Top 4 Content Marketing Best Practices 2017 Demand in 2018

Top 4 Content Marketing Best Practices 2017 Demand in 2018

Content Marketing Best Practices 2017

Actually what is content, Content is data which will give us a meaning full information and marketing you already know very well to reach a particular audience or user for related content we would apply some techniques those techniques or strategies are called marketing. As you see in previous articles, I discussed the content marketing strategy without copywriter and how to write a quality content. Now, I am going to talk with you people about content marketing best practices 2017 which will be most useful to grow your business in 2018.

Writing content after researching on a related topic as comparing with competitors links which would be not benefited forever in search engines list and to an audience.

Let us Assume, and You have written full lengthy quality content now you’re in the first page after few days other competitors will review your article, and they apply more extra strategies in their website, then dam sure your website position will decrease because that competitor is a quality content.

Content marketing main aspects are to write a quality content along with that should give more organic traffic. You should concentrate while writing your content.

“Either write something worth reading about or do something worth writing about “

 

In this article, you will get to know about the content marketing best practices 2017 which uses by most of the copywriters, content marketers and bloggers etc. which will be most useful to grow your business in 2018.

I think you may question in your mind such as

  • Will your article get organic traffic?
  • Will your article able to reach your targeted audience?
  • Will your article be eligible for quality content to generate backlinks?

Yes, apparently you can get all those for your article just you need to be aware of what is going on behind on internet.

Before discussing the content strategy, content promotion and success of content marketing I would like to talk about some exciting topic about content research.

  • How to get good ideas on your blog?
  • How to take decisions which keyword is best for your blog?
  • Either our blog get traffic or not?

Before you are writing an article start make preparation you have to know about content marketing which is the best way to get quickly organic traffic for your blog, which is the best keyword for your blog and many research strategies you need to know before writing content for the article.

Content Research Strategies

Content Research is one of the content marketing best practices 2017 which is so helpful to you to grow your business in 2018 if you know the central concept of organic traffic which is manually and permanently reserved result pattern in search engines.

If you know about how to get organic traffic for your blog by writing contextual content, targeted keywords and quality content for your blog.

I do like the concept of  optimising content for search engines along withSEO on-page recommendations.” It gives you the wrong idea about the process: as if you are planning to write content for fashion and fitness and then, constrainedly, optimise it for bots.

Many copywriters do so. But instead, these days you would better keep the requirements of SEO in mind before and while you write your piece of content. It doesn’t mean you should write and prepare your content machinelike – it is all about understanding how your articles are in vocabulary and proper structural format can influence your rankings.

I am going to talk about four aspects a writer should consider in 2018 to write a meaningful piece of content that will also help you to attract an audience and generate more valuable organic traffic or organic search results.

  • Research on Topic

  • Term Frequency-Inverse Document Frequency

Researching on Topics

You should research your topic before writing your article the topmost in search engines such as you might observe many of the similarity which as shown below in screenshots.

As you know about for writing content, you need to know about blog title and which is the best keyword for your blog. For that you have to know about  “keyword research process”  then you have to select user catchy blog title I suggest you prefer with  “ SEO processor –Blog title Generator “ because it helps you to get an excellent catchy title which is most trendy on the internet nowadays.

Because a Hummingbird Algorithm based on “Semantic Approach” only which can give logical results which can see screenshots. Hummingbird is paying more attention to each one of the words of your query ensure that the whole question – whole sentence of conversation meaning understand by the google crawler and gives the search engine results from link page based on your query

Quick SEO tip for your blog:

To get correct trendy targeted keyword which explores your autocomplete suggestions. These tips are probably the most exhaustive sources of real people’s questions, pains, and problems. You can use many of them as ready ideas for your articles.

 

You can learn by Competitors’ Best Practices

Take a closer look at those who are successful in your niche. What makes them dominate the minds and the SERPs? Sometimes, these similarities can identify at a glance, like with the query “best city bike”:

  • Lists and guides rule the SERPs

  • Adding a year to a title helps

Also, we can quickly identify semantically related words that Google considers identical to your target keywords – “best city bike,” “best urban bike” and “best commuter bike”.

Get new posts by email

Collecting these data which could manually take a lot of time. Some tools scrape, organise and sort related words and Google suggestions: check them out in the “Tools to Use” section at the bottom.

