digital marketing case studies 2017 Archives - Abdul Aamer

Inspring Digital Marketing Case Studies

Aamer — Mon, 10 Apr 2023 10:10:58 +0000

Digital Marketing Case Studies

Inspiring digital marketing case studies, here I am list out variety of digital marketing case studies from different variety of industries.

Kraft Foods Digital Marketing Case Study

Kraft Foods has been doing digital marketing for the last couple of decades – its 18+ years old food & family magazine. The company was restricted in the 19’s like a spin-off from Kraft Foods Inc. which in turn was renamed Mondelez International.

The new Kraft Foods group was focused on grocery products of the North American market while Mondelez is an emphasis on global-level confectionery and snack brands.

Until the merger with Heinz, Kraft Group was an independent public company listed on the NASDAQ stock exchange.

However, it was only two years ago, when Kraft split from Mondelez, that the company starts getting its act together in digital content, said Ms. Fleischer in a keynote speech at the digital marketing world. Kraft now generates the equivalent no of customers as 1.1 billion impressions.

A year and a four times better return on investment through digital marketing than through even targeting advertising. It is not about putting something out every day to be a part of the conversion, adding that Kraft believes brands should not post content.

The days of free organic reach are rapidly coming to an end; if it would not spend money on it, then why do it? It is shouting into the wind without making a sound. How many of us are guilty of being slaves to a calendar or posting cadence?

Kraft tracks 22,000 attributes of more than 100 million annual visitors to its websites and has merged into content and data management platforms.

Data used to power the increasing individuals addressable advertising Kraft does through its programming media buying. If parmesan roasted potatoes and green velvet cupcakes are doing well organically on Pinterest, then Kraft adds them to beta tests for promoted pins as well. For more information refer to” Kraft Foods. “

Here Kraft is one of the digital marketing case studies which is mention above in detail.

Coca-Cola Digital Marketing Case Study

Coca-Cola or Coke is not any hot drink, but it is a carbonated soft drink produced by The Coca-Cola Company. Originally intended as a patient medicine, it was invented in the late 19th century by John Pemberton and was bought out by businessman Asia Griggs Candler, whose marketing tactics led Coca-Cola to its dominance in the world soft-drink market throughout the 20th century.

The drink’s name refers to two of its original ingredients, which were Kola nuts and cola leaves. The formula of Coca-Cola remains a trade type of secret, although it is a variety of reported recopies, and experimental recreations have been publishing.

Coca-Cola is a global leader in beverages. It has some brands, coming to Coca-Cola digital marketing strategy, it started a unique campaign like spoke-coke messages on social media, categorized events, and customized birthday lyrics which attracts no of customers. The results are social media reach 20 million customers, and the retweeted rate is 70%. For more information refer to” Coca-Cola Company. “

Here Coca-Cola is one of the digital marketing case studies which is mention above in detail.

Delta Airlines Inc. Digital Marketing Case Study

Delta Airlines Inc. is a major American airline, with its headquarters in the United States. Delta Airlines Inc used digital marketing to become the most trusted airline in the world.

It recreated its site and posted visual experiences to its customers by animated location tracking also 150 places photographs, a journey tracking option on the site itself, and a Mobile boarding pass. As a result of the marketing campaign creates a prime place for Delta in world Airlines.

Delta Customer service

Delta Airlines’ business model is base on their customer relationships.
Focusing on retain high-value customers.
Maximizing customer knowledge regarding customer value and our customer needs.
Developing personalized services and by improving customer service efficiency
Increase our marketing efficiency

CRM is significant because global passengers are expected to continue rising in the coming years, and Delta needs to retain their loyal customers. Most travelers say that personalized service is critical to the airline decision and are less likely to switch if they have satisfaction.

Delta’s CRM is controlled through the following avenues from on their mobile phone application or website from Pre-flight through to Post flight. For more information refer to” Delta Airlines Service. “

Here Delta Airlines is one of the digital marketing case studies which is mention above in detail.

Red Digital Marketing Bus Case Study

How Red Bus cracked all the odds on its way and became a leader in bus ticket booking service?

Red Bus is India’s largest online bus ticketing platform, trusted by over 6 million Indians. Three BITS Pilani alumni Phanindra Sama, Charan Padma Raju, and Sudhakar Pasupurni Co-founded the Red Bus. Started steadily in 2006 with a few seats from a single bus operator, Red Bus today is on the front of ticket booking service with a sale of over 6,00,00,000 tickets via the web, mobile, and various bus agents.

