5 Ways of Email Marketing Which grow your Small Business in 2018

5 Ways of Email Marketing Which grow your Small Business in 2018

Ways of Email Marketing

Email marketing, nowadays most of the organisations are running email marketing campaign, and it is to beneficiated also. When only then your mail reach to the right user at the right time. Else, your letter just the reason for your frustration because if a user by mistake it put in a spam then, all emails go in spam. If you go through with different ways of email marketing, you can able to understand what is the correct way of running email marketing campaign.

Every businessperson has goal and dream to grow his or her business through digital marketing. So, you’re In a hurry to send emails to a target of your leads; they used to make so many mistakes, like sending bulk emails to many no of users and then why don’t you join our business. And buying from third party communication providers and sending bulk mail through mail portal like mail-chip or “constant-contact”.

I prefer to use this mail service provider can grow from small business to a significant level you need to care about the budget. Especially mail chimp provides free service for a start-up business so that You can utilise this Opportunity, and you can go with Constant-Contact this mail provider first-month trial version after one month it asks you to pay reasonable amount its depend on your requirement criteria and “email template designing selection.

Here, now many of the fresher marketers may have doubts why we have to use mail service provider. Already we are communicating with many friends through Gmail or Yahoo mail, that mail providers have a limit of letters per one time but through mail advertising or service provide you can send at a time bulk emails.

“A small number of an email id list that wants exactly, what you’re offering is better than a bigger list that isn’t committed.”

Yes, of course, you initially start focusing on a small list of subscribers who are your colleagues, friends, and other schoolmates etc.

Now, You can target known persons initially then if they satisfied with your product then they should give their reviews on your social media pages and in your Google business page so that other more audience related to your niche give their email id’s to you for getting right product service from you.

I know you might have confusions in mind I am explaining all the, but we don’t know what the ways of email marketing, actual what is email marketing is it necessary to do a marketing through personal mailbox are.

Yes, it is necessary to do marketing to get good traffic and good conversions for your business. Because most of the people around 70% of Indians are may aware of digital devices they know digital apps, and they have own registered mail id also. So, every person is using news, blogs, articles, buying products through emails only and that too offer products only. Email marketing is the best platform getting engaged with existing subscribers with your exciting offers and updating your features with your existing subscribers.

Through, ways of email marketing you can clear answers to this questions as follows such as

  • How email marketing helps your small business to grow your business?

  • How can able to increase our sales through email marketing?

  • Through, email marketing can keep our business top of mind?

  • Are customers coming back with regular emails or not?

  • Can we use mails to establish authorization?

  • Can we able to establish nurture relationships through email?


Actually, what is email marketing?

Email marketing is a natural, affordable and effective online marketing tactic that lets you “build relationships with your customers, members and prospects through personalised, relevant email communications.

By sending personalised messages, relevant emails, you will increase sales, grow your opt-in email list, and improve your return on investment. Affordable, self-serve email marketing is the best way to attract interest in, build desire for and generate sales of your products and services.

Email marketing combines best practices industry standards with the best technology that allows you to personalise and include relevant content so you can send the right message, to the right person, at the right time. Through ways of email marketing campaigns from real people to real people encourage relationships based on value and trust.

Use email marketing when you want to build loyalty and trust with your customers, grow your customers from audiences and your email database, create, automate and send email campaigns, improve your email delivery rates or boost your response ratio and drive sales.

How Email Marketing Helps Your Small Business?

If you’re wondering about ways of email marketing and how email marketing can boost your business, you’re not alone. Plenty of savvy business minds have pondered that question. We are here to get you on the answers you need. What I have discussed above.

 Like any smart business owner, you want to know the ways of email marketing. There’s a whole list of ideas, which we’ll cover here, but one of the most compelling reasons to use email marketing is its return on investment (ROI).

 According to the Direct Marketing Association, email marketing brings in about $40 for every $1 you spend. That’s one of the highest ROIs for any marketing.


