Social Media Marketing Best Practices 2017
These Social media marketing best practices will let you know the best techniques which we have never done on social media pages while promoting our website content, social media post to engage the audience. We never utilise these thirty unbelievable facts on social media channels. To get engaged in your social media business page or profile.
After reading this article, you will get the best techniques or best strategies for social media channels, how to get the right clicks, likes, followers for our business pages or profiles?
In the current situation, the first fully top-rated social media channels are four, those are Facebook, Twitter, LinkedIn and Instagram etc. Instagram is a photo sharing website, which is used mostly for e-commerce and shopping websites etc.
Whereas Facebook, Twitter, and LinkedIn are most popular and which is using by every ordinary person in a world. Though you can reach your people, targeted audience quickly. If you follow these 30 unbelievable facts about best practices, you can get good results
Facebook Best Practices
According to Facebook, on average, 1500 possible stories are filtered through per day on an ordinary users news feed, but only three hundred of them make it into users news feed. So how do you ensure your content included in that 300? Let’s discuss and explore my real time with Facebook which I got some few techniques after handling the clients business pages best practices.
1.Engagement your Fans with photos
I think you may have confusions in your mind that I am saying we need to reach
2.Upload Quality Post
When you are ready to post on Facebook is nothing like you can post any format, whatever the image dimensions and image description, Facebook is a one type social media marketing source to get a correct audience, followers, and customers to your business page. So, you should follow some recommendations.
while optimising image upload size, you need to follow image dimensions which is Facebook allow for posts.
News Feed image: 1200px X 1200px (its maintain quality display)
Shared link preview: 1200px X 628px (its maintain quality display)
Shared video preview: 504px X 283px
.Remove links from copy
While your sharing your website articles links in Facebook, avoid pasting links lengthy. Try to post links shorten, sharing text in your post. Your updating on real estate in facebook is precious, and you need to make sure that every user can read your post correctly, you have to think a reasonable user point of view. Your post should sparkle the reader’s attention. Scroll stops his or her news feed and reads your content. Any user clicks the image, description website link which will navigate to your website blog post and website page etc.
4.Increase post-Word Count
.Try different punctuation
Various punctuation marks used on Facebook gamer different results. Each one testing for which works is the best with your audience.
Few of punctuation lists
Posts with the Hashtags (#) and see 60% more interactions on average.
Posts with an Exclamation mark (!) see 2.7% more interactions on average.
Posts with a Question mark (?) see 23% more engagement on average.
6.Post to News Feed before an Album
While uploading in Facebook, most of the peoples will think it is excellent to upload directly to an album. Most of the organisation’s company pages people don’t have photos
LinkedIn Best Practises
According to social media marketing channel LinkedIn, more than four million companies have LinkedIn company pages. Furthermore, 87% of peoples trust LinkedIn as a source of info that attracts decision making. How do you know about this your content make changes in decisions? Yes, let’s have a look on LinkedIn best practices below.
7. Keep link Titles must below or exact 70 characters
When you are uploading a link directly to your LinkedIn page, if the original post has a lengthy title, be sure to click on the title to edit it and Any claim if you put above 70 characters gets cut off on you posting on your page.
8. Keep link description under 250 characters
Similar to the link, title limitations, the story associated with your status update is given 250 characters before its cut off within ellipsis. So shorten your description to display on LinkedIn correctly.
9.Share links for engagement
Your connections may get full engagement by sharing on your LinkedIn profile because this is a professional networking site. Everyone has interest and to learn new things in their professional life, to enrich knowledge for a better career in future. Just you need to follow the above two practises title case and description case.
10.Share images for comments
You can expect 98% of the people’s participation for comments in your photos. If you uploaded any professional related content image on your news feed, then your connective friends or networks people will comment on your pictures.
11.Share videos for shares
You can expect 75% high rate traffic from LinkedIn about professional YouTube videos to get excellent views from here. But the main issue is you need to follow and post in the correct format with shortening description, limited title and shortened URL.
12.Publish a status on the daily basis
If you daily publish and actively using LinkedIn 20 days per month, you can expect 60% of the engaged audience from LinkedIn for you.
