basics of google ads Archives - Abdul Aamer

How to run Google Ads Campaign – How to do Google Ads

Aamer — Mon, 10 Apr 2023 09:42:41 +0000

Google Ads Campaign

How to run Google ads Campaign every person want to know and searching on google search engine frequently. Most of the users are so afraid to run Google ads campaigns.

Because many persons thought that Google ads is a paid advertising tool, we are investing money to that tool if that tool debit extra amount from our bank account. Else if we unable to get business if we spend money also.

So, first of all, you have to know about what Google ads is and how to do Google ads.

Then we can efficiently manage our campaigns account and run campaigns easily, and for running Google ads campaigns, you have to understand the primary process of every digital marketing module.

Such as if you go through with search engine optimization (SEO), Social Media Marketing (SMM), Email Marketing, Content Marketing, etc. you can able to understand the central fact of Google ads.

Why is so crucial most of the founders why they will take time to decide to invest in a Google ads Campaign process.

Google ads is one of the tools of Google where you can able to advertise for your website online, from your target audiences, currency and time zone area.

For doing online advertising, you need to pay amount cost per click, how much amount you invest per click and by bidding strategy, the if the competitor spent twice lesser value than the cost per click compare your s. So, your ad would be visible in the first position, unless until if your ad keyword relevancy is good and landing experience is quality based.

Now, you might have confusion in mind by seeing the words like “ bidding strategy,” “keyword relevancy” and “landing page experience” etc. No worries if your brother is here in below paragraphs and all your confusions will be apparent.

Let me share with you some questions which I have for you

What is your Goal for ads Campaign and for why you’re here to run your Google ads campaign for bidding strategy?

Who is your targeted audience for keyword relevancy for your campaign?

What is your expecting from a targeted audience to get after they visit the landing page of your website?

Without deciding anything researching so many persons will start fear about thinking how to run Google ads Campaign and how to Google ads. Most of the user’s failure and give up from business this only, they will feel when they struck and unable to get any revenue from a company they give up their dreams and ambitions. And they will sit idle without any work and business routine life.

“The person who built a Building begins by carrying away with small stones.“

Ads Campaign Planning:

Before starting an ads campaign, you have to plan first of all you have to note it down some few points in the worksheet.

Which type of business is this?

Who is the targeted audience for your campaign?

Who are the competitors of your business?

How much budget you have to run a campaign?

From Which Currency and Time Zone you’re planning for Campaign?

If you get these answers and fully confirmed for your campaign then only you can move forward to think about ads campaign which type Ad networks you can able to select.

Because In ads Campaign once you selected “Currency and Time Zone” then you can able to change, if you would like to change your Currency or time zone means then you must have to create another campaign account with another Gmail Id. Because Google ads it doesn’t belong to in terms and conditions.

Now you might behave confusion how to create a campaign structure, what is ads Campaigns Networks and Which Ad Networks is the best for business, either search ad network, display ad network or else video ad network.

As I discussed in my previous articles on how many types of Google ads networks and for which kind of business what ads would be useful. Such as

Search & Display Ad Network ——-→ Business, Conversions, and Leads, etc.
Display Ad Network ——-→ Brand Awareness
Video Ad Network ——-→ Video Marketing, Media News, etc.
Shopping Ad Network ——-→ E-commerce Business

So, till now we got about how to plan an ads Campaign plan who are the targeted audience and location, and our business which kind of category for which we are running a campaign.

We have to decide and note it down all the critical points of ads or Online Advertising which we are agreed to run a campaign through Google ads.

Google ads Campaign is also known as (PPC) pay per click which means for click per Ad you have to pay an amount.

It depends upon how much you can pay an amount per click depending on “bidding auction “between you and your paid search competitors. Who is running Campaign in Google ads in the same services as you? Paid search results are nothing, but results which will come by paying an amount to a search engine is called paid search.

Now you have to know about how to target the audience for your ad campaigns,.As you know, about the how many types of ads Campaigns and how to use the drive, and which kind of “ bidding strategy” you have to understand, but before that, you have to be aware ofads network campaign creation. For every campaign, the initial starting Headlines, description is the same procedure.

