8 Steps of SEO factors of On-page Optimization and Off-page Optimization

8 Steps of SEO factors of On-page Optimization and Off-page Optimization

SEO factors of On-page and Off-page Optimization.

For every SEO process when the website audit report prepared. Now its develop the foundation of a website which is nothing but the backbone of SEO process.  Search engine optimization is two types of optimization techniques those are On-page Optimization, and Off-page Optimization both have its factors. Few of them I am trying to discuss below as follows

On-page Optimization

For every business, if your plan to open a website and need to get to a top position in search engines, so if any user will search a query or phrase or keyword in search engine related to your website category. The first position link your website snippet result should be visible in a SERP results list. To get in a first position, we need to follow some SEO factors both on-page and off-page optimization.

An on-page optimization factor which is on your website some unique front-end scripting code tags, which is Google friendly language.which is in HTML/CSS Tags and scripting language format such as these many factors are as follows.

Initially, most of the peoples are used to creates a domain by adding a focus keyword on the field so they can quickly optimize very well in search engines. But nowadays those strategies are not working; Google would not be indexed those kinds of domains in search engines as per present google algorithm point of view.

2018 SEO demand both on-page and off-page Optimization


A myth of aging domain: Google Engineer Matt Cutts updates Google Algorithm has put domain age insignificant no more long life for domains who use keywords in the domain. And about Quality links and Quality meaningful content should be in your website from link-building, no more low-quality backlinks would be preferable for your ranking process.


URL Include the Focus Keyword in an area (Except in homepage)

Meta Title (Page Titles): Meta titles are one of the most critical factors in your website. Each of your page and blog posts contains a unique title.Let us discuss an example for this you to be more understanding. Let us assume you created a  blog post ”  Brownie Chocolate Cake, ”  and you got keywords like a best browny chocolate cake and brownie chocolate cake for girls, which is most of the searches keyword and high volume based, then you may get a chance to get top position in search engines.

  • 60 characters limits.
  • Keep it in meta Title Tag.
  • Starting with Focus keyword. At the beginning of the meta title.
  • Keep the brand name at the end.
  • Make it completing enough in one click

Meta Description

Many people forget to write the meta description on their website. But it is such an essential factor that meta description should present in our blog post. Meta description can create in a sentence format by taking the highest volume keywords and low ” keyword efficiency index ” keyword.  If a user searches a keyword in a search engine like chocolate cake after that may be able to get your website visited by that person. Because which keyword was searching by users those focus keywords are present already in your blog post content.

  • The Meta description should be like a summary in a two sentence format.
  • Keep it 300 characters limits.
  • Keep it in meta description Tag.
  • Starting with Focus keyword. At the beginning of the meta description
  • keep its brand name at the end of Tag
  • Keep it compelling.

Rich Page Content:

Content is like a  king of digital marketing in the 2017 year, the algorithm asking from a website a  quality content. Google not looking for a quantity content, such as before 2011 people used to write material for an article on keyword density point of view. Wherein which article content right quantity of  Focus keyword density that website page may get top position in search engine results, because before Google may not be sharp and active how much in present year algorithm says about google bot. A bot or spider which is so dangerous for scanning your website content if a crawler will see any repeated keywords or duplicate copyrighted material simply Google 

  • Include Focus Keyword and Other Keywords
  • Each page should have at least 300 words of content
  • Keep the Keyword Prominently for about 2-5% of words (Keep it bold, Italics)  
  • Use Synonyms and Related Words Instead of Repeating the Focus Keyword Too Many Times (Hummingbird)  Distribute keywords evenly across the content
  • Distribute keywords consistently across the web page content

Image Optimization:

An image also a significant fact of On-page Optimization it will help you in a better to get ranking in search engines through image search results. While uploading your images to your website web pages with valuable quality content for website blog, remembered that for every picture while uploading uploader window may ask you for you Image title, Image Alt text, and Image description that fields should be filled up with focus keyword and image description. A website image may optimize for search engines.

Linking (Internal Link and External Link): 

People often think that the links counts of other websites that only crucial to our website, while seven years back algorithm may give before external links more whatever the quality links those are if we got the external link then could be a great success for us. But now present Google algorithm changed. This algorithm wants only from high-quality niche links then just google crawler may taking our website pages to indexed in search engine results. To high ranking in search engines.

Internal links: provide links to all relevant inner pages.