Red Bus operated on over 80,000 routes and was associated with 2300 reputed bus operators. Today you can book a red bus ticket at over 30,000 + outlets.

Founder of Red Bus Phanindra Sama during his Diwali vacation in 2005 was on the way to his hometown Hyderabad. He was making the plan at the last moment left him with a single option to take a bus and to reach his home.

He roamed the whole city and looked everywhere for a bus ticket, but it was all tickets sold and no more seats available before he reached to travel agencies. He then realized some significant issues with the existing model.

Travel agents do not have all the information regarding all the possible bus and its operators. This traveling leads to a gap between customers and travel agencies,

And customer’s needs to make a decision based on limited information. Most of the travel agents were not able to sell return bus tickets.

How has Big basket changed the online grocery marketplace? Same as this process why not online ticket booking can create. It was the time when Phanindra thought about the opportunity to solve the issue by laying out all the information on a platform where customers can access quickly and take better decisions.

Red Bus started in August 2006 with INR 5,00,000 which was the savings of three founders. Operations and all the work began from a room of his house which was so called their office. When the prototype was ready.

They have gone to the bus operators and tried for selling it to them, but when the bus operators not even willing to take it for free. Then they went to TIE Bangalore with their business plan. TIE allotted them, three mentors, to the advice in the current project.

The first year was not a full complete year, and they did INR 50 lakh worth of business in the first financial year. There were no profits.

The second-year till the end of the financial year 2008, it was a huge success. The turnover was INR 5 crore.

In 2009 the company grew 6 times, and the turnover was INR 30 crore. In March 2010, the company had INR 60 crores turnover.

Today, Red Bus has more than two crore users, 30 thousand + outlets, 80 thousand routes, and 23 hundred bus operators belonging to 24 states apart from road transport corporations of 5 states, and 16000 daily uses.

In mid of 2015, Ibibo group rolled out Red Bus in Singapore and Malaysia, with this launch, Red Bus is now available for travelers to book inter-city bus tickets between Singapore and Malaysia and intra-city tickets within Malaysia.

The brand uses a line of attack as self-promotion. The posts are not aimed at customer engagement as such since most of the social media posts are focusing on the features of the company brand. The content box includes creative with fresh copies, highlighting the benefits and advantages of Red Bus.

Red Bus Facebook page has a massive of 1,000,000 fans with an average of 5 hundred people on a post; It also has more than 5000 followers on Twitter social media channel engages the customers among various offers through a different platform.

Over its LinkedIn page, the company sees a crowd of more than 24000 followers.

The high market research on the idea, strong technical background that can use for the idea implementation, an innovative business plan, the mentors, they aiming for the customer satisfaction, update of the work process and above all the cases first ever idea to implement in India made Red Bus is a successful organization.

Conclusion:

As a result of this internet age, adopting Digital Marketing case studies creates trending changes in businesses. Not only an increase in salesforce we can reduce the expenses incurred in promoting via campaigns on digital marketing. Finally, it created brand awareness and built a brand image inadequate time and instant results.

The post Inspring Digital Marketing Case Studies appeared first on Abdul Aamer.

Digital Marketing Best Practices 2024 Can Grow Business

Aamer — Tue, 03 Jul 2018 04:24:33 +0000

Digital Marketing Best Practices 2024

Digital Marketing Best Practices 2024, As you know the monsoon season very cloudy days, never you get a most natural chance to explore and know about the secrets of digital marketing best practices 2024 which help to grow your business quickly.

Let us know about the secret digital Marketing best practices 2024 to grow your business as per present broad core Algorithm terms and conditions. Google has some rules and regulations.

Those updates are called Google Algorithms updates.

I know, most people are looking worrying about digital marketing strategies through they can grow their business easily by sitting with their laptop or desktop.

Yes, sure you can grow your business easily yourself without any agency because now I am here going to discuss with you a few reality best practices 2020 for you which can increase your business easily within a short-term goal period.

Those days are gone when the digital marketing team itself used to seat and daily to work on a task on the same submissions for getting SEO rank on search engines.

Moreover, the social media team works to generate social media fans and followers always posting on a social media site the same type of post frequently.

Also, the content marketing team used to plan for a long-term process for preparing content.

Now, everything depends on contextual and visual content because broad core algorithm updates say, Google gives priority or increase rank for those websites only who have useful quality content in their website.

If a user searches a query ( Focused Keywords ) on search engine related matching answer should present in a site.

Then only google bot puts your website in search engine results on the first page.

