How to run Google AdWords Campaign – How to do Google AdWords

How to run Google AdWords Campaign – How to do Google AdWords

How to run Google AdWords Campaign

How to run Google AdWords every person want to know and searching on google search engine frequently, Most of the users are so afraid to run a Google AdWords campaigns. Because many persons think that Google AdWords is a paid advertising tool, we are investing money in that machine if that tool debit extra amount from our bank account. Else if we unable to get business if we spend money also.

So, first of all, you have to know what Google AdWords is and how to do Google AdWords. Then we can efficiently manage our campaigns account and run campaigns quickly, and for running Google AdWords campaigns, you have to understand the necessary process of every digital marketing module. Such as if you go through with search engine optimization (SEO), Social Media Marketing (SMM), Email Marketing, Content Marketing, etc. you can able to understand the central fact of Google AdWords. Why is so crucial most of the founders why they will take time to decide to invest in a Google AdWords Campaign process.

Google AdWords is one of the tool of Google where you can able to advertise on your website in online, by your target audiences, currency and time zone area. For doing online advertising, you need to pay amount cost per click, how much amount you invest per click and by bidding strategy, if the competitor spent twice lesser value than the cost per click compare your s. So, your ad would be visible in the first position, unless until if your ad keyword relevancy is good and landing experience is quality based.

Now, you might have confusion in mind by seeing the words like “ bidding strategy,” “keyword relevancy” and “landing page experience” etc. No worries if your brother is here below paragraphs and all your confusions will be apparent.

Let me share with you some questions which I have for you

What is your Goal for AdWords Campaign and for why you’re here to run your Google AdWords campaign for bidding strategy?

Who is your targeted audience for keyword relevancy for your campaign?

What is your expecting from a targeted audience to get after they visit your landing page of your website?

Without deciding anything researching so many persons will start fear about thinking how to run Google AdWords Campaign and how to Google AdWords. Most of the user’s failure and give up on business this only, they will feel when they struck and unable to get any revenue they give up their dreams and ambitions. And they will sit idle without any work and business routine life.

“The person who moves a mountain begins by carrying away small stones“.

AdWords Campaign Planning:

Before starting an AdWords campaign, you have to plan first of all you have to note it down some few points in the worksheet.

  • Which type of business is this?
  • Who is the targeted audience for your campaign?
  • Who are the competitors of your company?
  • How much budget you have for a run a drive?
  • From Which Currency and Time Zone you’re planning for Campaign?

If you get these answers and fully confirmed for your campaign then only you can move forward to think about AdWords campaign which type Ad networks you can able to select.

Because In AdWords Campaign once you selected “Currency and Time Zone” then you can able to change, if you would like to change your Currency or time zone means then you must have to create another campaign account with another Gmail Id. Because Google AdWords it doesn’t belong to in terms and conditions.

Now you might have confusion how to create a campaign structure, what is AdWords Campaigns Networks and Which Ad Networks is the best for business, either search ad network, display ad network or else video ad network.

 

As I discussed with you guys in my previous blog posts on how many types of Google AdWords networks and which kind of business what ads would be useful to run online advertising Such as

 

 

Search & Display Ad Network

Display Ad Network

Video Ad Network

Shopping Ad Network

 

Business, Conversions, and Leads, etc.

 

Brand Awareness

Video Marketing, Media News, etc.

Ecommerce Business

 

 

So, till now we got about how to plan an AdWords Campaign plan who are the targeted audience and location and our business which kind of category for which we are running the campaign. We have to decide and note it down all the critical points of AdWords or Online Advertising which we are agreed to run a campaign on Google AdWords.

 



Google AdWords Campaign is also known as (PPC) pay per click which means for click per Ad you have to pay an amount. It depends on how much you are like to spend an amount per click depending on “bidding auction “between you and your paid search competitors. Who is running Campaign in Google AdWords in same services as you? Paid search results are nothing, but results which will come by paying an amount to a search engine is called paid search.

 

Now you have to know about the how to target the audience for your ads campaigns. As you know about the how many types of AdWords Campaigns and how to use the drive and which kind of “ bidding strategy” you have to know, but before that, you have to be aware of ads network campaign creation. For every campaign initial starting Headlines, description is the same procedure.

  

Focused Keywords Strategy and Campaign Creation:

 

To run an AdWords Campaign for every kind of business you must and should have to collect targeted keywords and you have to know about how to do “keyword research process” and what are the significant factors of keywords for your business website.

