Top 4 Inspiring Digital Marketing Case Studies – 2017

Top 4 Inspiring Digital Marketing Case Studies – 2017

Digital Marketing Case Studies 2017

Kraft Foods Case Study

Kraft Foods has been doing digital marketing for the last couple of decades – its 18+ years old food & family magazine. The company restricted in 19’s like a spin-off from Kraft Foods Inc. which in turn renamed Mondelez international. The new Kraft foods group was focused on grocery products of the North American market while Mondelez is an emphasis on global level confectionary and snack brands. Until merger with Heinz, Kraft group was an independent public company listed on the NASDAQ stock exchange.

But it was only two years ago, when Kraft split from Mondelez, that the company start getting is act together in digital content, said Ms Fleischer in a keynote speech at the digital marketing world. Kraft now generates the equivalent no of customers as 1.1 billion of impressions. A year and a four-times better return on investment through digital marketing than though even targeting advertising. It is not about putting something out every day to be a part of the conversion, adding the Kraft believes brands should not post content. The days of free organic reach are rapidly coming to an end; it would not spend money on it, then why do it? It is shouting into the wind without making a sound. How many of us guilty of being slaves to a calendar or posting cadence?

Kraft tracks 22,000 attributes of more than 100 million annual visitors to its websites and has merged into content and data management platforms. Data used to power the increasing individuals addressable advertising Kraft does through its programming media buying. If parmesan roasted potatoes and green velvet cupcakes are doing well organically on Pinterest, then Kraft adds them to beta tests for promoted pins as well. For more Information refer ” Kraft Foods

Coca-Cola Case Study

Coca-Cola or Coke is a carbonated soft drink produced by the Coca-Cola Company. Originally intended as a patient medicine, it was invented in the late 19th century by John Pemberton and was bought out by businessman Asia Griggs Candler, whose marketing tactics led Coca-Cola to its dominance of the world soft drink market throughout the 20th century.

The drinks name refers of two of its original ingredients, which were Kola nuts and cola leaves. The current formula of Coca-Cola remains a trade secret, although a variety of reported recopies, and experimental recreations have been publishing.

Coca-Cola is a global leader in beverages. It has some brands, coming to Coca-Cola digital marketing strategy, it started a unique campaign like spoke-coke messages in social media, categorised events and customised birthday lyrics which attracts no of customers. The results are social media reached to 20 million customers, and the retweeted rate is 70%.  For more Information refer  ” Coca-Cola Company

Delta Airlines Inc. Case Study 

Delta Airlines Inc. is a major American airline, with its headquarters in the United States. Delta Airlines Inc used digital marketing to become most trusted airlines in the world. It recreated its site and posted visual experiences to its customers by animated location tracking also 150 places photographs, journey tracking option on the site itself, and Mobile boarding pass. As a result of marketing campaign creates a prime place for Delta in world Airlines.

Delta Customer service

  • Delta airlines business model is base on their customer relationships.
  • Focusing on retain high-value customers.
  • Maximising a customer knowledge regarding customer value and customer needs.
  • Developing personalised services and improving customer service efficiency
  • Increase marketing efficiency

CRM is significant because global passengers are expected to continue rising in the coming years, and it is essential for Delta to retain their loyal customers. Most travellers say that a personalised service is critical to the airline decision and are less likely to switch if they have satisfaction.

Delta’s CRM controlled through the following avenues from on their mobile phone application or website from Pre-flight through to Post flight. For more Information refer ” Delta Airlines Service.

Red Bus Case Study

How Red Bus cracked all the odds on its way and became a leader in bus ticket booking service?

Red Bus is India’s largest online bus ticketing platform, trusted by over 6 million Indians. Three BITS Pilani alumni Phanindra Sama, Charan Padma Raju, and Sudhakar Pasupurni Co-founded the Red Bus. Started steadily in 2006 with a few seats from a single bus operator, Red Bus today is on the front of ticket booking service with a sale over 6,00,00,000 tickets via the web, mobile and various bus agents. Red Bus operated on over 80,000 routes and associated with 2300 reputed bus operators. Today you can book a red bus ticket at over 30,000 + outlets.

Founder of Red Bus Phanindra Sama during his Diwali vacation at 2005 was on the way to his hometown Hyderabad. Making the plan in last moment left him with a single option to take a bus and to reach his home.