Before discussing any secrets of digital marketing best practices 2020, I have some questions for you which can help to know the solution for growing your business

What are your business and website requirements?
Who is your targeted audience (behavior, category, demographics, geographic)?
Which type of business yours B2C or B2B?
What is your website’s short-term goal and long-term goal?
What is your website niche?
Who is your influencer of an industry?

So, these are the few questions I wrote for you because whenever you are going to start an online website and expecting some result through digital marketing these above few questions are essential to list out answers in your site spreadsheet.

Because of these above questions beneficial to implement secrets of digital marketing best practices 2024 which can grow your business quickly.

Now, you can see here below what are the main secrets of digital marketing best practices 2024 and how to grow your business which is the central concept of this article as follows:

Digital Marketing Best Practices 2024

How to Find the Digital Marketing Requirements for a business website?

Whenever you planning to start your business through digital marketing, the initial stage of the digital marketing process is to find your requirements.

Let me discuss with you people we will have two types of online business which is a business to customers (B 2 C) and business to market (B 2 B) by the term only you can understand either your business is for vendors or customers.

Moreover, that too it depends on you that you people are providing services or else you have a product type of business.

Business to Customers (B 2 C)

If you have a Business to Customers kind of website, so you have to think about your niche category type of business. Moreover, it is one of the best digital marketing best practices in 2024 which I learned when I am working in the digital marketing Industry working in service.

Nowadays mostly trendy business to customers is eCommerce Product type of business or institution training type of service for Business to Customers.

Business Product

Let us if you have Fashion designing eCommerce garment store to sell your product online

Initially, you need brand awareness through high-quality content through inbound marketing or Social Media Marketing Brand awareness campaigns.
If you have long-term achievement goals, you can run a parallel Search Engine Optimization Process also along with your Google AdWords Campaign process for generating Sales and Leads.
Moreover, you have to make visible your product details in all the local business directories or your business pages, where people will ask a query for your type of product business.

Business Services

Let us consider if you an education training institution center of any domain in this kind of service you can’t expect any clients leads because this is an education training service program and it is a long-term process goal achievement.

Initially, you have to prepare your website with an entirely designed structure format with high-quality content.
Moreover, you have to reach our target audience should keep engaged with your Quality content marketing strategy.
For every kind of business services, Clients or customers want to see your existing successful portfolios.
So, from day one of your business you have to be active on customer support or chat support conversions for solving queries of your clients or customers in various kinds of local business directories, Classified Ads, and your business pages.

Business to Business ( B 2 B)

It is a little bit risky and most robust business service while you’re starting your business through digital marketing you have to be active think on a niche of your business type services.

And it is one of the secrets of digital marketing best practices 2024 also when I got real-time experience in business to business kind of services.

Business Product

Let us consider you have Customer Relationship Management ( CRM ) product either it should conduct meeting conferences, chatbot, mail management, Tracking GPs, or any other which is a help to provide the service for the different type of business organisations

It is called a business to business services which is another business organization is your client purchases your product and utilizes all kinds of services of your product.

Business Service

Let us consider you have various types of software development, Geospatial solutions, mobile application services. Also, human resources services.

Services is nothing but you will get a project on different kinds of solutions which you’re providing for your business.
So, Always you have to provide your support and service while you’re getting a project on which type of solution.
For that, you need a high-quality full website designed structure website, so your client make impressive
Moreover, always you have to be active on client support where clients make a call or put queries for quotes of your services.

Initially, Before Creating a digital marketing strategy, you can find your business requirements through competitive analysis and keyword analysis.

Competitive analysis of your business niche competitor what activities are doing you has to research, whether they are getting business through SEO organic search results, whether through paid marketing campaigns etc.

Yes, this hectic little task to research and get ideas without premium tools no such a free tool are available to get the competitor every activity.

And It is one of the secrets of digital marketing best practices 2023 where I only have a good experience while preparing an SEO Audit for a client before Demo Presentation with the Client.

So, that it will help you to create your digital marketing strategy Yes I can refer you to which I have my own experience with a few client projects on this premium tool ” SEMRush “.

Semrush is a tool where you can get all the activities, every report regarding your website and your competitor’s website also in all organic search results and paid search results.

Digital Marketing Best Practices 2024

How to Create the Digital Marketing Strategy for your business website?

Creating a digital marketing strategy is one of the secrets of digital marketing best practices 2024 which I learned in past days of digital marketing service.

Where most of the business owners will make the mistakes repeatedly without creating any good digital marketing strategy for their business website but always asking queries about why we are not getting any leads and sales etc

So, for every kind of business services either Business to business or else business to customers.

