7 Secrets of SEO Marketing to get business is not a long-term process.

7 Secrets of SEO Marketing to get business is not a long-term process.

7 Secrets of SEO Marketing

Are you looking to engage your content and get business through organic traffic from day first.

Yes, your thinking right and you can get success also through organic traffic you can expect sales, leads and conversions etc.

If you were aware of the secrets of SEO marketing, you could say natural without any doubt or confusion through SEO or organic traffic we can expect business, and it’s not a long-term process.

Nowadays, getting a ranking in the first page it is not a big deal how most of the businessmen and SEO professionals it’s nothing like that if you have a business model and target audience in your mind you can get quickly.

According to “ Quora “ or “ Hubspot “ most of the traffic nowadays most of the conversions, clicks and leads you can expect from search term results which means organic traffic only.

You need to take care about your content which is exploring in media channels a quality niche content or not and content which is your publishing on articles, blogs as per “ seo recommendations “ based or not.

I know where you may be getting stuck and confusion on what is seo recommendations, before that we did not saw any term like this. An optimising process of website content or blog content only itself means that SEO recommendations.

If you not aware, then you go through this SEO on-page optimisation and off page optimisation factors and what is its importance while you’re doing optimisation in search engines.

 

In the last article only I discussed with you guys about search engine optimisation process how it will be such a demand in 2018 by minor SEO best practices in 2017.

 

Hope you, all are you aware of updates or notifications from different social media channels that “ RankBrain Algorithm “ released the latest update or changes in a search engine.

Which so easy for SEO professionals and even bloggers also but he or she should have sound knowledge of SEO. They can grow their business within a fixed couple of months through the website.

 

If I am not wrong just few days or a couple of months Google release an update about “meta description tag” in seo it is one of the On page factor which we use to insert of website page summary in that tag.

In previously meta description limit was 160-170 characters, but now you can insert up to 300 characters. So, this is a very significant chance to get quickly website optimised in search engine results.

Google bot while crawling your website it only looks whether your content is contextual and quality or not and audience are loving to your site or not, and your meta description content is contextual or not which is called “ snippet “ which is display in search engine results list.                 

                                        “Try to attract your audience to your website content, if people love your website then only Google Loves you to get good rank in search engine results.”

 

Without knowing the minor small secrets of SEO marketing most of the people worried and get tensed and frustrated that they are not getting proper rank in search engine their website.

 Yes, you might be right I am just trying to elaborate and finding the problems I am discussing with you any secrets of SEO marketing.

 Before discussing any secrets of SEO marketing, I want to ask some questions for you when you will get confused when you’re optimising your website.

Such as:

  • Your Website will provide which kind of unique service?
  • A user can expect or earn what benefit from your website?
  • Did your site on SEO on-page recommendations and focused or targeted audience keyword based?
  • Are you able to generate your local business clients or customers?
  • Your website content get to explore in digital media or not?
  • Are you get awareness about business in social media channels?

 

Here below shown an infographic image of 7 secrets of SEO marketing to get business.

Find a niche of your website

A niche of your site this is a very crucial factor of secrets of seo marketing whatever you’re going to expect a flow of growing your business then you should first of all fixed and stiff with your niche.

Explore your website content in your niche then only you can expect some output through online.

Why because for each different category different source of interest people are available in digital media, every user won’t show interest in every category of your business knows?

It may be helpful to generate your organic traffic and target your audience to put your audience in buying persona through search engine results, social media channels and through referral influencers also etc.

 

Such as if you have “ café and bakery offline shop store”  your planning to start an online business to grow your business.

Forgetting your customers, it’s mandatory to put your target audience to buying flow then an only foody person will bakery items buy your product.

some peoples may like cakes, pastry, someone like cream cake or cupcake or plum cake. Its depend on user likes and dislikes.

Though you should be expert cooker man in that specific bakery item then only you can explore your secrets yummy recipes or particular unique taste facts of your making product through your blog content, or through social media quotes etc.

Fixed focused keywords in Website and Analysis it always

Most of the people very scared and confused to find focused keywords for a website. It is also one of the critical facts of secrets of seo marketing you can expect a business quickly.

Why because you might be doing mistake what our thinking on our business owner decision they will insert focus keywords on the website page and even meta tags also.

For this reason only most of the business cant able to get good organic traffic and organic ranking results.

Why because most of the business persons thought what offline customers have demand on which keyword demand that is only the main focused keyword for online business.

But its wrong way to optimise your site for organic traffic results.

Here I will discuss with you straightforward tips to generate organic traffic and ranking results in search engine also.

You no need to worry when your friend Aamer digital marketer is here to serve you with latest unique ideas and tips on digital marketing to grow your business.

Before discussing short and sweet keyword research process, you need to know about fundamentals of “keyword research process and its factors “then you can understand easily about advanced keyword research process.

