10 Unexpected Ways of Email Marketing Best Practices 2018

10 Unexpected Ways of Email Marketing Best Practices 2018

Email marketing is a concept where you will market your content to generate leads, customers or clients for your business through email processing which is nothing but email marketing. For running an email marketing campaign to get good results for your business you should know about the strategies or else email marketing best practices 2018.

As you know the year 2018 is now leaving, after a couple of months 2019 year will be starting everyone are looking or searching about latest 2018 email marketing updates, new latest strategies as you know about the ways of email marketing and email marketing process and its flow chart.

Most of the email marketers at present they applying or running email campaign with a bulk of emails, whether they are a right correct audience or not just they are buying email lists and running email campaign. They don’t bother or thinking whether this email id is genuine exact target person or not, whether those guys are interested in our email content, every that customers are interested in our product or not.

Email marketers were running email campaign’s they are not checking about email marketing stats or insights report, whether the subscribers are interested in our emails, whether they are excited to buy our product or not. Email marketers are not reviewing their emails before they sent to subscribers or customers. It is the primary concepts of email marketing.

Email marketing Best practices 2018

To remove confusion and problems from your mind, I am here discussing very common mistakes and practices of 2018 such as follows

  • How to send a relevant email to subscriber or customer?
  • How to keep relationships with customer’s happy, responsible prompt to unsubscribe, if unhappy with content?
  • How to engage the subscriber with your content?
  • Whether we have to Review our content or not?
  • How to reflect your subscriber with your address?
  • Don’t let be perfect and the good for an enemy?
  • Always welcome to complaints from subscribers?

Get Permissions

It is the most important measure to take to help ensure the customers to deliver goods – the foundation of an effective email campaign in a broad sense, make sure you’re adding a subscribers list in your database they are giving or adding their information themselves. Because nowadays the lot of business mans struggle in a problem with customers. Be sure clear with customers that they are permitting you to receive email messages their inboxes.

Don’t use or run on email campaigns with purchased email id leads?

Ask all people if they want your email and don’t want merely assume that they do base on another transaction with you or your business.

Use confirmed email id opt-in to protect your sender reputation.

Read some examples of methods of obtaining email addresses that can or cannot used with responsible email marketing services.

Stay Relevant

If you were asked to give a message on digital marketing tips at a conference, and you just spent your time on digital marketing concept only and what type of experience would you get from the crowd?

As same as above in a conference call, how would you explain the concept of your same business expectations with your subscribers will give you that same type of experiences complaints and unsubscribes.

If you don’t stick to meeting the expectations you’ve set for your email campaign.

Start by focusing on maximising the value of each message you send to your subscribers, and stick to it.

Suppose, your running email campaign mention about your business in email template for which campaign your running to generate leads discuss in mail body that content, always stays relevant in email campaign body. Then you can expect a good result of customer’s sales or leads from an email campaign. “““““

Stay Relevant is one of the critical email marketing best practices of 2018 which would be helpful to grow business in 2018.

Promptly Remove Unsubscribes.

You can expect to become customers from all subscribers of your blogging tips, might be few of them are looking just want to learn tips and strategies from you, and few of them fed up with your email campaigns notifications.

So, it is your Responsible email senders to ask your subscribers whether they are satisfied with your content or not if you’re not happy with your product and services you can tell them to unsubscribe with your emails which is mention in the bottom of your mail body. You can’t run an email marketing campaign successfully without the satisfaction of your targeted audience.

Responsible email senders automatically remove subscribers who opt-out using a link at the bottom of mail body sent from a campaign. In some cases, however, subscribers will respond to email messages asking to be removed from your list.

  •  Use a reply email address you check regularly.
  • Manually remove people who ask to unsubscribe from your email campaigns.

Send Frequently Enough – But Don’t send Over Limit

Sending emails frequently it’s a good to  engage or happy with customers and you’re regularly interacting with customers can cause an increase in

  • Complaints
  • Unsubscribes

Frequently posting over the limit that too very dangerous for keep subscribers are happy with your email notifications few of them feel so glad and few of them may get irritation.

While not sending often enough emails or messages can lead the same issues. Plus more undeliverable email address on your list.

Set some time limit or expectations for how frequently you are going to send email messages to subscribers and stick with it. You probably don’t want to post every day. But you certainly don’t want to wait several months for each email or newsletter you send.

