social media ads Archives - Abdul Aamer

Facebook Ads or Google Ads Campaign for a Startup Business?

Aamer — Mon, 10 Apr 2023 09:24:46 +0000

Facebook ads or Google Ads?

Having only one website is not enough to run your online business through digital marketing, you have to be aware of which is the best advertising platform to run campaign Facebook ads or Google Ads for your business.

If your business person, you should know about the usual basic strategies of online business which is the best advertising strategy for your business. Such as, you know about this century is entirely on digital transformation technology for every activity like buy, sell, or auction for everything you need an internet service provider. Even for calls also through digital communications.

So, billions of active users are available on daily basis on Google, Facebook, and YouTube. No one doesn’t know about These three top rank busy website Google, Facebook and YouTube are the best sources to grow our business when smartphones and cheap internet enters in our daily life that day only every ordinary target user is addicted to using social media on smart touch screen phones.

As you know both Facebook and Google have its own advertising network system to run ads campaign to generate business leads and for sales. But which is the best ad campaign for your business that’s the important fact for your advertising, suppose you have a company of fashion events and art galleries.

In most cases Facebook is the best platform to run ads for fashion events because most teenage college students are only eligible for fashion participation. So, no adolescent person will search on google or else read blogs or articles they plenty of hours stay on Facebook just for doing fun activities.

But from both the advertising platforms you can able to target geographical city locations, and you can track demographics genders, age limit audience, etc. Compare to all similarities of advertising platforms

You might have questions in mind I am mention which is the best for the advertising platform but I am not discussing How to decide and how to create a plan and what is benefits through this advertising.

How to reach the audience for your Ad Campaign?

What are the targeting options for this Platform?

How to do mobile advertising for this campaign?

What is your ROI (Return on Investment)?

By these questions, everyone can quickly decide either Facebook Ads or Google Ads is the best for business.

Reach your Audiences:

To reach your target audiences for your business, first of all, you have to research your business competitors what they are following either they are getting traffic from organic or paid traffic.

After doing competitor analysis, If your competitor through paid traffic is getting good results check from which advertising platform either Facebook ads or Google Ads campaign.

Research on keyword planner what are the most volume keywords and less keyword efficiency index value. After getting the adequately focused keywords then you can prepare your ad campaign structure for Google Ads

Here you can have a question in mind in Google Ads both search ads, display ads, video ads, responsive ads, and shopping ads.

And for Facebook why we should search in keyword planner, yes for a Facebook ad campaign, you can create your description and headlines. But limits you have to follow for Facebook Ad Campaign Title 25 Characters and description 135 Characters. No need to search in google keyword planners and other tools but this ad campaign can run ,around the Facebook area only.

Yes, you can run in many Google Ads ad networks, but it depends on your business requirement which category of your business.

Suppose if you have an online garments store (eCommerce) business then you can get good results through display ads, and shopping ads only.

If you have a tutorial video for food chef, online training or else institute then you must and should go with video ads only remaining other ads are also good, but video ads may give you good returns for your campaign.

You can search ads for every kind of business, but you have to research on keyword planner if you get good trendy volume focused keywords on your business then you expect the right clicks, impressions, and conversions for your search ad campaign.

And Search ad campaign structure have limits of two headlines and descriptions Headline1 and 2 both are below 30 characters and description are below 160 characters.

For understanding the Ad network campaigns, you have to know about the Basic Fundamentals of Google Ads and Strategies.

Yes, In Facebook Ad manager also you can able to see any ad campaigns like promoting for a page, clicks on a website, lead generation, brand awareness, reaching drive, etc. like this many campaigns you can able to see on Facebook which starting your campaign for your business. It depends on your type of business what you’re expecting from your ad campaign. Suppose you have instituted or else you have development services campaign your running campaign to generate leads of clients or students then you will run points campaign in Facebook, Or else you’re expecting to create views for your YouTube video then you will run a campaign of clicks to a website. If you understand the Strategy of Social Media Channels, you can follow easily Facebook ad campaigns.

Targeting methods

It is the second significant fact to decide Facebook Ads or Google Ads is best for your business to succeed.

In the case of the targeting concept, both are in the parallel mode because you can focus on location, interest’s people, demographic age, and gender type of people and you can target Facebook one extra more Lookalike option on Facebook.

This means you can target the Facebook users through Facebook ad campaign who are doing some activities on Facebook by his or her operation you can target the Facebook user by lookalike campaign option.

