Steps on Google AdWords to Setup Display Ad and Video Ad Campaigns

Steps on Google AdWords to Setup Display Ad and Video Ad Campaigns

AdWords  Setup for Display Ads, Gmail Ads, and Video Ads Campaigns

As you Know Initially steps to proceed with Billing and Payment, action to fill up with your account details and with payment transfer to your Google account.

As if this article concept on Campaign setup of Display Ad, Gmail Ads and Video Ads

Steps to setup for Display Ad Network Campaign

Just click on Campaign and create a new campaign type as Display Ad

Navigated to Display Network Drive Action page, Select which Drive Action your strategy for the campaign. Such as call to business, take action on a website, get business.

Create Campaign name and select a targeted location for your campaign.

Select the bid strategy for the campaign, such as maximum clicks, maximum conversions. Manual CPC, Automated CPC, etc. Depend on requirements you have to proceed with bid strategy. And Insert a Day per budget and Maximum CPC.

Click Save and Continue to proceed  on Display Ad Group

Navigate to Ad group page Fill up related fields such as Ad group name, landing page.  And Select most highly rank keywords which are suggested by Google from Display keywords option or else on a strategy based you can proceed with Interest and Remarketing. In that, you can select or continue with In-market audience category.

 You have to select an option based on requirement. Click Save to continue next

Create an Adoption  in this you can upload an image of particular dimensions along with all fields

Click Save and Continue Finish button.  This steps intro about Google AdWords Display Ad networks.

Steps to setup Gmail Ad Network Campaign

As usual in the same campaign just you need to create and Click Ad and Ad gallery from a drop-down list.

It Navigates to some other page where you will get select of 5 types of Ads such as Dynamic Ads, Lightbox ads, Video Ads, General Ads and Gmail Ad. Our campaign related to Gmail click on Gmail Ad.

Proceed with just Gmail Ad which is shown above the mailbox in mail list Other Ads related to your requirement, If you want to send with entirely content into bulk no of custom mail ids. Or else you can proceed with sidebar Gmail Ad.

Our Campaign target only for Gmail Subject Ad which is shown below in a video Clip Fill up the form in the related field, In Subject field write you campaign target on what, and Title and Description of your Ad with a logo of 200x200 and Banner Ad for your Campaign.

Then Click save and Continue your Ad. Your Ad will be Approve after you saved an ad. It may be a chance to disapprove if you made mistakes on sentence format in title, description etc.

Steps to setup AdWords Video Ad Network Campaign

On Campaign user interface area click Ad a video campaign as you know how you did for Display Ad network same as usual click on Video Ad Campaign.

Navigates to video search option select a video through which video you are going to run a video campaign.

Then it will ask for you Instream Ad, Video discovery Ad, and Bumper skip Ads. Depend on your requirement you can select an option.

Instream video means video Ad which is come before Video on YouTube without any Skip Adoption

Video discovery Ad implies strategy you will discover the ad on true view YouTube pages, you will going to show in Ad and to which targeted videos.

Bumper Ads means with skip Adoption this Adjust 6 sec of Video Clip in between the YouTube Video breaking points your Ad will appear.

And Remaining Bidding Strategy Cost per Video and Daily Budget on your Bid Strategy and Budget per limit you can run a campaign.

As previous campaigns for Display Ad network you such as daily budget INR 50/- and per video Ad INR 5/- by bid auction your views may increase. And may pictures can be converted. And remaining all the same  process as before campaign steps. you can able to see in video above.

Basic 8 steps on Google AdWords Setup for Search and Display Ad Networks

Basic 8 steps on Google AdWords Setup for Search and Display Ad Networks

Steps on Google Adwords – Search and Display Ad Network Campaigns

Google AdWords is an Advertising tool of Google, and its pay per click the concept tool, to run an ad on the internet all over worldwide as our target based we can run an ad on the internet,  as per our convenience how much budget we are paying that much amount clicks, conversions will get.

To start AdWords Campaign, we need to follow some steps

Initially, you need a login to your Gmail account in Google AdWords site, after you log in you will see some user interface part with clicks, impressions that is update AdWords tool, you need to work with previous version tool such as shown below screenshot.

