5 Secrets of Facebook Ads Best Practices 2018 only A Handful of People Know

5 Secrets of Facebook Ads Best Practices 2018 only A Handful of People Know

Secrets of Facebook Ads Best Practices 2018

Secrets about Facebook ads best practices 2018 only few handful people only knows about the latest secrets of Facebook ads which will help you to generate more sales in your business.

Most of the simple will run Facebook campaigns either lead generation or brand awareness. Without any competitive analysis or researching ads campaigns which is the best strategy for your campaign goals.

First of all, will have to design our Facebook ads campaign plan steps:

  • What is our campaign goal?
  • What is our daily or monthly budget spending limit?
  • How many days we have to reach our targets or goal?

If you are successfully able to design or sketch your campaign plan steps, then you can easily create a campaign and set up a Facebook ad campaign to generate sales of your business.

When doing campaign setup, most of the people will repeat the same mistakes, without not identifying a specific targeted audience they publish a campaign to targeted location and aged people.

I assume that will receive most of the leads from an audience and will reach many people.

For these reasons, only many of the businessmen getting frustrated by not getting right quality lead on investing Facebook ads campaigns.

So, that’s the reason on this new year day I fixed my scheduled day for writing blog on Facebook ads best practices 2018 which I faced or came across on few best practices in my previous year experiences.

Before we discuss the Facebook ads best practices, we should be aware of what is social media marketing and how to grow our audience in social media and what are the differences between Facebook Ads and Google AdWords.

Moreover, here list out five secrets of Facebook Ads best practices of 2018 which will be I am gone a explain you in detail with real examples.


What is our targeted location?

What is our targeted audience creatives for different ads?

What is our targeted audience demographics, age, gender and type of occupation?

What is our targeted audience Interest activity on Facebook?

What is your targeted audience behavior?

Before knowing about Facebook Ads best practices, most of the people will start ads campaigns for lead generation, brand awareness, and traffic generation. Unnecessary will make mistakes on ads campaign settings on targeting usual general audiences rather than on niche targeted audience for our business and invests on ads campaign massive amount without any expected return of investment of your daily budget on Facebook Ads.

Here I am discussing a list of secrets of Facebook Ads best practices 2018 with you people my own real-time experience happened with me on working with projects.

Facebook Targeted Locations:

Most of the people before deciding any targeting locations for campaigns they used to run a campaign for all over the whole city or state in the country.

Rather than Facebook Ads will suggest us with particular longitudinal and latitude settings of radius location of our business and services.

So, we can expect many results for our Facebook Ads campaigns whereas a lead generation or brand awareness.

Here have a look about the settings of Facebook Ads targeting locations.

Facebook Targeted Demographics objective:

Demographics objective is the most and essential secrets of Facebook ads best practices in 2018 which I earned my own experience in my past year.

When we decided to run a Facebook Ads campaign, we never felt or thought that in Demographics objective we have many options facility available from Facebook Ads to filter out our small targeting audience.

Suppose our targeting audience are IT corporates employee, founders, co-founders, doctors in specialization, or else master graduate student etc

Many lists of options available in demographics objective not only with ages, genders, or birthday month and many more list of possibilities.

Here you can check how to set a demographic objective for Facebook ads campaign.

Facebook Targeted audience creatives for ad:

Creatives for ads is the essential and minor secrets of Facebook ads best practices 2018 which is such a risky and stressful task for all the social media marketer to get good results on a campaign.

Why because by Facebook terms and conditions point of view we cant overwritten text on image Facebook cant able to reach expected audience in a campaign.

Even though in this point of view we have to think an audience or customers point of view.

Which image should we select for a campaign?

Image how would be attracted to positive audience feeling or negative feeling?

Either it should be impressable to our niche audience or not so we can get good results from an audience.

Facebook Targeted audience interest objective:

Interest objective is the new secrets of Facebook ads best practices in 2018 where you have to shortlisted niche related topics.

Such for example your business is a consultancy for jobs, or else you have a training center for software technologies

So here your targeted audience are Graduation students, master graduate students who are looking for employment within the age from 20 to 28 max

Moreover, our guys mostly busy on Facebook chatting, YouTube videos, Instagram and other pubs, entertainment girlfriends and boyfriends apps or portals.

So, here you have to list out some interest objective options like interest in music — foods and restaurant, shopping and movies, etc

Here, you can able to see the settings of Audience interest objective for Facebook ads campaign.

Facebook Targeted audience behavior objective

Behaviour Objective is also one of the most crucial secrets of Facebooks ads best practices in 2018 where you can able to design targeting methods very narrow and quickly to an audience.

For leads or sales this one of the easiest way of filtering out, your targeting audience in behavioral objective in Facebook Campaigns.

Suppose your brand or product cost is too expensive so you can set up your targeting methods objective as a who prefer high value good who will behave in a Facebook for high-value goods or luxury goods and many more options you will see her for targeting behavior objectives.

You can target who access iPhone 8 plus Facebook, or else Instagram so highly luxury lifestyle audience only can use those phone.