 

Few fundamental concepts structure of secrets of seo marketing you have to follow to fix your focused keywords

 

First of all, write it down your critical brainstorming words for your business.

Collect some keywords from your colleagues, friends, family and relatives.

And now log in to “ Google keyword planner “ with your Gmail account initially.

And then look how many search volumes present on monthly purpose to know how to filter the keyword planner basics of keyword research process here.

And then check in google search engine bar how many unique links are showing if you search in search engine.

Then calculate “ (KEI) keyword efficiency index “ value if a value is the least value in between 0 to 1 that is an excellent advantage for you to target with that keyword to your website.

If not unable to get least KEI value then no need to worry check in other tools like “ keywordtool.io”, “Semrush”, “Ahref” and other opensource keyword tools.

Try to get it from google keyword planner because whatever you do the seo process at last Google only crawl your website and put into proper position in Google search engine results list know.

So, prefer Google keyword planner only then also unable to get any quality keyword least KEI value keywords.

Then just merely search a query what your mind related your business Google shows 4 or 4 keywords in a drop-down list which is the first one or second one that is only a focused keyword for your business.

Because whatever people will search more in a search engine that terms only display drop-down list option, you can select the first one and check in keyword planner whether traffic or not. If keywords give you least KEI value than only valuable for your website that keywords to get to optimise your site quickly on a search engine.

Submit to local business listings or directories or Classified Ads

You’re not a brand ambassador or else not a politician so that every customer will find you automatically without submission your business details in local business directories.

It is most crucial fact most of the business will forget to submit your business information which is one of the significant points of secrets of seo marketing.

Try to submit your business details depend on your business location you belong to which country and which city.

Such as for here Hyderabad, India people our famous local business sites where a regular audience will search and find some stuff to buy something.

Like “Indiamart”, “OLX”, “Justdial”, and other classified Ads or business directors to get your business calls from directors.

 

Look for linking opportunities for your website

It is is the most and critical fact secrets of seo marketing most of the people are worrying to get links to your site.

Getting links your website is so important and toughest job most of the people might think.

But it is very quick easy to generate backlinks am not wrong you aware of 2018 seo updates and On page and Off page optimisation factors.

If you not aware the search engine optimisation process then you, not even you understand the secrets of seo promotion even.

Nowadays Quora and Hubspot so popular inbound marketing tools where you can expect some output stuff.

Quora is a tool where millions of people will discuss on different topics where you can utilise this opportunity go to quora and find your business niche topics questions and answer them correctly do n’t override linking in your answer of that question.

You can put your link in last for more information you go through this article like this way you can generate your backlinks.

Same procedures follow on high-quality blog comments sites also and other marketing forums or tools.

And try to find niche high-quality guest blog for your website So your website content may reflect because one high-quality blog publishes your business content on her or his blog.

So, their followers may get attract and convert to your customers.

 

Build your business location and get reviews

Launching an online business in a market is nothing like every customer will find your site easily without any way direction of map pointing.

So, that’s the reason this also preferred to secrets of seo marketing because this is widespread activity.

Ever user who is near to 2 to 5km surroundings area if they hungry they will search in google  “ bakes and restaurant near me or just bakes and restaurant “ if you have a business location in Google Maps with full reviews your site would be in first in search location lists.

You might get an advantage and get business calls easily to your store to book an order for your bakery products. 

Setup a blog

“Content is a king, without content no value for your identification in online. Create relationships not links to your business. ”

Maintaining own website blog is a very crucial fact of seo which is one the fact of secrets of seo marketing.

I know this is the very hectic task to write a lengthy article for buying products which are around 1000+ words nowadays on the internet.

If you aware or already know about these facts of copywriter, how to prepare quality content for blog, content marketing strategy without copywriter and content management process.

You won’t be in trouble to write an article for your blog because your writing on your interested product business and you can write with your heart also to attract your audience to buy a product.

Maintain social media signals

Just merely having an own website, with all business location listing, with full of quality backlinks and full of rich content on site nothing will happen.

Social media awareness also important fact of secrets of seo promotion because you can get referrals and influencers through social media sites.

These days every demographic type of human being are addicted to social networking why because they will feel some relaxation while they communicate with their batch mates, past colleagues,  and with some celebrities.

If you know the benefits of social media marketing and how to grow audience in social media, You can pitch your content on social media quickly to generate referral traffic and social media awareness.

                              Here I discussed with you all the concepts related to secrets of seo marketing to get business not a long-term process which asked you at the beginning of this article some questions regarding secrets of seo marketing. If you have any query or confusion in mind, please raise your query in below comments I will follow up your valuable doubts we can discuss here.  

8 Steps of SEO factors of On-page Optimization and Off-page Optimization

8 Steps of SEO factors of On-page Optimization and Off-page Optimization

SEO factors of On-page and Off-page Optimization.

