6 Major Facts of Google Advertising Google AdWords Best Practices 2018

6 Major Facts of Google Advertising Google AdWords Best Practices 2018

Google AdWords Best Practices 2018

Google AdWords best practices which can help you to generate your sales or leads for your business.

Here I am discussing with you people guys it’s my own real experience withheld in my experience.

First of all, before starting about Google Adwords best practices, I let you know the essential facts of Google advertising which will generate your business quickly.

As you know as usual in Google Adwords, we have five types of advertising networks those are as follows

Search Ads network

Search and Display ads network

Display Ads

Video Ads

Shopping Ads

All ads we can able to run, and we can expect business above all the advertising networks even.

Here my questions are

  • When and which ads network is helpful to us with most of most return of investments (ROI)?
  • What we have to focused on ads?
  • Whom we have to target and who are our targeted audience?
  • How can we set up our Adwords campaign settings?
  • Which Bid strategy we have to follow to generate more business?
  • Are, we engaging our audience through our ads or not?

 

Yes, right which I am going discuss six significant facts of Google advertising and Google Adwords best practices which can generate your business those are as follows.

Which is the best Google ads network?

Yes, most of the people will make the same mistakes initially they did not look at any calculations, any procedure for ads.

Just blindly they will invest the money in all ads; even I also have lousy experience a couple of years ago with especially display ads.

First of all, you have a plan and analyze your goals of the campaign what you’re looking for a monthly base campaign setup.

If you’re looking for sales or conversions through your website, then I suggest you go with just search ads campaign rather than with search and display ads network.

Because Display ads mainly work for brand awareness of your product or reaching more people on your website.

Search Ads work on the search query based whoever looking to purchase or buy related to your product for those people only your search ads will visible that too on a specific location on which location your targeting audience available.

If you invest, 300 INR is enough per day for search ads depend on your business and your bidding auction

Most of the people will invest more on display ads by expecting conversions will happen more through display ads.

However, this is the wrong assumption of our friend’s displays ads just for brand awareness, reaching more people by clicks, impressions, etc.

If you’re expecting some revenue to get back a return of investment through Adwords campaigns, then you have to select and start your campaign with search ads initially later you can go with display ads or video ads, and if you have an ecommerce website, you can go with shopping ads even.

What we have to focused on AdWords campaign?

It is one of the first significant facts of Google advertising and Google AdWords best practices which we run campaigns but don’t know what your goal’s and analytics of our campaigns is.

Regularly we have to check and analyze our campaigns insights such as clicks, interaction percentage rate, and conversions.

For all the campaigns you will receive millions of impressions, but our essential goal task is to generate sales or get conversions.

So, we have to analyze with comparison with weekly wise or monthly wise so you can get an idea more to implement a new strategy.

 

Who is our Targeted audience?

It is one of the main significant facts of Google AdWords best practices and Google advertising without a targeted audience your campaign look like a fish market with junk leads or conversions.

So, first of all, figure out your product for whom is related to who can able to buy to whom is useful if they buy.

If your product is “ new jewelry designed product “ why I have to buy I click your ad and read the information and click it.

Because I am a Man, it does not mean every man won’t buy your product some men will be jewelry shop owners they will purchase and sell your product in their store and will get a commission.

Moreover, some men will buy your jewelry product for his daughter wedding planning purpose or else men will buy to gift for his mother, sister or wife.

So target your audience on demographics, behavior, interest, and topics targeting methods point of view.

AdWords Campaign Setup

Yes, this is the most and essential fact of Google advertising and Google AdWords best practices most of the AdWords optimizer will make the mistakes initially when they set up campaigns.

They do not look or think about the goals of the campaign and the terms and conditions of Google Adwords.

First of all the list out the steps and targeting methods of your campaign and which type of our Adwords network campaign your planning to start.

Who is the targeted audience of your campaign

Moreover, one more critical note immediate google algorithm update releases for all the display, video or shopping ads campaign, Google going to remove Keyword targeting method soon.

You can target your campaign with keywords targeting method.

Google AdWords Bid Strategies:

Yes, bid strategies also one of the most crucial fact of Google advertising and Google AdWords best practices because what you’re investing in your campaign that should give some output results of your campaigns.

Actually, what is the word ‘Bid’ term?

The bid means whenever your running a campaign auction will depend upon your campaign goals in between your competitors.

So come out from the AdWords bidding auction with good “ Ad Rank” position bid strategies will use.

Bid strategies mean for what action you’re willing to pay and what are those Bidding strategies are as enhanced Cost per Click ( CPC ), Automated Maximise Clicks, Automated Maximise Conversions, Target Cost per Acquisition ( CPA ). Maximize Cost per Impressions ( CPM ), and Maximise Cost per View ( CPV )

You might have confusion in mind actually what all those bidding strategies how they will work in AdWords campaign auction. You can have a look here what is Google Adword and Basic steps of Google search ads and display ads networks.

I suggesting your if you’re expecting from a campaign, please go with initially with Maximise Conversions option for search ads.

Don’t prefer with the enhanced CPC why because few of the AdWords expert will think that we could decide well and In how much cost per click will get a conversion. Also, how much damage per acquisition ( CPA ) why because to set the system to reach targeted audience CPA bid strategy it will take time to get conversion even though sometimes in an auction you may lose Ad Rank quality leads or conversions also. 

Yes, if your Campaign is Display Ad campaign you, please refer it Maximise Clicks because you get maximum reaches and website traffic also with less budget.

Note: Display Ad or Video Ad Campaigns don’t invest budget higher than the Search Ads because Display and Video Ads campaigns are just for reaching people, brand awareness purpose.  