He roamed the whole city and looked everywhere for a bus ticket, but it was all tickets sold and no more seats available before he reached to travel agencies. He then realised some significant issues with the existing model.

Travel agents don’t have all the information regarding all the possible bus operators. This travelling leads to a gap between customers and travel agencies, And customer’s needs to take a decision based on limited information. Most of the travel agents were not able to sell return bus tickets.

 How has Big basket changed the online grocery marketplace? Same as this process why not online ticket booking can create. It was the time when

Phanindra thought about the opportunity to solve the issue by laying out all the information on a platform where customers can access quickly and take better decisions.

Red Bus started in August 2006 with INR 5,00,000 which was the savings of three founders. Operations and all the work began from a room of his house which was so called their office. When the prototype was ready, they went to bus operators and tried selling it to them, but the bus operators not even willing to take it for free. Then they went to TIE Bangalore with their business plan. TIE allotted them three mentors to advice in the project.

The first year was not a full year, and they did INR 50 lakh worth of business in the first financial year. There were no profits.

The second-year till the end of the financial year 2008, it was a huge success. The turnover was INR 5 crore.

In 2009 company grew six times and the turnover was INR 30 crore. In March 2010, the company had INR 60 crores turnover.

Today, Red Bus has more than two crore users, 30,000 + outlets, 80,000 routes and 2300 bus operators belonging to 24 states apart from road transport corporations of 5 states, and 16000 daily uses.

In mid of 2015, Ibibo group rolled out Red Bus in Singapore and Malaysia, with this launch, Red Bus is now available for travellers to book inter-city bus tickets between Singapore and Malaysia,  and intra-city tickets within Malaysia.

The brand uses a line of attack as self-promotion. The posts not aimed at customer engagement as such since most of the social media posts are focusing on the features of the brand. The content box includes creative with fresh copies, highlighting the benefits and advantages of Red Bus.

Red Bus Facebook page has a massive of 1,000,000 fans with an average like of 500 people on a post; It also has more than 5000 followers on Twitter. It engages the customers with various offers through the platform. Over its LinkedIn page, the company sees a crowd more than 24000 followers.

The high market research on the idea, strong technical background that can use for the idea implementation, innovative business plan, mentors, aiming for the customer satisfaction, update of the work process and above all the cases first ever idea to implement in India made Red Bus is a successful organisation.

Conclusion:

As a result of this internet age, adopting Digital Marketing creates trending changes in businesses. Not only increase in sales force we can reduce the expenses incurred in promoting via campaigns on digital marketing. Finally, it created brand awareness and built a brand image in an adequate time and instant results.

2017 Top 5 Digital Marketing Agency Case Studies

2017 Top 5 Digital Marketing Agency Case Studies

Top 5 Digital Marketing Agency

Finding the right digital marketing agency is not easy to everyone!

Whether the agency can able to work on their promises or not. whether able to reach the targeted audiences or not. Whether they able return of budget from what we invested in marketing, that digital marketing agency has any good structure planning for digital marketing process or not, whether the marketing campaign able to get the return of investment or not.

Overview

The truth is agencies can able to get the return of your budget what you invested on marketing in-house team. But before you can run marketing campaigns, you have to make sure that you are team following this steps.

An understanding of customer’s behavior

This concept is a core marketing process to communicating with customers what they are looking for, what are their interesting platforms, whether they hang out. Before you do that you need to research your audience. Not just surfing level they need to help and understand on SEO level.

For example, what are the solutions have they already tried in order to solve their problems? What do they a think whether they are best for them and why? What do they think unique about this situation?

Structured process and Documentation for each task

For every marketing agency to every business, if they are getting return of investment good and growing business revenue as you grow, you have to prepare the documentation and process about your workflows.

For example, you need a documentation ready to run a paid campaign, social media campaigns etc.

Right Tools

For every business process if you’re running on digital marketing campaigns you need to take the support of right digital marketing tools like buffer, Mailchimp, Alexa, and Google Analytics tool to track the audience or customers of your business services. the more sophisticated your tools the more time you will need to spend with employees to run a good digital marketing campaign.

Consistency

Around 5 to 6 months it will take to get good organic traffic results of your website, in this, you have to be consistent in your SEO work whether the content marketers are working on consistency delivering the correct audience, whether they are getting a return on investment by running SEO campaign’s or not.

Quality

It is easy to write random blog’s and articles but it very high risks to write a quality content which is audience understanding point of view. That’s  what separates decent blogs will get true ones at the end of the day those blogs, high rankings on Google come from creating and publishing remarkable content that your audience interested level.