Focused Keywords Strategy and Campaign Creation:

To run an ads Campaign for every kind of business you must and should have to collect targeted keywords and you have to know about how to do “keyword research process” and what are the significant factors of keywords for your business website.

If you are not focused on keywords, then you can’t be able to run a Google ads campaign successfully because if the keywords not incorrect, you can’t get any clicks conversions and leads even for your drive.

While searching analyzing a keyword for your website don’t bother about “suggest bid” and most volume keyword in a Google keyword planner.

Just takeout the keywords which are related to your website services which are high volume and find out the KEI value.

“keyword efficiency Index” how to calculate as you know about my previous article which Keyword research process.

Now, you have to concentrate ads Campaign structure such as follows.

First of all, you have registered with Gmail id for Google ads, and you have to create ads Account structure, and you have to know about “ how to start a Google ads” and its factors then only you can understand how to run a Campaign.

Search Ad Network Campaign

Headline1: which is your business specialty or features which should be covered by focused keyword what you searched in keyword planner by putting your efforts and have to write that to in limit of 30 characters.

Headline2: What you’re offering from your business to customers or clients why you were running a campaign that you write in headline2 that too in limits 30 characters.

Description: In this field, you write about the landing page campaign details I mean to say the story of a campaign. Such as you’re running a campaign for students for providing a digital marketing training through a student registration form. Then you will write about the trainer details and institute details by covering keywords in the description which is in a limit of 160 characters.

Site extensions: All your contact details like a call to action, email id, etc.

And then now you have to decide about target location and a targeted audience you can select a place on your campaign requirement on which area your expecting more your clients more.

Next step we have to know about “bidding strategy” I will explain to you in below session about bidding strategies.

Display Ad Network Campaign

This campaign might be difficult from a search ad network campaign because in search ad network campaign we can expect more business leads, sales, and conversions.

But the display ad network campaign is most useful for brand awareness and traffic purpose. When you’re planning for display ad network campaign, you have to be aware of what is “branding promotion and brand awareness” and what are the factors of Display ad networks.

Display Ad network campaign to run first of all you have to decide who are your business targeted audience on which third-party website our ads have to display.

From which third-party website we can expect more clicks and conversions these targeted websites you can find in Google ads display campaigns structure focused affected area by category way.

For display ads, you need proper dimensions and attractive designed image with slogans on a copy. And targeted focus keywords for Ad groups.

By which you can understand if any user search related to those keywords and search related website in that websites our display ads would be displayed.

They are remaining as usual steps as same as in the previous article what I explained about the “major factors of display ad networks” to run a campaign. And you can easily understand what steps have to follow how to run a Google ads Campaign.

Selecting a Bidding Strategy on Requirements:

For choosing a bidding strategy, you have to care about what outputs we are running a campaign. Such as many people run a campaign for generating leads, sales, and forms, etc. and few people run a drive just for getting traffic and brand awareness.

But most of the advertisers, not aware of what is our output expecting and which bid strategy we have to follow, with every advertiser this mistake will happen.

So, before that, you have to be aware of what the bidding strategies are, and which bid strategy is useful to us which depends on requirements.

Few of bidding strategies Abbreviations you need to know those are

CPC – Cost per Click

CPL – Cost per Lead

CPV – Cost per Video view

CPA – Cost per Acquisition

CPM – Cost per Impression

I think you might understanding for which type a campaign which terms would be useful by seeing terms like impressions, acquisitions, video view, lead and click, etc.

After knowing about the bidding strategies, you don’t have any doubt in mind like how to run a Google ads Campaign.

Manual CPC

By the term Manual only you can understand this strategy depends on it our self manually you have to manage the settings how much cost you’re ready for investing per ad click. That’s why this bid strategy is called Manual CPC, and this manual CPC is used with on experienced requirement already we know the competitor’s bid amount, and we are ready to campaign on fixed manual CPC. And Manual CPC you can total control on a campaign over bids with a focus on driving click traffic. ads will take care the ad group default bid first. for running a battle, you have to specified submission its manually at the keyword level select it manually set my bids for clicks.

