fundamantals of google ads Archives - Abdul Aamer

Steps on Google Ads Setup for Search and Display Ad Networks

Aamer — Mon, 10 Apr 2023 09:57:40 +0000

Search Ads - Search and Display Ads Network

Google Ads is an Advertising tool of Google, and its pay per click concept tool, to run an ad on the internet all over worldwide as our target based we can run an ad on the internet, as per our convenience how much budget we are paying that much amount clicks, conversions will get.

To start an Ads Campaign, we need to follow some steps

Before Start working on Google Ads planning you need to aware of the fundamentals of Google Ads and the Fundamentals of digital marketing.

And what is the digital marketing process how can we run or grow our business through digital marketing channels.

Initially, you need a login to your Gmail account on the Google Ads site, after you log in you will see some user interface part with clicks, impressions that is update Ads tool, you need to work with previous version tool such as shown below screenshot.

After getting the normal or original version Ads Tool initially before starting any campaign, you have to refer “ billing & payment ” option. Why we have to process this first means, In start only, If we fill up the amount how much budget we have for this specific ad campaign, so we can plan on a requirement of an amount, such as if you have a minimum budget you have INR 500/-. So that you can run a campaign on Search, Display, and Video ads within the budget.

1.Fill up a Billing & payment

In the Billing and Payment Step, you have to select an option in the form Account for Individual for a single person running a campaign, if you’re doing a project for business purpose, then you have to select the Business type.

And Unregistered Account, if you choose Registered account it will ask you to pay the budget credit card only. Through Unregistered member, you can spend budget through net banking also, and all steps of google search ads and search and display networks campaign in a below video.

2.Select your Campaign type and name

First choose the campaign type name – initially, let us go with “ Search Ads and Display Ads Network “. In one network we can get all features have with search network and display network individually, then give your campaign name and make sure you’re selecting below include search patterns option,

3.Choose the geographic location where you’d like ads to show

Here you have to make a decision about how long you’re targeting your business. If you are aiming especially for a particular country or state target or you can focus on All countries.

Click let me choose an option, and then you select a specific city or state, and you can remove a particular city a specific. If you wish don’t want to run a campaign at your hometown place, you can select with exclude option in the advanced search option

4. Choose your “ bid strategy “ and set your daily budget

Change the default bid strategy to on your requirement strategy based you’re looking for conversions or clicks for your business leads; then you can go with “ Maximise Clicks “ strategy bid If you select Manually means, you need to per each campaign manually, whereas for Maximise Clicks or conversions strategies. Just you have to pay the “daily budget “ and “max budget per click.”

Such as if you pay INR 100/- per day and per click max you pay INR 10/-. Google will take care of on your max click per budget, suppose in auction competitors put a lesser amount than you; such competitor amount is 5 Rupees, so your cost per click would be less

5.Selecting an Ad Extensions

For every ad extensions, you have different results, in which you want to prefer you can choose from options. Such as Location, Sitelinks, Call, If App has – App Install link, Reviews, Callouts and Structured Snippets if you selected all those and filled all those, your rank would be quality based high for Google. Maybe in top position search paid results. After finishing the step click the save and continue tab.

6.Creating Ad group and no of keywords

An ad group is very beneficial to us, such as users may search for many keywords. Lets we add those common keywords, which are so trendy, which we get through in our minds related to our ad campaign.

Then, if you got any clicks or conversions for those keywords, those keywords are so highly traffic and most searches.

Then, only you would get so many clicks on your campaigns. After completion of the Ad group structure. Click save and continue.

Note: In between Keywords no need to put any comma(,) or special characters symbols. Just you have to list one by one in sequence order.

Create your Ad group and write your Ad

More people click on an ad when the first headline includes what you provide service phrase related to the keyword they are searching on. So use your keywords in your headline when you can.

And the second headline related to your quality of brand shows in that headline. You are limited to 30 characters here, for both headlines. So, for some search terms, You will need to use abbreviations or shorter synonyms.

The third one description field you need to fill up with 80 characters of description related to your ad campaign headlines and sales or leads.

Depend on your campaign. And the last URL which used for tracking or analytics purposes, ads click by which person and through which advertiser, etc.

A campaign tracking code which can take from “campaign builder form “ or else you can put simply your website link for the final link.

If your planning no need to track which user registration form and through which advertiser for generating leads,

And paste it to on our ad campaign last link field. In “Campaign Builder form“ all fields should be filled in lower cases. Then, next, you to proceed with click save and continue.

