7 Secrets of SEO Marketing to get business is not a long-term process.

7 Secrets of SEO Marketing to get business is not a long-term process.

7 Secrets of SEO Marketing

Are you looking to engage your content and get business through organic traffic from day first.

Yes, your thinking right and you can get success also through organic traffic you can expect sales, leads and conversions etc.

If you were aware of the secrets of SEO marketing, you could say natural without any doubt or confusion through SEO or organic traffic we can expect business, and it’s not a long-term process.

Nowadays, getting a ranking in the first page it is not a big deal how most of the businessmen and SEO professionals it’s nothing like that if you have a business model and target audience in your mind you can get quickly.

According to “ Quora “ or “ Hubspot “ most of the traffic nowadays most of the conversions, clicks and leads you can expect from search term results which means organic traffic only.

You need to take care about your content which is exploring in media channels a quality niche content or not and content which is your publishing on articles, blogs as per “ seo recommendations “ based or not.

I know where you may be getting stuck and confusion on what is seo recommendations, before that we did not saw any term like this. An optimising process of website content or blog content only itself means that SEO recommendations.

If you not aware, then you go through this SEO on-page optimisation and off page optimisation factors and what is its importance while you’re doing optimisation in search engines.

In the last article only I discussed with you guys about search engine optimisation process how it will be such a demand in 2018 by minor SEO best practices in 2017.

Hope you, all are you aware of updates or notifications from different social media channels that “ RankBrain Algorithm “ released the latest update or changes in a search engine.

Which so easy for SEO professionals and even bloggers also but he or she should have sound knowledge of SEO. They can grow their business within a fixed couple of months through the website.

If I am not wrong just few days or a couple of months Google release an update about “meta description tag” in seo it is one of the On page factor which we use to insert of website page summary in that tag.

In previously meta description limit was 160-170 characters, but now you can insert up to 300 characters. So, this is a very significant chance to get quickly website optimised in search engine results.

Google bot while crawling your website it only looks whether your content is contextual and quality or not and audience are loving to your site or not, and your meta description content is contextual or not which is called “ snippet “ which is display in search engine results list.

                                        “Try to attract your audience to your website content, if people love your website then only Google Loves you to get good rank in search engine results.”

Without knowing the minor small secrets of SEO marketing most of the people worried and get tensed and frustrated that they are not getting proper rank in search engine their website.

 Yes, you might be right I am just trying to elaborate and finding the problems I am discussing with you any secrets of SEO marketing.

 Before discussing any secrets of SEO marketing, I want to ask some questions for you when you will get confused when you’re optimising your website.

Such as:

  • Your Website will provide which kind of unique service?
  • A user can expect or earn what benefit from your website?
  • Did your site on SEO on-page recommendations and focused or targeted audience keyword based?
  • Are you able to generate your local business clients or customers?
  • Your website content get to explore in digital media or not?
  • Are you get awareness about business in social media channels?

 

Here below shown an infographic image of 7 secrets of SEO marketing to get business.

Find a niche of your website

A niche of your site this is a very crucial factor of secrets of seo marketing whatever you’re going to expect a flow of growing your business then you should first of all fixed and stiff with your niche.

Explore your website content in your niche then only you can expect some output through online.

Why because for each different category different source of interest people are available in digital media, every user won’t show interest in every category of your business knows?

It may be helpful to generate your organic traffic and target your audience to put your audience in buying persona through search engine results, social media channels and through referral influencers also etc.

Such as if you have “ café and bakery offline shop store”  your planning to start an online business to grow your business.

Forgetting your customers, it’s mandatory to put your target audience to buying flow then an only foody person will bakery items buy your product.

some peoples may like cakes, pastry, someone like cream cake or cupcake or plum cake. Its depend on user likes and dislikes.

Though you should be expert cooker man in that specific bakery item then only you can explore your secrets yummy recipes or particular unique taste facts of your making product through your blog content, or through social media quotes etc.

Fixed focused keywords in Website and Analysis it always

Most of the people very scared and confused to find focused keywords for a website. It is also one of the critical facts of secrets of seo marketing you can expect a business quickly.

Why because you might be doing mistake what our thinking on our business owner decision they will insert focus keywords on the website page and even meta tags also.

For this reason only most of the business cant able to get good organic traffic and organic ranking results.

Why because most of the business persons thought what offline customers have demand on which keyword demand that is only the main focused keyword for online business.