External links: provide links to all external websites. (open in a new window)

Two Different Types of Links: Do Follow and No Follow  If a relationship specified as no follow (by defining rel=nofollow in the anchor tag), users can see that as a link but it will blind for the search engines. It means no authority will follow from current website to the linked site.

Video Optimization: Most of the people will won’t concentrate on our videos to embed to the website, they thought its a waste of memory storage on the site. But the video also first fact of SEO to get good position high rank for our website through videos. A small video clip is enough to embed just a 2 min of video which tells the explanation of our primary keyword description. With this, your website may engage with video viewers, who habituated for watching videos and understanding through videos. Embed a video from youtube to a website provide a short description relevant to your primary keywords.

Off-page Optimization Factors

As per Google Algorithm Updates, MarkBrain not well off page submissions required when previously most of the SEO executive guys are did for optimizing and to get good ranking results for a site. They used to concentrate on presentations whether they are quality or qualityless, but now present algorithm changed if crawler would find any website with won’t have quality backlinks and quality content on your site. The crawler would not allow your website to be indexed and to ranked in search engines.

Off-Page optimization is a process making submissions into outside website directories or links. Exploring your website content or promoting your website content  into social media profiles, local business profiles, niche directories, social bookmarks, famous bloggers, guest blogging, niche article submissions, forum discussions, niche blog commenting, photo sharing, content marketing, and video marketing

Social media profiles

 Social media profile is more significant than ever these days! Sometimes known as ” online reputation management ” Getting involved in a social media fundamental step which you begin to advertise, market and building your online reputation within your niche.

Just you need to register in top social media profiles like Facebook, Twitter, LinkedIn, and Google+, etc. And create patterns your own. Allows to you to extend your contacts connects with a lot of peoples with whom can share your website content and get famous, get website traffic from social media profiles.


Blogging is one of the best ways to promote your website content by writing a blog for your website. You give a reason for visitors to keep returning to your site and keep up to date with your latest posts. It also helps to search engines to crawl your site frequently.  Which ultimately especially higher on search engine results in pages (SERPs).

Blog Marketing: 

Post comments on other blogs within in the niche as yours. .These relationships can be crawled by search engines. Helping to point them to your site. These blogs are commonly referring on ” Do-follow Blogs .”

Forum Marketing:

Find forums related to your sites niche and get involved within that community. Reply to threads, answer the questions, suggested them your advice, etc. All helps to build up your reputation as someone who is an expert in your niche. Try to use Do-follow forums so that you can include a link to your site within your signature.

Niche Directory Submissions: 

Many people say that directory submission is dead! But is the way of likely hood of people seeing your website. It is purely based on how efficiently selecting those directories and how efficiently choosing a category for submission. Especially on niche directories a quality link submission.

Social Bookmarking:

Social bookmarking is also a major factor for promoting your website. Submit your latest blog posts or pages to the most popular social bookmarks like StumbleUpon, Delicious, RadeIt, Digg, etc. search engines is really like this type of sites because of the content on those sites updates frequently.

Photo Sharing: 

If your images can share with social photo sharing sites like Pinterest, and Instagram, etc.  along with your related blog post links, so peoples from Pinterest and Instagram follow up your website.

Video Sharing: 

Video sharing on some external outside video channel sources to get good backlinks. Like YouTube, and Vimeo, etc. Many more video channel websites are available along with your video Title and description with links. If the users from YouTube and Vimeo may attract your videos and they may visit your site. Through this, you can get good traffic for your website.  More priority on YouTube because YouTube is a Google product and it is 3rd position in Global Rank.

Local Business profiles: 

Depend on your sites niche. Local listing directories are available in search engines. Then why you concentrate most priority to global listing directories, local business listing it would be beneficial to you, if you create a local business profile, let us example a team has confused or stuck in traffic or heavy rainfall to reach some other “restaurant”  to visit to have a weekend party. If they google it to the nearest restaurant, you may be nearer to them, through this you may be getting a business and ratings for excellent services.

Article Submissions:

If you write an article for your website, then you can submit them to popular article directory sites like. E-zine, Go Articles,  Now Public etc.  this can help drive traffic to your site.

Answer Questions

You can participate in answering questions on sites like yahoo answers and “Quora”  etc., By solving most of the problems related to your niche. You help to build up your reputation as someone as that is an expert in your chosen field. You can also place a link to your website in the source section. If necessary so that people can easily find your site. If you put a link repeatedly on your content, it goes in spam. This is another way to get your website most popularity.