13.Convert page fans with offers
While you have to convert fans to customers between gated and ungated content on all social networks, LinkedIn is little different our data shows that LinkedIn is 277% more efficient than Facebook and Twitter. LinkedIn users are most welcoming to lead generation content, so long as the material is genuine which is trusty, and follows some recommendation that is truly valuable in LinkedIn.
.Send LinkedIn – announcements
LinkedIn announcements can serve such a powerful tool in increasing your lead generation nowadays. Most of the companies will people announce in their profile, which will not reflect anyone. By publishing company page you can track to end of the users your offers post to lead generation for your sales.
Twitter Best Practices
According to Twitter In previous days it
15. Keep tweets short
There are two reasons why we should keep our tweets brief, data from foremost social media marketing experts shows that the sweet spot is between 120 and 130 characters.
Providing extra character space allows the user to reshare your post without eliminating your content in a tweet if someone retweets your post that person should mention your @username. So, you need to maintain your characters limit in position.
16. Include Twitter handles for RTS.
If you’re sharing any quote or article for a brand user, be sure in starting you need to mention in a start in a tweet. It will increase the likelihood of them seeing your tweet and retweeting it to their audience. More your content is shareable, more following you will gain, and the more message you will spread.
17.Understand Replies versus mentions
The rule is always confusing, to understand how your content shared, you need to know how content is can see. When you place twitter handle directly at the beginning of a tweet then, You are instant send a message to a user, but it is not a private it is a direct message. That post can also see by all
18. Use Hashtags
As if seeing #hash #every #word in a tweet is #hashtag is not linking enough, a report from salesforce people even revealed that tweets with one or two hashtags receive 21% extra engagement than those three or more #hashtags
19. Don’t force Trend Hashtags
Don’t forcibly include trend hashtags in your content, because most of the persons will try to club a trendy word in a post and form their position. If it is related to your industry its better, if not means Twitter reveals that 17% of the top 1000 search terms on twitter “ churn over” on an hourly basis. So, if popular search terms are churning it rapid rates then what is the usage of clubbing a trending hashtag in your post, at last, your post comes in less search term.
20.Incorporate visual content
While user interface visuals are essential in social media marketing channels, they often forgot on twitter. Which is the standard text twitter can’t be able to get right engagement clicks instead from an image with description tweet you will receive many impressions, engagements clicks etc.?
21. Don’t auto-post Instagram media.
Most of the peoples this mistakes will do, by connecting at the auto-post settings section in Instagram, you might guess, I can get a lot of clicks, but is a wrong guess. Stop sharing your Instagram photos directly to your twitter profile when an Instagram photo shared, a user must click on a link and be directed from twitter just to see an image. Instagram photos are also not indexed with your twitter photos that are featured permanently on your profile.
22.Upload photos in proper size
When uploading an image on your tweets, be sure to optimize them for actual twitter activity stream. For the perfect image appearance users activity stream upload photos 440 pixels by 220 pixels.
23.Tag users in your photos
Twitter allows you to tag or mention users name in your photos, you know so you don’t have to use your precious 140 character count with user handles. Tagging to the right correct person and notify them in your photo upload, increasing their likelihood or retweeting or favourite the content.
24.Place links in between your posts
I know this is very tedious topic to know when your posting on a tweet you need to care about your website links to share in your twitter profile to get traffic, clicks, impressions etc. you need to place in between the description. So that follower may attract to your post and check that link.
If you place the link in initially of a post, it may be useful results for your website, because of 25% more good attraction instead of between and ending with a job.
25.Shorten links for Cleaner Tweets
When sharing links another social media marketing best practices is to shorten those connections, not only will shorten links but you can control host tracking information for you to assess the effectiveness of your tweets, and your shortened link may attract to users quickly, but they also appear much cleaner in a tweet.
26.Optimize your publishing calendar
As important as how you are tweet is when you will tweet. More data from twitter highlights two key tweeting times. His data shows the highest number of clicks appear between 1 pm and 3 pm Monday to Thursday. The evidence also indicates that the best time to get a retweet is from 4 pm to 5 pm on Fridays
Hence these above after knowing about 26 social media marketing best practices you can rectify your mistakes. Now, you can able to manage your social media channels on basic knowledge point of view, if have any confusions please start your doubts in comments.