 After getting normal or original version AdWords Tool initially before starting any campaign, you have to refer “ billing & payment ”  option. Why we have to process this first means, In start only,  If we fill up the amount how much budget we have for this specific ad campaign, so we can plan on a requirement of an amount,  such as if you have a minimum budget you have INR 500/-.  So that you can run a campaign on Search, Display and Video ads within the budget.

1.Fill up a Billing & payment

In Billing and Payment Step you have to select an option in form Account for Individual for a single person running a campaign, if you’re doing a project for business purpose, then you have to select Business type. And Unregistered Account, if you choose Registered account it will ask you to pay the budget credit card only. Through Unregistered member, you can spend budget through net banking also, which shown below.

2.Select your Campaign type and name

First choose the campaign type name – initially, let us go with “ Search Ads and Display Ads Network “.  In one network we can get all features have with search network and display network individually, then give your campaign name and make sure you’re selecting below include search patterns option, such as shown below in the screenshot.

3.Choose the geographic location where you’d like ads to show

Here you have to make a decision how long you’re targeting your business. If you are aiming at especially for a particular country or state target or you can focus All countries. Click let me choose an option, and then you select specific city or state, and you can remove particular city a specific. If you wish don’t want to run a campaign at hometown place, you can select with exclude option in the advanced search option.  Have a look at a screenshot.

4. Choose your “ bid strategy “ and set your daily budget

Change the default bid strategy to on your requirement strategy based you’re looking for conversions or clicks for your business leads; then you can go with  “ Maximise Clicks “ strategy bid If you select Manually means, you need to per each campaign manually, whereas for Maximise Clicks or conversions strategies. Just you have to pay the “daily budget “ and “max budget per click.”

Such as if you pay INR 100/- per day and per click max you pay INR 10/-.  Google will take care about on your max click per budget,  suppose in auction competitor put lesser amount than you; such competitor amount is 5 Rupees, so your cost per click would be less, as shown as below in the screenshot.

5.Selecting an Ad Extensions

For every ad extensions, you have different results, in which you want to prefer you can choose from options. Such as Location, Sitelinks, Call, If App has – App Install link, Reviews, Callouts and Structured Snippets if you selected all those and filled all those, your rank would be quality based high for Google. Maybe in top position search paid results. After finishing step click save and continue tab.

6.Creating Ad group and no of keywords

An ad group is very benefited to us, such as users may search many keywords. Lets we add those common keywords, which is so trendy, which we get through in our minds related to our ad campaign. Then, if you got any clicks or conversions for those keywords, those keywords are so highly traffic and most searches. Then, only you would get so many clicks on your campaigns.  After completion of Ad group structure. Click save and continue.

Note: In between Keywords no need to put any comma(,) or special characters symbols. Just you have to list one by one in sequence order.

7. Create your Ad group and write your Ad

More people click on an ad when the first headline includes what you provide service phrase related to the keyword they are searching on. So use your keywords in your headline when you can. And the second headline related to your quality of brand shows in that headline. You are limited to 30 characters here, for both headlines.  So, for some search terms, You will need to use abbreviations or shorter synonyms.

The third one description field you need fill up with 80 characters of description related your ad campaign headlines and sales or leads. Depend on your campaign. And the last URL which used for tracking or analytics purpose, ads click by which person and through which advertiser etc. A campaign tracking code which can take from “campaign builder form “ or else you can put simply your website link for final link. If your planning no need to track which user registration form and through which advertiser for generating leads, And paste it to on our ad campaign last link field. In “Campaign Builder form“ all fields should be filled in lower cases. Then, next, you to proceed with click save and continue.

8. Review on your Ad creation follows criteria or not

Report on everything such as bid strategy, whether you selected bid strategy correct or not, every step filled up right or not before submitting a live ad campaign. After Ad creation, you need to review once whether your ad creation incorrect format or not, whether it follows the rules regular ad creation or not such as

Headline1 and Headline 2 – 30 characters below

Description field                 – 80 Characters below

Final link (campaign URL)   – All aspects in Url should be in lower case.

In between description no extra spaces and no mistakes for sentence format, such as grammatical mistake, if any error will come it may chance to your ad may be disapproved from Google. For running an ad campaign on the Internet any Ad such as search and display network, video ads, and Gmail ads.