1. Email Marketing Can Able to Increase Sales

You want your ways of email marketing efforts to pay off in sales. By sharing information about your business through emails, you help customers see how valuable your product or service is. Which is leads to money in the cash register?

What kind of ways of emails which you bring t in the most no of sales? The best way to increase your sales through email marketing is to send a different variety of emails to your customers, but there are a few ways of email marketing that help drive sales more than others:

Promotional email marketing

Nothing excited a customer more than a great deal. Your customer saves a few lines, and your bottom line gets a boost. Not bad, right? Keep in mind; promotional emails which could not reserve for only things like, “Don’t miss our fifty percent off sale.” It is one of a way from ways of email marketing A promotional email can offer other perks too, like free shipping or a free product trial. For example, Crew provided free shipping on this email marketing.

New Arriving Email

When a hot new offer, service or update arrives at your store, an email spreads the word about this must have product. In your email, include a link, so shopping habituated can make a purchase in an instant time from your website such as Electronics giant, Apple, does this with its new products.

While these emails can boost your sales, you can’t sell 24/7 always. Your customers want more than that. Sometimes they may expect different content, if your customers may find frustration condition if you keep sending purchase mail they will put your letter in spam.

 If every email you send can get customers one-step closer to purchasing through the mail, which is why a variety of emails is the best strategy because users won’t buy your product always. Emails help you build trust with your customers, establish a relationship not a links, & improve brand awareness – all of which play a role in the purchasing process.

2.Emails Keep Your Business Top Of Mind

It is one of the essential ways of ways of Email marketing can help your product or business can remain same top of mind to your consumers. Emails serve as reminders about your business to customers. Let’s say you run an auto body shop and regularly email your customers promotions and car maintenance tips. When Susie gets into a fender bender, your business springs to mind because of your consistent emails. As a result, Susie heads to your shop for repairs. Emails will help you stay in front of your customers on a regular basis, Bastian says.

What kinds of emails keep your business top of mind? There are several. These emails are more about to stay in touch with customers and less about to selling. Here are a few examples as shown below:


A newsletter of your company is a great way to keep engaged and update your customers about your business. The sky’s the limit for newsletter content. And it is one of the best ways from ways of email marketing. You can offer small history lessons about your business, talk about upcoming events, highlight employees, or offer industry-specific news and tips. The newsletter below even offers free downloads.

A Holiday Email Plan

If your company have some holidays So, you can send your customers a holiday email. It can be a three-sentence email that wishes everyone a Happy New Year, or a colourful banner that celebrates the Fourth of July and offers customers a discount. It can be a non-traditional holiday also, too. Either way, a vacation is an excellent reason to reach out, and you can engage with your customers even.

3. Keep your Customers Coming Back To your Regular Emails

Your emails help you build a lasting relationship with your customers. You don’t just want one-time customers; you want loyal customers who keep coming back again and again. And a way of email marketing can make that goal a reality. By regularly reaching out to your customers, you encourage them to make another purchase. Just like bumping into a friend on the street can lead to meeting up for drinks later, an email works the same way. The email is the casual meeting, and a purchase is a result.

Which ways of email marketing keeps repeat business booming? Again, variety is best, but there are few emails, in particular, that help brings customers back into the sales cycle.

Recording emails

If you have a product or service that is consistently needed, a reorder email is an excellent way to remind customers that it’s time to purchase. For instance, if you sell printer cartridges, you can send an email to a customer two weeks before the round is set to run out. It requires some tracking of course, but it’s a great way to encourage to repeat your business.

Through ‘We miss you’ way of email marketing

You can send a customer has fallen off your sales grid for a while, you can send an email that encourages your audiences or customers to come back. The email can say something as simple as, “We miss you.” You might include a discount to entice the customer to go back again.

“Email has an ability for many channels don’t: creating valuable, personal touches – at scale.”