Also, who rides or owns a BMW, Mercedes Benz, Audi and who are luxury shoppers and many more options available for targeting behavior peoples in a Facebook ads campaign.

Here you can have a look the settings about targeting audience behavior objectives in Facebook ads campaign.

Hence I discussed all of the above five secrets of Facebook ads best practices in 2018 which handy people know about these secrets. If you are getting confused, please raise your questions in below comment box I will follow up with personally will discuss it.

26 Major Facts | Social Media Marketing Best Practices 2017

26 Major Facts | Social Media Marketing Best Practices 2017

Social Media Marketing Best Practices 2017

These Social media marketing best practices will let you know the best techniques which we have never done on social media pages while promoting our website content, social media post to engage the audience. We never utilise these thirty unbelievable facts on social media channels. To get engaged in your social media business page or profile.

After reading this article, you will get the best techniques or best strategies for social media channels, how to get the right clicks, likes, followers for our business pages or profiles?

In the current situation, the first fully top-rated social media channels are four, those are Facebook, Twitter, LinkedIn and Instagram etc. Instagram is a photo sharing website, which is used mostly for e-commerce and shopping websites etc.

Whereas Facebook, Twitter, and LinkedIn are most popular and which is using by every ordinary person in a world. Though you can reach your people, targeted audience quickly. If you follow these 30 unbelievable facts about best practices, you can get good results of your website.

Facebook Best Practices

According to Facebook, on average, 1500 possible stories are filtered through per day on an ordinary users news feed, but only three hundred of them make it into users news feed. So how do you ensure your content included in that 300?  Let’s discuss and explore my real time with Facebook which I got some few techniques after handling the clients business pages best practices.

1.Engagement your Fans with photos

I think you may have confusions in your mind that I am saying we need to reach audience, customers or fans news feed. Yes, you can contact your fans by posting different attractive and quality description. Although nowadays peoples so aware about every post peoples tracking down which are the post links.  You cant share into various groups and cant tag them also. They directly report as a flag down. Mention in your post correct person, while Facebook is not recommending you to post just for the sake of clicks. It seems that photos are a crucial role for gaming engagement on your Facebook business page.

2.Upload Quality Post

When you are ready to post on Facebook is nothing like you can post any format, whatever the image dimensions and image description, Facebook is a one type social media marketing source to get a correct audience, followers, and customers to your business page. So, you should follow some recommendations.

while optimising image upload size, you need to follow image dimensions which is Facebook allow for posts.

News Feed image: 1200px X 1200px (its maintain quality display)

Shared link preview: 1200px X 628px (its maintain quality display)

Shared video preview: 504px X 283px

3.Remove links from copy

While your sharing your website articles links in Facebook, avoid pasting links lengthy. Try to post links shorten, sharing text in your post. Your updating on real estate in facebook is precious, and you need to make sure that every user can read your post correctly, you have to think a reasonable user point of view. Your post should sparkle the reader’s attention. Scroll stops his or her news feed and reads your content. Any user clicks the image, description website link which will navigate to your website blog post and website page etc.


4.Increase post-Word Count

According to Facebook post with 80+ words gamers 2x as much engagement. Which is means every published post should not look like a novel, no one has time to read massive content on Facebook. Everyone is looking within fraction regular job. So, how much need words that much description is enough. No need for elaborate the full story.

5.Try different punctuation

Various punctuation marks used on Facebook gamer different results. Each one testing for which works is the best with your audience.

 Few of punctuation lists

Posts with the Hashtags (#) and see 60% more interactions on average.

Posts with an Exclamation mark (!)  see 2.7% more interactions on average.

Posts with a Question mark (?) see 23% more engagement on average.

6.Post to News Feed before an Album

 While uploading in Facebook, most of the peoples will think it is excellent to upload directly to an album. Most of the organisation’s company pages people don’t have photos in the timeline but albums lot of pictures. Before uploading on specific Album, you should upload in the news feed of page so that you can get and manage insights of a Facebook business page. Later you update on Albums, with this you can able to check how many peoples are active on your page, and you can increase your engaged audience.

LinkedIn Best Practises

According to social media marketing channel LinkedIn, more than four million companies have LinkedIn company pages. Furthermore, 87% of peoples trust LinkedIn as a source of info that attracts decision making. How do you know about this your content make changes in decisions? Yes, let’s have a look on LinkedIn best practices below.

7. Keep link Titles must below or exact 70 characters

When you are uploading a link directly to your LinkedIn page, if the original post has a lengthy title, be sure to click on the title to edit it and Any claim if you put above 70 characters gets cut off on you posting on your page.

8. Keep link description under 250 characters

Similar to the link, title limitations, the story associated with your status update is given 250 characters before its cut off within ellipsis. So shorten your description to display on LinkedIn correctly.

9.Share links for engagement

Your connections may get full engagement by sharing on your LinkedIn profile because this is a professional networking site. Everyone has interest and to learn new things in their professional life, to enrich knowledge for a better career in future. Just you need to follow the above two practises title case and description case.

10.Share images for comments

You can expect 98% of the people’s participation for comments in your photos. If you uploaded any professional related content image on your news feed, then your connective friends or networks people will comment on your pictures.