But its wrong way to optimise your site for organic traffic results.

Here I will discuss with you straightforward tips to generate organic traffic and ranking results in search engine also.

You no need to worry when your friend Aamer digital marketer is here to serve you with latest unique ideas and tips on digital marketing to grow your business.

Before discussing short and sweet keyword research process, you need to know about fundamentals of “keyword research process and its factors “then you can understand easily about advanced keyword research process.

Few fundamental concepts structure of secrets of seo marketing you have to follow to fix your focused keywords

First of all, write it down your critical brainstorming words for your business.

Collect some keywords from your colleagues, friends, family and relatives.

And now log in to “ Google keyword planner “ with your Gmail account initially.

And then look how many search volumes present on monthly purpose to know how to filter the keyword planner basics of keyword research process here.

And then check in google search engine bar how many unique links are showing if you search in search engine.

Then calculate “ (KEI) keyword efficiency index “ value if a value is the least value in between 0 to 1 that is an excellent advantage for you to target with that keyword to your website.

If not unable to get least KEI value then no need to worry check in other tools like “ keywordtool.io”, “Semrush”, “Ahref” and other opensource keyword tools.

Try to get it from google keyword planner because whatever you do the seo process at last Google only crawl your website and put into proper position in Google search engine results list know.

So, prefer Google keyword planner only then also unable to get any quality keyword least KEI value keywords.

Then just merely search a query what your mind related your business Google shows 4 or 4 keywords in a drop-down list which is the first one or second one that is only a focused keyword for your business.

Because whatever people will search more in a search engine that terms only display drop-down list option, you can select the first one and check in keyword planner whether traffic or not. If keywords give you least KEI value than only valuable for your website that keywords to get to optimise your site quickly on a search engine.

Submit to local business listings or directories or Classified Ads

You’re not a brand ambassador or else not a politician so that every customer will find you automatically without submission your business details in local business directories.

It is most crucial fact most of the business will forget to submit your business information which is one of the significant points of secrets of seo marketing.

Try to submit your business details depend on your business location you belong to which country and which city.

Such as for here Hyderabad, India people our famous local business sites where a regular audience will search and find some stuff to buy something.

Like “Indiamart”, “OLX”, “Justdial”, and other classified Ads or business directors to get your business calls from directors.

 

Look for linking opportunities for your website

It is is the most and critical fact secrets of seo marketing most of the people are worrying to get links to your site.

Getting links your website is so important and toughest job most of the people might think.

But it is very quick easy to generate backlinks am not wrong you aware of 2018 seo updates and On page and Off page optimisation factors.

If you not aware the search engine optimisation process then you, not even you understand the secrets of seo promotion even.

Nowadays Quora and Hubspot so popular inbound marketing tools where you can expect some output stuff.

Quora is a tool where millions of people will discuss on different topics where you can utilise this opportunity go to quora and find your business niche topics questions and answer them correctly do n’t override linking in your answer of that question.

You can put your link in last for more information you go through this article like this way you can generate your backlinks.

Same procedures follow on high-quality blog comments sites also and other marketing forums or tools.

And try to find niche high-quality guest blog for your website So your website content may reflect because one high-quality blog publishes your business content on her or his blog.

So, their followers may get attract and convert to your customers.

Build your business location and get reviews

Launching an online business in a market is nothing like every customer will find your site easily without any way direction of map pointing.

So, that’s the reason this also preferred to secrets of seo marketing because this is widespread activity.

Ever user who is near to 2 to 5km surroundings area if they hungry they will search in google  “ bakes and restaurant near me or just bakes and restaurant “ if you have a business location in Google Maps with full reviews your site would be in first in search location lists.

You might get an advantage and get business calls easily to your store to book an order for your bakery products.

Setup a blog

“Content is a king, without content no value for your identification in online. Create relationships not links to your business. ”

Maintaining own website blog is a very crucial fact of seo which is one the fact of secrets of seo marketing.

I know this is the very hectic task to write a lengthy article for buying products which are around 1000+ words nowadays on the internet.

If you aware or already know about these facts of copywriter, how to prepare quality content for blog, content marketing strategy without copywriter and content management process.

You won’t be in trouble to write an article for your blog because your writing on your interested product business and you can write with your heart also to attract your audience to buy a product.