For every SEO process when the website audit report prepared. Now its develop the foundation of a website which is nothing but the backbone of SEO process.  Search engine optimization is two types of optimization techniques those are On-page Optimization, and Off-page Optimization both have its factors. Few of them I am trying to discuss below as follows

On-page Optimization

For every business, if your plan to open a website and need to get to a top position in search engines, so if any user will search a query or phrase or keyword in search engine related to your website category. The first position link your website snippet result should be visible in a SERP results list. To get in a first position, we need to follow some SEO factors both on-page and off-page optimization.

An on-page optimization factor which is on your website some unique front-end scripting code tags, which is Google friendly language.which is in HTML/CSS Tags and scripting language format such as these many factors are as follows.

Initially, most of the peoples are used to creates a domain by adding a focus keyword on the field so they can quickly optimize very well in search engines. But nowadays those strategies are not working; Google would not be indexed those kinds of domains in search engines as per present google algorithm point of view.

2018 SEO demand both on-page and off-page Optimization

 

A myth of aging domain: Google Engineer Matt Cutts updates Google Algorithm has put domain age insignificant no more long life for domains who use keywords in the domain. And about Quality links and Quality meaningful content should be in your website from link-building, no more low-quality backlinks would be preferable for your ranking process.

 

URL Include the Focus Keyword in an area (Except in homepage)

Meta Title (Page Titles): Meta titles are one of the most critical factors in your website. Each of your page and blog posts contains a unique title.Let us discuss an example for this you to be more understanding. Let us assume you created a  blog post ”  Brownie Chocolate Cake, ”  and you got keywords like a best browny chocolate cake and brownie chocolate cake for girls, which is most of the searches keyword and high volume based, then you may get a chance to get top position in search engines.

  • 60 characters limits.
  • Keep it in meta Title Tag.
  • Starting with Focus keyword. At the beginning of the meta title.
  • Keep the brand name at the end.
  • Make it completing enough in one click

Meta Description

Many people forget to write the meta description on their website. But it is such an essential factor that meta description should present in our blog post. Meta description can create in a sentence format by taking the highest volume keywords and low ” keyword efficiency index ” keyword.  If a user searches a keyword in a search engine like chocolate cake after that may be able to get your website visited by that person. Because which keyword was searching by users those focus keywords are present already in your blog post content.

  • The Meta description should be like a summary in a two sentence format.
  • Keep it 300 characters limits.
  • Keep it in meta description Tag.
  • Starting with Focus keyword. At the beginning of the meta description
  • keep its brand name at the end of Tag
  • Keep it compelling.

Rich Page Content:

Content is like a  king of digital marketing in the 2017 year, the algorithm asking from a website a  quality content. Google not looking for a quantity content, such as before 2011 people used to write material for an article on keyword density point of view. Wherein which article content right quantity of  Focus keyword density that website page may get top position in search engine results, because before Google may not be sharp and active how much in present year algorithm says about google bot. A bot or spider which is so dangerous for scanning your website content if a crawler will see any repeated keywords or duplicate copyrighted material simply Google 

  • Include Focus Keyword and Other Keywords
  • Each page should have at least 300 words of content
  • Keep the Keyword Prominently for about 2-5% of words (Keep it bold, Italics)  
  • Use Synonyms and Related Words Instead of Repeating the Focus Keyword Too Many Times (Hummingbird)  Distribute keywords evenly across the content
  • Distribute keywords consistently across the web page content

Image Optimization:

An image also a significant fact of On-page Optimization it will help you in a better to get ranking in search engines through image search results. While uploading your images to your website web pages with valuable quality content for website blog, remembered that for every picture while uploading uploader window may ask you for you Image title, Image Alt text, and Image description that fields should be filled up with focus keyword and image description. A website image may optimize for search engines.

Linking (Internal Link and External Link): 

People often think that the links counts of other websites that only crucial to our website, while seven years back algorithm may give before external links more whatever the quality links those are if we got the external link then could be a great success for us. But now present Google algorithm changed. This algorithm wants only from high-quality niche links then just google crawler may taking our website pages to indexed in search engine results. To high ranking in search engines.

Internal links: provide links to all relevant inner pages.

External links: provide links to all external websites. (open in a new window)

Two Different Types of Links: Do Follow and No Follow  If a relationship specified as no follow (by defining rel=nofollow in the anchor tag), users can see that as a link but it will blind for the search engines. It means no authority will follow from current website to the linked site.

Video Optimization: Most of the people will won’t concentrate on our videos to embed to the website, they thought its a waste of memory storage on the site. But the video also first fact of SEO to get good position high rank for our website through videos. A small video clip is enough to embed just a 2 min of video which tells the explanation of our primary keyword description. With this, your website may engage with video viewers, who habituated for watching videos and understanding through videos. Embed a video from youtube to a website provide a short description relevant to your primary keywords.