Term Frequency and Inverse Document frequency:

As you know about the content marketing best practices 2017  term frequency (TF) and inverse document frequency (IDF) which is also an essential factor of content marketing best practices to get organic traffic from the search engine for your blog because of Google algorithm approach by a semantic process for your website.

A word term frequency only says about a term certain level score you should maintain in your blog, related to your niche of your blog, as shown in below screenshot.

At least you have to cover your primary target keyword at 5% of to your total number of words in your document. Then only your blog semantic approach may give you good results patterns of organic traffic.

“Content builds relationships, Relationships are built on trust. Trust derives revenue.”

Content Strategy Checklist

Know your Audience

Most of the successful companies understand their customers, and the best marketers understand their audience. Knowing your audience includes knowing what they care about what their interests and motivators are, and what their pain points are and how to address any of these items efficiently using your content marketing best practices 2017 your audience prefers to consume in the venues or channels in which they drink it. Having an in-depth understanding or knowledge about your audience will help you create engaging, relevant content that will turn your audience – old and new – into loyal customers and brand enthusiasts.

Determine the type of content

One of the best content marketing best practices 2017 strategy decisions comes down to the question of the quick hit versus of long tail, most online content fails in two categories news content and evergreen content. News content lives and dies on your copywriter’s ability to generate timely perspectives on news stories and get their content picked by Google before other online publishers. News content creates immediate traffic to your site. The evergreen material, on the other hand, is always fresh and provides information that readers seek regardless of its timeliness. Hence, the time evergreen content takes longer to generate significant traffic but will continue to draw visitors over time.

Define and Own your keywords

One critical element of defining your audience in an evergreen program is knowing what keywords and keyword phrases are currently driving search traffic to your website. It is one of the content marketing best practices of 2017 which helps to define your site keywords. Learning how your customers and prospects search for your business in the first step while developing a keyword set that will power a successful content marketing program. If you don’t have web analytics report package then integrated it into your website. Work with your web team to install and industry standard solution like google analytics. Web analytics provide you with a wealth of information on your current audience’s search habits, which you can leverage to inform your content strategy.

Calibrate your brand voice

Once you have defined your audience and the search terms they are using to find your content, consider how you want to speak to your readers. Chances are all your organisation has a clear brand voice. But it is important to ask that it fits your content marketing best practices 2017 strategy. Experiment with your view to find the right balance of your content to make sure it aligns with the collective personality of your audience.

Establish an Editorial Calendar

If you do choose to create an evergreen content, you should consider creating an editorial calendar as part of your content strategy. If your content and objectives are seasonal or if you want to align content to the timing of your business and product strategy and an editorial calendar is a great way to plan your content not to just to tomorrow or next week, but also for a future quarter and or else next year.

Allocate The Resources

Finally remember that a good strategy which is nothing but without a solid team to execute in one day to day tactics of content creation, editing, fact-checking SEO, and any other steps for your content requires before its go for life. If you know about the content marketing best practices 2017, you can grab your competitor and grow business in the upcoming year 2018. Once you know how much you content you need to create and how much will go for into editing and refine each piece of material, build a hiring plan for copywriters and editors that can scale your content production goals.

Content Promotion

If you prepare content or an article for your blog, then it must and should get the traffic and audience for your article then audience may get attracted with your article, and they might be a customer of a client for your business. This content promotion is one of the primary content marketing best practices 2017 which will help and use to grow your business in 2018. Without content promotion or targeting to correct audience or correct location is nothing but without water in the earth.

As you know nowadays many peoples are aware of the “social media channels”, so we can promote our content, and we can target our audience easily if you know about “ why social media channel so important”. And get to know about the “ best practices 2017 of Social media marketing” then you can understand easily below mention strategies for promotion.

So, let me discuss with you about content promotion best practices how to promote your content, how to reach your audience in normal words.

Influencer Outreach

Typically Initially people targeted are influential in their industry and aren’t necessarily journalists or editors. Influences can be bloggers or people that amass large social followings around their industry expertise. The result of outreach can lead to something as simple as social share, a direct or indirect endorsement in a blog, a full-on collaboration with a project or campaign.

Submit to like Minded Communities

Submit your articles to communities in your niche look for sites and directories your niche or industry as you’ll already sharing with an interested audience. Find what works best for you and stay actively engaged on that site.

