronts of your email marketing strategy. Especially when designating the “from” name and address, of course, using a well-crafted subject line to grab the audience attention will encourage them to open.


2.Are emails being forwarded to other users or not?

People when will forward your mail, if they will receive some engaging content and meaning a full material which would be most useful to other users. So, keep your email body message an informative, meaningful content not fully with offer links to generate leads through an email campaign. In this situation, a user may get irritated by you and they won’t forward your mail. Try to write a bottom line an attractive quote message to users, and more users will see the bottom line if your content is to highly engaging.


3.Improve your Engagement.

While open rates let you know who is looking at to your emails. You are click-through rates provide insight as to how many are the subscribers went to engage with your content. No matter how your call to action  – be it Read our blog, like our page or buy this product – your click-through rates more drive traffic to where you designate.

4.Is it easy for people to engage email content?

Frequently the easiest way to increase email management is to focus on the single call to action. Don’t put your email in complicating the message with multiple links in message body consisting of all requests to act as this will lead to CTA fatigue and cause your email marketing strategy to backfire.


Here, Defining all the factors of your email marketing goal is one of the significant facts of an email marketing process flow chart.


Generate More Business

Effective email campaigns generate more business than through a no of measurable metrics. More sales come about via repeat business, new clients, more traffic, etc. So as your work to successfully launch a robust email marketing campaign be sure that you incorporate as much as feedback and data into the process as possible. To do so, think about.


What are the goals of email?

Each email should have a specific goal tried to get a direct response. Each of these goals should tie into the more significant goal structure of so that they work together to accomplish the overarching goal structure of your mail  “more business” Take the time to devise your various goals- increase traffic, drive sales, join your loyalty rewards club membership and design your content accordingly.


Can I easily measure my call to actions?

To know what is useful and what is not, you have to able to measure your success rates and set up your filters so you can differentiate between new and repeat old customers. Referred customers and websites. Trackable promotions. Etc. By being able to measure your results you’re ready to know what is driving your success you, allowing to focus on and harness the essential elements.

Effective email marketing strategies do not just happen by chance. They are the product or constant refinement and honing create, test, measure, begin again. Incorporate the tips above into your next email marketing process campaign and let us hear about your results.

Growing a business also one of the significant factors of email marketing process of a flowchart which shown above.


Define your Audience

What is the crucial matter in traffic and conversions for your website? If you get 50,000 visitors from a random repaired site and 500 visitors from an industry magazine that covers the specific market you’re in, which one is going to be better for your business?

Unless you’re in the page view business, what you should first foremost care about is conversions. Conversions take place when your targeted traffic meets a relevant offer, then it all starts with knowing who is your target audience is and what they need or want so – if you’re going to boost your email list conversions you need to do the following.

Get to know your Target Audience

Conduct surveys and interviews with your subscribers or readers to understand your customer’s pain points. You want them to opt-in to your email list. So what could you offer would make them want to subscribe? Instead of making guesses, talk to people! You’ll be suspended by how much you will learn – and how useful it will be if you know

  • Who the people are, and you don’t know how to get to them (the blogs which you publish they read, the sites which you launch they visit, the stuff they search on google, etc.);
  • How they describe what the type of services they offer, you can word the copy it into on your site to match the conversation in their heads (which is very important).
  • How they choose and compare products in your industry, you know how to structure and prioritize content on your site.





If You Already Have Subscribers And  Customers to Survey Them


The best thing is that you can do with your subscribers is to survey them about their requirements. What they want is to get in the hearts of your customers, learn what they need. The goal here is to determine then what you should offer as a lead magnet to entice them to opt-in or else to serve them as a businessman. Survey responses will be very insightful about this.I recommend  you ask the following questions (adjust the wording as you see fit):


What can you tell us about yourself? Get the demographical data or data information and see if there are any trends are available or not (e.g., generational). If you’ve got a B2B business, ask about their industry and position in the company (and who makes the decision!)

 What’s your #1 challenge with [the problem your business helps to solve]?

 If you could ask just 1 question from the top [your industry] guru/researcher, what would it be?


