Oliva Clinic
Oliva Clinic:
“How I Boosted High-Ticket Leads for Oliva Clinic’s Laser Hair Removal in Hyderabad”
Summary:
In just 60 days, I helped Oliva Clinic achieve a 3x increase in high-intent leads for their premium laser hair removal treatment in Hyderabad using my D-C-T-C performance strategy—resulting in a 5.6x ROAS and 40% more walk-ins.
Introduction:
Oliva Clinic is a leading chain of advanced dermatology clinics across India, known for its high-quality hair removal treatments and medically certified specialists. The Hyderabad branch wanted to increase footfall and digital appointments.
Objective/Challenge:
What was the goal or business problem?
- Low lead quality from past campaigns
- High cost per lead (CPL)
- Poor visibility in a competitive segment
Strategy Used:
By implementing in this case a D-C-T-C method (D-C-T-C = Define, Create, Target, Convert)
- Define: Identified high-intent female audience aged 20–45 via Google
- Create: Created service-specific landing pages with lead magnets and practiced SEO implementation of on-page and off-page optimization to generate organic traffic.
- Target: Through organic SEO submissions in niche portals directly list and local SEO optimization, Google Ads strategy.
- Convert: Optimized CTA placements, reduced friction in lead forms
Results/KPIs Achieved:
Use real numbers and percentages
- 3X increase in quality leads in 90 days
- Cost per Lead reduced by 38%
- ROAS: 5.6X
- Over 850 qualified leads
- 40% walk-in to consultation rate
- Ranking on page 1 for “Laser Hair Removal Hyderabad” via SEO
Tools Used:
Mention platforms/tools to show technical skill
- Google Ads
- Google Analytics
- WordPress (Landing Page)
- SEO Moz, SEO Yoast, and Google Search Console (for SEO)
Conclusion
This case proves that with the right data-backed strategy, even competitive services like laser hair removal can scale profitably, something I’m excited to replicate for other healthcare or beauty brands seeking serious growth.