Automatic CPC

In this bid strategy, advertisers may focus only on driving traffic to a website that is looking to get website traffic from ads campaign. You can set a budget daily, and ads automatically adjusts your bids concentrate the only goal of getting most clicks for a budget of the campaign, with automatic bidding, ads does all the work to get most clicks.

Enhanced CPC

This Enhanced CPC bid strategy depends on the advertiser how much traffic and conversions track on a campaign that much bid amount will deduct from your bidding account. If 30 percent of traffic conversions track comes then bidding, a process will do.

CPA Bidding

Abbreviations of CPA is a cost per acquisition; it depends on your conversions how many you targeted conversions per month. Suppose you are expecting 15 acquisition leads or conversions per month in a campaign for that campaign this bid strategy is useful. For this bid strategy, you have to fix an amount of bid per cost per acquisition. This campaign mostly works on recruiting resources and getting admissions of students for an academy.

After all getting information of bidding strategy, keyword strategies and campaign planning or requirements you may have confusion in mind how much amount we have to invest per day for the campaign. It depends on your campaign budget and your competitors.

There is not mandatory that in keyword planner you will get suggest bid per keyword you have to invest a bid amount that only.

It depends on your requirement budget how much your investment on a campaign you can invest per day INR 500 search ad network campaign or display ad network campaign and cost per click Ad (CPC) is INR 10 per click.

Your amount won’t deduct INR 10 only per click when someone clicks ad it depends on Bid Auction. How much your competitor is investing per click and how quality score you have for this Ad.

At last, I discussed and explained how to run Google ads Campaign and what is Google ads with Search Ad Network and Display Ad Network Campaigns. If any confusion or doubt after reading this you can raise your queries or discuss in below comment box.

The post How to run Google Ads Campaign – How to do Google Ads appeared first on Abdul Aamer.

Facebook Ads or Google Ads Campaign for a Startup Business?

Aamer — Mon, 10 Apr 2023 09:24:46 +0000

Facebook ads or Google Ads?

Having only one website is not enough to run your online business through digital marketing, you have to be aware of which is the best advertising platform to run campaign Facebook ads or Google Ads for your business.

If your business person, you should know about the usual basic strategies of online business which is the best advertising strategy for your business. Such as, you know about this century is entirely on digital transformation technology for every activity like buy, sell, or auction for everything you need an internet service provider. Even for calls also through digital communications.

So, billions of active users are available on daily basis on Google, Facebook, and YouTube. No one doesn’t know about These three top rank busy website Google, Facebook and YouTube are the best sources to grow our business when smartphones and cheap internet enters in our daily life that day only every ordinary target user is addicted to using social media on smart touch screen phones.

As you know both Facebook and Google have its own advertising network system to run ads campaign to generate business leads and for sales. But which is the best ad campaign for your business that’s the important fact for your advertising, suppose you have a company of fashion events and art galleries.

In most cases Facebook is the best platform to run ads for fashion events because most teenage college students are only eligible for fashion participation. So, no adolescent person will search on google or else read blogs or articles they plenty of hours stay on Facebook just for doing fun activities.

But from both the advertising platforms you can able to target geographical city locations, and you can track demographics genders, age limit audience, etc. Compare to all similarities of advertising platforms

You might have questions in mind I am mention which is the best for the advertising platform but I am not discussing How to decide and how to create a plan and what is benefits through this advertising.

How to reach the audience for your Ad Campaign?

What are the targeting options for this Platform?

How to do mobile advertising for this campaign?

What is your ROI (Return on Investment)?

By these questions, everyone can quickly decide either Facebook Ads or Google Ads is the best for business.

Reach your Audiences:

To reach your target audiences for your business, first of all, you have to research your business competitors what they are following either they are getting traffic from organic or paid traffic.