If You’re Just Getting Started And Have No Subscribers Yet


If you have no paying customers yet, then you are dealing with assumptions and an educated guesses based on your first-hand experience. Traditionally, defining a target audience involves determining with their age, sex, geographic locations, and describe their needs. Then the data you need to know depends on the product whether your business has a Business to Business (B2B)  or Business to Customers (B2C) business.

Who’re the targeted customers for your business? Describe their life (or business) situation

 Which problem are they solving for themselves? What’s the pain?

 What are their needs that aren’t met?


Defining an audience for your email marketing campaign and it is also a significant factor in an email marketing process flow chart.


Acquire / Select the Target Database

Ask any business, and chances are. They’ll say that their email contact list is a very important asset.

“Email marketing is the digital workstation house, deemed the most effective for your brand awareness, acquisition, retention, and conversion. In fact, fifty-six percent of respondents identified an email as being the most effective at retention, several points ahead of the second-most-effective tactic.”


Here are our best ways of acquiring email addresses:

If your business involves many physical products that are shipped, include an insert in each package of your business with instructions on how to subscribe to your email list Or, include a subscription link to a sign-up form on every printed invoice.

Set up a bowl to collect all other business cards, letting people know that they’ll get special offers or discounts if they opt-in to your email list.

An event is a great place to get all email addresses as well, whether you are collecting all business cards or having people fill out a form to join your list. If you have got an IPad, use that for people to enter their email address directly.

Feature a sign-up form on your website. State what they’ll get for signing up. e.g., newsletters every two weeks, deals and steals, etc. Also, the shorter form, (just a name and email address form).

If your selling products or services online, ask your customers at the end of the other online shopping experience to sign up for your newsletter.

Here, I explained every fact of email marketing process and flowchart process which would help to developed an email campaign and set up an email marketing campaign.

5 Ways of Email Marketing Which grow your Small Business in 2018

5 Ways of Email Marketing Which grow your Small Business in 2018

Ways of Email Marketing

Email marketing, nowadays most of the organisations are running email marketing campaign, and it is to beneficiated also. When only then your mail reach to the right user at the right time. Else, your letter just the reason for your frustration because if a user by mistake it put in a spam then, all emails go in spam. If you go through with different ways of email marketing, you can able to understand what is the correct way of running email marketing campaign.

Every businessperson has goal and dream to grow his or her business through digital marketing. So, you’re In a hurry to send emails to a target of your leads; they used to make so many mistakes, like sending bulk emails to many no of users and then why don’t you join our business. And buying from third party communication providers and sending bulk mail through mail portal like mail-chip or “constant-contact”.

I prefer to use this mail service provider can grow from small business to a significant level you need to care about the budget. Especially mail chimp provides free service for a start-up business so that You can utilise this Opportunity, and you can go with Constant-Contact this mail provider first-month trial version after one month it asks you to pay reasonable amount its depend on your requirement criteria and “email template designing selection.

Here, now many of the fresher marketers may have doubts why we have to use mail service provider. Already we are communicating with many friends through Gmail or Yahoo mail, that mail providers have a limit of letters per one time but through mail advertising or service provide you can send at a time bulk emails.

“A small number of an email id list that wants exactly, what you’re offering is better than a bigger list that isn’t committed.”

Yes, of course, you initially start focusing on a small list of subscribers who are your colleagues, friends, and other schoolmates etc.

Now, You can target known persons initially then if they satisfied with your product then they should give their reviews on your social media pages and in your Google business page so that other more audience related to your niche give their email id’s to you for getting right product service from you.

I know you might have confusions in mind I am explaining all the, but we don’t know what the ways of email marketing, actual what is email marketing is it necessary to do a marketing through personal mailbox are.

Yes, it is necessary to do marketing to get good traffic and good conversions for your business. Because most of the people around 70% of Indians are may aware of digital devices they know digital apps, and they have own registered mail id also. So, every person is using news, blogs, articles, buying products through emails only and that too offer products only. Email marketing is the best platform getting engaged with existing subscribers with your exciting offers and updating your features with your existing subscribers.