 

If you are not focused on keywords, then you can’t be able to run a Google AdWords campaign successfully because if the keywords not incorrect, you can’t get any clicks conversions and leads even for your drive.

 

While searching analyzing keywords for your website don’t bother about “suggest bid” and most volume keyword in a Google, keyword planner. Just take out the keywords which are related to your website services which are high volume and find out the KEI value “keyword efficiency Index” how to calculate as you know about my previous article which Keyword research process.

 

Now, you have to concentrate AdWords Campaign structure such as follows

 

First of all, you have registered with Gmail id for Google AdWords, and you have to create AdWords Account structure, and you have to know about “how to start a Google AdWords” and its factors then only you can understand how to run a Campaign.

 

 

Search Ad Network Campaign

 

Headline1:  which is your business specialty or features which should cover by focused keyword what you searched in keyword planner by putting your efforts and have to write that to in limit of 30 characters.

 

Headline2: What you’re offering your business to customers or clients why you are running a campaign that you write in headline2 that too in limits 30 characters.

 

Description: In this field, you write about the landing page campaign details I mean to say a story of a campaign. Such for example you’re running a campaign for students for providing a digital marketing training through student registration form. Then you will write about the trainer details and institute details by covering keywords in the description which is in a limit of 80 characters.

 

Site extensions: All your contact details like a call to action, email id, etc.

 

And then now you have to decide about target location and a targeted audience you can select a place on your campaign requirement on which area your expecting more your clients more.

 

Next step we have to know about “bidding strategy” I will explain you in below session about bidding strategies.

 

Display Ad Network Campaign 



This campaign might be difficult from search ad network campaign because in search ad network campaign we can expect more business leads, sales, and conversions.

But display ad network campaign is most useful for brand awareness and traffic purpose. When you’re planning to display ad network campaign, you have to be aware of what is “branding promotion and brand awareness” and what are the factors of Display ad networks.

 

Display Ad network campaign to run first of all you have to decide who is your business targeted audience on which third-party website our ads have to display.

From which third-party website we can expect more clicks and conversions these targeted sites you can find in Google AdWords display campaigns structure targeted affected area by category way.

For display ads, you just need right dimensions and attractive designed image with slogans on the image. And targeted focus keywords for Ad groups.

By which you can understand if any user search related to those keywords and search related website in that websites our display ads would be displayed.

Remaining as usual steps as same as in the previous article what I explained about the “major factors of display ad networks” to run a campaign. And you can easily understand what steps have to follow how to run a Google AdWords Campaign.

 

Selecting a Bidding Strategy on Business Requirements:

For choosing a bidding strategy, you just have to care about for what outputs we are running a campaign. Such as many people run a campaign for generating leads, sales, and forms, etc. and few people run a drive just for getting traffic and brand awareness.

But most of the advertisers, not aware of what is our output expecting and which bid strategy we have to follow, with every advertiser this mistake will happen.

So, before that, you just have to be aware what the bidding strategies are and which bid strategy is useful to us which depends on requirements.

 

Few of bidding strategies Abbreviations you need to know those are

CPC – Cost per Click

CPL – Cost per Lead

CPV – Cost per Video view

CPA – Cost per Acquisition

CPM – Cost per Impression

I think might be understood for which type a campaign which terms would be useful by seeing terms like impressions, “acquisitions”, video view, lead and click, etc. After knowing about the bidding strategies, you don’t have any doubt in mind like how to run a Google AdWords Campaign. 

I am personally referring you to purchase this below Google AdWords complete material by famous Google AdWords Professional and Researcher.

Manual CPC

By the term Manual only you can understand this strategy depends on it our self manually you have to manage the settings how much cost you’re ready for investing per ad click. That’s why this bid strategy is called Manual CPC, and this manual CPC is used with on experienced requirement already we know the competitor’s bid amount, and we are ready to campaign on fixed manual CPC. And Manual CPC you can total control on a campaign over bids with a focus on driving click traffic. AdWords will take care the ad group default bid first. for running a battle, you have to specified submission its manually at the keyword level select it manually set my bids for clicks.

Automatic CPC

In this bid strategy, advertisers may focus only on driving traffic to a website that is looking just to get website traffic from AdWords campaign. You can set a budget daily, and AdWords automatically adjusts your bids concentrate the only goal of getting most clicks for a budget of the campaign, with automatic bidding, AdWords does all the work to get most clicks.



