Oliva Clinic:

“How I Boosted High-Ticket Leads for Oliva Clinic’s Laser Hair Removal in Hyderabad”

Summary:

In just 60 days, I helped Oliva Clinic achieve a 3x increase in high-intent leads for their premium laser hair removal treatment in Hyderabad using my D-C-T-C performance strategy—resulting in a 5.6x ROAS and 40% more walk-ins.

Introduction:

Oliva Clinic is a leading chain of advanced dermatology clinics across India, known for its high-quality hair removal treatments and medically certified specialists. The Hyderabad branch wanted to increase footfall and digital appointments.

Objective/Challenge:

What was the goal or business problem?

• Low lead quality from past campaigns
• High cost per lead (CPL)
• Poor visibility in a competitive segment

Strategy Used:

By implementing in this case a  D-C-T-C method (D-C-T-C = Define, Create, Target, Convert)

• Define: Identified high-intent female audience aged 20–45 via Google
• Create: Created service-specific landing pages with lead magnets and practiced SEO implementation of on-page and off-page optimization to generate organic traffic.
• Target: Through organic SEO submissions in niche portals directly list and local SEO optimization, Google Ads strategy.
• Convert: Optimized CTA placements, reduced friction in lead forms

Results/KPIs Achieved:

Use real numbers and percentages

• 3X increase in quality leads in 90 days
• Cost per Lead reduced by 38%
• ROAS: 5.6X
• Over 850 qualified leads
• 40% walk-in to consultation rate
• Ranking on page 1 for “Laser Hair Removal Hyderabad” via SEO

Tools Used:

Mention platforms/tools to show technical skill

• Google Ads
• Google Analytics
• WordPress (Landing Page)
• SEO Moz, SEO Yoast, and Google Search Console (for SEO)

Conclusion

This case proves that with the right data-backed strategy, even competitive services like laser hair removal can scale profitably, something I’m excited to replicate for other healthcare or beauty brands seeking serious growth.