Review on your Ad creation follows criteria or not

Report on everything such as bid strategy, whether you selected bid strategy correct or not, every step filled up right or not before submitting a live ad campaign. After Ad creation, you need to review once whether your ad creation incorrect format or not, whether it follows the rules regular ad creation or not such as

Headline1 and Headline 2 – 30 characters below

Description field – 80 Characters below

Final link (campaign URL) – All aspects in Url should be in lower case.

In between description no extra spaces and no mistakes for sentence format, such as grammatical mistake, if any error will come it may chance to your ad may be disapproved from Google. For running an ad campaign on the Internet any Ad such as search and display network, video ads, and Gmail ads.

The post Steps on Google Ads Setup for Search and Display Ad Networks appeared first on Abdul Aamer.

How to run Google Ads Campaign – How to do Google Ads

Aamer — Mon, 10 Apr 2023 09:42:41 +0000

Google Ads Campaign

How to run Google ads Campaign every person want to know and searching on google search engine frequently. Most of the users are so afraid to run Google ads campaigns.

Because many persons thought that Google ads is a paid advertising tool, we are investing money to that tool if that tool debit extra amount from our bank account. Else if we unable to get business if we spend money also.

So, first of all, you have to know about what Google ads is and how to do Google ads.

Then we can efficiently manage our campaigns account and run campaigns easily, and for running Google ads campaigns, you have to understand the primary process of every digital marketing module.

Such as if you go through with search engine optimization (SEO), Social Media Marketing (SMM), Email Marketing, Content Marketing, etc. you can able to understand the central fact of Google ads.

Why is so crucial most of the founders why they will take time to decide to invest in a Google ads Campaign process.

Google ads is one of the tools of Google where you can able to advertise for your website online, from your target audiences, currency and time zone area.

For doing online advertising, you need to pay amount cost per click, how much amount you invest per click and by bidding strategy, the if the competitor spent twice lesser value than the cost per click compare your s. So, your ad would be visible in the first position, unless until if your ad keyword relevancy is good and landing experience is quality based.

Now, you might have confusion in mind by seeing the words like “ bidding strategy,” “keyword relevancy” and “landing page experience” etc. No worries if your brother is here in below paragraphs and all your confusions will be apparent.

Let me share with you some questions which I have for you

What is your Goal for ads Campaign and for why you’re here to run your Google ads campaign for bidding strategy?

Who is your targeted audience for keyword relevancy for your campaign?

What is your expecting from a targeted audience to get after they visit the landing page of your website?

Without deciding anything researching so many persons will start fear about thinking how to run Google ads Campaign and how to Google ads. Most of the user’s failure and give up from business this only, they will feel when they struck and unable to get any revenue from a company they give up their dreams and ambitions. And they will sit idle without any work and business routine life.

“The person who built a Building begins by carrying away with small stones.“

Ads Campaign Planning:

Before starting an ads campaign, you have to plan first of all you have to note it down some few points in the worksheet.

Which type of business is this?

Who is the targeted audience for your campaign?

Who are the competitors of your business?

How much budget you have to run a campaign?

From Which Currency and Time Zone you’re planning for Campaign?

If you get these answers and fully confirmed for your campaign then only you can move forward to think about ads campaign which type Ad networks you can able to select.

Because In ads Campaign once you selected “Currency and Time Zone” then you can able to change, if you would like to change your Currency or time zone means then you must have to create another campaign account with another Gmail Id. Because Google ads it doesn’t belong to in terms and conditions.

Now you might behave confusion how to create a campaign structure, what is ads Campaigns Networks and Which Ad Networks is the best for business, either search ad network, display ad network or else video ad network.

As I discussed in my previous articles on how many types of Google ads networks and for which kind of business what ads would be useful. Such as

Search & Display Ad Network ——-→ Business, Conversions, and Leads, etc.
Display Ad Network ——-→ Brand Awareness
Video Ad Network ——-→ Video Marketing, Media News, etc.
Shopping Ad Network ——-→ E-commerce Business

So, till now we got about how to plan an ads Campaign plan who are the targeted audience and location, and our business which kind of category for which we are running a campaign.

We have to decide and note it down all the critical points of ads or Online Advertising which we are agreed to run a campaign through Google ads.

Google ads Campaign is also known as (PPC) pay per click which means for click per Ad you have to pay an amount.

It depends upon how much you can pay an amount per click depending on “bidding auction “between you and your paid search competitors. Who is running Campaign in Google ads in the same services as you? Paid search results are nothing, but results which will come by paying an amount to a search engine is called paid search.

