Primary Reasons of Social Media Channels and Why to Use Social Media Channels?
Social Media Channel is a platform where you can maintain your audiences on social networking sites, which is one to one or one to many relation networks. Whereas other media is only one to many relations, In social media channel you can maintain your broadcast live channel, you can explore your ideas through social media channels.
You can find many different social media channels depend upon our exciting area depend on popularity people will use social media channels. To get brand awareness of your product, you need to focus only the first social media channels. Through which you can able to target your audience, reach your audience, and increase your sales. Depend upon types of business service such as business to business or else market to customers.
Here few of social media channels like Facebook, Twitter, YouTube, Google Plus and LinkedIn. Why use them and how can be using those social media channels to our business which discussed below
Facebook has become one of the top social media channels these days, and there are numerous advantages associated with it. Not only can people use it personally for connecting with friends and family. But it has turned it into handing tool for promoting and advertising the business. One fact that is known by every business owner is that marketing strategies of a company can have a massive impact on its growth and success.
It is essential for a business owner to promote their services if they wish to draw customers. Here, Facebook can be handy. While having a business page on Facebook is very similar to owning a website only Facebook can provide some significant benefits.
- Website traffic
- Helpful to SEO
- Customer Reach
- Target the audience
- Brand awareness
- Promote your blog content, videos and presentations etc.
- Get instant feedback on your website product and service.
- Real-time competitive intelligence
- Monitor your brand reputation
- One to one personal way of communication
- Keep up with the latest trends in your industry
Twitter has a range of users and benefits for business and complements other communication channels. You may already know how popular Twitter is among celebrities and athletes. But Twitter can also be used as a powerful tool for companies and brands to stay connected with their customers. Employees and business partners – If it is used as correctly for right approach, the benefits of Twitter for business can include your brand awareness and a renewed sense of thought leadership not to mention website traffic and conversions.
Twitter is a way to keep your followers up to date with current information on your business. Important, lets followers communicate with you too.
Here 11 primary reasons for business benefits through twitter
- Increase your brand awareness
- Keep up to date with latest trends in your industry
- Promote your blog content, videos, and presentations etc.
- Boost your website SEO
- Website traffic
- Get instant feedback about your products and services
- Increase your reach and targets your audiences
- Gather real-time competitive intelligence
- Monitor your brand reputation
- Support your recruiting efforts by connecting directly with potential employees.
- Gain direct access to high profile individuals
Using YouTube for your business can be a cost-effective way to grow it if regularly used as part of your marketing strategy.
Here some of the benefits that YouTube can provide to your business.
Tap into the horde of YouTube’s traffic
Online video is growing exponentially, with over 4 billion users daily. If you use YouTube for your business, you can quickly reach your audience, both by creating videos and advertising on other favourite videos.
YouTube is the second largest search engine and the 3rd most visited website worldwide, behind only Google and Facebook respectively.
1 billion people visit YouTube each month globally
100 hours of video are uploaded every 60 seconds to YouTube
According to Nelson, YouTube reaches mostly Adults from US aged 18-34 than any cable network
Video streaming platforms like YouTube have become so big you are guaranteed to find a group of people who will become fans and customers. As long as you educate, entertain and provide solutions to their problems.
Marketing on YouTube will help you get found on Google
Due to google universal search, videos, images. News, books, and local searches are blended in google search results, to provide the most useful information for people searching. You might have noticed for videos are appearing in Google search results. Shows that google consider videos as important as text-only pages.
You can take advantage of these writing high-quality content articles on your site and create complimentary videos on YouTube. Doing this will build your backlinks to your site, meaning you get found on Google more often by people searching.
Using YouTube to increase your authority of your website
Get another website owner to embed your videos on their websites
Every time someone who integrates your video in their website. It counts as a vote in favour of your video. The more people who embed your video, the higher it will rank in the search results, as Google gives more authority to websites that have a high content, which is regularly updated.
