Levonor Projects

Introduction: This case study examines the marketing strategy of a prominent, best-gated community of luxury villas in Hyderabad, significantly impacted by the Telangana government strikes and land rates going up and down in real estate around 2018 to 2023.

Objective:

The company aimed to achieve a Return on Investment (ROI) target of 60% during the days from 2018 to 2023. The primary goals were to:

Increase the site visits counts through digital media, road shows, Radio ads, newspaper ads, and hoarding pillar ads to generate the sales count
Stand out in a highly competitive online market and offline market
Capture customer attention early whenever they visit our target areas to see our hoarding ads and digital ads to avoid losing sales during busy working hours.
Leverage insights from market trends, customer behavior, and competitor strategies to inform their campaign.
To target the audience in each target location, In Hyderabad, there are areas of liberal people, high-value goods, and citizens who are looking to shift to a new home, away from their hometown and different types of business owners or professionals; it depends on their income and occupation.

Challenge:

The key challenges faced by the company included

High Competition: The branded luxury real estate in Attapur, Hyderabad, location itself does aggressive marketing and high spending from all brands, making it difficult to stand out.
Expensive Keywords: The cost of bidding on popular search terms was significantly high, impacting the ROI, due to real estate’s tough online and offline competition in the 2018-2023 duration.
Difficult Situation Impact: From 2018 to 2023, the previous Telangana government released some conditions on real estate registration policies; due to that, they were unable to complete sales registration instantly on a couple of months.
Land-surrounding issues: Most of the gated community site visitors were unable to identify the location easily, and we have multiple other real estate ventures also in the same locality.

Solution:

The company developed a unique and proactive strategy to address these challenges:

Exclusive referral commission for channel partners

Launched the referral program with exclusive benefits and early access to deals.
Whoever brings the customers to visit the Prazanta Villas location on each sale closure, they will receive 10% of the commission.

Data-Driven Approach:

Utilized market, competitor, and industry insights to shape the digital paid campaigns.
Focused on understanding customer behavior and preferences to tailor marketing efforts effectively.
By doing the Analysis of the website and social media handles, we did the retargeting marketing through bulk email and WhatsApp
Through digital media paid campaigns from Google, Meta, and LinkedIn Ads, the audience, customer behavior, demographics, occupation, and interest in real estate are targeted to purchase a ready-to-move villa.

Customer Engagement:

Implement SEO optimization to the website and social media management through a calendar and customer behavior-wise to engage the audience.
Display advertising, radio ads, and hoarding ads to get engagement from the audience for purchasing the villa.

Optimized Marketing Spend equally on traditional and digital marketing.

Allocated budgets on advertising strategically to maximize ROI.
Integrated data insights into optimization processes to ensure efficient use of resources.

Results:

The strategic approach led to impressive results:

ROI: Achieved 30%, 75% over the target.
Revenue: Increased by 30%.
Site Visits: Increased by 60%.

Conclusion:

The company’s Levonor Projects “Prazanta Villas” DCTC Proven Method strategy proved to be highly effective in achieving its objectives. By capturing customer attention early, leveraging data insights, and focusing on strategic engagement, the company was able to significantly boost its ROI, revenue, and order volumes. This case study highlights the importance of innovative strategies and robust value engagement frameworks in achieving outstanding marketing outcomes during competitive periods in Hyderabad