   11.Share videos for shares

You can expect 75% high rate traffic from LinkedIn about professional YouTube videos to get excellent views from here. But the main issue is you need to follow and post in the correct format with shortening description, limited title and shortened URL.

12.Publish a status on the daily basis

If you daily publish and actively using LinkedIn 20 days per month, you can expect 60% of the engaged audience from LinkedIn for you.

13.Convert page fans with offers

While you have to convert fans to customers between gated and ungated content on all social networks, LinkedIn is little different our data shows that LinkedIn is 277% more efficient than Facebook and Twitter. LinkedIn users are most welcoming to lead generation content, so long as the material is genuine which is trusty, and follows some recommendation that is truly valuable in LinkedIn.

14.Send LinkedIn – announcements

LinkedIn announcements can serve such a powerful tool in increasing your lead generation nowadays. Most of the companies will people announce in their profile, which will not reflect anyone. By publishing company page you can track to end of the users your offers post to lead generation for your sales.

Twitter Best Practices

According to Twitter In previous days it took to three years, three months and one day from the first tweet sent to get the billion tweet posted. But now only takes one week to send a billion tweets. So how to know you get to understand your content would deliver billions of Twitter users, have a look on below best practices of Twitter.

15. Keep tweets short

There are two reasons why we should keep our tweets brief, data from foremost social media marketing experts shows that the sweet spot is between 120 and 130 characters.

Providing extra character space allows the user to reshare your post without eliminating your content in a tweet if someone retweets your post that person should mention your @username. So, you need to maintain your characters limit in position.


16. Include Twitter handles for RTS.

If you’re sharing any quote or article for a brand user, be sure in starting you need to mention in a start in a tweet. It will increase the likelihood of them seeing your tweet and retweeting it to their audience. More your content is shareable, more following you will gain, and the more message you will spread.

17.Understand Replies versus mentions

The rule is always confusing, to understand how your content shared, you need to know how content is can see. When you place twitter handle directly at the beginning of a tweet then, You are instant send a message to a user, but it is not a private it is a direct message. That post can also see by all people who follow both of your account and the account you are tweeting. If you want to everyone to see your tweet, then you have to mention related public words at the start of the tweet, like such as @username.

18. Use Hashtags

As if seeing #hash #every #word in a tweet is #hashtag is not linking enough, a report from salesforce people even revealed that tweets with one or two hashtags receive 21% extra engagement than those three or more #hashtags

19. Don’t force Trend Hashtags

Don’t forcibly include trend hashtags in your content, because most of the persons will try to club a trendy word in a post and form their position. If it is related to your industry its better, if not means Twitter reveals that 17% of the top 1000 search terms on twitter “ churn over” on an hourly basis. So, if popular search terms are churning it rapid rates then what is the usage of clubbing a trending hashtag in your post, at last, your post comes in less search term.

20.Incorporate visual content

While user interface visuals are essential in social media marketing channels, they often forgot on twitter. Which is the standard text twitter can’t be able to get right engagement clicks instead from an image with description tweet you will receive many impressions, engagements clicks etc.?

21. Don’t auto-post Instagram media.

Most of the peoples this mistakes will do, by connecting at the auto-post settings section in Instagram, you might guess, I can get a lot of clicks, but is a wrong guess. Stop sharing your Instagram photos directly to your twitter profile when an Instagram photo shared, a user must click on a link and be directed from twitter just to see an image. Instagram photos are also not indexed with your twitter photos that are featured permanently on your profile.

22.Upload photos in proper size

When uploading an image on your tweets, be sure to optimize them for actual twitter activity stream. For the perfect image appearance users activity stream upload photos 440 pixels by 220 pixels.

23.Tag users in your photos

Twitter allows you to tag or mention users name in your photos, you know so you don’t have to use your precious 140 character count with user handles. Tagging to the right correct person and notify them in your photo upload, increasing their likelihood or retweeting or favourite the content.

24.Place links in between your posts

I know this is very tedious topic to know when your posting on a tweet you need to care about your website links to share in your twitter profile to get traffic, clicks, impressions etc. you need to place in between the description. So that follower may attract to your post and check that link.

If you place the link in initially of a post, it may be useful results for your website, because of 25% more good attraction instead of between and ending with a job.

25.Shorten links for Cleaner Tweets

When sharing links another social media marketing best practices is to shorten those connections, not only will shorten links but you can control host tracking information for you to assess the effectiveness of your tweets, and your shortened link may attract to users quickly, but they also appear much cleaner in a tweet.

26.Optimize your publishing calendar

As important as how you are tweet is when you will tweet. More data from twitter highlights two key tweeting times. His data shows the highest number of clicks appear between 1 pm and 3 pm Monday to Thursday. The evidence also indicates that the best time to get a retweet is from 4 pm to 5 pm on Fridays

Hence these above after knowing about 26 social media marketing best practices you can rectify your mistakes. Now, you can able to manage your social media channels on basic knowledge point of view, if have any confusions please start your doubts in comments.