After doing competitor analysis, If your competitor through paid traffic is getting good results check from which advertising platform either Facebook ads or Google Ads campaign.

Research on keyword planner what are the most volume keywords and less keyword efficiency index value. After getting the adequately focused keywords then you can prepare your ad campaign structure for Google Ads

Here you can have a question in mind in Google Ads both search ads, display ads, video ads, responsive ads, and shopping ads.

And for Facebook why we should search in keyword planner, yes for a Facebook ad campaign, you can create your description and headlines. But limits you have to follow for Facebook Ad Campaign Title 25 Characters and description 135 Characters. No need to search in google keyword planners and other tools but this ad campaign can run ,around the Facebook area only.

Yes, you can run in many Google Ads ad networks, but it depends on your business requirement which category of your business.

Suppose if you have an online garments store (eCommerce) business then you can get good results through display ads, and shopping ads only.

If you have a tutorial video for food chef, online training or else institute then you must and should go with video ads only remaining other ads are also good, but video ads may give you good returns for your campaign.

You can search ads for every kind of business, but you have to research on keyword planner if you get good trendy volume focused keywords on your business then you expect the right clicks, impressions, and conversions for your search ad campaign.

And Search ad campaign structure have limits of two headlines and descriptions Headline1 and 2 both are below 30 characters and description are below 160 characters.

For understanding the Ad network campaigns, you have to know about the Basic Fundamentals of Google Ads and Strategies.

Yes, In Facebook Ad manager also you can able to see any ad campaigns like promoting for a page, clicks on a website, lead generation, brand awareness, reaching drive, etc. like this many campaigns you can able to see on Facebook which starting your campaign for your business. It depends on your type of business what you’re expecting from your ad campaign. Suppose you have instituted or else you have development services campaign your running campaign to generate leads of clients or students then you will run points campaign in Facebook, Or else you’re expecting to create views for your YouTube video then you will run a campaign of clicks to a website. If you understand the Strategy of Social Media Channels, you can follow easily Facebook ad campaigns.

Targeting methods

It is the second significant fact to decide Facebook Ads or Google Ads is best for your business to succeed.

In the case of the targeting concept, both are in the parallel mode because you can focus on location, interest’s people, demographic age, and gender type of people and you can target Facebook one extra more Lookalike option on Facebook.

This means you can target the Facebook users through Facebook ad campaign who are doing some activities on Facebook by his or her operation you can target the Facebook user by lookalike campaign option.

Whereas in Google Ads Expect search ads campaign remaining other ad network campaigns you can target the google third party websites users and Google users also. Depend on your business category interest of audience you can target that audience through your Google Ads campaigns.

You can get to know how to Google Ads and from where we can get this category people are showing interest in your website.

Mobile Advertising

Why most of the businessmen are showing interest in mobile advertising, and this is the third essential fact of Facebook Ads and Google Ads, nowadays everyone an ordinary low-class person also having a smartphone in there hand. Every average person is a mobile user now.

Now our central concept is how to run a mobile ad campaign which is the best platform for mobile advertising.

It must and should depend on your type of business suppose your product uses by all kind of people not only for commercials corporate’s. So, you can run mobile advertising on Facebook, and through a remarketing concept in Google Display ad campaign also you can expect excellent conversions for your ad campaign.

Because your business remarketing strategy for your display ad campaign target to your right audience who are mostly seeing your website and to those people mobile screen pop-ups the ad campaign.

Whereas through Facebook Ads also you can advertise on mobile Facebook and ad campaign target on the user interest newsfeeds area if they are interested they must and should click on your campaign post.

Return on Investment (ROI):

And this is the last and significant fact of Facebook Ads or Google Ads concept, yes because every businessperson worried about the return on investment for your campaigns.

Return on Investment depends on your type of business if that business is so competitive and it may be a chance to invest more and less performance of it.

But always before running any successful campaign, all digital marketers have to check each one drive so that can able to decide which is the best campaign for the return of investment.