4.Use Your Emails To Establish An Authority

Email marketing can help you to establish authority in your field. You want to show customers that you know your business inside and out. Through your creative emails, you can showcase your knowledge without bragging. The best way to email marketing by sending emails that provide value to your customers.

Plus, your emails that provide value get shared. It’s like virtual word of mouth. When you send Bobby an email that’s helpful, he may forward it on to his buddy. You’re establishing your business as a leader in the industry and gaining customers. There’s an array of emails that can develop your vast a variety of knowledge. Here’s a look at three options below:

How to use Product and tips

This way of email marketing which help your customers get more out of your product by giving them helpful advice. Offer maintenance tips or highlight features of a product. For instance, if you sell silver jewellery, you can send emails that show customers how to keep their accessories from tarnishing. A camera retailer can send this simple email to their customers. The email takes customers to a blog post that highlights and maintenance tips.

Through Industry news

Give your customers a piece of information they care about by highlighting news in your industry. If you sell tax software, send an email about new deductions. If you sell any women’s clothing or garment, send an email like the one below that gives women a fashion tip.


A newsletter is an efficient way to share news, tips, events and even a promotion or two. The mix of information which makes your newsletters valuable and so informative. And this is one of the best ways of email marketing to engage and let them buy your product.

 5.Establish and nurture relationships through email

It is human nature to rely on those with whom your trust. It’s no different in business. You can use your email to establish links and nurture a relationship with your customers. Think of your emails as a virtual handshake or a conversation between you and your existing customers.

Your Emails give you a chance to make a personal connection. Whether you’re courting new customers or engaging with loyal members, and way of email marketing which is an email campaign is one of the best ways to build a relationship. A variety of emails serves this Purpose, but here are a few that are perfect for relationship building:

” marketing makes relationships, not links.”

 You can Engage Through Welcome email

When a new customer signs up or registers for your subscribed email list, a welcome email can introduce them to the company and its products or services. And it is one of the ways of email marketing too. It can be a quick welcome email with a promotion, or you can try a welcome email that offers more information.


Your Newsletters can make your customers feel connected to your company. It’s a big piece of relationship puzzle.

Testimonial email

Use your one of your way of email marketing to share your customer reviews. By sharing a testimonial, you reaffirm your customers’ choice in your business. That is helpful when you’re nurturing a relationship. Which is shown above is the best example.

Here, Above I covered all the topics which I said at the beginning of article such as how email marketing and way of email marketing helps you from small business to grow into high in 2018. If you have any confusion or doubts you can start a discussion below comment box; I will follow up your comments.

2017 Top 5 Digital Marketing Agency Case Studies

2017 Top 5 Digital Marketing Agency Case Studies

Top 5 Digital Marketing Agency

Finding the right digital marketing agency is not easy to everyone!

Whether the agency can able to work on their promises or not. whether able to reach the targeted audiences or not. Whether they able return of budget from what we invested in marketing, that digital marketing agency has any good structure planning for digital marketing process or not, whether the marketing campaign able to get the return of investment or not.


The truth is agencies can able to get the return of your budget what you invested on marketing in-house team. But before you can run marketing campaigns, you have to make sure that you are team following this steps.

An understanding of customer’s behavior

This concept is a core marketing process to communicating with customers what they are looking for, what are their interesting platforms, whether they hang out. Before you do that you need to research your audience. Not just surfing level they need to help and understand on SEO level.

For example, what are the solutions have they already tried in order to solve their problems? What do they a think whether they are best for them and why? What do they think unique about this situation?

Structured process and Documentation for each task

For every marketing agency to every business, if they are getting return of investment good and growing business revenue as you grow, you have to prepare the documentation and process about your workflows.

For example, you need a documentation ready to run a paid campaign, social media campaigns etc.

Right Tools

For every business process if you’re running on digital marketing campaigns you need to take the support of right digital marketing tools like buffer, Mailchimp, Alexa, and Google Analytics tool to track the audience or customers of your business services. the more sophisticated your tools the more time you will need to spend with employees to run a good digital marketing campaign.