Site level optimization :

  • Reduce the load time: Implement Gzip
  • Check for the missing pages, And all the missing or correct the links, make sure each link would work properly.
  • Create custom 404 page with necessary information it should return proper response “ 404-page error not found “ for HTTP request.
  • Create and Add Robot-txt and upload to the root.
  • Create and Add XML sitemap of a website and upload to the root. XML is an extensible markup language with internet understanding language.
  • Create and verify Google Webmaster account & Bing Webmaster account
  • Keep Google analytics tracking code on all pages.
  • Resolve duplicate contents issues with canonical, no index, no directions.
  • Redirect Important pages if they are not working.
  • Check and validate the function of your website. Whether each page of your site is working correctly or not. If not then fixed its errors.
  • Identify the critical element actions on the website and set up a Google Analytics goal for your targets and better tracking perspective.
SEO Marketing Process | How to do Search Engine Optimization

SEO Marketing Process | How to do Search Engine Optimization

SEO Marketing Process and Search Engine Optimization.

SEO stands for search engine optimization, SEO can be done to get top position in search engine results, to optimize our website SEO process can be done by free organic traffic, without investing any money. SEO results would be work on the contextual pattern, and manually SEO beats a paid traffic.

The SEO process can be started in the form of cycle format, for every means we have some cyclic stages. Lets we got a project or client we have to plan it on the requirement basis. If a client doesn’t have a website, our development team needs to develop a site on the requirement of client and digital marketer point of view. Else client have own web page means we need to follow some cyclic format steps those are as follows.

This article SEO process on SEO Marketing Process, latest SEO update which is working on SEO projects in running the year 2018 SEO process Hence as follows

Digital Marketing Requirement Questionnaire or SEO Goal understanding

SEO goal which is nothing but we need to check the status of a website which is called SEO Audit. Which is nothing complete investigation of your website? How much organic search traffic? How many ranking keywords How many backlinks, how many competitors? How much content length of the site, broken links, website, and directory structure, social profiles and local profiles, Alexa rank, domain authority, and page authority, etc.

A most straightforward user-friendly tool which will get a bulk of SEO audit information can be done by SEMRush an open source tool. We cannot be able to get other website traffic or audit results, that too with registering with domain email id only can be able to audit website, rather than SEMRush will provide your best result, through SEMRush tool you can get fast traffic or audit results.

SEO Theme Document

So,  After getting SEO Audit report you need to decide a plan for SEO work, what we have to do. In how many days, how much have to do per each day, blah blah, etc. same as cost estimation document of software or web development process model in digital marketing domain is called  “SEO Theme Document. “

Keyword Research and Analysis

Researching a word which is most volume and highly searchable in a month related to your website categories in search engines like Google, Yahoo, and Bing, etc. Those phrasal words we need check-in tools like  Google AdWords, SEMRush and Google Trends, etc. We need to analyze and research the keywords by comparing with competitors that process is called Keyword Research and Analysis.

SEO Benchmarking

What is the current status of your keywords which are you selected to your website? For each web page of your site, how much mostly searches,  how much volume, how much competition for the keyword, etc. After getting this information you can able to decide which is your Focus Keyword of your website, then you can run or start the working on your site.

Competitor Analysis

For every business have a competitor so for that competitor you need to know how a market is growing, which keyword they are using, which strategy they are running every tactic of competitor you need to take care this factors process is called competitor analysis. Competitor analysis you can able to get quickly to SEMRush and open-source tool and from Google even.

Website Architecture

For every plan either business or home, we need to prepare a plan for that which is nothing but an architecture. As same as for website also we need to develop a plan a structure for our website such as your running online shopping website you will prepare as follows

To get information on our client website and directory structures an open source tool   “ screaming frog “ a tool which gives you a result of each web page, subpages and directory structures for your website.

Social media profiles

For website organic search traffic and to generate a leads or business we need to maintain social media profiles. Related to our business service category perspective, we need to be active on respective social media channels and sharing on related groups depend on targeted customers, which peoples are your clients or customers depend on that you have to do posting on respective time zone and social media channel on the targeted location.

Lets such as an example, for your business, targeted location is  “united states, ” and targeted peoples are students or freshers who are seeking jobs or hunting jobs. So you need to be posted on social media channel like Facebook, LinkedIn, and Instagram, etc. That too on the US – PST (pacific standard time) zone and to share on jobs portal groups, from remaining social media channel you can’t expect any lead. Why because it’s related job hunting professional category, and related to fresher’s or students most of the students would be active always on Facebook, LinkedIn and Instagram very much.

For these processing “ Buffer “ and “ HootSuite “Open Source tools will help you for automation planning posting on social media channel.