Now you have to know about how to target the audience for your ad campaigns,.As you know, about the how many types of ads Campaigns and how to use the drive, and which kind of “ bidding strategy” you have to understand, but before that, you have to be aware ofads network campaign creation. For every campaign, the initial starting Headlines, description is the same procedure.

Focused Keywords Strategy and Campaign Creation:

To run an ads Campaign for every kind of business you must and should have to collect targeted keywords and you have to know about how to do “keyword research process” and what are the significant factors of keywords for your business website.

If you are not focused on keywords, then you can’t be able to run a Google ads campaign successfully because if the keywords not incorrect, you can’t get any clicks conversions and leads even for your drive.

While searching analyzing a keyword for your website don’t bother about “suggest bid” and most volume keyword in a Google keyword planner.

Just takeout the keywords which are related to your website services which are high volume and find out the KEI value.

“keyword efficiency Index” how to calculate as you know about my previous article which Keyword research process.

Now, you have to concentrate ads Campaign structure such as follows.

First of all, you have registered with Gmail id for Google ads, and you have to create ads Account structure, and you have to know about “ how to start a Google ads” and its factors then only you can understand how to run a Campaign.

Search Ad Network Campaign

Headline1: which is your business specialty or features which should be covered by focused keyword what you searched in keyword planner by putting your efforts and have to write that to in limit of 30 characters.

Headline2: What you’re offering from your business to customers or clients why you were running a campaign that you write in headline2 that too in limits 30 characters.

Description: In this field, you write about the landing page campaign details I mean to say the story of a campaign. Such as you’re running a campaign for students for providing a digital marketing training through a student registration form. Then you will write about the trainer details and institute details by covering keywords in the description which is in a limit of 160 characters.

Site extensions: All your contact details like a call to action, email id, etc.

And then now you have to decide about target location and a targeted audience you can select a place on your campaign requirement on which area your expecting more your clients more.

Next step we have to know about “bidding strategy” I will explain to you in below session about bidding strategies.

Display Ad Network Campaign

This campaign might be difficult from a search ad network campaign because in search ad network campaign we can expect more business leads, sales, and conversions.

But the display ad network campaign is most useful for brand awareness and traffic purpose. When you’re planning for display ad network campaign, you have to be aware of what is “branding promotion and brand awareness” and what are the factors of Display ad networks.

Display Ad network campaign to run first of all you have to decide who are your business targeted audience on which third-party website our ads have to display.

From which third-party website we can expect more clicks and conversions these targeted websites you can find in Google ads display campaigns structure focused affected area by category way.

For display ads, you need proper dimensions and attractive designed image with slogans on a copy. And targeted focus keywords for Ad groups.

By which you can understand if any user search related to those keywords and search related website in that websites our display ads would be displayed.

They are remaining as usual steps as same as in the previous article what I explained about the “major factors of display ad networks” to run a campaign. And you can easily understand what steps have to follow how to run a Google ads Campaign.

Selecting a Bidding Strategy on Requirements:

For choosing a bidding strategy, you have to care about what outputs we are running a campaign. Such as many people run a campaign for generating leads, sales, and forms, etc. and few people run a drive just for getting traffic and brand awareness.

But most of the advertisers, not aware of what is our output expecting and which bid strategy we have to follow, with every advertiser this mistake will happen.

So, before that, you have to be aware of what the bidding strategies are, and which bid strategy is useful to us which depends on requirements.

Few of bidding strategies Abbreviations you need to know those are

CPC – Cost per Click

CPL – Cost per Lead

CPV – Cost per Video view

CPA – Cost per Acquisition

CPM – Cost per Impression

I think you might understanding for which type a campaign which terms would be useful by seeing terms like impressions, acquisitions, video view, lead and click, etc.

After knowing about the bidding strategies, you don’t have any doubt in mind like how to run a Google ads Campaign.

Manual CPC

By the term Manual only you can understand this strategy depends on it our self manually you have to manage the settings how much cost you’re ready for investing per ad click. That’s why this bid strategy is called Manual CPC, and this manual CPC is used with on experienced requirement already we know the competitor’s bid amount, and we are ready to campaign on fixed manual CPC. And Manual CPC you can total control on a campaign over bids with a focus on driving click traffic. ads will take care the ad group default bid first. for running a battle, you have to specified submission its manually at the keyword level select it manually set my bids for clicks.

Automatic CPC

In this bid strategy, advertisers may focus only on driving traffic to a website that is looking to get website traffic from ads campaign. You can set a budget daily, and ads automatically adjusts your bids concentrate the only goal of getting most clicks for a budget of the campaign, with automatic bidding, ads does all the work to get most clicks.