Your website should be well On-Page SEO recommendations based on high-quality content with the right website structured format.

So, if any user visits your website, they should understand

What type of your business you have on-site What kind of service you’re providing on your website
What type of product your selling to customers/business

Moreover, Initially when your website is visible online from day one you have to link your site with “ Google Analytics “ and “ Google Search Console “

Google Analytics

Google Analytics is a tool Provided to users by Google Company which give you all the website activities how many users visits,

how many sessions happening in your website, from which location, which “demographic” and interest,

In market people All kind of your business you can able to manage and create your digital marketing strategy.

Suppose you have your business eCommerce store or else software development company in Hyderabad location

Moreover, your targeted audience Hyderabad city, So through analytics your getting report from Bangalore city you’re getting organic traffic to your website and getting leads from Bangalore through organic traffic.

Though you’re running Google AdWords Campaign for your website for generating leads or sales for your business.

Moreover, you’re expecting more than your targeted audience more audience from different cities.

So, with that, you can create a digital marketing strategy that audiences from another city have more demand for your business and your website.

Google Search Console

Google search console is also called webmaster tool ( diagnostic center of your website ) which will give all kind of website errors such as SEO on page crawling errors,

duplicate content errors, backlinks information everything of your site errors information you can check here.

By monitoring Google Analytics and Google Search Console, you can create your digital marketing strategy

Initially in starting three months through the Search engine optimization process

Organic Results of your website through analytics you can quickly decide either your reaching your targeting audience or else expecting more than other targeted locations.

By looking forward to analytics and search console on Initially on SEO process of 3 months,

you can quickly create your digital marketing strategy either you have to go with search engine marketing ( paid results ), search engine optimization (organic results). Social media marketing ( Paid marketing)

Moreover, here most people will think of social media optimization to get business obviously for getting business but just to attract to your business and bring your niche audience to your website.

Most of the cent person it depends on your website quality content for your business leads sales. Social media is just to put engaged your site content and brand awareness more than that.

How to Attract your targeted audience through Digital Media Channels?

Attracting your targeted audience is also one of the secrets of digital marketing best practices 2026 which I am learning on digital marketing service and consulting projects.

“you can’t sell anything if you can’t tell anything “

Here, you will have a lot of digital media channels to attract your audience to various kind of digital media sites

You might have questions in mind about how can attract an audience in multiple types of social media channels at the same time.

Yes, you can attract your audience at a time in various social media channels for different location peoples also through “ Free Social media management Buffer Automated Tool “

You can attract your audience with the quality content articles of your business niche topics which you have product services or business service through Inbound Marketing tools such as “ HubSpot”. “Quora” and many other inbound marketing tools available but it depends on your business service.

Alternatively, else you can attract your audience through email marketing campaigns for that you might behave questions on how to create an email marketing strategy and what email marketing process, and where you can email marketing.

For all type of business service, you might behave different niche level of content marketing strategy to attract your audience.

” Speak to your targeted audience in their language about what’s present in their heart “

Here I am helping and giving you some reference articles so it might help attract your audience those are how to prepare quality content for your blog, how to prepare content marketing strategy without copywriter, and how to attract your audience through social media marketing.

How to Convert them into Customers from Targeted Audience through digital marketing strategy?

Converting your targeted audience into your customers, it is also one of the secrets of digital marketing best practices 2023 which I am learning on digital marketing service.

Moreover, you can maintain CRM tools for chat support, email support through Zoho, and many other tools and telephonic conversion follow up through WhatsApp marketing software.

Attracting to your targeted audience through social media channels is very easy but converting them into the audience by following ups is through only happen by automated CRM tools.

For converting the targeted audience into customers Its, all depends on your content marketing strategy process.

“It’s not the best content that wins. It’s the best promoted content that wins.”

Who is your targeted business persona how you’re attracting an audience either you can expect customers through influencers with the influence marketing strategy of your business or else you can expect customers through a Paid or organic referral social media site?

It all depends on your content marketing strategy. Your quality content website, and your customer support team through chat and email campaign support.

For converting your targeted audience into your customers through your inbound marketing channels, social media channels, or else through paid marketing campaigns.

Here, I explained all the secrets of digital marketing best practices 2026 which I mention above all the questions about finding, creating, attracting, and converting digital marketing strategies.

Moreover, you have any doubt or confusion in mind please raised your query in below comment box without hesitation.

The post Digital Marketing Best Practices 2024 Can Grow Business appeared first on Abdul Aamer.