Share it on Social Networks

Be sure your new content to share on Twitter, Facebook, Google+ and LinkedIn, with Facebook, be sure to post the update on Facebook itself vs a third party app for higher engagement opportunity. If an image or video included in your content, you can add it to your Pinterest boards as well. And don’t forget about social bookmarking networks, from general ones like Stumble-Upon to niche specific one like Biz-Sugar.

 

Share it with Groups on LinkedIn

Go the extra mile by sharing your content in groups once you’re posted or updated in your LinkedIn profile. You can click the share link and share it. Then you can share the same update with any groups you belong. It can quickly take your content from just being seen by your network to being seen by hundreds and maybe thousands of extra people.  Just make sure the groups you share it with are open to members sharing your content.

Send your content to your mailing subscribed list

Speaking of inboxes don’t forget your accepted mailing list, Customers will appreciate receiving emails are not always about sales but merely sharing valuable content.

Create a Press Release

If you have an outstanding piece of content to promote, create a press release on quality sites “Market-wire”, and “PR-Web” are pretty good. They’re excellent sites, but they do a sound job for your promotion.

Measure the Success of Content Marketing

If you are promoting your content in social media channels or you’re getting traffic through organic search results. For that, you must and should now the analytics, insights or metrics of content marketing. How many audiences are interested with your content, no of impression’s, engagement of your content, no of conversions happened, sharing metrics, lead generation metrics and from a different source of channels how many audience are engaged with your content etc. It is the most critical content marketing best practices 2017 which be demand and grow your business in 2018.

So, let’s discuss on measuring the success of content marketing metrics, and those are as follows

Consumption metrics

It is the most fundamental type of content metric and is unfortunately also the place where many programs both start and end. It’s a critical data point and is easy to drive through google analytics, YouTube insights or similar. The key is not to stop your metrics train at this depot.

Key question answered, How many people consumed your content, measure on page views, downloads or views?

Sharing metrics

It is the metric type that probably gets too much love because its often public which drives up the sexiness factor like cologne with bits of real panther. How we’re measuring how lucky your content is in getting consumers to share it with others, as determined by tweets, likes, LinkedIn shares, Google + shares.  Diggs and the like.

Fundamental question answered how often customers of your content share with others do?

Lead generation metrics

Now we’re sniffing dollars not just gathering eyeballs. Whether not require registration before allowing people to read/watch/download your content (which we usually don’t recumbently) or whether you’re measuring leads generated after the substance consumed, this is where we start determining the content marketing effort is making financial sense. If you have an online lead form on your site, you can measure this by determinedly how many people want to the lead from immediately after consuming your content.

Fundamental question answered:  How often do content consumers turn into leads?

Sales metrics

If you’re using some customer and prospect database, you’ll want to note in the prospect record that the potential customer consumed content pieces X, Y and Z. Then, when your crack sales team turns the prospect into a sale, determine the revenue and profit of that customer and assign it to correct pieces.

 Fundamental question answered: how often do our content consumers turn into customers?

                      Hope your doubts and questions cleared about content marketing best practices 2017 like how to get organic traffic quickly, what are content strategy checklist which strategy you have to follow, how to do content promotion through different ways and what are the measure content marketing metrics. If you haven’t understood or getting any doubts after reading this article please raised queries in below comments, I will follow up your discussions.

6 Facts Copywriter – How to Write a Quality Content for Blog?

6 Facts Copywriter – How to Write a Quality Content for Blog?

Facts for How to Write a Quality Content For Blog

As you know about Content marketing strategy without copywriter as I discussed you in the previous article, now for implement a plan to get engaged customers to your business you must need to know about how to write quality content for your blog.

Content is what, content is nothing what you’re feeling about your business product, what your experience with that product that you have to write in the blog and make them impressive with your words and make them ready to convert to buy your business product or make them your subscriber for your blog.

As simple as that, saying is more than comfortable than doing practical is easier then easy, if you kept in mind your target when you’re sitting to write an article.

Write with your heart feeling, write with your own words of what you have experience in content don’t be thinking about how to write quality content.

Users may feel confused or else laugh at us if you have a passion for writing then naturally you will correspond with your confidence and correct content only.

Every Normal person English average graduate or intermediate student can write good quality content. Because every student may feel in their heart and experience or willingness to write, the most important reason why they are not writing because

Shyness about content, if we publish our content blog, all audience may laugh at us. Because of they fresher most probably only Indian students may feel about this.

