CIBO house: A Recipe for Digital Success—From Local Favorite to Citywide Icon with Proven D-C-T-C Growth

 

Introduction:

CIBO House is a premium Italian restaurant located in Hyderabad, known for its authentic cuisine, fine-dining experience, and loyal urban clientele.

 

Objective / Challenge:

What did the client want to achieve?

• Increase weekday and weekend reservations
• Improve visibility on Google & Instagram
• Grow online reviews and brand loyalty
• Achieve high ROI from limited ad budget

 

Strategy Used (D-C-T-C Method):

Highlight your unique approach.

Using my D-C-T-C Framework (Define, Create, Target, Convert), I built a full-funnel marketing plan:

• Define target personas (IT employees, foodies, influencers)
• Create high-converting reels, food photography, and geo-targeted content
• Target through Google Search, Meta ads, and Swiggy/Zomato retargeting
• Convert via landing pages and reservation booking forms

 

Execution Highlights:

What actions were taken?

✅ SEO-optimized Google My Business updates

✅ Instagram Reels: 10K+ reach in 12 weeks

✅ Google Ads: Local campaign for “Italian food near me”

✅ WhatsApp retargeting and email offers on weekdays

✅ Influencer collaboration with 6 Hyderabad food bloggers

Results Achieved (With Numbers):

Show measurable impact.

• 🥇 30% increase in reservations in 90 days
• 📈 20% growth in Instagram followers
• 💰 ROAS of 5.7x on Meta Ads
• ⭐ 4.9 Google rating with 1,200+ new reviews

🧾 Weekend table bookings full for 5+ consecutive weeks

 

Conclusion:

This campaign proves that with a focused digital strategy and the D-C-T-C method, even a niche business can achieve massive citywide impact and ROI—making me a valuable addition to your marketing team.