Basic 8 steps on Google AdWords Setup for Search and Display Ad Networks

Basic 8 steps on Google AdWords Setup for Search and Display Ad Networks

Steps on Google Adwords – Search and Display Ad Network Campaigns

Google AdWords is an Advertising tool of Google, and its pay per click the concept tool, to run an ad on the internet all over worldwide as our target based we can run an ad on the internet,  as per our convenience how much budget we are paying that much amount clicks, conversions will get.

To start AdWords Campaign, we need to follow some steps

Initially, you need a login to your Gmail account in Google AdWords site, after you log in you will see some user interface part with clicks, impressions that is update AdWords tool, you need to work with previous version tool such as shown below screenshot.

 After getting normal or original version AdWords Tool initially before starting any campaign, you have to refer “ billing & payment ”  option. Why we have to process this first means, In start only,  If we fill up the amount how much budget we have for this specific ad campaign, so we can plan on a requirement of an amount,  such as if you have a minimum budget you have INR 500/-.  So that you can run a campaign on Search, Display and Video ads within the budget.

1.Fill up a Billing & payment

In Billing and Payment Step you have to select an option in form Account for Individual for a single person running a campaign, if you’re doing a project for business purpose, then you have to select Business type. And Unregistered Account, if you choose Registered account it will ask you to pay the budget credit card only. Through Unregistered member, you can spend budget through net banking also, which shown below.

2.Select your Campaign type and name

First choose the campaign type name – initially, let us go with “ Search Ads and Display Ads Network “.  In one network we can get all features have with search network and display network individually, then give your campaign name and make sure you’re selecting below include search patterns option, such as shown below in the screenshot.

3.Choose the geographic location where you’d like ads to show

Here you have to make a decision how long you’re targeting your business. If you are aiming at especially for a particular country or state target or you can focus All countries. Click let me choose an option, and then you select specific city or state, and you can remove particular city a specific. If you wish don’t want to run a campaign at hometown place, you can select with exclude option in the advanced search option.  Have a look at a screenshot.

4. Choose your “ bid strategy “ and set your daily budget

Change the default bid strategy to on your requirement strategy based you’re looking for conversions or clicks for your business leads; then you can go with  “ Maximise Clicks “ strategy bid If you select Manually means, you need to per each campaign manually, whereas for Maximise Clicks or conversions strategies. Just you have to pay the “daily budget “ and “max budget per click.”

Such as if you pay INR 100/- per day and per click max you pay INR 10/-.  Google will take care about on your max click per budget,  suppose in auction competitor put lesser amount than you; such competitor amount is 5 Rupees, so your cost per click would be less, as shown as below in the screenshot.

5.Selecting an Ad Extensions

For every ad extensions, you have different results, in which you want to prefer you can choose from options. Such as Location, Sitelinks, Call, If App has – App Install link, Reviews, Callouts and Structured Snippets if you selected all those and filled all those, your rank would be quality based high for Google. Maybe in top position search paid results. After finishing step click save and continue tab.

6.Creating Ad group and no of keywords

An ad group is very benefited to us, such as users may search many keywords. Lets we add those common keywords, which is so trendy, which we get through in our minds related to our ad campaign. Then, if you got any clicks or conversions for those keywords, those keywords are so highly traffic and most searches. Then, only you would get so many clicks on your campaigns.  After completion of Ad group structure. Click save and continue.

Note: In between Keywords no need to put any comma(,) or special characters symbols. Just you have to list one by one in sequence order.

7. Create your Ad group and write your Ad

More people click on an ad when the first headline includes what you provide service phrase related to the keyword they are searching on. So use your keywords in your headline when you can. And the second headline related to your quality of brand shows in that headline. You are limited to 30 characters here, for both headlines.  So, for some search terms, You will need to use abbreviations or shorter synonyms.

The third one description field you need fill up with 80 characters of description related your ad campaign headlines and sales or leads. Depend on your campaign. And the last URL which used for tracking or analytics purpose, ads click by which person and through which advertiser etc. A campaign tracking code which can take from “campaign builder form “ or else you can put simply your website link for final link. If your planning no need to track which user registration form and through which advertiser for generating leads, And paste it to on our ad campaign last link field. In “Campaign Builder form“ all fields should be filled in lower cases. Then, next, you to proceed with click save and continue.