Review Your Message Content

Once your email campaign is ready, you should review your message content available or not on the checking board and have saved your message, first of all, review it and make sure

  • It should have a plain text version, even if you have written one in HTML.
  • You have avoided excessive punctuation marks in words and phrases.
  • There is not sufficiently high text to HTML ratio – messages should not consist of large images with little text.
  • You have not hyperlinked URLs in HTML messages.
  • To check its spam score whether you email in spam box or not for content filtering issues.

Also, by sending a text of your email message to a few of your email accounts for testing. You can help them to ensure that it appears consistently the same way to each of your subscribers.

Get Whitelisted

Encouraging your subscribers to add your email id to their address books lists has benefits. Email users add only certain chosen parties – senders who they know, trust and expect an email from because of this, senders who appear there sometimes get better email deliverability often with an added benefit of images looking automatically.

Use an Effective Reply Email Address

Though it will take only a few minutes to decide on, most of the marketers will make a mistake while sending an email to recipients they won’t bother about reply email address but it is essential. Choosing the reply email address that appears in the form a line of your messages is a critical way to the success of one of your email campaign.

Along with the subject of your email campaign message, the first thing your subscribers see of your words when they’re checking their inboxes will be the reply address and or the “Name” you also set.

You reply address and name must and should be:

  • Reply address should Recognizable
  • Hosted at the same name domain or similar domain as the website subscribers signed up at

Avoid using free reply addresses like yahoo.com, gmail.com, Hotmail.com, etc. you can use above for personal communications purpose. Official communication purpose you must and should use with domain name reply address.


Keep Complaint Rates Low

More of something email messages to understand customers than it is strictly a practice, keeping the rate at which subscribers report your emails as SPAM at an acceptable price is very important to email deliverability.

Don’t let to be Perfect Be the Enemy of the good

Starting an email content on the right foot is a virtue worth nothing. However, obsessing and to get it right and the first time you’re trying to do it all you can prevent you from starting to see the positive returns you are assured of an effective email marketing campaign. Instead of getting started with the template design such as follows.

It is also a one of the email marketing best practices 2018 to attract a customer through visiting your emails.

Publishing a form to your website which is you are running an email campaign to generate leads.

Setting up your autoresponder and possibly one or two other messages

Once you have a basic set up for your campaign, you can move onto optimizing your email campaign include.

Considering HTML versions of your messages

Split testing web forms and broadcast messages

Customizing the branding of your campaign

Targeting specific segments of your email subscribing lists

But take a step by step approach and don’t try to do it all at once. Start somewhere, then use the results you see to motivate to your email campaign improvements.


Mail-Chimp – mail chimp is an email marketing service provider, found in 2001. It has seven million users that collectively over ten billion emails through the service each month. And mail chimp is a free service provided for starting a business plan; you can utilize the best email marketing services from mail chimp provider.

Here, I explained Above all mentioned email marketing best practices 2018 explained every unexpected way of email marketing to get good business in the upcoming year 2019. If you’re getting confusing with any topic, you can start a discussion in below comments. I follow up your questions.

4 Major Facts About Email Marketing Process Flow Chart

4 Major Facts About Email Marketing Process Flow Chart

Email Marketing Process Flow Chart

Let us discuss with you people actually what is the meaning of email marketing a mail which used from electronic devices is called email to deliver your mail information into your related audience, or customers are called email marketing. I just explained you in simple words. Now, what is the meaning of email marketing process flow chart?

A process in the form of step by step procedure to follow to do an email marketing is called email marketing process and flowchart. For every activity or module of digital marketing, we have specific steps or procedures to follow to get success get the results in your task.

As you know in previous article post ways of email marketing, I explained about the email marketing, email marketing used for the business purpose how to reach an audience, how to get engaged the correct audience, and how to make it feel happy existing customers, etc. For writing an email, you should know what your goal is, what is a procedure to write an email and what are the steps to be followed by email marketing campaign.

“Why waste a sentence saying nothing in your template.”


So, in this article, I will explain about the email marketing process and flowchart. I got some questions in my mind while I am running email marketing campaign. Such as follows


  • What is Goal of email marketing process and how to define a goal of email marketing process?


  • Which category related to your business? How to target your market through email marketing process?
  • Who are the audiences of your email marketing process and how to define your audience?