Whereas in Google Ads Expect search ads campaign remaining other ad network campaigns you can target the google third party websites users and Google users also. Depend on your business category interest of audience you can target that audience through your Google Ads campaigns.

You can get to know how to Google Ads and from where we can get this category people are showing interest in your website.

Mobile Advertising

Why most of the businessmen are showing interest in mobile advertising, and this is the third essential fact of Facebook Ads and Google Ads, nowadays everyone an ordinary low-class person also having a smartphone in there hand. Every average person is a mobile user now.

Now our central concept is how to run a mobile ad campaign which is the best platform for mobile advertising.

It must and should depend on your type of business suppose your product uses by all kind of people not only for commercials corporate’s. So, you can run mobile advertising on Facebook, and through a remarketing concept in Google Display ad campaign also you can expect excellent conversions for your ad campaign.

Because your business remarketing strategy for your display ad campaign target to your right audience who are mostly seeing your website and to those people mobile screen pop-ups the ad campaign.

Whereas through Facebook Ads also you can advertise on mobile Facebook and ad campaign target on the user interest newsfeeds area if they are interested they must and should click on your campaign post.

Return on Investment (ROI):

And this is the last and significant fact of Facebook Ads or Google Ads concept, yes because every businessperson worried about the return on investment for your campaigns.

Return on Investment depends on your type of business if that business is so competitive and it may be a chance to invest more and less performance of it.

But always before running any successful campaign, all digital marketers have to check each one drive so that can able to decide which is the best campaign for the return of investment.

In most cases, search ad campaigns will do good work because Google Ads charges less cost per click on a search ad campaigns and the user needs to know about that business by using your search ad group keywords then only your ad campaign visible in search engine results lists.

If a user clicks then only deduct the budget from an account and you can get the right return on investment per user. Suppose you go with display ads for impressions and clicks just your cost will deduct, but you can’t expect any lead. But whereas in search ads you can expect excellent returns. If you know how to run Google Ads campaigns, you can understand the performance of the investment concept.

But through Facebook, you can expect similar to Google Ads because before starting any Facebook Ad campaign while preparing campaign structure Facebook will ask you per X amount of budget you can expect from your targeted Facebook audience x amount of clicks, x amount of reaches, x amount of likes for your campaign. So, there may be changes to get a good return on your investment on your drive.

On every type of campaign both the Facebook ads or Google Ads you have to figure out the calculations of your cost per click, bid amount, click-through rate on your drive.

Both the type of advertising Facebook Ads or Google Ads platform will give you instant results but which is right for your business is the primary task to decide.

Yes, your friend will give every tip for your task initially don’t start any advertising campaign start three months for your business website work on Search engine optimization process. If you know about 2020 SEO updates, you can get the priority of organic traffic through SEO process. After review the Analytics report for your website from which sources you’re getting sessions for a site you can get and finalize efficiently.

Then you can start your advertising strategy easily without any confusion or hesitation.

Hence, I have explained everything about Facebook Ads and Google Ads campaigns process in detail. If you have any doubts and confusion, you can raise your query in the below comment box for discussion I follow up on your questions.

The post Facebook Ads or Google Ads Campaign for a Startup Business? appeared first on Abdul Aamer.

Secrets of Facebook Ads Best Practices 2026

Aamer — Tue, 03 Jul 2018 04:24:48 +0000

Secrets of Facebook Ads Best Practices 2026

Secrets of Facebook ads best practices 2026 only a few handfuls of people only knows about the latest secrets of Facebook ads which will help you to generate more sales in your business.

Most of the simple will run a Facebook campaign for s either lead generation or brand awareness.

Without any competitive analysis or research ad campaigns which is the best strategy for your campaign goals.

As you know about the basics fundamentals of digital marketing and the primary reasons for social media marketing and social media channels.

First of all, will have to design our Facebook ads campaign plan steps:

What is our campaign goal?
What is our daily or monthly budget spending limit?
How many days we have to reach our targets or goal?

If you are successfully able to design or sketch your campaign plan steps, then you can easily create a campaign and set up a Facebook ad campaign to generate sales of your business.

When doing campaign setup, most of the people will repeat the same mistakes, without not identifying a specific targeted audience they publish a campaign to targeted location and aged people.

I assume that will receive most of the leads from an audience and will reach many people.

For these reasons, only many of the businessmen getting frustrated by not getting the right quality lead on investing in Facebook ads campaigns.