Experience

You Should make sure that on budgeting and mind of works which is ready to work on your projects, when you ready to hire a digital marketing agency for your projects, you should be aware of all the digital marketing channels process how much time it will take for organic traffic and for paid traffic results how much budget it will take for investing for your paid campaigns and what are return of investments you will receive, when your campaign’s run successfully, and you should be aware of for digital marketing, how many different teams should work  such as content writers for content marketing, graphic designers, and digital marketers etc.

Here, you can able to know about general calculations of budget return of investment on every digital marketing module channels for common normal projects along normal five digital marketing agency successful case studies.

What Results can you expect?

The most important thing when it comes to your marketing spend is your ROI, but the problem is most of the marketers are don’t know to measure is important what is the return on investment of marketing. According to marketers professionals, 80% of marketers say that they expect campaigns to be measured. And yet only 18% can measure the ROI of public relations, 24% can measure ROI on search engine optimization and 26% can measure ROI on social media marketing.

It’s helpful to have benchmarks to look and how much ROI you should expect from each of digital channel. Here the return of budget of investment you can able to see from different types of channels

Getting highly return depends on a variety of factors, which is no specific result cant be guaranteed for every individual company.

  •    Quality and how competitive the product in the market.
  •    How competitive and sophisticated the industry as a whole.
  •    Competency of that agency that’s responsible for marketing the product.
  •    How accurately conversions can be tracked.

You should make sure that your agency understands how to calculate ROI.

If you understood Fundamentals of digital marketing and its benefits now you can understand how to calculate Expected Return on Investment (ROI) Budget if your willing to hire a digital marketing agency with some following successful digital marketing agency case studies.

Calculating ROI for an SEO Campaign

General formula exception ROI for SEO campaign.

Anticipated ROI = (Anticipated Revenue from SEO efforts – Proposed Cost of SEO Project) / Proposed Cost of the SEO Project

Let us say you run an e-commerce site. Your anticipated  ROI can be calculated based on the average monthly visits to your site, average conversion based on your site and average order value.

Suppose for your website you will get monthly visits are 50,000 your conversion rate is 0.68% and your average order value is INR 17600/-. And your agency tells you that might have to spend INR 140,000 /- for your SEO Campaign.

This is the break-even point which you will generate a positive ROI from your agency and can be determined by the proposed cost of project / average order value. If your cost of the project is INR 1,40,000/-  and your average value is INR 17600/-  our break-even point is 114 Sales.

You can also determine the additional traffic you need to break even by  no.of.orders needed to break-even/e-commerce conversion rate. So if you need 114 orders to break even and your conversion rate is 0.68% then you need to 16,765 visits to your site break even.

To see significant ROI from the Campaign. You’d probably want to see at least double these results as a client. So your ideal number of visits should be approx. 32,000

Calculating for an AdWords Campaign

If you have Google Analytics. You’ll notice that there’s a default tab that shows the ROI of AdWords.

Google Analytics combines your total revenue from both your transactions and goals. This could potentially lead to double counting. For example, if a user on your site adds something to their cart, it becomes a monetized goals.

ROI  calculated  =  revenue – cost/ cost

You’re making 600% ROI if your revenue is INR 42000/-  from  INR 7000/- ad spend

Your Real ROI calculation should also factor in your profit margin. The formula for this would be revenue x margin-cost/cost. Such as if your profit margin is 0.4 and your revenue and expense are INR 42000/- and INR 7000/- respectively, then your ROI would be 140%.

Calculating for a Social Media Campaign

Social media is one of the toughest areas of marketing to justify marketers regarding spending. That’s because most of the marketers don’t know how to calculate ROI from a Social media beyond just surface level of metrics such as likes or favorites.

Here few are social media campaigns we have to take care,

  •    New followers
  •    Clicks on link an update
  •    Online Purchases
  •    Filling out contact form
  •    Signups for newsletters
  •    Downloads of PDF file
  •    Time spent on important web page

The next step is actually to track your chosen goals. You can follow website actions ( like sales, downloads, signups) in Google Analytics,

  •    Lifetime value
  •    Lifetime value x conversion rate
  •    Average deal
  •    PPC costs – this number represents how much you’d pay to use ads to achieve same social media actions.

According to Buffer, here are some benchmarks on how much each social media platform costs based on their results.