Local Business Profiles

For every business we need a universal identification must suppose you have a business of “ café and restaurant  “. If someone near to your business spot got stuck in traffic that person need to have a tea or meal. That person opens his smartphone and tries to search on google dish name or near tea point. So search engine should give the result of your business spot address, those registration profile is nothing but the local business profile of your business spot.


Link-building or Backlinks generating

Getting a link from another website is called a backlink, backlinks can be generating interacting with the website authors or administrators who can moderate the sites. You have to communicate them and convince them, then only you will get assurance this link would be valid, and quality link, which is not restricted from Google algorithm, this process of getting other website links is called Link-building. Link-building will give your weight score to your website, to get a good position in search engines.

Initially on previous 2012 days. SEO guys use to do for generating backlinks by directory submissions, insert a link to blog comment and adding a bulk of repeated keywords on your website. They can get those days quickly, but now Google algorithm changed,  Now you should maintain in your site a rich quality content on your website each web pages and Getting links also in a contextual way through source blog websites, niche directories, etc.

SEO Maintenance

After completing above all steps such as researching keywords and analysis, competitive analysis, social media profile promote local business profile and link building. You need to maintain an SEO process like check the process is going on correct way or not, whether getting good results with this strategy or not or else need to change policy. Preparing analytics report, tracking report, checking traffic source, backlinks, ranking report, etc.

Top 8 Benefits of Search Engine Optimization and Why is SEO Important?

Top 8 Benefits of Search Engine Optimization and Why is SEO Important?

Benefits of  Search Engine Optimization

Search Engine Optimization is a methodology of strategies, techniques, and tactics used to increase the number of visitors to a website obtaining a high-ranking search engine results page of a search engine (SERP) – including Google, Bing, Yahoo and other search engines. SEO helps to ensure that a site is accessible to a search engine improves the chances to visible in search engine. The higher of a website naturally rank in organic results of the search, and the more significant than the chance user will visit the site.

What do search engines look for in a top position?

There are tons of components to improving the SEO of your site pages. Search engines look for elements including title tags, keywords, meta tags, internal links and inbound links. But search engines also look at site structure and design, visitor behavior, and other external, off-site factors to determine highly ranked your site should be in the search engine results page.


An algorithm is an update which is released by Google, and it is in steps of instructions and conditions to do SEO process to get optimized of our website in search engine results page. A search engine uses algorithms to calculate how good a page is related to your query. And PageRank (based on Scale (0-10) is one of them. Google Assigns a PageRank to a web page it crawls. When other website links to your website, some of its PageRank is passed on to you. The more sites there are out there linking to you, the higher your PageRank will be and more trustworthy, your site will look to search engines.


Search engines use “Google-bots” sends the spiders to crawl or check billions of pages across the web following links then find from billions of pages around the web.


In a Search Engine to get visible, your website should be indexed, Google Crawler or bot will crawl or check your website pages, and collected the information of your site and stored in a search engine results that data stored is called indexing.  

On page optimization and Off-page Optimization are the two primary techniques of SEO. On page optimization work mostly in page scripting code area which is nothing but a front end page. Which can see by user, which is user-friendly language, which is meta tags, Alt tags, H1 to H6 tags, SSL certificate submission, and related targeted keyword density of that particular web page  more on specific user interface part.

8 Benefits of Search Engine Optimization

Search engine optimization has many advantages over other forms of digital marketing, it is considered as an investment rather than cost, SEO is the master when it comes to putting in prospects, and can help boost conversions too.

  •    SEO will help to people to find your website.
  •    SEO Builds Trust and credibility.
  •    SEO helps build your brand.
  •    SEO is a long-term strategy.
  •    SEO attracts relevant traffic with high conversion potential.
  •    SEO is cost-effective.
  •    SEO provides endless opportunities.
  •    SEO beats paid traffic.

Some Important Facts of SEO (search engine Optimization)

  •   75% of SEO task on off page optimization and remaining 25% of the task of SEO   on-page optimization.
  •         91% of internet users search every month.
  •         Page titles are the most important on-page element after content.
  •         Top 5 results get 75% of the clicks.
  •         Google+ is the highest correlated SEO factor for ranking.
  •         70% of the user’s clicks are on organic results.
  •         70-80% of people will ignore the paid search results clicks.
  •         75% of users never check the search engine results page except for first page top 10 results link.

You can get full subject knowledge if you know the concept of retrieving data and relevancy data in information retrieval system