In most cases, search ad campaigns will do good work because Google Ads charges less cost per click on a search ad campaigns and the user needs to know about that business by using your search ad group keywords then only your ad campaign visible in search engine results lists.

If a user clicks then only deduct the budget from an account and you can get the right return on investment per user. Suppose you go with display ads for impressions and clicks just your cost will deduct, but you can’t expect any lead. But whereas in search ads you can expect excellent returns. If you know how to run Google Ads campaigns, you can understand the performance of the investment concept.

But through Facebook, you can expect similar to Google Ads because before starting any Facebook Ad campaign while preparing campaign structure Facebook will ask you per X amount of budget you can expect from your targeted Facebook audience x amount of clicks, x amount of reaches, x amount of likes for your campaign. So, there may be changes to get a good return on your investment on your drive.

On every type of campaign both the Facebook ads or Google Ads you have to figure out the calculations of your cost per click, bid amount, click-through rate on your drive.

Both the type of advertising Facebook Ads or Google Ads platform will give you instant results but which is right for your business is the primary task to decide.

Yes, your friend will give every tip for your task initially don’t start any advertising campaign start three months for your business website work on Search engine optimization process. If you know about 2020 SEO updates, you can get the priority of organic traffic through SEO process. After review the Analytics report for your website from which sources you’re getting sessions for a site you can get and finalize efficiently.

Then you can start your advertising strategy easily without any confusion or hesitation.

Hence, I have explained everything about Facebook Ads and Google Ads campaigns process in detail. If you have any doubts and confusion, you can raise your query in the below comment box for discussion I follow up on your questions.

The post Facebook Ads or Google Ads Campaign for a Startup Business? appeared first on Abdul Aamer.

6 Major Facts of Google Ads Can generate your Business

Aamer — Mon, 10 Apr 2023 09:23:28 +0000

Google Ads best practices which can help you to generate your sales or leads for your business.

Here I am discussing with you people guys it’s my own real experience withheld in my experience.

First of all, before starting about Google Ads best practices, I let you know the essential facts of Google advertising which will generate your business quickly.

As you know as usual in Google Ads, we have five types of advertising networks those are as follows

Search Ads network

Search and Display ads network

Display Ads

Video Ads

Shopping Ads

All ads we can able to run, and we can expect business above all the advertising networks even.

Here my questions are

When and which ads network is helpful to us with most of most return of investments (ROI)?
What we have to focused on ads?
Whom we have to target and who are our targeted audience?
How can we set up our Ads campaign settings?
Which Bid strategy we have to follow to generate more business?
Are, we engaging our audience through our ads or not?

Yes, right which I am going discuss six significant facts of Google advertising and Google Ads best practices which can generate your business those are as follows.

Which is the best Google ads network?

Yes, most of the people will make the same mistakes initially they did not look at any calculations, any procedure for ads.

Just blindly they will invest the money in all ads; even I also have lousy experience a couple of years ago with especially display ads.

First of all, you have a plan and analyze your goals of the campaign what you’re looking for a monthly base campaign setup.

If you’re looking for sales or conversions through your website, then I suggest you go with just search ads campaign rather than with search and display ads network.

Because Display ads mainly work for brand awareness of your product or reaching more people on your website.

Search Ads work on the search query based whoever looking to purchase or buy related to your product for those people only your search ads will visible that too on a specific location on which location your targeting audience available.

If you invest, 300 INR is enough per day for search ads depend on your business and your bidding auction.

Most of the people will invest more on display ads by expecting conversions will happen more through display ads.

However, this is the wrong assumption of our friend’s displays ads just for brand awareness, reaching more people by clicks, impressions, etc.

If you’re expecting some revenue to get back a return of investment through Ads campaigns, then you have to select and start your campaign with search ads initially later you can go with display ads or video ads, and if you have an ecommerce website, you can go with shopping ads even.

What we have to focused on Ads campaign?

It is one of the first significant facts of Google advertising and Google Ads best practices which we run campaigns but don’t know what your goal’s and analytics of our campaigns is.

