How to run Google AdWords Campaign
How to run Google AdWords every person want to know and searching on google search engine frequently, Most of the users are so afraid to run a Google AdWords campaigns. Because many persons think that Google AdWords is a paid advertising tool, we are investing money in that machine if that tool debit extra amount from our bank account. Else if we unable to get business if we spend money also.
So, first of all, you have to know what Google AdWords is and how to do Google AdWords. Then we can efficiently manage our campaigns account and run campaigns quickly, and for running Google AdWords campaigns, you have to understand the necessary process of every digital marketing module. Such as if you go through with search engine optimization (SEO), Social Media Marketing (SMM), Email Marketing, Content Marketing, etc. you can able to understand the central fact of Google AdWords. Why is so crucial most of the founders why they will take time to decide to invest in a Google AdWords Campaign process.
Google AdWords is one of the tool of Google where you can able to advertise on your website in online, by your target audiences, currency and time zone area. For doing online advertising, you need to pay amount cost per click, how much amount you invest per click and by bidding strategy, if the competitor spent twice lesser value than the cost per click compare your s. So, your ad would be visible in the first position, unless until if your ad keyword relevancy is good and landing experience is quality based.
Now, you might have confusion in mind by seeing the words like “ bidding strategy,” “keyword relevancy” and “landing page experience” etc. No worries if your brother is here below paragraphs and all your confusions will be apparent.
Let me share with you some questions which I have for you
What is your Goal for AdWords Campaign and for why you’re here to run your Google AdWords campaign for bidding strategy?
Who is your targeted audience for keyword relevancy for your campaign?
What is your expecting from a targeted audience to get after they visit your landing page of your website?
Without deciding anything researching so many persons will start fear about thinking how to run Google AdWords Campaign and how to Google AdWords. Most of the user’s failure and give up on business this only, they will feel when they struck and unable to get any revenue they give up their dreams and ambitions. And they will sit idle without any work and business routine life.
“The person who moves a mountain begins by carrying away small stones“.
AdWords Campaign Planning:
Before starting an AdWords campaign, you have to plan first of all you have to note it down some few points in the worksheet.
- Which type of business is this?
- Who is the targeted audience for your campaign?
- Who are the competitors of your company?
- How much budget you have for a run a drive?
- From Which Currency and Time Zone you’re planning for Campaign?
If you get these answers and fully confirmed for your campaign then only you can move forward to think about AdWords campaign which type Ad networks you can able to select.
Because In AdWords Campaign once you selected “Currency and Time Zone” then you can able to change, if you would like to change your Currency or time zone means then you must have to create another campaign account with another Gmail Id. Because Google AdWords it doesn’t belong to in terms and conditions.
Now you might have confusion how to create a campaign structure, what is AdWords Campaigns Networks and Which Ad Networks is the best for business, either search ad network, display ad network or else video ad network.
As I discussed with you guys in my previous blog posts on how many types of Google AdWords networks and which kind of business what ads would be useful to run online advertising Such as
Search & Display Ad Network
Display Ad Network
Video Ad Network
Shopping Ad Network
|Business, Conversions, and Leads, etc.
Video Marketing, Media News, etc.
So, till now we got about how to plan an AdWords Campaign plan who are the targeted audience and location and our business which kind of category for which we are running the campaign. We have to decide and note it down all the critical points of AdWords or Online Advertising which we are agreed to run a campaign on Google AdWords.
Google AdWords Campaign is also known as (PPC) pay per click which means for click per Ad you have to pay an amount. It depends on how much you are like to spend an amount per click depending on “bidding auction “between you and your paid search competitors. Who is running Campaign in Google AdWords in same services as you? Paid search results are nothing, but results which will come by paying an amount to a search engine is called paid search.
Now you have to know about the how to target the audience for your ads campaigns. As you know about the how many types of AdWords Campaigns and how to use the drive and which kind of “ bidding strategy” you have to know, but before that, you have to be aware of ads network campaign creation. For every campaign initial starting Headlines, description is the same procedure.
Focused Keywords Strategy and Campaign Creation:
To run an AdWords Campaign for every kind of business you must and should have to collect targeted keywords and you have to know about how to do “keyword research process” and what are the significant factors of keywords for your business website.
If you are not focused on keywords, then you can’t be able to run a Google AdWords campaign successfully because if the keywords not incorrect, you can’t get any clicks conversions and leads even for your drive.
While searching analyzing keywords for your website don’t bother about “suggest bid” and most volume keyword in a Google, keyword planner. Just take out the keywords which are related to your website services which are high volume and find out the KEI value “keyword efficiency Index” how to calculate as you know about my previous article which Keyword research process.
Now, you have to concentrate AdWords Campaign structure such as follows
First of all, you have registered with Gmail id for Google AdWords, and you have to create AdWords Account structure, and you have to know about “how to start a Google AdWords” and its factors then only you can understand how to run a Campaign.