8. Review on your Ad creation follows criteria or not

Report on everything such as bid strategy, whether you selected bid strategy correct or not, every step filled up right or not before submitting a live ad campaign. After Ad creation, you need to review once whether your ad creation incorrect format or not, whether it follows the rules regular ad creation or not such as

Headline1 and Headline 2 – 30 characters below

Description field                 – 80 Characters below

Final link (campaign URL)   – All aspects in Url should be in lower case.

In between description no extra spaces and no mistakes for sentence format, such as grammatical mistake, if any error will come it may chance to your ad may be disapproved from Google. For running an ad campaign on the Internet any Ad such as search and display network, video ads, and Gmail ads.

4 Major Factors of Google AdWords – How to do Google AdWords

4 Major Factors of Google AdWords – How to do Google AdWords

Major Factors of Google AdWords

As you Know Google AdWords is an advertising tool to run a campaign, If you pay you will Ad will be visible on the internet, you know about the benefits of Google AdWords such as targeting to an audience, control your costs, measure your success, and manage your campaigns. Thus,  How to utilise this benefits of Google Ads? All may have a question on this issue. So, here below briefly explaining about  Major Factors of Google AdWords and How to do Google AdWords

Google advertising networks

Ads networks are classifieds into are of two types such as the Google Search Ad Network and Display Ad Network.

Search Ad network

includes Google search engine, and other partner websites like shopping sites, Mapping sites, to find the nearest location in google maps and hundreds of non-google search engine partner websites like AOL that AdWords ads matched to search results

It can help to advertisers show their text ads next to Google search results, and reach customers actively searching queries in search engine related to your business or products and services. For those users, your ads would be visible. Your ad can show on the top in search results when someone searches for terms related to one of your website keywords.

Display Ad network

includes a collection of Google websites like google finance, Gmail, Blogger, YouTube, partner sites and mobile sites and apps that show ads matched to the content on a given page.

It can help advertisers use display ad formats to reach a wide range of customers through display ads. Customers can easily attract to advertiser offer, and customers show interest in that ad. It can also help to build a brand awareness, customer loyalty and engagement and allows for specific. Choices depend on advertisers where an ad should visible on which partner sites or not, and to which type of audience to display our ad.

 You may be getting queries related to these questions

Where your Ads can appear?

Your ads can appear on search results and other search sites when your keywords are relevant to users search

Google search sites Ads can appear above or below search results for Google search. They can seem beside. Below, and above search results on google play, Google shopping, and Google maps, include map app.

Google search partners Ads might with search results on websites of Google search partners. For text ads, search partner includes much plenty of partner websites available on search network partners as well as google video and other search sites.

Product shopping ads can appear on search sites that display and link to products to sell. Click through rate (CTR) for ads on search partner sites does not impact Quality score on google.

How many types of search ads format in search network?

It is also important to think about the types of search ads with extensions and what are the different types of Ads can appear on search engine network. Those are as follows.

Text ads can be made up with a headline, a display URL that shows your website address and a description in-text ads.

Ad Extensions are extensions to your search ads, such as it shows  attracted your business services options like

  • Call to action
  • Local business address
  • Call out (some offered phrases)
  • Sitelinks (links from site)
  • Structured snippet (services provided)
  • Reviews
  • Price
  • Message

You can choose to show your ads to people as they browse the web, on the display network. Your ads can appear on specific websites or placements that you want or sites based on the targeting methods that you choose, such as keywords, placement, audiences and topics.  For more information, you can refer  Search Ad Network 

 

How many types of Display ads format in display network?

Google display network allows you to connect more peoples through the variety of display ads formats in global universe. Display network has plenty span of websites in display network 90% of the users may use a lot of interesting sites, shopping websites, millions of YouTube viewers in a world, and span of users will check emails daily. This many types of display networks you can reach to customers for your product.

Here a list of ad formats can use on display network.

  • Text Ads
  • Image Ads
  • Rich media ads
  • Video Ads

How it works

AdWords have to central systems search and display ad networks. Search network reached people when they were already searching for a specific keywords or phrases on search engine related your keyword strategy on your Ad campaign structure. Whereas display ad network help to your capture users activities on analytics tool and search engine console, if someone visits your shopping website and checking your reviews how quality brand your product. And you can target after a moment to that person by remarketing your ad campaign to that specific interested person who is checking your reviews and want to buy.

Find the right audience.