Around 5 to 6 months it will take to get good organic traffic results of your website, in this, you have to be consistent in your SEO work whether the content marketers are working on consistency delivering the correct audience, whether they are getting a return on investment by running SEO campaign’s or not.


It is easy to write random blog’s and articles but it very high risks to write a quality content which is audience understanding point of view. That’s  what separates decent blogs will get true ones at the end of the day those blogs, high rankings on Google come from creating and publishing remarkable content that your audience interested level.


You Should make sure that on budgeting and mind of works which is ready to work on your projects, when you ready to hire a digital marketing agency for your projects, you should be aware of all the digital marketing channels process how much time it will take for organic traffic and for paid traffic results how much budget it will take for investing for your paid campaigns and what are return of investments you will receive, when your campaign’s run successfully, and you should be aware of for digital marketing, how many different teams should work  such as content writers for content marketing, graphic designers, and digital marketers etc.

Here, you can able to know about general calculations of budget return of investment on every digital marketing module channels for common normal projects along normal five digital marketing agency successful case studies.

What Results can you expect?

The most important thing when it comes to your marketing spend is your ROI, but the problem is most of the marketers are don’t know to measure is important what is the return on investment of marketing. According to marketers professionals, 80% of marketers say that they expect campaigns to be measured. And yet only 18% can measure the ROI of public relations, 24% can measure ROI on search engine optimization and 26% can measure ROI on social media marketing.

It’s helpful to have benchmarks to look and how much ROI you should expect from each of digital channel. Here the return of budget of investment you can able to see from different types of channels

Getting highly return depends on a variety of factors, which is no specific result cant be guaranteed for every individual company.

  •    Quality and how competitive the product in the market.
  •    How competitive and sophisticated the industry as a whole.
  •    Competency of that agency that’s responsible for marketing the product.
  •    How accurately conversions can be tracked.

You should make sure that your agency understands how to calculate ROI.

If you understood Fundamentals of digital marketing and its benefits now you can understand how to calculate Expected Return on Investment (ROI) Budget if your willing to hire a digital marketing agency with some following successful digital marketing agency case studies.

Calculating ROI for an SEO Campaign

General formula exception ROI for SEO campaign.

Anticipated ROI = (Anticipated Revenue from SEO efforts – Proposed Cost of SEO Project) / Proposed Cost of the SEO Project

Let us say you run an e-commerce site. Your anticipated  ROI can be calculated based on the average monthly visits to your site, average conversion based on your site and average order value.

Suppose for your website you will get monthly visits are 50,000 your conversion rate is 0.68% and your average order value is INR 17600/-. And your agency tells you that might have to spend INR 140,000 /- for your SEO Campaign.

This is the break-even point which you will generate a positive ROI from your agency and can be determined by the proposed cost of project / average order value. If your cost of the project is INR 1,40,000/-  and your average value is INR 17600/-  our break-even point is 114 Sales.

You can also determine the additional traffic you need to break even by  no.of.orders needed to break-even/e-commerce conversion rate. So if you need 114 orders to break even and your conversion rate is 0.68% then you need to 16,765 visits to your site break even.

To see significant ROI from the Campaign. You’d probably want to see at least double these results as a client. So your ideal number of visits should be approx. 32,000

Calculating for an AdWords Campaign

If you have Google Analytics. You’ll notice that there’s a default tab that shows the ROI of AdWords.

Google Analytics combines your total revenue from both your transactions and goals. This could potentially lead to double counting. For example, if a user on your site adds something to their cart, it becomes a monetized goals.

ROI  calculated  =  revenue – cost/ cost

You’re making 600% ROI if your revenue is INR 42000/-  from  INR 7000/- ad spend

Your Real ROI calculation should also factor in your profit margin. The formula for this would be revenue x margin-cost/cost. Such as if your profit margin is 0.4 and your revenue and expense are INR 42000/- and INR 7000/- respectively, then your ROI would be 140%.