Associate with your domain name with your YouTube Channel
Associating your website with your channel will tell YouTube that you are the official representation of your brand in YouTube. This result is more relevant video results pointing to your business when someone searches for your name or terms relating to your services you offer.
Get your videos shared on social media platforms
Social media metrics are a factor taken into consideration by Google ranking pages. If you can create high-quality videos that entice others to share, you are signalling to google that you are producing content that is valuable to your target audience.
Give your audience more options to consume
Providing your audience with a variety of ways to absorb information – including text, video illustrations and audio cues – will increase the overall engagement your videos receive as your catering to different learning styles.
Google plus is a huge user base. With more than 540 million active monthly users. Google plus see its no of users increase daily; Facebook continues to be the social media behemoth with the most users. But the increase in website traffic, via the site indicates that business can choose to ignore it at their peril.
Let’s start with you building your presence using google plus for business. You will first need to create a profile and a page. But don’t stop having a pattern and a page useless unless you develop a presence with the community. Your presence consists of your creating your community and involved with the rest of the population. You will see your circles and your engagement begin to grow.
Add people to your circles
Share your content
Engage in communities
Engage in hangouts
Connect with target customers
Establish Industry Experts
Google+ is truly unique and one of the social media network. It’s a social networking site that is a mixture of both personal and professional networking. It allows users to have a more in-depth networking experience and a stronger platform expertise building. You can establish your industry expertise by sharing relevant content and sharing resources.
Show up in Google .com search
Google+ has made its presence known in the search engines it is powerful SEO tool and needs to be one of your social media marketing tools, there are ways you can increase your search results and have higher rankings in Google+. I am going to share a couple of ways with you
Optimize Google+ profile and business page – you will want to fill information on your profile and business page completely. Making sure your data optimised on both of them is essential. It will help you build a strong foundation for SEO success. Google determines the order of both pages for the on-page optimisation for search results.
Among the top social media networks, LinkedIn allows industry professionals to meet, collaborate and market the services on the internet, LinkedIn works exceptionally well for business-to-business marketing as it is a venue for connecting with other professionals in your industry.
Digital Business Card
As a small business, you want to find on the internet for your business name. Getting your business website on the first three pages for your keywords takes time. LinkedIn provides in-depth profiles that may act like business cards to the people already on LinkedIn. These patterns are also quickly indexed by the major search engines Yahoo, Bing and Google. Because of the massive popularity of LinkedIn, you stand a better chance of being found if you create a LinkedIn profile.
Networking remains the no one reason to use your social media marketing plan. They provide job classifieds for companies looking to hire, for job seekers, you get a chance to apply for a job in your industry and connect with the people who work there. LinkedIn “Recommendations” and “Introductions” let your current LinkedIn friends virtually introduce you their friends to expand your network. LinkedIn also provides a “Groups” feature to build professional communities of people with like interests.
As an Industry professional, you want a reputation for being knowledgeable and professional. Along with networking yourself and your business. You want to show off your expertise to land jobs or clients. LinkedIn “Answers” provides an excellent forum for establishing authority. A LinkedIn answer lets use ask a question of their peers. As a LinkedIn user, you answer the questions based on your experience and job knowledge. When you answer is awarded the best, you get points. As you increased your points, you get listed higher in answer results. Answer these questions with professionals and knowledge, and you may earn new client or industry connection.
Build Brand Awareness
LinkedIn works for individuals who want to expand their network and market the services. You should not pass over LinkedIn if you run a small business. LinkedIn provides company pages for marketing to build brand awareness. Using your industry keywords in your profile allows users to search for business when they need their product. When your business profile visible in search results.
Connect your Virtual Presence
The most successful small business maintains several social media networks like Twitter & Facebook along with their website. LinkedIn provides applications tools and fields for putting your various social media URLs to your profile. Using these tools allows your network to connect with you on multiple platforms and easily access your website or blog.