Maintain social media signals

Just merely having an own website, with all business location listing, with full of quality backlinks and full of rich content on site nothing will happen.

Social media awareness also important fact of secrets of seo promotion because you can get referrals and influencers through social media sites.

These days every demographic type of human being are addicted to social networking why because they will feel some relaxation while they communicate with their batch mates, past colleagues,  and with some celebrities.

If you know the benefits of social media marketing and how to grow audience in social media, You can pitch your content on social media quickly to generate referral traffic and social media awareness.

                              Here I discussed with you all the concepts related to secrets of seo marketing to get business not a long-term process which asked you at the beginning of this article some questions regarding secrets of seo marketing. If you have any query or confusion in mind, please raise your query in below comments I will follow up your valuable doubts we can discuss here.  

How to Write a Content for Website | Content Management System

How to Write a Content for Website | Content Management System

How to write content for a website

Writing content for a website is a more crucial and essential task for your site because through your website only your customers or clients may get attracted or get trust on your innovative designing and content management system. Without knowing “fundamentals of a content management system and most of the professionals are worried about how to write content for website and its content management system.

Why you are getting confused when your digital marketer friend is here to help you to build your content strategy after that you readily know how to write content for a website and how to manage also.

Most of the professionals when developing a website what will do they will grow and design a website as per our management and client interest point of view. They don’t think about whether this website theme correct or not whether this website content placed correctly incorrect page or not. And what are the content ’s type we should insert either video content on which web page either image content adequately fixed memory size or not? And which developed a website as per targeted customer point of view correct or not.

And many more limitations most of the professionals faced after developing a website when they put on live that website if they did not have any business leads through a site.

In this article, you successfully get all answers to my questions for you to think about before sitting down developing any website for your business about how to create content for website and content management system.

  • Are you able to develop your website on targeted audience point of view or not?
  • Who is your targeted audience?
  • Either targeted audience will successfully get full information in your website or not?
  • Your website maintains quality content and follow niche website or not?
  • Either your website have Contextual content or not?
  • Your website built on content recommendations and seo recommendations?

Yes, of course, why not after knowing about these questions easily you can to know about the solution of this article how to create content for website and content management system and quickly you can build your content strategy.

A website is your “spokesman” of your business in online through digital marketing channels your voice explored by your site only. How bright and quality content you designed your website that much benefited from your business in some situations your innovative, creative designed website just call to action works for your company.

Identifying or Targeting your Audience:

The primary objective of how to write content for a website and content management system for your business website to attract your targeted customers to whom you need to attend on your site by your innovative ideas on the website.

However, all are your website viewers from all over worldwide, but it’s not mandatory that your only customers for your business.

To reach targeted customers, you should explore your business in a different content format which is nothing but thinks like a point of view.

Such as just now I got one of innovative product “ Paani Lao- Your Water Friend “ online drinking water delivery app business then you have to handle supplier and demand also both in your business model.  You’re a middle mediator app demand is your audience who will place an order  20 litters water bottle for regular order or else customer will book bulk orders to nearest water supplier or water driver and driver will confirm the order and delivery boy will deliver water bottles at customer doorstep. This app built with “geotagging”  “geospatial” terminology to find you or navigate you nearest water supplier to place an order for instant drinking water delivery.

For this concept you should target your audience in their point of view like through video demonstration or else through photographic images then the only customer can understand or attract to your business to purchase it.

You should think about this questions in mind whenever you’re targeting your audience

  • Who are your targeted customers?
  • Why are customers on your website?
  • What are the typical questions customers can ask?
  • What are your customers demand?
  • Which languages your targeted customers can understand?
  • Which demands your customers wants to meet?

Content Strategy and Recommendations:

As you know Content strategy also is one of the primary objectives to know about how to write content for website and content management system. Content is a king at present algorithm says if your site has quality content on your website then only your website will bring you great business with your content.

I know most of the people like you think about why the need to maintain a high-quality content on your website.

High-quality content is nothing like that you keep massive content at least content should be contextual at least 300 words per each webpage of a website.

The web page also has some format if you’re in home page you should design your user interface in this format after knowing this you can understand such as “ how to prepare a content strategy “ for your website

  • First, put your business demo slides in a cover photo
  • Then why you are here.
  • Put your 1 or 2-minute demo video.
  • Then tell your business process model.
  • Then put your blogs container in last but one container.
  • In the last container, you can put your contact us or join us form.