Calculating for a Social Media Campaign

Social media is one of the toughest areas of marketing to justify marketers regarding spending. That’s because most of the marketers don’t know how to calculate ROI from a Social media beyond just surface level of metrics such as likes or favorites.

Here few are social media campaigns we have to take care,

  •    New followers
  •    Clicks on link an update
  •    Online Purchases
  •    Filling out contact form
  •    Signups for newsletters
  •    Downloads of PDF file
  •    Time spent on important web page

The next step is actually to track your chosen goals. You can follow website actions ( like sales, downloads, signups) in Google Analytics,

  •    Lifetime value
  •    Lifetime value x conversion rate
  •    Average deal
  •    PPC costs – this number represents how much you’d pay to use ads to achieve same social media actions.

According to Buffer, here are some benchmarks on how much each social media platform costs based on their results.

Facebook like average – INR 35/- per page like

Facebook reach average – INR 42/- per thousand impressions

Facebook click average – INR 35/- per click

Promoted tweet – INR 245/- per thousand impressions

LinkedIn – INR 140/- per click

Calculating ROI for Content Marketing

As you know, the recent Google Algorithm says content only the king of digital marketing. At any cost, if you insert a quality content on your website, which is attractive to customers, and you have to run a campaign on content marketing on social media with a quality of content.

For calculating ROI of Content marketing, you need to concentrate on few essential vital points those are as follows

  •    Unique visits
  •    Geography
  •    Mobile Readership
  •    Bounce rates/ time spent
  •    Heatmaps
  •    Page views
  •    Comments
  •    Shares

Now that we have some good sense of metrics from different digital marketing channels strategies to understand benefits of digital marketing and study of marketing let’s go through with case studies





One of the best Digital Marketing agencies in India, this company does all aspects of internet media solutions, promotional, and advertising services for brands out there.

Services Offered:  Media Relations, Product Marketing, Public Affairs, and Consumer Marketing.

Top Clients:  Emami, Nanhi Kali, IPSA, Sunsilk, Hero Pleasure, and more…

Founded In: 2000

CEO: Chayya Bhardwaaj

Locations: Mumbai.

Team size: 51-200 employees.

Awards :

India’s top 10 Digital Marketing Agencies by the economic times (2010, 2011).

BCWW has recently been awarded for excellence in creating customer experience by Adobe 2011.

The company has been awarded ISO-9001-2000 QMS certification with the latest certification received in November 2011


Webchutney is a digital marketing agency India of the group Dentsu Aegis Network (DAN). It is renowned as one of the top digital marketing agencies in India that offer services like website design, mobile marketing, social media marketing and online advertising.

Services offered: Website Design, Mobile Marketing, Social Media Marketing and Online Advertising.

Top Clients: Airtel, Microsoft, Unilever, Manco, Titan, MasterCard, Barclays, Proctor & Gamble, Budweiser, and Wipro.

Founded In: 1999

CEO:  Sidharth Rao

Locations:  New Delhi, Bangalore, and Mumbai.

Team Size:  201-500 employees.

Awards: DMAI awards for its projects in Remit2India, Standard Chartered, and Clear-trip.

Quasar Media

Quasar Media belongs to WPP group is a Digital Marketing company that has been able to fetch renowned clients in a very short period of time. It was founded by SVG group and in the year 2008, 75% of the quasar media stake was taken over by WPP. They have a range of digital media solutions that encompasses media solutions at all levels.

Services Offered:  Digital Advertising, Media Buying and Planning, Social Media, and Mobile & E-commerce Solutions.

Top Clients: Twinings, Unicorn, Dolby Honda, Pantene, Siemens, Wella, Whisper, Kit-kat, and Maggi.

Founded In: 2005

CEO: Manish Vij

Locations: Mumbai, Gurgaon.

Team Size:  60+ Employees.

Awards :      –


Pinstorm is a well renowned Digital Marketing Organization that has been working in the same vertical since a couple of years now and has a good name in the market.

