Best Digital Marketing Agency

What Results can you expect?

The most important thing when it comes to your marketing spend is your ROI, but the problem is most marketers are don’t know to measure important what is the return on investment in marketing. According to marketers professionals, 80% of marketers say that they expect campaigns to be measured. Moreover, yet only 18% can measure the ROI of public relations, 24% can measure ROI on search engine optimization, and 26% can measure ROI on social media marketing.

It’s helpful to have benchmarks to look at and how much ROI you should expect from each digital channel. Here the return of the budget of investment you can able to see from different types of circuits.

Getting a return depends on a variety of factors, which is no specific result can be guaranteed for every individual company.

How Quality and how competitive the product in our market.

How competitive and sophisticated the industry as a whole.

Competency in that particular agency product in a market. 

How accurately conversions can tracking.

You should make sure that your agency understands how to calculate ROI.

If you understand the fundamentals of digital marketing and its benefits now, you can understand how to calculate Expected Return on Investment (ROI) Budget if your willing to hire a digital marketing agency with some following successful digital marketing agency case studies.

Calculating ROI for an SEO Campaign

General formula exception ROI for an SEO campaign.

Anticipated ROI = (Anticipated Revenue from SEO efforts – Proposed Cost of SEO Project) / Proposed Cost of the SEO Project.

Let us say you run an e-commerce site. Your anticipated  ROI can be calculated based on the average monthly visits to your site, average conversion based on your site, and average order value.

Suppose your website you will get monthly visits are 50,000 your conversion rate is 0.68%, and your average order value is INR 17600/-. Moreover, your agency tells you that might have to spend INR 140,000 /- for your SEO Campaign.

It is the break-even point at which you will generate a positive ROI from your agency and can determine by the proposed cost of the project / average order value. If your cost of the project is INR 1,40,000/-  and your average profit is INR 17600/-  our break-even point is 114 Sales.

You can also determine the additional traffic you need to break even by no. of. Orders are required to break-even/e-commerce conversion rate. So if you need 114 laws to break even and your conversion rate is 0.68%, then you need 16,765 visits to your site break even.

To see significant ROI from the Campaign. You’d probably want to see at least double these results as a client. So your ideal number of visits should be approx. 32,000

Calculating for an AdWords Campaign

If you have Google Analytics. You’ll notice that there’s a default tab that shows the ROI of AdWords.

Google Analytics combines your total revenue from both your transactions and goals. It could potentially lead to double counting. For example, if a user on your site adds something to their cart, it becomes a monetized goal.

ROI  calculated  =  revenue – cost/ cost

You’re making 600% ROI if your revenue is INR 42000/-  from  INR 7000/- ad spend

Your Real ROI calculation should also factor in your profit margin. The formula for this would be revenue x margin-cost/cost. Such as if your profit margin is 0.4 and your revenue and expense are INR 42000/- and INR 7000/- respectively, then your ROI would be 140%.

Calculating for a Social Media Campaign

Social media is one of the toughest areas of marketing to justify marketers regarding spending. That’s because most marketers don’t know how to calculate ROI from Social media beyond just the surface level of metrics such as likes or favorites.

Here few are social media campaigns we have to take care of,

•    New followers
•    Clicks on the link for an update
•    Online Purchases
•    Filling out the contact form
•    Signups for newsletters
•    Downloads of PDF file
•    Time spent on a crucial web page

The next step is actually to track your chosen goals. You can follow website actions ( like sales, downloads, signups) in Google Analytics,

   Lifetime value

   Lifetime value x conversion rate

   Average deal

   PPC costs – this number represents how much you’d pay to use ads to achieve the same social media actions.

According to Buffer, here are some benchmarks on how much each social media platform costs based on their results.

Facebook like average – INR 35/- per page like

Facebook reach average – INR 42/- per thousand impressions

Facebook click average – INR 35/- per click

Promoted tweet – INR 245/- per thousand impressions

LinkedIn – INR 140/- per click

Calculating ROI for Content Marketing

As you know, the recent Google Algorithm says content only the king of digital marketing. At any cost, if you insert quality content on your website, which is attractive to customers, and you have to run a campaign on content marketing on social media with the quality of content.

For calculating the ROI of Content marketing, you need to concentrate on a few essential vital points which are as follows.

•    Unique visits
•    Geography
•    Mobile Readership
•    Bounce rates/ time spent
•    Heatmaps
•    Pageviews
•    Comments
•    Shares

Now that we have some good sense of metrics from different digital marketing channels strategies to understand the benefits of digital marketing and study of marketing let’s go through with case studies.