  • How to acquire and How to select the Correct Databases for your email marketing campaign?

Define Goals

Using email marketing process to deliver actionable content built around your business should be a top priority for any small type of business, regardless of your industry. To allow for your various email marketing campaigns to have an impact, it is not enough to just have a strategy in place: you must also be ready and willing to analyze the email analytics and incorporate this knowledge into your next email marketing campaign. Remember that you are only one as good as your last email to your inbox.


So, you think about how you can improve your email marketing strategy. Here are few of  Four Email Marketing Goals that you should set for yourself today.


Challenge Yourself to Grow Your Email Subscription List


When it comes to your email marketing tools, your email list will be rank as one of your most valuable. You can address and reach every individual who has raised their hands and specially asked to hear from your business. Your list would be consist of previous customers who have bought from you in the past alongside potential customers interested in learning about this concept some more about what is your business offers.


As you now set your goal of growing of your email list, here are two essential questions (with some solutions) you will have a solution


Is it easy for people to sign up for my email list?


For you to be successful at a convincing individual to opt-in and join your existing email list, you have to make the email process as simple as that possible.


Make sure that you are giving them plenty of opportunities to sign-up wherever your customer able to view or touch-points are found – In both in the real world and online. If you have offline, real-world interactions (think: retail store, pop-up booth, convention event, etc.) In online shop and be sure to have a system or desktop in place to collect the valuable emails. It could have something as simple as a pen or a paper or a little more mobile devices or tablet. Regardless one of the mechanism just makes sure to be active in acquiring all the emails.


The same principle and factors apply to the online world: be active and keep it simple! Do not hide your sign-up form on a hidden page of y.our website. Look at your website’s analytics to see where people are visiting your website page and place a sign-up form there. And don’t stop there. Make the arrangements accessible throughout your website, on multiple pages, in the footers, as well as on your Social Media pages. You can quickly add a sign-up form to your Facebook page, capturing precious information there.


Do people have compelling enough reason to join in email list?

Yes, people have many reasons to join in your email list, you will provide many offers, sales as per the subscriber’s audiences list depend on the business ranges and growth. What they can expect from your business, they can wait and ready to listen to you.


Boost up your Open rates

When it comes to measuring about the campaign’s success, your email’s open rate is one of the most straightforward metrics to utilize as it tells you how many eyes have seen and interacted with your mail.

Open rates vary across industries but if you’re serious about improving your email marketing process and flowchart. Consider these questions.


1.Are emails can be noticed or viewed by the users in a crowd or not?

You are in competing with many peoples as hundreds. If not thousands and another type of business trying to catch the eye of your existing audience. Make sure that you are consistent on the fronts of your email marketing strategy. Especially when designating the “from” name and address, of course, using a well-crafted subject line to grab the audience attention will encourage them to open.


2.Are emails being forwarded to other users or not?

People when will forward your mail, if they will receive some engaging content and meaning a full material which would be most useful to other users. So, keep your email body message an informative, meaningful content not fully with offer links to generate leads through an email campaign. In this situation, a user may get irritated by you and they won’t forward your mail. Try to write a bottom line an attractive quote message to users, and more users will see the bottom line if your content is to highly engaging.


3.Improve your Engagement.

While open rates let you know who is looking at to your emails. You are click-through rates provide insight as to how many are the subscribers went to engage with your content. No matter how your call to action  – be it Read our blog, like our page or buy this product – your click-through rates more drive traffic to where you designate.

4.Is it easy for people to engage email content?

Frequently the easiest way to increase email management is to focus on the single call to action. Don’t put your email in complicating the message with multiple links in message body consisting of all requests to act as this will lead to CTA fatigue and cause your email marketing strategy to backfire.


Here, Defining all the factors of your email marketing goal is one of the significant facts of an email marketing process flow chart.


Generate More Business

Effective email campaigns generate more business than through a no of measurable metrics. More sales come about via repeat business, new clients, more traffic, etc. So as your work to successfully launch a robust email marketing campaign be sure that you incorporate as much as feedback and data into the process as possible. To do so, think about.


What are the goals of email?

Each email should have a specific goal tried to get a direct response. Each of these goals should tie into the more significant goal structure of so that they work together to accomplish the overarching goal structure of your mail  “more business” Take the time to devise your various goals- increase traffic, drive sales, join your loyalty rewards club membership and design your content accordingly.