Search Ad Network Campaign
Headline1: which is your business specialty or features which should cover by focused keyword what you searched in keyword planner by putting your efforts and have to write that to in limit of 30 characters.
Headline2: What you’re offering your business to customers or clients why you are running a campaign that you write in headline2 that too in limits 30 characters.
Description: In this field, you write about the landing page campaign details I mean to say a story of a campaign. Such for example you’re running a campaign for students for providing a digital marketing training through student registration form. Then you will write about the trainer details and institute details by covering keywords in the description which is in a limit of 80 characters.
Site extensions: All your contact details like a call to action, email id, etc.
And then now you have to decide about target location and a targeted audience you can select a place on your campaign requirement on which area your expecting more your clients more.
Next step we have to know about “bidding strategy” I will explain you in below session about bidding strategies.
Display Ad Network Campaign
This campaign might be difficult from search ad network campaign because in search ad network campaign we can expect more business leads, sales, and conversions.
But display ad network campaign is most useful for brand awareness and traffic purpose. When you’re planning to display ad network campaign, you have to be aware of what is “branding promotion and brand awareness” and what are the factors of Display ad networks.
Display Ad network campaign to run first of all you have to decide who is your business targeted audience on which third-party website our ads have to display.
From which third-party website we can expect more clicks and conversions these targeted sites you can find in Google AdWords display campaigns structure targeted affected area by category way.
For display ads, you just need right dimensions and attractive designed image with slogans on the image. And targeted focus keywords for Ad groups.
By which you can understand if any user search related to those keywords and search related website in that websites our display ads would be displayed.
Remaining as usual steps as same as in the previous article what I explained about the “major factors of display ad networks” to run a campaign. And you can easily understand what steps have to follow how to run a Google AdWords Campaign.
Selecting a Bidding Strategy on Business Requirements:
For choosing a bidding strategy, you just have to care about for what outputs we are running a campaign. Such as many people run a campaign for generating leads, sales, and forms, etc. and few people run a drive just for getting traffic and brand awareness.
But most of the advertisers, not aware of what is our output expecting and which bid strategy we have to follow, with every advertiser this mistake will happen.
So, before that, you just have to be aware what the bidding strategies are and which bid strategy is useful to us which depends on requirements.
Few of bidding strategies Abbreviations you need to know those are
CPC – Cost per Click
CPL – Cost per Lead
CPV – Cost per Video view
CPA – Cost per Acquisition
CPM – Cost per Impression
I think might be understood for which type a campaign which terms would be useful by seeing terms like impressions, “acquisitions”, video view, lead and click, etc. After knowing about the bidding strategies, you don’t have any doubt in mind like how to run a Google AdWords Campaign.
I am personally referring you to purchase this below Google AdWords complete material by famous Google AdWords Professional and Researcher.
By the term Manual only you can understand this strategy depends on it our self manually you have to manage the settings how much cost you’re ready for investing per ad click. That’s why this bid strategy is called Manual CPC, and this manual CPC is used with on experienced requirement already we know the competitor’s bid amount, and we are ready to campaign on fixed manual CPC. And Manual CPC you can total control on a campaign over bids with a focus on driving click traffic. AdWords will take care the ad group default bid first. for running a battle, you have to specified submission its manually at the keyword level select it manually set my bids for clicks.
In this bid strategy, advertisers may focus only on driving traffic to a website that is looking just to get website traffic from AdWords campaign. You can set a budget daily, and AdWords automatically adjusts your bids concentrate the only goal of getting most clicks for a budget of the campaign, with automatic bidding, AdWords does all the work to get most clicks.
This Enhanced CPC bid strategy it depends on the advertiser how much traffic and conversions track on a campaign that much bid amount will deduct from your bidding account. If 30 percent of traffic conversions track comes then bidding, a process will do.
Abbreviations of CPA is a cost per acquisition it depends on your conversions how many you targeted conversions per a month. Suppose you are expecting 15 acquisition leads or conversions per month in a campaign for that campaign this bid strategy is useful. For this bid strategy, you have to fix an amount of bid per cost per acquisition. This campaign mostly works on recruiting resources and getting admissions of students for an academy.
After all getting information of bidding strategy, keyword strategies and campaign planning or requirements you may have confusion in mind how much amount we have to invest per day for the campaign. It depends on your campaign budget and your competitors.
There is not mandatory that in keyword planner you will get suggest bid per keyword you have to invest a bid amount that only.
It depends on your requirement budget how much your investment on a campaign you can invest per day INR 500 search ad network campaign or display ad network campaign and cost per click Ad (CPC) is INR 10 per click.
Your amount won’t deduct INR 10 only per click when someone clicks ad it depends on Bid Auction. How much your competitor is investing per click and how quality score you have for this Ad.
At last, I discussed and explained how to run Google AdWords Campaign and what is Google AdWords with Search Ad Network and Display Ad Network Campaigns. If any confusion or doubt after reading this you can raise your queries or discuss in below comment box.