Enhanced CPC

This Enhanced CPC bid strategy it depends on the advertiser how much traffic and conversions track on a campaign that much bid amount will deduct from your bidding account. If 30 percent of traffic conversions track comes then bidding, a process will do.

 

CPA Bidding

Abbreviations of CPA is a cost per acquisition it depends on your conversions how many you targeted conversions per a month. Suppose you are expecting 15 acquisition leads or conversions per month in a campaign for that campaign this bid strategy is useful. For this bid strategy, you have to fix an amount of bid per cost per acquisition. This campaign mostly works on recruiting resources and getting admissions of students for an academy.

After all getting information of bidding strategy, keyword strategies and campaign planning or requirements you may have confusion in mind how much amount we have to invest per day for the campaign. It depends on your campaign budget and your competitors.

There is not mandatory that in keyword planner you will get suggest bid per keyword you have to invest a bid amount that only.

It depends on your requirement budget how much your investment on a campaign you can invest per day INR 500 search ad network campaign or display ad network campaign and cost per click Ad (CPC) is INR 10 per click.



Your amount won’t deduct INR 10 only per click when someone clicks ad it depends on Bid Auction. How much your competitor is investing per click and how quality score you have for this Ad.

At last, I discussed and explained how to run Google AdWords Campaign and what is Google AdWords with Search Ad Network and Display Ad Network Campaigns. If any confusion or doubt after reading this you can raise your queries or discuss in below comment box.

Basic 8 steps on Google AdWords Setup for Search and Display Ad Networks

Basic 8 steps on Google AdWords Setup for Search and Display Ad Networks

Steps on Google Adwords – Search and Display Ad Network Campaigns

Google AdWords is an Advertising tool of Google, and its pay per click the concept tool, to run an ad on the internet all over worldwide as our target based we can run an ad on the internet,  as per our convenience how much budget we are paying that much amount clicks, conversions will get.

To start AdWords Campaign, we need to follow some steps

Initially, you need a login to your Gmail account in Google AdWords site, after you log in you will see some user interface part with clicks, impressions that is update AdWords tool, you need to work with previous version tool such as shown below screenshot.

 After getting normal or original version AdWords Tool initially before starting any campaign, you have to refer “ billing & payment ”  option. Why we have to process this first means, In start only,  If we fill up the amount how much budget we have for this specific ad campaign, so we can plan on a requirement of an amount,  such as if you have a minimum budget you have INR 500/-.  So that you can run a campaign on Search, Display and Video ads within the budget.

1.Fill up a Billing & payment

In Billing and Payment Step you have to select an option in form Account for Individual for a single person running a campaign, if you’re doing a project for business purpose, then you have to select Business type. And Unregistered Account, if you choose Registered account it will ask you to pay the budget credit card only. Through Unregistered member, you can spend budget through net banking also, which shown below.

2.Select your Campaign type and name

First choose the campaign type name – initially, let us go with “ Search Ads and Display Ads Network “.  In one network we can get all features have with search network and display network individually, then give your campaign name and make sure you’re selecting below include search patterns option, such as shown below in the screenshot.

3.Choose the geographic location where you’d like ads to show

Here you have to make a decision how long you’re targeting your business. If you are aiming at especially for a particular country or state target or you can focus All countries. Click let me choose an option, and then you select specific city or state, and you can remove particular city a specific. If you wish don’t want to run a campaign at hometown place, you can select with exclude option in the advanced search option.  Have a look at a screenshot.

4. Choose your “ bid strategy “ and set your daily budget

Change the default bid strategy to on your requirement strategy based you’re looking for conversions or clicks for your business leads; then you can go with  “ Maximise Clicks “ strategy bid If you select Manually means, you need to per each campaign manually, whereas for Maximise Clicks or conversions strategies. Just you have to pay the “daily budget “ and “max budget per click.”

Such as if you pay INR 100/- per day and per click max you pay INR 10/-.  Google will take care about on your max click per budget,  suppose in auction competitor put lesser amount than you; such competitor amount is 5 Rupees, so your cost per click would be less, as shown as below in the screenshot.

5.Selecting an Ad Extensions

For every ad extensions, you have different results, in which you want to prefer you can choose from options. Such as Location, Sitelinks, Call, If App has – App Install link, Reviews, Callouts and Structured Snippets if you selected all those and filled all those, your rank would be quality based high for Google. Maybe in top position search paid results. After finishing step click save and continue tab.