Google AdWords is designed to help all of the advertisers to find correct audiences across millions of websites. Its let you be strategic and put your message in front of a lot of interested customers at the right time and right place.

  • Reach users by keywords and topics
  • Select where your ads appear
  • Find users who are already interested in what you have to offer

For more information, you can refer Display Ad Network

How much you’re Quality for Ads?

 

 Understanding the Quality Score and Ad Rank

 Higher quality ads can lead to fewer prices and better ad positions in search engines. To give you a better understanding of how quality works on AdWords, we will go over the quality score and ad rank. The quality score reported in your account tells about the quality of your landing page content and structure triggered by that keyword auctions throughout the day. Ad Rank determines the order in which your ad displays up on the page. It is also known as ad position.

The components of a quality score expected through click-through rate (CTR) an ad relevance, landing page experience. Landing page experience means your landing page should with rich of content and indicating full of web page structure, must and should be related to your ad. Suppose you are running a campaign linked to form fill up for student registration course for generating leads, but you inserted a landing page related to Institute events. In this battle would not get any right clicks and conversions may be your ad in down position in search results. Each keyword gets a quality score on a scale from 1 is lowest and 10 is a highest score.

If more relevant your ads and landing pages are to the user, more likely to get a high-quality score and Ad rank position in search results. More benefit from a more top quality component of your Ads. Such as a more elevated ad position lesser cost per click (CPC). Maybe a chance to deduct amount CPC less in bidding auction, while your campaign will run.

For more information to visit More Quality of your Ads Strategies to learn

 

What you pay for running an AdWords Campaign

AdWords gives you control over on your advertising costs. And there is no minimum limit on an amount you need to pay for running ads on Google AdWords to spend money. Instead, you can set a daily budget on your satisfaction how much and when to when you are interested in running a campaign in search results.

Choosing a bidding strategy

Deciding how much you need to spend money means choosing how you would like to bid on bid auction. You are not only one on AdWords auction like you many more competitors same as your services. You need to decide the situation its depend on your budget limit and a return of investment, what your expecting and goals. Such as whether you want to get clicks, impressions, leads and conversions. Bidding strategies include cost per click (CPC), cost per thousand impressions (CPM), and cost per acquisition (CPA).

 

Setting a Budget

Your daily budget is the amount for a day you are willing to spend each day, for each ad campaign on your account. Even though it depends on how long your battle is visible and your actual costs may vary. It depends on competitors in auctions, how much they are bidding for related keywords and your quality score of your landing page. If it right highest scores scale from other competitors ads, your amount will be deducted lesser than what you mention the cost per click amount. No of days an average of a month, bidding auction would frequently be going, if any competitor may raise an amount higher than you and competitors landing page and ads are so relevance to keywords. Then your ad per click would be top than the previous day.

 How much you charged for Campaign

If your using CPC or CPM bidding, you will only be charged as usual what needed for your ad to appear in top position in search results than other competitors. If you’re using CPA bidding, the actual amount you will charge might exceed your specific bid. Because the amount it depends on factors out of the Google’s control. Such as changes to your website or ads may be increased competition for in ad auctions.

For more information about bidding strategy visit what you pay for Ads

What is SEM –  Top 4 Benefits of Google AdWords and Online Advertising

What is SEM – Top 4 Benefits of Google AdWords and Online Advertising

What is SEM?

SEM stands for Search Engine Marketing, SEM also one of the modules of Digital Marketing. Through Online Advertising in search engines. For every search engines like Google, Yahoo, and Bing etc. Doing Marketing through Online Advertising or Online Marketing in search engines tools is called search engine marketing.

Most of the people may be confusion arise in mind that, search engine optimisation will do something, yes, of course, you will get confused because in search engine list both search ads list and regular search engine list would be present. SEO is a long-term result and free organic method. Whereas SEM is an instant result, Search engine optimisation is organic search results, whereas search engine marketing is an Inorganic or Paid search results,

Here below screenshot image can clarify your confusion or doubts about SEO and SEM or differ from organic search results and paid search results.

Online Advertising Process

 

Content Creation: Content creation related to your business offers and services. Such as image content for display ads and Headline1, Headline2, Description and Ad extensions for Google AdWords. If your running ads in social media networks like Facebook, LinkedIn, Twitter and Instagram. Depend on characters limit we need to create.