But now, no needs to fear or shy just what have in mind explore your talent or skills through content.

It happened with me already

“People don’t think what are you doing, people interested to know why are you doing.”

If you are a housewife, old aged person or else you are a student also no problem, just you need a seat with your laptop, and decide about the niche of your blog on which category your write today article.

Just focus on your article topic and your target audience and research on google what the top 10 blogs written about your blog topic.

Get some knowledge from that blogs and know start writing for your blog.

Initially, every copywriter or blogger might be doing mistake for writing a vast big article, if you kept in your niche of your blog, your main targeted audience then you no need to think about how to write a quality content.

Why we need to fear about content, whether our written material is a correct “Grammarly” or not and well “plagiarism “or not.

 After reading this article you’re all doubts, shyness, fear and confusion will go. If you get to know the answers to this questions about how to write quality content for your blog:

  • How to Plan for write quality content for your blog?
  • How to get Ideas for your blog?
  • How to produce and distribute your quality content?
  • How to develop your audience for your blog?
  • How to make a conversion to your blog?
  • How to Measure and optimise your quality content to get good results?

“Writing is not about using lengthy and big words to impress; it is all about impressively using simple words”.

Quality content needs what

A reasonable explanation or information of your product or service

Should cover all the questions of audience which they have in mind

And it should mean full and easy to understand to audience and google bot

So, your article might approve as a Quality Content it may be put on indexed in search engine result list.

But, after getting to know the main facts of Quality content, you can have some questions on a mind, after writing the quality content think about content marketing process. How to produce and distribute content, how to develop an audience for your content, how to make conversions for your blog and how to measure and optimise your audience.

Here, In this article, I am going to explain and discuss with you the six minor secrets of copywriter which is useful to us, and it is best solutions for how to write a quality content for your blog.

6 Facts Copywriter needs for How to write a Quality Content for a blog?

Plan for how to write Quality content

The primary objective of content marketing is to get output about your content that pulls your users from where they are today, moves them through or inspired them through to the buying process and converts them into your customers.

Writing content is not a big deal, the main big contract for blueprint to prepare a plan for which product or service your writing, for developing a plan for content you have to collect some information in roughly

  • Which type of category business of yours?
  • Who is the targeted audience for your business, professionals or traditional retailers?
  • Which city people?
  • Which gender, male or female?
  • What is marital status, married or unmarried?

And, after that think and collect some taglines for your blog after suggesting with your colleagues and researching on internet

The most important secret copywriter tip for how to write a quality content for your blog – just collect all information above

And start a “keyword research process” go to google keyword planner begin searching a right volume keyword for your blog.

Which will be more useful and help you to prepare a quality content for your blog and to make decisions to put your blog title. Depend on mostly searches volume and competition for your keywords only. You can able to decide a blog title.

Just you have to focus and target a correct customer which is most valuable diamond spot for your business Venn diagram which shown below.

Your content to reach that In-centre diamond then only your content should able to attract them and convert them to your customers.

It pulls in prospects because the content addresses there interests.

It is a subject matter and that your information gathering and has an authority and how much credibility around in your content.

While the top of your funnel content here is not about your product, It is pointing toward your product or service and thus direct prospects their journey to the funnel.

Create a correct fixed time to writing your blog, such as most of the people would think if today not possible we can do tomorrow.

If you think like this, always it happens tomorrow only, and then morning never comes today to start writing your blog.

So, try to find out your relaxation time when your mind would be work or active willing to have the patience for writing content. Most of the people lose their patience while writing content. Because they make mistakes, they won’t sit on their relaxation, peaceful environment and flexible timings.

“Quantity content doesn’t matter for convert an audience, Quality of your time and quality of your content matters for your audience.”

Think about the niche of your content, write down your key points features of your topic, before that collect further highlights of your first blogs related to your blog title in search engines.

Write down those features also in your rough document design an “Infographic” image for your blog which explains everything of your article, and user easily can understand by seeing that picture; it highlights your blog features.

Write in simple words which can able to understand quickly and write a content more elaborate and entirely in explanation so that you can able to target your exact audience and goal of your mind. For what you’re writing content and why your writing etc.