Suppose your raising any questions or explaining some essential concepts then clarify in bullet styles or else in points format. So, an audience can easily understand what you’re trying to say quickly.

At last, maintain your brand image on your website for every model if your attracting your audience through social media channels also then keep your brand logo on your pictures for brand awareness in an audience. For that have a look to know about “ how to grow your audience through social media marketing.

I know most of the business persons like you think about why should maintain video, images and other media. These things will keep your website colorful and these media items only help to reach your target customers.

 

SEO Best Practices Implementation: 

As you know SEO is the most crucial primary objective of how to write content for website and content management system. Why because if you won’t concentrate SEO while writing content or preparing material for a site. Then you will get many problems to optimize for a website.

Why because SEO is only the way to bring business through online without any investment money through a search engine. Actually to know about SEO you have to go through with what is SEO, Search engine optimization process and what are its facts.

Most of the business persons what will do they won’t implement any “SEO on page recommendations any facts they are just looking forward to being optimized your website in search engine.

Google when only loves your website when a people love your site. Google wouldn’t take action if you worried about Google keep on working.

If audience attracts your website and is engaged on your website, in every business process influencer has on social media site. If by coincidence once or twice your business influencer may inspire with your content and share in his or her social media channels pages.

So, you can quickly get engaged your website and google bot may get alert and google but maybe pull up your site position in search engines quickly.

And many of businesspeople without know any “SEO criteria” and terms and conditions they will launch single page website because single page website is a new technology because of most of the software companies using this single page website so why we can’t think many persons.

With single page website, we can’t track the analytics how many goals happened in particular though by multiple pages we can easily understand the page flow or user flow language. User what he or she needs from our website, etc.  but through a single page, we can’t, though we can optimize a single page website by maintaining a separate focused keyword in each container section of the site.

To know about these SEO recommendations and best practices have a look “minor seo best practices for a website.

Overall Website Review and Recommendations:

And it’s finally the last but one objective how to write content for website and content management system for a site. It is an essential objective while you’re writing material for a website and when you’re ready to publish your post in online.

When you’re getting ready to publish your blog post in online these significant facts, you have to make a check as follows,

Either your content is on target audience point of view or not?

Whether your content is maintaining quality easy, understand the material in your post or not?

Whether your blog post follows seo on page recommendations or not?

Whether your blog post is attracting your audience with emotions or not?

And your blog post free from “Grammarly and Paralogism“ or not?

Because most of the website in search engines when only permanently in position then your website content should follow all the terms and conditions of Google Algorithm else your site get penalized if you develop any black hat techniques such as putting competitors keywords, descriptions, and titles and images even in your website content. With that, your site gets penalized at last suppose your competitor may claim your website content.

Here, I explained every main objective of how to write content for website and content management system for a site such as identifying your targeted audience, content recommendations, seo implementations and overview of a website which is an important fact. And If you have any query or confusion in mind regarding this concept, please raise your doubt in below comment box I will follow up your discussions.

Facebook Ads or Google AdWords Campaign for a Startup Business?

Facebook Ads or Google AdWords Campaign for a Startup Business?

Facebook Ads or Google AdWords Campaigns

Having only one website is not enough to run your online business through digital marketing, you have to be aware of which is the best advertising platform to run campaign Facebook ads or Google AdWords for your business.

If your business person, you should know about the usual basic strategies of online business which is the best advertising strategy for your business. Such as, you know about this century is entirely on digital transformation technology for every activity like buy, sell or auction for everything you need an internet service provider. Even for calls also through digital communications.

So, billions of active users are available on daily bases on Google, Facebook, and YouTube. No one doesn’t know about These three top rank busy website Google, Facebook and YouTube are the best sources to grow our business when smartphones and cheap internet enters in our daily life that day only every ordinary target user is addicted to using social media on smart touch screen phones.

As you know both Facebook and Google have own advertising network system to run ads campaign to generate business leads and for sales. But which is the best ad campaign for your business that’s the important fact for your advertising, suppose you have a company of fashion events and art galleries.

Most of the cases Facebook is the best platform to run ads for fashion events because most of the teenage college students are only eligible for fashion participation. So, no adolescent person will search on google or else read blogs or articles they plenty of hours stay on Facebook just for doing fun activities.