Media Planning: For every campaign to run, related to your business we need to plan or search for social media networks, for Facebook users we need to create a different strategy, for Twitter, and same as Instagram followers.

Media Buying: To run ads on digital marketing we need to buy space on different digital channels.

Benefits of Online Advertising

An Advertising can do through online marketing which is more flexible, cost-effective and more reachable than the other traditional marketing or offline marketing is called Online Advertising. Which can able to monitor your business analytics or insights? Whereas conventional marketing high cost, fixed time plan and not reachable. The main difference is just cannot able to control and manage your business, cannot able to check your business website data analytics or data management.

Online advertising can create in major three factors; we need to follow some steps such as to run online ads we need to occupy a space on the internet on rent by paying some amount and run a campaign when your campaign completes you can get a return on investment of that drive. Three significant steps we need to take care. Such as

Whereas through traditional marketing you cannot find your targeting audience, who is your interested in your products from which city, which demographic age or gender persons, he or she relates to which category. In sometimes you may get frustrated, after listening bad, irritating words from your customers when you’re selling your products in a stall, whatever how much amount you invested in promoting your ads, then also you can’t get any figure of your customer satisfaction. Whereas through Online advertising this many ads types we have and they can give you business analytics report to you, those are follows

Online advertising can run in different ways such as Search Ads, Banner /display Ads, Video Ads, Ads on Gmail, Ads on Yahoo mail, Social Media Ads and Native Ads.

Search Ads, Banner or Display Ads can be run through Google AdWords on targeted peoples, search partner websites, Mobile apps etc. Video Ads which visible on Video channels like YouTube,  Dailymotion etc.  Gmail and Yahoo mail Ads are visible on email user interface part at the top of our email list.

Native Ads which is something twisty which is visible in between the content of a website.

Social Media Ads will run and managed its own specific social networking sites like Facebook, Twitter, LinkedIn and Instagram etc.

What is Google AdWords

Google AdWords is one of the products of Google. Which is one of the paid online advertising tool, and one of the critical module of digital marketing? Google AdWords is Google’s paid online advertising model that uses a bidding system for your advertisement to appear at the top of the search engine results. When you advertise you tell to google what keywords or phrases you are interested. Google AdWords is a terminology or marketing tool in right time, right place and right audience advertising your product through online is called Google AdWords.

If you spend money to search engine then you coming up to the top of the search engine results, then your ads shown on search engines. If clicks happen then only your amount deducted from account threshold, that’s why this concept is called Pay per Click (PPC). When somebody searches for those Keywords, Google Displays relevant advertisements. If your banner displayed, if somebody clicks on that ad to bring them to your website then only you need to pay.

Benefits of Google AdWords

Online advertising allows you to show your ads to the people who are likely to be interested in your products and services. And you can able to track those people clicked or visit on your Ads. Online advertising also gives you the opportunity to reach potential customers as they use multiple devices – desktops, laptops, tablets and smartphones.

Target your Ads

Targeting gives you the ability to shows your ads to reach people with specific interests- namely, people who are interested in our products and services- and show the relevant ads. Makes your Ad Word campaigns even more targeted by using keywords, ad location, age, location, language, days, times, frequency and devices.

Control your costs With AdWords when only you will pay, when someone clicks on your Ad.

Measure your success

In AdWords, you can measure every success of your AdWords campaign. If someone clicks your ad, you’ll know. If they clicked your ad then did something valuable to your business.  Purchased your product, downloaded your app, or planned in order, you can track that too.

By seeing which ads get clicks and which ones don’t,  you will also quickly understand where to invest in your campaign. That in turn, you can boost the return on your investment.

You can get other valuable data, like how much costs its taking on average for advertising, which leads to your customers, online purchases or phone calls. And you can also use analytics tools to learn about your customer’s shopping habits how long, for instance. They tend to research your product before they buy.

Manage your campaigns

AdWords also offers you tools to manage and monitor accounts easily.

If you manage multiple AdWords accounts, a My Client Centre (MCC) Manager account is a powerful tool that could save your valuable time. It lets you quickly view and manage all your AdWords accounts in a single location.

 You can also manage your AdWords account in offline mode with AdWords Editor, a free downloadable desktop application that allows you to quickly and conveniently make changes to your account. With AdWords editor, you can download the report or campaign information, and you can edit or can do modifications in structure. And you can upload it into AdWords account you can use it that modified AdWords information for your AdWords live campaign.