Through, ways of email marketing you can clear answers to this questions as follows such as

  • How email marketing helps your small business to grow your business?

  • How can able to increase our sales through email marketing?

  • Through, email marketing can keep our business top of mind?

  • Are customers coming back with regular emails or not?

  • Can we use mails to establish authorization?

  • Can we able to establish nurture relationships through email?


Actually, what is email marketing?

Email marketing is a natural, affordable and effective online marketing tactic that lets you “build relationships with your customers, members and prospects through personalised, relevant email communications.

By sending personalised messages, relevant emails, you will increase sales, grow your opt-in email list, and improve your return on investment. Affordable, self-serve email marketing is the best way to attract interest in, build desire for and generate sales of your products and services.

Email marketing combines best practices industry standards with the best technology that allows you to personalise and include relevant content so you can send the right message, to the right person, at the right time. Through ways of email marketing campaigns from real people to real people encourage relationships based on value and trust.

Use email marketing when you want to build loyalty and trust with your customers, grow your customers from audiences and your email database, create, automate and send email campaigns, improve your email delivery rates or boost your response ratio and drive sales.

How Email Marketing Helps Your Small Business?

If you’re wondering about ways of email marketing and how email marketing can boost your business, you’re not alone. Plenty of savvy business minds have pondered that question. We are here to get you on the answers you need. What I have discussed above.

 Like any smart business owner, you want to know the ways of email marketing. There’s a whole list of ideas, which we’ll cover here, but one of the most compelling reasons to use email marketing is its return on investment (ROI).

 According to the Direct Marketing Association, email marketing brings in about $40 for every $1 you spend. That’s one of the highest ROIs for any marketing.


1. Email Marketing Can Able to Increase Sales

You want your ways of email marketing efforts to pay off in sales. By sharing information about your business through emails, you help customers see how valuable your product or service is. Which is leads to money in the cash register?

What kind of ways of emails which you bring t in the most no of sales? The best way to increase your sales through email marketing is to send a different variety of emails to your customers, but there are a few ways of email marketing that help drive sales more than others:

Promotional email marketing

Nothing excited a customer more than a great deal. Your customer saves a few lines, and your bottom line gets a boost. Not bad, right? Keep in mind; promotional emails which could not reserve for only things like, “Don’t miss our fifty percent off sale.” It is one of a way from ways of email marketing A promotional email can offer other perks too, like free shipping or a free product trial. For example, Crew provided free shipping on this email marketing.

New Arriving Email

When a hot new offer, service or update arrives at your store, an email spreads the word about this must have product. In your email, include a link, so shopping habituated can make a purchase in an instant time from your website such as Electronics giant, Apple, does this with its new products.

While these emails can boost your sales, you can’t sell 24/7 always. Your customers want more than that. Sometimes they may expect different content, if your customers may find frustration condition if you keep sending purchase mail they will put your letter in spam.

 If every email you send can get customers one-step closer to purchasing through the mail, which is why a variety of emails is the best strategy because users won’t buy your product always. Emails help you build trust with your customers, establish a relationship not a links, & improve brand awareness – all of which play a role in the purchasing process.

2.Emails Keep Your Business Top Of Mind

It is one of the essential ways of ways of Email marketing can help your product or business can remain same top of mind to your consumers. Emails serve as reminders about your business to customers. Let’s say you run an auto body shop and regularly email your customers promotions and car maintenance tips. When Susie gets into a fender bender, your business springs to mind because of your consistent emails. As a result, Susie heads to your shop for repairs. Emails will help you stay in front of your customers on a regular basis, Bastian says.

What kinds of emails keep your business top of mind? There are several. These emails are more about to stay in touch with customers and less about to selling. Here are a few examples as shown below:


A newsletter of your company is a great way to keep engaged and update your customers about your business. The sky’s the limit for newsletter content. And it is one of the best ways from ways of email marketing. You can offer small history lessons about your business, talk about upcoming events, highlight employees, or offer industry-specific news and tips. The newsletter below even offers free downloads.