6.Creating Ad group and no of keywords

An ad group is very benefited to us, such as users may search many keywords. Lets we add those common keywords, which is so trendy, which we get through in our minds related to our ad campaign. Then, if you got any clicks or conversions for those keywords, those keywords are so highly traffic and most searches. Then, only you would get so many clicks on your campaigns.  After completion of Ad group structure. Click save and continue.

Note: In between Keywords no need to put any comma(,) or special characters symbols. Just you have to list one by one in sequence order.

7. Create your Ad group and write your Ad

More people click on an ad when the first headline includes what you provide service phrase related to the keyword they are searching on. So use your keywords in your headline when you can. And the second headline related to your quality of brand shows in that headline. You are limited to 30 characters here, for both headlines.  So, for some search terms, You will need to use abbreviations or shorter synonyms.

The third one description field you need fill up with 80 characters of description related your ad campaign headlines and sales or leads. Depend on your campaign. And the last URL which used for tracking or analytics purpose, ads click by which person and through which advertiser etc. A campaign tracking code which can take from “campaign builder form “ or else you can put simply your website link for final link. If your planning no need to track which user registration form and through which advertiser for generating leads, And paste it to on our ad campaign last link field. In “Campaign Builder form“ all fields should be filled in lower cases. Then, next, you to proceed with click save and continue.

8. Review on your Ad creation follows criteria or not

Report on everything such as bid strategy, whether you selected bid strategy correct or not, every step filled up right or not before submitting a live ad campaign. After Ad creation, you need to review once whether your ad creation incorrect format or not, whether it follows the rules regular ad creation or not such as

Headline1 and Headline 2 – 30 characters below

Description field                 – 80 Characters below

Final link (campaign URL)   – All aspects in Url should be in lower case.

In between description no extra spaces and no mistakes for sentence format, such as grammatical mistake, if any error will come it may chance to your ad may be disapproved from Google. For running an ad campaign on the Internet any Ad such as search and display network, video ads, and Gmail ads.

4 Major Factors of Google AdWords – How to do Google AdWords

4 Major Factors of Google AdWords – How to do Google AdWords

Major Factors of Google AdWords

As you Know Google AdWords is an advertising tool to run a campaign, If you pay you will Ad will be visible on the internet, you know about the benefits of Google AdWords such as targeting to an audience, control your costs, measure your success, and manage your campaigns. Thus,  How to utilise this benefits of Google Ads? All may have a question on this issue. So, here below briefly explaining about  Major Factors of Google AdWords and How to do Google AdWords

Google advertising networks

Ads networks are classifieds into are of two types such as the Google Search Ad Network and Display Ad Network.

Search Ad network

includes Google search engine, and other partner websites like shopping sites, Mapping sites, to find the nearest location in google maps and hundreds of non-google search engine partner websites like AOL that AdWords ads matched to search results

It can help to advertisers show their text ads next to Google search results, and reach customers actively searching queries in search engine related to your business or products and services. For those users, your ads would be visible. Your ad can show on the top in search results when someone searches for terms related to one of your website keywords.

Display Ad network

includes a collection of Google websites like google finance, Gmail, Blogger, YouTube, partner sites and mobile sites and apps that show ads matched to the content on a given page.

It can help advertisers use display ad formats to reach a wide range of customers through display ads. Customers can easily attract to advertiser offer, and customers show interest in that ad. It can also help to build a brand awareness, customer loyalty and engagement and allows for specific. Choices depend on advertisers where an ad should visible on which partner sites or not, and to which type of audience to display our ad.

 You may be getting queries related to these questions

Where your Ads can appear?

Your ads can appear on search results and other search sites when your keywords are relevant to users search

Google search sites Ads can appear above or below search results for Google search. They can seem beside. Below, and above search results on google play, Google shopping, and Google maps, include map app.

Google search partners Ads might with search results on websites of Google search partners. For text ads, search partner includes much plenty of partner websites available on search network partners as well as google video and other search sites.

Product shopping ads can appear on search sites that display and link to products to sell. Click through rate (CTR) for ads on search partner sites does not impact Quality score on google.

How many types of search ads format in search network?

It is also important to think about the types of search ads with extensions and what are the different types of Ads can appear on search engine network. Those are as follows.

Text ads can be made up with a headline, a display URL that shows your website address and a description in-text ads.