Can I easily measure my call to actions?

To know what is useful and what is not, you have to able to measure your success rates and set up your filters so you can differentiate between new and repeat old customers. Referred customers and websites. Trackable promotions. Etc. By being able to measure your results you’re ready to know what is driving your success you, allowing to focus on and harness the essential elements.

Effective email marketing strategies do not just happen by chance. They are the product or constant refinement and honing create, test, measure, begin again. Incorporate the tips above into your next email marketing process campaign and let us hear about your results.

Growing a business also one of the significant factors of email marketing process of a flowchart which shown above.


Define your Audience

What is the crucial matter in traffic and conversions for your website? If you get 50,000 visitors from a random repaired site and 500 visitors from an industry magazine that covers the specific market you’re in, which one is going to be better for your business?

Unless you’re in the page view business, what you should first foremost care about is conversions. Conversions take place when your targeted traffic meets a relevant offer, then it all starts with knowing who is your target audience is and what they need or want so – if you’re going to boost your email list conversions you need to do the following.

Get to know your Target Audience

Conduct surveys and interviews with your subscribers or readers to understand your customer’s pain points. You want them to opt-in to your email list. So what could you offer would make them want to subscribe? Instead of making guesses, talk to people! You’ll be suspended by how much you will learn – and how useful it will be if you know

  • Who the people are, and you don’t know how to get to them (the blogs which you publish they read, the sites which you launch they visit, the stuff they search on google, etc.);
  • How they describe what the type of services they offer, you can word the copy it into on your site to match the conversation in their heads (which is very important).
  • How they choose and compare products in your industry, you know how to structure and prioritize content on your site.





If You Already Have Subscribers And  Customers to Survey Them


The best thing is that you can do with your subscribers is to survey them about their requirements. What they want is to get in the hearts of your customers, learn what they need. The goal here is to determine then what you should offer as a lead magnet to entice them to opt-in or else to serve them as a businessman. Survey responses will be very insightful about this.I recommend  you ask the following questions (adjust the wording as you see fit):


What can you tell us about yourself? Get the demographical data or data information and see if there are any trends are available or not (e.g., generational). If you’ve got a B2B business, ask about their industry and position in the company (and who makes the decision!)

 What’s your #1 challenge with [the problem your business helps to solve]?

 If you could ask just 1 question from the top [your industry] guru/researcher, what would it be?


If You’re Just Getting Started And Have No Subscribers Yet


If you have no paying customers yet, then you are dealing with assumptions and an educated guesses based on your first-hand experience. Traditionally, defining a target audience involves determining with their age, sex, geographic locations, and describe their needs. Then the data you need to know depends on the product whether your business has a Business to Business (B2B)  or Business to Customers (B2C) business.

Who’re the targeted customers for your business? Describe their life (or business) situation

 Which problem are they solving for themselves? What’s the pain?

 What are their needs that aren’t met?


Defining an audience for your email marketing campaign and it is also a significant factor in an email marketing process flow chart.


Acquire / Select the Target Database

Ask any business, and chances are. They’ll say that their email contact list is a very important asset.

“Email marketing is the digital workstation house, deemed the most effective for your brand awareness, acquisition, retention, and conversion. In fact, fifty-six percent of respondents identified an email as being the most effective at retention, several points ahead of the second-most-effective tactic.”


Here are our best ways of acquiring email addresses:

If your business involves many physical products that are shipped, include an insert in each package of your business with instructions on how to subscribe to your email list Or, include a subscription link to a sign-up form on every printed invoice.

Set up a bowl to collect all other business cards, letting people know that they’ll get special offers or discounts if they opt-in to your email list.

An event is a great place to get all email addresses as well, whether you are collecting all business cards or having people fill out a form to join your list. If you have got an IPad, use that for people to enter their email address directly.

Feature a sign-up form on your website. State what they’ll get for signing up. e.g., newsletters every two weeks, deals and steals, etc. Also, the shorter form, (just a name and email address form).

If your selling products or services online, ask your customers at the end of the other online shopping experience to sign up for your newsletter.

Here, I explained every fact of email marketing process and flowchart process which would help to developed an email campaign and set up an email marketing campaign.