But from both the advertising platforms you can able to target geographical city locations, and you can track demographics genders, age limit audience, etc. Compare to all similarities of advertising platforms

You might have questions in mind I am mention which is the best for advertising platform but I am not discussing How to decide and how to create a plan and what is benefits through this advertising.

How to reach the audience for your Ad Campaign?

What are the targeting options for this Platform?

How to do mobile advertising for this campaign?

What is your ROI (Return on Investment)?

By these questions, everyone can quickly decide either Facebook Ads or Google AdWords is the best for business. 

Reach your Audiences:

To reach your target audiences for your business, first of all, you have to research your business competitors what they are following either they are getting traffic from organic or paid traffic.

After doing competitor analysis, If your competitor through paid traffic is getting good results check from which advertising platform either Facebook ads or Google AdWords campaign.

Research on keyword planner what are the most volume keywords and less keyword efficiency index value. After getting the adequately focused keywords then you can prepare your ad campaign structure for Google AdWords

Here you can have a question in mind in Google AdWords both search ads, display ads, video ads, responsive ads and shopping ads.

And for Facebook why we should search in keyword planner, yes you for a Facebook ad campaign, you can create your description and headlines. But limits you have to follow for Facebook Ad Campaign Title 25 Characters and description 135 Characters. No need to search in google keyword planners and other tools but this ad campaign can run in around the Facebook area only.

Yes, you can run in many Google AdWords ad networks, but it depends on your business requirement which category of your business.

Suppose if you have online garments store (ecommerce) business then you can get good results through display ads, and shopping ads only. 

If you have a tutorial video for food chef, online training or else institute then you must and should go with video ads only remaining other ads are also good, but video ads may give you good returns for your campaign.

You can search ads for every kind of business, but you have to research on keyword planner if you get good trendy volume focused keywords on your business then you expect right clicks, impressions, and conversions for your search ad campaign.

And Search ad campaign structure have limits of two headlines and descriptions Headline1 and 2 both are below 30 characters and description are 160 characters.

For understanding about the Ad network campaigns, you have to know about the Basic Fundamentals of Google AdWords and Strategies. 

Yes, In Facebook Ad manager also you can able to see any ad campaigns like promoting for a page, clicks on a website, lead generation, brand awareness, reaching drive, etc. like this many campaigns you can able to see on Facebook which starting your campaign for your business. It depends on your type of business what you’re expecting from your ad campaign. Suppose you have instituted or else you have development services campaign your running campaign to generate leads of clients or students then you will run points campaign in Facebook, Or else you’re expecting to create views for your YouTube video then you will run a campaign of clicks to a website. If you understand the Strategy of Social Media Channels, you can follow easily about Facebook ad campaigns.

 

Targeting methods

It is the second significant fact to decide Facebook Ads or Google AdWords is best for your business to success.

In case of targeting concept, both are in parallel mode because you can focus location, interest’s people, demographic age and gender type of people and you can target in Facebook one extra more Lookalike option in Facebook.

Which means you can target the Facebook users through Facebook ad campaign who are doing some activities on Facebook by his or her operation you can target the Facebook user by lookalike campaign option.

Whereas in Google AdWords Expect search ads campaign remaining other ad network campaigns you can target the google third party websites users and Google users also. Depend on your business category interest of audience you can target that audience through your Google AdWords campaigns.

 

You can get to know how to Google AdWords and from where we can get this category people are showing interest in your website.

Mobile Advertising

Why most of the businessmen are showing interest in mobile advertising, and this is third essential fact of Facebook Ads and Google AdWords, nowadays everyone an ordinary low-class person also having a smartphone in there hand. Every average person is a mobile user now.

Now our central concept is how to run mobile ad campaign which is the best platform for mobile advertising.

It must and should depend on your type of business suppose your product uses in all kind of people not only for commercials corporate’s.  So, you can run mobile adverting on Facebook, and through remarketing concept in Google Display ad campaign also you can expect excellent conversions for your ad campaign.

Because your business remarketing strategy for your display ad campaign target to your right audience who are mostly seeing your website and to those people mobile screen pop-ups the ad campaign.

Whereas through Facebook Ads also you can advertise on mobile Facebook and ad campaign target on the user interest newsfeeds area if they are interested they must and should click on your campaign post.

 

Return on Investment (ROI):

And this is the last and significant fact of Facebook Ads or Google AdWords concept, yes because every businessperson worried about the return on investment for your campaigns.