Ad Extensions are extensions to your search ads, such as it shows  attracted your business services options like

  • Call to action
  • Local business address
  • Call out (some offered phrases)
  • Sitelinks (links from site)
  • Structured snippet (services provided)
  • Reviews
  • Price
  • Message

You can choose to show your ads to people as they browse the web, on the display network. Your ads can appear on specific websites or placements that you want or sites based on the targeting methods that you choose, such as keywords, placement, audiences and topics.  For more information, you can refer  Search Ad Network 

 

How many types of Display ads format in display network?

Google display network allows you to connect more peoples through the variety of display ads formats in global universe. Display network has plenty span of websites in display network 90% of the users may use a lot of interesting sites, shopping websites, millions of YouTube viewers in a world, and span of users will check emails daily. This many types of display networks you can reach to customers for your product.

Here a list of ad formats can use on display network.

  • Text Ads
  • Image Ads
  • Rich media ads
  • Video Ads

How it works

AdWords have to central systems search and display ad networks. Search network reached people when they were already searching for a specific keywords or phrases on search engine related your keyword strategy on your Ad campaign structure. Whereas display ad network help to your capture users activities on analytics tool and search engine console, if someone visits your shopping website and checking your reviews how quality brand your product. And you can target after a moment to that person by remarketing your ad campaign to that specific interested person who is checking your reviews and want to buy.

Find the right audience.

Google AdWords is designed to help all of the advertisers to find correct audiences across millions of websites. Its let you be strategic and put your message in front of a lot of interested customers at the right time and right place.

  • Reach users by keywords and topics
  • Select where your ads appear
  • Find users who are already interested in what you have to offer

For more information, you can refer Display Ad Network

How much you’re Quality for Ads?

 

 Understanding the Quality Score and Ad Rank

 Higher quality ads can lead to fewer prices and better ad positions in search engines. To give you a better understanding of how quality works on AdWords, we will go over the quality score and ad rank. The quality score reported in your account tells about the quality of your landing page content and structure triggered by that keyword auctions throughout the day. Ad Rank determines the order in which your ad displays up on the page. It is also known as ad position.

The components of a quality score expected through click-through rate (CTR) an ad relevance, landing page experience. Landing page experience means your landing page should with rich of content and indicating full of web page structure, must and should be related to your ad. Suppose you are running a campaign linked to form fill up for student registration course for generating leads, but you inserted a landing page related to Institute events. In this battle would not get any right clicks and conversions may be your ad in down position in search results. Each keyword gets a quality score on a scale from 1 is lowest and 10 is a highest score.

If more relevant your ads and landing pages are to the user, more likely to get a high-quality score and Ad rank position in search results. More benefit from a more top quality component of your Ads. Such as a more elevated ad position lesser cost per click (CPC). Maybe a chance to deduct amount CPC less in bidding auction, while your campaign will run.

For more information to visit More Quality of your Ads Strategies to learn

 

What you pay for running an AdWords Campaign

AdWords gives you control over on your advertising costs. And there is no minimum limit on an amount you need to pay for running ads on Google AdWords to spend money. Instead, you can set a daily budget on your satisfaction how much and when to when you are interested in running a campaign in search results.

Choosing a bidding strategy

Deciding how much you need to spend money means choosing how you would like to bid on bid auction. You are not only one on AdWords auction like you many more competitors same as your services. You need to decide the situation its depend on your budget limit and a return of investment, what your expecting and goals. Such as whether you want to get clicks, impressions, leads and conversions. Bidding strategies include cost per click (CPC), cost per thousand impressions (CPM), and cost per acquisition (CPA).

 

Setting a Budget

Your daily budget is the amount for a day you are willing to spend each day, for each ad campaign on your account. Even though it depends on how long your battle is visible and your actual costs may vary. It depends on competitors in auctions, how much they are bidding for related keywords and your quality score of your landing page. If it right highest scores scale from other competitors ads, your amount will be deducted lesser than what you mention the cost per click amount. No of days an average of a month, bidding auction would frequently be going, if any competitor may raise an amount higher than you and competitors landing page and ads are so relevance to keywords. Then your ad per click would be top than the previous day.

 How much you charged for Campaign

If your using CPC or CPM bidding, you will only be charged as usual what needed for your ad to appear in top position in search results than other competitors. If you’re using CPA bidding, the actual amount you will charge might exceed your specific bid. Because the amount it depends on factors out of the Google’s control. Such as changes to your website or ads may be increased competition for in ad auctions.

For more information about bidding strategy visit what you pay for Ads