Off-page Optimization Factors

As per Google Algorithm Updates, MarkBrain not well off page submissions required when previously most of the SEO executive guys are did for optimizing and to get good ranking results for a site. They used to concentrate on presentations whether they are quality or qualityless, but now present algorithm changed if crawler would find any website with won’t have quality backlinks and quality content on your site. The crawler would not allow your website to be indexed and to ranked in search engines.

Off-Page optimization is a process making submissions into outside website directories or links. Exploring your website content or promoting your website content  into social media profiles, local business profiles, niche directories, social bookmarks, famous bloggers, guest blogging, niche article submissions, forum discussions, niche blog commenting, photo sharing, content marketing, and video marketing

Social media profiles

 Social media profile is more significant than ever these days! Sometimes known as ” online reputation management ” Getting involved in a social media fundamental step which you begin to advertise, market and building your online reputation within your niche.

Just you need to register in top social media profiles like Facebook, Twitter, LinkedIn, and Google+, etc. And create patterns your own. Allows to you to extend your contacts connects with a lot of peoples with whom can share your website content and get famous, get website traffic from social media profiles.

Blogging:

Blogging is one of the best ways to promote your website content by writing a blog for your website. You give a reason for visitors to keep returning to your site and keep up to date with your latest posts. It also helps to search engines to crawl your site frequently.  Which ultimately especially higher on search engine results in pages (SERPs).

Blog Marketing: 

Post comments on other blogs within in the niche as yours. .These relationships can be crawled by search engines. Helping to point them to your site. These blogs are commonly referring on ” Do-follow Blogs .”

Forum Marketing:

Find forums related to your sites niche and get involved within that community. Reply to threads, answer the questions, suggested them your advice, etc. All helps to build up your reputation as someone who is an expert in your niche. Try to use Do-follow forums so that you can include a link to your site within your signature.

Niche Directory Submissions: 

Many people say that directory submission is dead! But is the way of likely hood of people seeing your website. It is purely based on how efficiently selecting those directories and how efficiently choosing a category for submission. Especially on niche directories a quality link submission.

Social Bookmarking:

Social bookmarking is also a major factor for promoting your website. Submit your latest blog posts or pages to the most popular social bookmarks like StumbleUpon, Delicious, RadeIt, Digg, etc. search engines is really like this type of sites because of the content on those sites updates frequently.

Photo Sharing: 

If your images can share with social photo sharing sites like Pinterest, and Instagram, etc.  along with your related blog post links, so peoples from Pinterest and Instagram follow up your website.

Video Sharing: 

Video sharing on some external outside video channel sources to get good backlinks. Like YouTube, and Vimeo, etc. Many more video channel websites are available along with your video Title and description with links. If the users from YouTube and Vimeo may attract your videos and they may visit your site. Through this, you can get good traffic for your website.  More priority on YouTube because YouTube is a Google product and it is 3rd position in Global Rank.

Local Business profiles: 

Depend on your sites niche. Local listing directories are available in search engines. Then why you concentrate most priority to global listing directories, local business listing it would be beneficial to you, if you create a local business profile, let us example a team has confused or stuck in traffic or heavy rainfall to reach some other “restaurant”  to visit to have a weekend party. If they google it to the nearest restaurant, you may be nearer to them, through this you may be getting a business and ratings for excellent services.

Article Submissions:

If you write an article for your website, then you can submit them to popular article directory sites like. E-zine, Go Articles,  Now Public etc.  this can help drive traffic to your site.

Answer Questions

You can participate in answering questions on sites like yahoo answers and “Quora”  etc., By solving most of the problems related to your niche. You help to build up your reputation as someone as that is an expert in your chosen field. You can also place a link to your website in the source section. If necessary so that people can easily find your site. If you put a link repeatedly on your content, it goes in spam. This is another way to get your website most popularity.

Site level optimization :

  • Reduce the load time: Implement Gzip
  • Check for the missing pages, And all the missing or correct the links, make sure each link would work properly.
  • Create custom 404 page with necessary information it should return proper response “ 404-page error not found “ for HTTP request.
  • Create and Add Robot-txt and upload to the root.
  • Create and Add XML sitemap of a website and upload to the root. XML is an extensible markup language with internet understanding language.
  • Create and verify Google Webmaster account & Bing Webmaster account
  • Keep Google analytics tracking code on all pages.
  • Resolve duplicate contents issues with canonical, no index, no directions.
  • Redirect Important pages if they are not working.
  • Check and validate the function of your website. Whether each page of your site is working correctly or not. If not then fixed its errors.
  • Identify the critical element actions on the website and set up a Google Analytics goal for your targets and better tracking perspective.