Return on Investment depends on your type of business if that business is so competitive and it may be chance to invest more and less performance of it.

But always before running any successful campaign, all digital marketers have to check each one drive so that can able to decide which is the best campaign for the return of investment.

In most of the cases, search ad campaigns will do good work because Google AdWords charges less cost per click on search ad campaign and the user needs to know about that business by using your search ad group keywords then only your ad campaign visible in search engine results lists.

If a user clicks then only deduct the budget from an account and you can get right return on investment per user. Suppose you go with display ads for impressions and clicks just your cost will deduct, but you can’t expect any lead. But whereas search ads you can expect excellent returns.  If you know how to run Google AdWords campaigns, you can understand the performance of investment concept.

But through Facebook, you can expect similar as Google AdWords because before starting any Facebook Ad campaign while preparing campaign structure Facebook will ask you per X amount of budget you can expect from your targeted Facebook audience x amount of clicks, x amount of reaches, x amount of likes for your campaign. So, there may be chances to get a good return on your investment on your drive.

On every type of campaigns both the Facebook ads or Google AdWords you have to figure out the calculations of your cost per click, bid amount, click through rate on your drive.

Both the type of advertising Facebook Ads or Google AdWords platform will give you instant results but which is right for your business is the primary task to decide.

Yes, your friend will give every tip for your task initially don’t start any advertising campaign start three months for your business website work on Search engine optimization process. If you know about 2018 seo updates, you can get the priority of organic traffic through seo process. After review the Analytics report for your website from which sources you’re getting sessions for a site you can get and finalize efficiently. 

Then you can start your advertising strategy easily without any confusion or hesitation.

Hence, I have explained everything about Facebook Ads and Google AdWords campaigns process in detail. If you have any doubts and confusion, you can raise your query in below comment box for discussion I follow up your questions.  

How to run Google AdWords Campaign – How to do Google AdWords

How to run Google AdWords Campaign – How to do Google AdWords

How to run Google AdWords Campaign

How to run Google AdWords every person want to know and searching on google search engine frequently, Most of the users are so afraid to run a Google AdWords campaigns. Because many persons think that Google AdWords is a paid advertising tool, we are investing money in that machine if that tool debit extra amount from our bank account. Else if we unable to get business if we spend money also.

So, first of all, you have to know what Google AdWords is and how to do Google AdWords. Then we can efficiently manage our campaigns account and run campaigns quickly, and for running Google AdWords campaigns, you have to understand the necessary process of every digital marketing module. Such as if you go through with search engine optimization (SEO), Social Media Marketing (SMM), Email Marketing, Content Marketing, etc. you can able to understand the central fact of Google AdWords. Why is so crucial most of the founders why they will take time to decide to invest in a Google AdWords Campaign process.

Google AdWords is one of the tool of Google where you can able to advertise on your website in online, by your target audiences, currency and time zone area. For doing online advertising, you need to pay amount cost per click, how much amount you invest per click and by bidding strategy, if the competitor spent twice lesser value than the cost per click compare your s. So, your ad would be visible in the first position, unless until if your ad keyword relevancy is good and landing experience is quality based.

Now, you might have confusion in mind by seeing the words like “ bidding strategy,” “keyword relevancy” and “landing page experience” etc. No worries if your brother is here below paragraphs and all your confusions will be apparent.

Let me share with you some questions which I have for you

What is your Goal for AdWords Campaign and for why you’re here to run your Google AdWords campaign for bidding strategy?

Who is your targeted audience for keyword relevancy for your campaign?

What is your expecting from a targeted audience to get after they visit your landing page of your website?

Without deciding anything researching so many persons will start fear about thinking how to run Google AdWords Campaign and how to Google AdWords. Most of the user’s failure and give up on business this only, they will feel when they struck and unable to get any revenue they give up their dreams and ambitions. And they will sit idle without any work and business routine life.

“The person who moves a mountain begins by carrying away small stones“.

AdWords Campaign Planning:

Before starting an AdWords campaign, you have to plan first of all you have to note it down some few points in the worksheet.

  • Which type of business is this?
  • Who is the targeted audience for your campaign?
  • Who are the competitors of your company?
  • How much budget you have for a run a drive?
  • From Which Currency and Time Zone you’re planning for Campaign?

If you get these answers and fully confirmed for your campaign then only you can move forward to think about AdWords campaign which type Ad networks you can able to select.