Enhanced CPC

This Enhanced CPC bid strategy depends on the advertiser how much traffic and conversions track on a campaign that much bid amount will deduct from your bidding account. If 30 percent of traffic conversions track comes then bidding, a process will do.

CPA Bidding

Abbreviations of CPA is a cost per acquisition; it depends on your conversions how many you targeted conversions per month. Suppose you are expecting 15 acquisition leads or conversions per month in a campaign for that campaign this bid strategy is useful. For this bid strategy, you have to fix an amount of bid per cost per acquisition. This campaign mostly works on recruiting resources and getting admissions of students for an academy.

After all getting information of bidding strategy, keyword strategies and campaign planning or requirements you may have confusion in mind how much amount we have to invest per day for the campaign. It depends on your campaign budget and your competitors.

There is not mandatory that in keyword planner you will get suggest bid per keyword you have to invest a bid amount that only.

It depends on your requirement budget how much your investment on a campaign you can invest per day INR 500 search ad network campaign or display ad network campaign and cost per click Ad (CPC) is INR 10 per click.

Your amount won’t deduct INR 10 only per click when someone clicks ad it depends on Bid Auction. How much your competitor is investing per click and how quality score you have for this Ad.

At last, I discussed and explained how to run Google ads Campaign and what is Google ads with Search Ad Network and Display Ad Network Campaigns. If any confusion or doubt after reading this you can raise your queries or discuss in below comment box.

The post How to run Google Ads Campaign – How to do Google Ads appeared first on Abdul Aamer.

Facebook Ads or Google Ads Campaign for a Startup Business?

Aamer — Mon, 10 Apr 2023 09:24:46 +0000

Facebook ads or Google Ads?

Having only one website is not enough to run your online business through digital marketing, you have to be aware of which is the best advertising platform to run campaign Facebook ads or Google Ads for your business.

If your business person, you should know about the usual basic strategies of online business which is the best advertising strategy for your business. Such as, you know about this century is entirely on digital transformation technology for every activity like buy, sell, or auction for everything you need an internet service provider. Even for calls also through digital communications.

So, billions of active users are available on daily basis on Google, Facebook, and YouTube. No one doesn’t know about These three top rank busy website Google, Facebook and YouTube are the best sources to grow our business when smartphones and cheap internet enters in our daily life that day only every ordinary target user is addicted to using social media on smart touch screen phones.

As you know both Facebook and Google have its own advertising network system to run ads campaign to generate business leads and for sales. But which is the best ad campaign for your business that’s the important fact for your advertising, suppose you have a company of fashion events and art galleries.

In most cases Facebook is the best platform to run ads for fashion events because most teenage college students are only eligible for fashion participation. So, no adolescent person will search on google or else read blogs or articles they plenty of hours stay on Facebook just for doing fun activities.

But from both the advertising platforms you can able to target geographical city locations, and you can track demographics genders, age limit audience, etc. Compare to all similarities of advertising platforms

You might have questions in mind I am mention which is the best for the advertising platform but I am not discussing How to decide and how to create a plan and what is benefits through this advertising.

How to reach the audience for your Ad Campaign?

What are the targeting options for this Platform?

How to do mobile advertising for this campaign?

What is your ROI (Return on Investment)?

By these questions, everyone can quickly decide either Facebook Ads or Google Ads is the best for business.

Reach your Audiences:

To reach your target audiences for your business, first of all, you have to research your business competitors what they are following either they are getting traffic from organic or paid traffic.

After doing competitor analysis, If your competitor through paid traffic is getting good results check from which advertising platform either Facebook ads or Google Ads campaign.

Research on keyword planner what are the most volume keywords and less keyword efficiency index value. After getting the adequately focused keywords then you can prepare your ad campaign structure for Google Ads

Here you can have a question in mind in Google Ads both search ads, display ads, video ads, responsive ads, and shopping ads.

And for Facebook why we should search in keyword planner, yes for a Facebook ad campaign, you can create your description and headlines. But limits you have to follow for Facebook Ad Campaign Title 25 Characters and description 135 Characters. No need to search in google keyword planners and other tools but this ad campaign can run ,around the Facebook area only.

Yes, you can run in many Google Ads ad networks, but it depends on your business requirement which category of your business.

Suppose if you have an online garments store (eCommerce) business then you can get good results through display ads, and shopping ads only.

If you have a tutorial video for food chef, online training or else institute then you must and should go with video ads only remaining other ads are also good, but video ads may give you good returns for your campaign.