Regularly we have to check and analyze our campaigns insights such as clicks, interaction percentage rate, and conversions.

For all the campaigns you will receive millions of impressions, but our essential goal task is to generate sales or get conversions.

So, we have to analyze with comparison with weekly wise or monthly wise so you can get an idea more to implement a new strategy.

Who is our Targeted audience?

It is one of the main significant facts of Google Ads best practices and Google advertising without a targeted audience your campaign look like a fish market with junk leads or conversions.

So, first of all, figure out your product for whom is related to who can able to buy to whom is useful if they buy.

If your product is “ new jewelry designed product “ why I have to buy I click your ad and read the information and click it.

Because I am a Man, it does not mean every man won’t buy your product some men will be jewelry shop owners they will purchase and sell your product in their store and will get a commission.

Moreover, some men will buy your jewelry product for his daughter wedding planning purpose or else men will buy to gift for his mother, sister or wife.

So target your audience on demographics, behavior, interest, and topics targeting methods point of view.

Ads Campaign Setup

Yes, this is the most and essential fact of Google advertising and Google Ads best practices most of the Ads optimizer will make the mistakes initially when they set up campaigns.

They do not look or think about the goals of the campaign and the terms and conditions of Google Ads.

First of all the list out the steps and targeting methods of your campaign and which type of our Ads network campaign your planning to start.

Who is the targeted audience of your campaign

Moreover, one more critical note immediate google algorithm update releases for all the display, video or shopping ads campaign, Google going to remove Keyword targeting method soon.

You can target your campaign with keywords targeting method.

Google Ads Bid Strategies:

Yes, bid strategies also one of the most crucial fact of Google advertising and Google Ads best practices because what you’re investing in your campaign that should give some output results of your campaigns.

Actually, what is the word ‘Bid’ term?

The bid means whenever your running a campaign auction will depend upon your campaign goals in between your competitors.

So come out from the Ads bidding auction with good “ Ad Rank” position bid strategies will use.

Bid strategies mean for what action you’re willing to pay and what are those Bidding strategies are as enhanced Cost per Click ( CPC ), Automated Maximise Clicks, Automated Maximise Conversions, Target Cost per Acquisition ( CPA ). Maximize Cost per Impressions ( CPM ), and Maximise Cost per View ( CPV )

You might have confusion in mind actually what all those bidding strategies how they will work in Ads campaign auction. You can have a look here what is Google Adword and Basic steps of Google search ads and display ads networks.

I suggesting your if you’re expecting from a campaign, please go with initially with Maximise Conversions option for search ads.

Don’t prefer with the enhanced CPC why because few of the Ads expert will think that we could decide well and In how much cost per click will get a conversion. Also, how much damage per acquisition ( CPA ) why because to set the system to reach targeted audience CPA bid strategy it will take time to get conversion even though sometimes in an auction you may lose Ad Rank quality leads or conversions also.

Yes, if your Campaign is Display Ad campaign you, please refer it Maximise Clicks because you get maximum reaches and website traffic also with less budget.

Note: Display Ad or Video Ad Campaigns don’t invest budget higher than the Search Ads because Display and Video Ads campaigns are just for reaching people, brand awareness purpose.

Engaging the Audience through Google Ads Campaign

It is one of the most and least essential facts of Google advertising and Google Ads best practices which is most of the people will forget when they are managing Ads campaign account.

All of the Ads experts and businesspeople will look for only priority to get conversions to generate business they do not bother about to engaging online audience or your targeted audience through your campaigns.

Yes through your Display ads campaign you can engage by remarketing strategy or existing audience of your website visitors in a battle.

Note: In all the Campaigns set up also we have one Demographics settings option in that you can select your target audience gender, ages, and family income score percentage. Along with the specific targeted locations and topics of people.

Here, I explained you all the details of six major facts of Google Advertising and Ads best practices which can generate your business easily. If you have any query or confusion please raised your doubt or confusion below comment box, I will follow up your discussions and please share this blog with your friends if you really like the way of my explanation.

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