Ideas for how to write Quality content

The most significant main secret of a copywriter is to get ideas while writing content and how to get plans everyone may have this confusion.

You only not many of content writers may be confused while writing to generate ideas,

To make thoughts come into your mind, you have to think like as an audience; then only you can able to get ideas about that level.

Here few of the critical points you need to focus

Think your audience and encourage them

Think with your heart feeling

Think about your competitor services and value of their products

Think about your product features or functions

And at last how to conclude about your blog.

Remember bulk of your content is going to your customer’s interests not to own your products. So, the best way to understand to generate your customer interests.

These are best practices for this process.

Engage your colleagues

Try to get a suggestion, or thoughts with your friends, colleagues and some more interested persons who are interested in your product for buying, In friends of a friend a few people would be available to give you a suggestion and feedbacks for your product.

And when your blog would be ready to publish, you need to try to ask him to review about his interest on your blog what he is looking for your product either he is interested or not.

So, your audience also has same feelings or thinking. As a customer for your product.

Then your content would be ready for quality content.

Social listens

In social media sites, nowadays most of the people are raising and updating their status in their profiles

Asking about either this product review for buying in Facebook, Twitter, LinkedIn and Forums

Collect that information and answer their queries make them inspired by your answers.

Buyer interviews

Get the feedback interviews of buyers from video channels about your competitor’s product reviews.

With these above three best practices you can able to get a lot of information to easy to generate ideas for your blog while writing quality content for your blog.

Produce or Distribute Quality Content  

As you got the ideas for your blog, now you have to think about production and distribution for your blog, and this is the most critical fact after knowing about how to write a quality content for your blog and make the production and distribution incorrect audience.

Your ideas can produce in many types content format like through graphic designing images, video ads, and through articles.

But, you have to produce a quality so concentrate on both three formats production.

Create an infographic image which is most attractive to an audience and easy to understand also.

Upload a video related to your product which tells about all the features and how to use that product also.

And at last, produced an excellent information great content which explains everything and inspires to your audience and makes them convert to your customer for your product.

For distribution of your quality content blog, you have lot social media channels, like Facebook, Twitter, LinkedIn and Instagram etc.

Obviously, you might have to question in mind after complete your content. Just go through this “how to distribute in social media channels.”

You can easily understand about social media marketing and distribution and try to answers in forums. Many forums available but nowadays only “Quora”, is the most popular forums. In Quora lot of people ask the questions for different queries

You can answer it on Quora discussion, and you can get a satisfied customer which helps you in writing quality content for your blog.

Developing an Audience for your Quality Content

Now, you are content marketing process half of the stages completed you distributed content on different social media sites.

But now it is the most hectic task for this process and one of an essential key for how to write quality content for your blog?

The first half of your quality content task is over, and the other half is getting visitors for your content which is the audience development component for your blog. Audience development breaks down into four major topics

Influencers and Audiences

Influencers are an essential component of audience development. Begin by identifying the “influencers” in your space. The individuals and organisations in your topic that have lots of visitors in their sites, following the twitter accounts, Facebook pages, etc.

Research about what the discussion is going on audience and influencers profiles about your blog. You will get audience development component to write a quality content.

 Conversions and Nurture for your Quality Content

It is the most and essential hidden secret of copywriter which is a solution for how to write quality content for your blog and make conversions on your blog.

Don’t make a mistake like other bloggers do while reading blog content a “pop-up box” will come with this many of the audience get irritation.

Try to put them concentrate on your content for reading in the middle of your blog; you can ask them to get free newsletters subscriber form

And you can ask them at the end of your content about if they inspired or connected with your content they should buy your product.

Or else you can pull them for conversions for more suggestions to buy or select a suitable product

You can get your audience through your customer’s query form. Etc.

Measure and Optimize for your Quality Content

Here, at this stage, all the tasks are completed which would help to find the solution of how to write quality content for your blog.

Measure all your content processing steps either fully explained or elaborated or not all the topics are covered or not.

And check whether the content is on SEO perspective or not which is nothing but you can able to search engine optimisation process or not and follows latest updates of “on-page and off-page optimisation” rules or not.

Here, I discussed and explained in simple words all the questions and confusions which may arise most of the people fear about how to write a quality content. Best of luck and go ahead start content write process to make quality content for your blog. If any doubts or confusions may come, please raise your confusion in below comment box, sure I will follow up your comments.