 

Engaging the Audience through Google AdWords Campaign

It is one of the most and least essential facts of Google advertising and Google AdWords best practices which is most of the people will forget when they are managing AdWords campaign account.

All of the AdWords experts and businesspeople will look for only priority to get conversions to generate business they do not bother about to engaging online audience or your targeted audience through your campaigns.

Yes through your Display ads campaign you can engage by remarketing strategy or existing audience of your website visitors in a battle. 

 

 

Note: In all the Campaigns set up also we have one Demographics settings option in that you can select your target audience gender, ages, and family income score percentage. Along with the specific targeted locations and topics of people. 

Here, I explained you all the details of six major facts of Google Advertising and Adwords best practices which can generate your business easily. If you have any query or confusion please raised your doubt or confusion below comment box, I will follow up your discussions and please share this blog with your friends if you really like the way of my explanation.

Basic 8 steps on Google AdWords Setup for Search and Display Ad Networks

Basic 8 steps on Google AdWords Setup for Search and Display Ad Networks

Steps on Google Adwords – Search and Display Ad Network Campaigns

Google AdWords is an Advertising tool of Google, and its pay per click the concept tool, to run an ad on the internet all over worldwide as our target based we can run an ad on the internet,  as per our convenience how much budget we are paying that much amount clicks, conversions will get.

To start AdWords Campaign, we need to follow some steps

Initially, you need a login to your Gmail account in Google AdWords site, after you log in you will see some user interface part with clicks, impressions that is update AdWords tool, you need to work with previous version tool such as shown below screenshot.

 After getting normal or original version AdWords Tool initially before starting any campaign, you have to refer “ billing & payment ”  option. Why we have to process this first means, In start only,  If we fill up the amount how much budget we have for this specific ad campaign, so we can plan on a requirement of an amount,  such as if you have a minimum budget you have INR 500/-.  So that you can run a campaign on Search, Display and Video ads within the budget.

1.Fill up a Billing & payment

In Billing and Payment Step you have to select an option in form Account for Individual for a single person running a campaign, if you’re doing a project for business purpose, then you have to select Business type. And Unregistered Account, if you choose Registered account it will ask you to pay the budget credit card only. Through Unregistered member, you can spend budget through net banking also, which shown below.

2.Select your Campaign type and name

First choose the campaign type name – initially, let us go with “ Search Ads and Display Ads Network “.  In one network we can get all features have with search network and display network individually, then give your campaign name and make sure you’re selecting below include search patterns option, such as shown below in the screenshot.

3.Choose the geographic location where you’d like ads to show

Here you have to make a decision how long you’re targeting your business. If you are aiming at especially for a particular country or state target or you can focus All countries. Click let me choose an option, and then you select specific city or state, and you can remove particular city a specific. If you wish don’t want to run a campaign at hometown place, you can select with exclude option in the advanced search option.  Have a look at a screenshot.

4. Choose your “ bid strategy “ and set your daily budget

Change the default bid strategy to on your requirement strategy based you’re looking for conversions or clicks for your business leads; then you can go with  “ Maximise Clicks “ strategy bid If you select Manually means, you need to per each campaign manually, whereas for Maximise Clicks or conversions strategies. Just you have to pay the “daily budget “ and “max budget per click.”

Such as if you pay INR 100/- per day and per click max you pay INR 10/-.  Google will take care about on your max click per budget,  suppose in auction competitor put lesser amount than you; such competitor amount is 5 Rupees, so your cost per click would be less, as shown as below in the screenshot.

5.Selecting an Ad Extensions

For every ad extensions, you have different results, in which you want to prefer you can choose from options. Such as Location, Sitelinks, Call, If App has – App Install link, Reviews, Callouts and Structured Snippets if you selected all those and filled all those, your rank would be quality based high for Google. Maybe in top position search paid results. After finishing step click save and continue tab.

6.Creating Ad group and no of keywords

An ad group is very benefited to us, such as users may search many keywords. Lets we add those common keywords, which is so trendy, which we get through in our minds related to our ad campaign. Then, if you got any clicks or conversions for those keywords, those keywords are so highly traffic and most searches. Then, only you would get so many clicks on your campaigns.  After completion of Ad group structure. Click save and continue.

Note: In between Keywords no need to put any comma(,) or special characters symbols. Just you have to list one by one in sequence order.

7. Create your Ad group and write your Ad

More people click on an ad when the first headline includes what you provide service phrase related to the keyword they are searching on. So use your keywords in your headline when you can. And the second headline related to your quality of brand shows in that headline. You are limited to 30 characters here, for both headlines.  So, for some search terms, You will need to use abbreviations or shorter synonyms.

The third one description field you need fill up with 80 characters of description related your ad campaign headlines and sales or leads. Depend on your campaign. And the last URL which used for tracking or analytics purpose, ads click by which person and through which advertiser etc. A campaign tracking code which can take from “campaign builder form “ or else you can put simply your website link for final link. If your planning no need to track which user registration form and through which advertiser for generating leads, And paste it to on our ad campaign last link field. In “Campaign Builder form“ all fields should be filled in lower cases. Then, next, you to proceed with click save and continue.

8. Review on your Ad creation follows criteria or not

Report on everything such as bid strategy, whether you selected bid strategy correct or not, every step filled up right or not before submitting a live ad campaign. After Ad creation, you need to review once whether your ad creation incorrect format or not, whether it follows the rules regular ad creation or not such as

Headline1 and Headline 2 – 30 characters below

Description field                 – 80 Characters below

Final link (campaign URL)   – All aspects in Url should be in lower case.

In between description no extra spaces and no mistakes for sentence format, such as grammatical mistake, if any error will come it may chance to your ad may be disapproved from Google. For running an ad campaign on the Internet any Ad such as search and display network, video ads, and Gmail ads.