A Holiday Email Plan

If your company have some holidays So, you can send your customers a holiday email. It can be a three-sentence email that wishes everyone a Happy New Year, or a colourful banner that celebrates the Fourth of July and offers customers a discount. It can be a non-traditional holiday also, too. Either way, a vacation is an excellent reason to reach out, and you can engage with your customers even.

3. Keep your Customers Coming Back To your Regular Emails

Your emails help you build a lasting relationship with your customers. You don’t just want one-time customers; you want loyal customers who keep coming back again and again. And a way of email marketing can make that goal a reality. By regularly reaching out to your customers, you encourage them to make another purchase. Just like bumping into a friend on the street can lead to meeting up for drinks later, an email works the same way. The email is the casual meeting, and a purchase is a result.

Which ways of email marketing keeps repeat business booming? Again, variety is best, but there are few emails, in particular, that help brings customers back into the sales cycle.

Recording emails

If you have a product or service that is consistently needed, a reorder email is an excellent way to remind customers that it’s time to purchase. For instance, if you sell printer cartridges, you can send an email to a customer two weeks before the round is set to run out. It requires some tracking of course, but it’s a great way to encourage to repeat your business.

Through ‘We miss you’ way of email marketing

You can send a customer has fallen off your sales grid for a while, you can send an email that encourages your audiences or customers to come back. The email can say something as simple as, “We miss you.” You might include a discount to entice the customer to go back again.

“Email has an ability for many channels don’t: creating valuable, personal touches – at scale.”


4.Use Your Emails To Establish An Authority

Email marketing can help you to establish authority in your field. You want to show customers that you know your business inside and out. Through your creative emails, you can showcase your knowledge without bragging. The best way to email marketing by sending emails that provide value to your customers.

Plus, your emails that provide value get shared. It’s like virtual word of mouth. When you send Bobby an email that’s helpful, he may forward it on to his buddy. You’re establishing your business as a leader in the industry and gaining customers. There’s an array of emails that can develop your vast a variety of knowledge. Here’s a look at three options below:

How to use Product and tips

This way of email marketing which help your customers get more out of your product by giving them helpful advice. Offer maintenance tips or highlight features of a product. For instance, if you sell silver jewellery, you can send emails that show customers how to keep their accessories from tarnishing. A camera retailer can send this simple email to their customers. The email takes customers to a blog post that highlights and maintenance tips.

Through Industry news

Give your customers a piece of information they care about by highlighting news in your industry. If you sell tax software, send an email about new deductions. If you sell any women’s clothing or garment, send an email like the one below that gives women a fashion tip.


A newsletter is an efficient way to share news, tips, events and even a promotion or two. The mix of information which makes your newsletters valuable and so informative. And this is one of the best ways of email marketing to engage and let them buy your product.

 5.Establish and nurture relationships through email

It is human nature to rely on those with whom your trust. It’s no different in business. You can use your email to establish links and nurture a relationship with your customers. Think of your emails as a virtual handshake or a conversation between you and your existing customers.

Your Emails give you a chance to make a personal connection. Whether you’re courting new customers or engaging with loyal members, and way of email marketing which is an email campaign is one of the best ways to build a relationship. A variety of emails serves this Purpose, but here are a few that are perfect for relationship building:

” marketing makes relationships, not links.”

 You can Engage Through Welcome email

When a new customer signs up or registers for your subscribed email list, a welcome email can introduce them to the company and its products or services. And it is one of the ways of email marketing too. It can be a quick welcome email with a promotion, or you can try a welcome email that offers more information.


Your Newsletters can make your customers feel connected to your company. It’s a big piece of relationship puzzle.

Testimonial email

Use your one of your way of email marketing to share your customer reviews. By sharing a testimonial, you reaffirm your customers’ choice in your business. That is helpful when you’re nurturing a relationship. Which is shown above is the best example.

Here, Above I covered all the topics which I said at the beginning of article such as how email marketing and way of email marketing helps you from small business to grow into high in 2018. If you have any confusion or doubts you can start a discussion below comment box; I will follow up your comments.