You can search ads for every kind of business, but you have to research on keyword planner if you get good trendy volume focused keywords on your business then you expect the right clicks, impressions, and conversions for your search ad campaign.

And Search ad campaign structure have limits of two headlines and descriptions Headline1 and 2 both are below 30 characters and description are below 160 characters.

For understanding the Ad network campaigns, you have to know about the Basic Fundamentals of Google Ads and Strategies.

Yes, In Facebook Ad manager also you can able to see any ad campaigns like promoting for a page, clicks on a website, lead generation, brand awareness, reaching drive, etc. like this many campaigns you can able to see on Facebook which starting your campaign for your business. It depends on your type of business what you’re expecting from your ad campaign. Suppose you have instituted or else you have development services campaign your running campaign to generate leads of clients or students then you will run points campaign in Facebook, Or else you’re expecting to create views for your YouTube video then you will run a campaign of clicks to a website. If you understand the Strategy of Social Media Channels, you can follow easily Facebook ad campaigns.

Targeting methods

It is the second significant fact to decide Facebook Ads or Google Ads is best for your business to succeed.

In the case of the targeting concept, both are in the parallel mode because you can focus on location, interest’s people, demographic age, and gender type of people and you can target Facebook one extra more Lookalike option on Facebook.

This means you can target the Facebook users through Facebook ad campaign who are doing some activities on Facebook by his or her operation you can target the Facebook user by lookalike campaign option.

Whereas in Google Ads Expect search ads campaign remaining other ad network campaigns you can target the google third party websites users and Google users also. Depend on your business category interest of audience you can target that audience through your Google Ads campaigns.

You can get to know how to Google Ads and from where we can get this category people are showing interest in your website.

Mobile Advertising

Why most of the businessmen are showing interest in mobile advertising, and this is the third essential fact of Facebook Ads and Google Ads, nowadays everyone an ordinary low-class person also having a smartphone in there hand. Every average person is a mobile user now.

Now our central concept is how to run a mobile ad campaign which is the best platform for mobile advertising.

It must and should depend on your type of business suppose your product uses by all kind of people not only for commercials corporate’s. So, you can run mobile advertising on Facebook, and through a remarketing concept in Google Display ad campaign also you can expect excellent conversions for your ad campaign.

Because your business remarketing strategy for your display ad campaign target to your right audience who are mostly seeing your website and to those people mobile screen pop-ups the ad campaign.

Whereas through Facebook Ads also you can advertise on mobile Facebook and ad campaign target on the user interest newsfeeds area if they are interested they must and should click on your campaign post.

Return on Investment (ROI):

And this is the last and significant fact of Facebook Ads or Google Ads concept, yes because every businessperson worried about the return on investment for your campaigns.

Return on Investment depends on your type of business if that business is so competitive and it may be a chance to invest more and less performance of it.

But always before running any successful campaign, all digital marketers have to check each one drive so that can able to decide which is the best campaign for the return of investment.

In most cases, search ad campaigns will do good work because Google Ads charges less cost per click on a search ad campaigns and the user needs to know about that business by using your search ad group keywords then only your ad campaign visible in search engine results lists.

If a user clicks then only deduct the budget from an account and you can get the right return on investment per user. Suppose you go with display ads for impressions and clicks just your cost will deduct, but you can’t expect any lead. But whereas in search ads you can expect excellent returns. If you know how to run Google Ads campaigns, you can understand the performance of the investment concept.

But through Facebook, you can expect similar to Google Ads because before starting any Facebook Ad campaign while preparing campaign structure Facebook will ask you per X amount of budget you can expect from your targeted Facebook audience x amount of clicks, x amount of reaches, x amount of likes for your campaign. So, there may be changes to get a good return on your investment on your drive.

On every type of campaign both the Facebook ads or Google Ads you have to figure out the calculations of your cost per click, bid amount, click-through rate on your drive.

Both the type of advertising Facebook Ads or Google Ads platform will give you instant results but which is right for your business is the primary task to decide.

Yes, your friend will give every tip for your task initially don’t start any advertising campaign start three months for your business website work on Search engine optimization process. If you know about 2020 SEO updates, you can get the priority of organic traffic through SEO process. After review the Analytics report for your website from which sources you’re getting sessions for a site you can get and finalize efficiently.

Then you can start your advertising strategy easily without any confusion or hesitation.

Hence, I have explained everything about Facebook Ads and Google Ads campaigns process in detail. If you have any doubts and confusion, you can raise your query in the below comment box for discussion I follow up on your questions.

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