Services Offered: Social Media Marketing, Search Marketing, Campaigns, Ads, Bids, Prospects, and  Search engine Marketing.

Top Clients: Yahoo, Canon, Greenpeace, Lee, Tanishq, Sony, Taj, Hindustan times, and jet airways etc.

Founded In:  2004

CEO: Mahesh Murthy

Locations: Mumbai, US, Europe, Malaysia, Singapore, Gurgaon, and Bangalore.

Team size: 51-100 Employees

Awards: Red Herring Global Top 100 Award

Istrat Technologies 

it is a member of national association of software and services companies (NASSCOM) amongst several media companies in India. Istrat has a wide range of services.

Services Offered: Digital Communication services, Digital films, interactive kiosks, SEO, Relationship Management, Web Solutions, and Social Media etc.

Top Clients:  Wikipedia, NDTV, Moneycontrol.com, Ask, Yahoo, MSN, Google, Ranbaxy, Hero Honda, and Ericsson India etc.

Founded In:  1991

CEO:    Navneet Singh Sahni

Locations: Gurgaon, New Delhi, Australia and the USA

Team Size: 50 employees

Awards :            –

Top 5 Benefits of Digital Marketing and Marketing a Field of Study

Top 5 Benefits of Digital Marketing and Marketing a Field of Study

Through digital marketing process. You can grow your business to end of customer’s end to end users .through digital marketing you can get free organic results and paid results as well you can build your brand. When you know about the fundamentals of digital marketing, you will utilise the benefits such as

Benefits of Digital Marketing 


Digital marketing process will help you to reach your targeting audiences through social media marketing, promoting ads, pay per click, Advertising, blogging, email marketing newsletters and articles you can achieve. These many great ways of developing your services to get customers, so these many people are interested in search about your products and services on the internet.

Paid advertising
Social media
Search engine optimisation
Pay per click
Press Release

Cost and ROI

The Digital marketing process is a  very cost-effective technique whereby less amount of money you can expect a tremendous amount of return of investment of your services. Through digital marketing process only the way where you can analytics of your website behaviour and activities on the internet, all type of impressions, conversions you can track from analytics code which is on your site. Where another marketing form you can’t get able track your business insights.

Customer Acquisition

Digital marketing is only the best marketing form where this marketing can be done at the point of customer researching about your product and services as their interest point of view. That’s the reason digital marketing can able to run business success on product target point of view only if the user is engaging in your services or product to them just your advertising is visible in their newsfeed in between different social media channels. Like Facebook, Twitter, Instagram, LinkedIn, and YouTube etc.

Note: 44% of the people among all over the world are researching on search engines.

Earned Media, Owned Media, and Paid Media

Digital marketing is also known as digital media marketing these marketing media classified into three types of media such as earned media, owned media, and paid media. A group of connecting and communicating people each other is called media. These three media techniques which are helpful to grow your online business through digital marketing.

Earned Media is a traffic source media where the third person can collect you. Who has an Influencer and millions of followers and likers in social media, if he or she will link and post your article or website content on their profile by attracted to your content through this you earned a link. This technique you have to contact them or connect them you should follow the recommendations through earned media you can get the business leads and followers on digital media. Earned media can obtain from your valuable content, and following activity on their updates gained press is a highly recommendable.

Owned Media is a traffic source media which is your own media property like your website, blog, social media pages, and video channels etc. where you only have to take care of your quality content. In this, if you show any laziness or fail to implement your quality website and content then cant able to generate a good traffic from internet or search engine, why because most of the people will come from your website and search engines. If they got interacted or interested on your website or pages then only they will submit a contact form to you.

Paid Media is a traffic source media which is come through the paid or investing some money on advertising on different digital channels like social media and search engine marketing such as Facebook ads, LinkedIn ads, Twitter ads, Instagram ads, Google AdWords, YouTube AdWords, and  Quora ads marketing. Paid media is an instant results or actions owned press is permanent results or manual steps.