So, that’s the reason on this new year day I fixed my scheduled day for writing blog on Facebook ads best practices 2023 which I faced or came across on few best practices in my previous year experiences.

Before we discuss the Facebook ad’s best practices we should be aware of what is social media marketing and how to grow our audience in social media and what are the differences between Facebook Ads and Google AdWords.

Moreover, here list out five secrets of Facebook Ads best practices of 2023 which will be I am gone a explain to you in detail with real examples.

What is our targeted location?

Whereis our targeted audience creatives for different ads?

Whereis our targeted audience demographics, age, gender, er, and type of occupation?

What is our targeted audience Interest activity on Facebook?

What is your targeted audience behavior?

Before knowing about Facebook Ads best practices, most people will star ads campaigns for lead generation, brand awareness, and traffic generation.

Unnecessary will make mistakes on ads campaign settings on targeting usual general audiences rather than on niche targeted audience for our business and invests on ads campaign massive amount without any expected return of investment of your daily budget on Facebook Ads.

Here I am discussing a list of secrets of Facebook Ads best practices 2018 with you people my own real-time experience happened with me on working with projects.

Secrets of Facebook Ads Best Practices 2026

Targeted Locations:

Most of the people before deciding any targeting locations for campaigns they used to run a campaign all over the whole city or state in the country.

Rather than Facebook Ads will suggest us with particular longitudinal and latitude settings of radius location of our business and services.

So, we can expect many results for our Facebook Ads campaigns whereas lead generation or brand awareness.

Here have a lookout for the settings of Facebook Ads targeting locations.

Targeted audience Demographics objective:

Demographics objective is the most and essential secrets of Facebook ads best practices in 2023 which I earned my own experience in my past year.

When we decided to run a Facebook Ads campaign, we never felt or thought that in Demographics objective we have many options facility available from Facebook Ads to filter out our small targeting audience.

Suppose our targeting audience are IT corporates employee, founders, co-founders, doctors in specialization, or else master graduate study, etc

Many lists of options available in demographics objective not only with ages, genders, or birthday month and many more list of possibilities.

Here you can check how to set a demographic objective for a Facebook ads campaign.

Targeted audience creatives for ad:

Creatives for ads is the essential and minor secrets of Facebook ads best practices 2024 which is such a risky and stressful task for all the social media marketer to get good results on a campaign.

Why because of Facebook’s terms and conditions point of view we cant overwritten text on images Facebook cant able reach the expected audience in a campaign.

Even though in this point of view we have to think an audience or customers point of view.

Which image should we select for a campaign?

Image how would be attracted to positive audience feeling or negative feeling?

Either it should be impressable to our niche audience or not so we can get good results from an audience.

Secrets of Facebook Ads Best Practices 2026

Targeted audience interest objective:

Interest objective is the new secrets of Facebook ads best practices in 2020 where you have to shortlist niche-related topics.

Such for example your business is a consultancy for jobs, or else you have a training center for software technologies

So here your targeted audience are Graduation students, master graduate students who are looking for employment within the age from 20 to 28 max

Moreover, our guys mostly busy on Facebook chatting, YouTube videos, Instagram and other pubs, entertainment girlfriends and boyfriends apps or portals.

So, here you have to list out some interest objective options like interest in music — foods and restaurant, shopping and movies, etc

Here, you can able to see the settings of the Audience interest objective for the Facebook ads campaign.

Targeted audience behavior objective

Behaviour Objective is also one of the most crucial secrets of Facebook ads’ best practices in 2024 where you can able to design targeting methods very narrow and quickly to an audience.

For leads or sales this one of the easiest ways of filtering out, your targeting audience in behavioral objective in Facebook Campaigns.

Suppose your brand or product cost is too expensive so you can set up your targeting methods objective as a who prefer high value good who will behave in a Facebook for high-value goods or luxury goods and many more options you will see her for targeting behavior objectives.

You can target who access iPhone 8 plus Facebook, or else Instagram so highly luxury lifestyle audience only can use those phone.

Also, who rides or owns a BMW, Mercedes Benz, Audi and who are luxury shoppers and many more options available for target in behavior peoples in a Facebook ads campaign.

Here you can have a look at the settings about targeting audience behavior objectives in a Facebook ads campaign.

Hence I discussed all of the above five secrets of Facebooad’sds best practices in 2026 which handy people know about these secrets.

If you are getting confused, please raise your questions in the below comment box I will follow up with personally will discuss it. .

The post Secrets of Facebook Ads Best Practices 2026 appeared first on Abdul Aamer.