Facebook like average – INR 35/- per page like

Facebook reach average – INR 42/- per thousand impressions

Facebook click average – INR 35/- per click

Promoted tweet – INR 245/- per thousand impressions

LinkedIn – INR 140/- per click

Calculating ROI for Content Marketing

As you know, the recent Google Algorithm says content only the king of digital marketing. At any cost, if you insert a quality content on your website, which is attractive to customers, and you have to run a campaign on content marketing on social media with a quality of content.

For calculating ROI of Content marketing, you need to concentrate on few essential vital points those are as follows

  •    Unique visits
  •    Geography
  •    Mobile Readership
  •    Bounce rates/ time spent
  •    Heatmaps
  •    Page views
  •    Comments
  •    Shares

Now that we have some good sense of metrics from different digital marketing channels strategies to understand benefits of digital marketing and study of marketing let’s go through with case studies

                 

CASE STUDIES

 

BCWebsise

One of the best Digital Marketing agencies in India, this company does all aspects of internet media solutions, promotional, and advertising services for brands out there.

Services Offered:  Media Relations, Product Marketing, Public Affairs, and Consumer Marketing.

Top Clients:  Emami, Nanhi Kali, IPSA, Sunsilk, Hero Pleasure, and more…

Founded In: 2000

CEO: Chayya Bhardwaaj

Locations: Mumbai.

Team size: 51-200 employees.

Awards :

India’s top 10 Digital Marketing Agencies by the economic times (2010, 2011).

BCWW has recently been awarded for excellence in creating customer experience by Adobe 2011.

The company has been awarded ISO-9001-2000 QMS certification with the latest certification received in November 2011

 WebChutney

Webchutney is a digital marketing agency India of the group Dentsu Aegis Network (DAN). It is renowned as one of the top digital marketing agencies in India that offer services like website design, mobile marketing, social media marketing and online advertising.

Services offered: Website Design, Mobile Marketing, Social Media Marketing and Online Advertising.

Top Clients: Airtel, Microsoft, Unilever, Manco, Titan, MasterCard, Barclays, Proctor & Gamble, Budweiser, and Wipro.

Founded In: 1999

CEO:  Sidharth Rao

Locations:  New Delhi, Bangalore, and Mumbai.

Team Size:  201-500 employees.

Awards: DMAI awards for its projects in Remit2India, Standard Chartered, and Clear-trip.

Quasar Media

Quasar Media belongs to WPP group is a Digital Marketing company that has been able to fetch renowned clients in a very short period of time. It was founded by SVG group and in the year 2008, 75% of the quasar media stake was taken over by WPP. They have a range of digital media solutions that encompasses media solutions at all levels.

Services Offered:  Digital Advertising, Media Buying and Planning, Social Media, and Mobile & E-commerce Solutions.

Top Clients: Twinings, Unicorn, Dolby Honda, Pantene, Siemens, Wella, Whisper, Kit-kat, and Maggi.

Founded In: 2005

CEO: Manish Vij

Locations: Mumbai, Gurgaon.

Team Size:  60+ Employees.

Awards :      –

Pinstorm

Pinstorm is a well renowned Digital Marketing Organization that has been working in the same vertical since a couple of years now and has a good name in the market.

Services Offered: Social Media Marketing, Search Marketing, Campaigns, Ads, Bids, Prospects, and  Search engine Marketing.

Top Clients: Yahoo, Canon, Greenpeace, Lee, Tanishq, Sony, Taj, Hindustan times, and jet airways etc.

Founded In:  2004

CEO: Mahesh Murthy

Locations: Mumbai, US, Europe, Malaysia, Singapore, Gurgaon, and Bangalore.

Team size: 51-100 Employees

Awards: Red Herring Global Top 100 Award

Istrat Technologies 

it is a member of national association of software and services companies (NASSCOM) amongst several media companies in India. Istrat has a wide range of services.

Services Offered: Digital Communication services, Digital films, interactive kiosks, SEO, Relationship Management, Web Solutions, and Social Media etc.

Top Clients:  Wikipedia, NDTV, Moneycontrol.com, Ask, Yahoo, MSN, Google, Ranbaxy, Hero Honda, and Ericsson India etc.

Founded In:  1991

CEO:    Navneet Singh Sahni

Locations: Gurgaon, New Delhi, Australia and the USA

Team Size: 50 employees

Awards :            –