Because In AdWords Campaign once you selected “Currency and Time Zone” then you can able to change, if you would like to change your Currency or time zone means then you must have to create another campaign account with another Gmail Id. Because Google AdWords it doesn’t belong to in terms and conditions.

Now you might have confusion how to create a campaign structure, what is AdWords Campaigns Networks and Which Ad Networks is the best for business, either search ad network, display ad network or else video ad network.

 

As I discussed with you guys in my previous blog posts on how many types of Google AdWords networks and which kind of business what ads would be useful to run online advertising Such as

 

 

Search & Display Ad Network

Display Ad Network

Video Ad Network

Shopping Ad Network

 

Business, Conversions, and Leads, etc.

 

Brand Awareness

Video Marketing, Media News, etc.

Ecommerce Business

 

 

So, till now we got about how to plan an AdWords Campaign plan who are the targeted audience and location and our business which kind of category for which we are running the campaign. We have to decide and note it down all the critical points of AdWords or Online Advertising which we are agreed to run a campaign on Google AdWords.

 



Google AdWords Campaign is also known as (PPC) pay per click which means for click per Ad you have to pay an amount. It depends on how much you are like to spend an amount per click depending on “bidding auction “between you and your paid search competitors. Who is running Campaign in Google AdWords in same services as you? Paid search results are nothing, but results which will come by paying an amount to a search engine is called paid search.

 

Now you have to know about the how to target the audience for your ads campaigns. As you know about the how many types of AdWords Campaigns and how to use the drive and which kind of “ bidding strategy” you have to know, but before that, you have to be aware of ads network campaign creation. For every campaign initial starting Headlines, description is the same procedure.

  

Focused Keywords Strategy and Campaign Creation:

 

To run an AdWords Campaign for every kind of business you must and should have to collect targeted keywords and you have to know about how to do “keyword research process” and what are the significant factors of keywords for your business website.

 

If you are not focused on keywords, then you can’t be able to run a Google AdWords campaign successfully because if the keywords not incorrect, you can’t get any clicks conversions and leads even for your drive.

 

While searching analyzing keywords for your website don’t bother about “suggest bid” and most volume keyword in a Google, keyword planner. Just take out the keywords which are related to your website services which are high volume and find out the KEI value “keyword efficiency Index” how to calculate as you know about my previous article which Keyword research process.

 

Now, you have to concentrate AdWords Campaign structure such as follows

 

First of all, you have registered with Gmail id for Google AdWords, and you have to create AdWords Account structure, and you have to know about “how to start a Google AdWords” and its factors then only you can understand how to run a Campaign.

 

 

Search Ad Network Campaign

 

Headline1:  which is your business specialty or features which should cover by focused keyword what you searched in keyword planner by putting your efforts and have to write that to in limit of 30 characters.

 

Headline2: What you’re offering your business to customers or clients why you are running a campaign that you write in headline2 that too in limits 30 characters.

 

Description: In this field, you write about the landing page campaign details I mean to say a story of a campaign. Such for example you’re running a campaign for students for providing a digital marketing training through student registration form. Then you will write about the trainer details and institute details by covering keywords in the description which is in a limit of 80 characters.

 

Site extensions: All your contact details like a call to action, email id, etc.

 

And then now you have to decide about target location and a targeted audience you can select a place on your campaign requirement on which area your expecting more your clients more.

 

Next step we have to know about “bidding strategy” I will explain you in below session about bidding strategies.

 

Display Ad Network Campaign 



This campaign might be difficult from search ad network campaign because in search ad network campaign we can expect more business leads, sales, and conversions.

But display ad network campaign is most useful for brand awareness and traffic purpose. When you’re planning to display ad network campaign, you have to be aware of what is “branding promotion and brand awareness” and what are the factors of Display ad networks.

 

Display Ad network campaign to run first of all you have to decide who is your business targeted audience on which third-party website our ads have to display.

From which third-party website we can expect more clicks and conversions these targeted sites you can find in Google AdWords display campaigns structure targeted affected area by category way.

For display ads, you just need right dimensions and attractive designed image with slogans on the image. And targeted focus keywords for Ad groups.

By which you can understand if any user search related to those keywords and search related website in that websites our display ads would be displayed.

Remaining as usual steps as same as in the previous article what I explained about the “major factors of display ad networks” to run a campaign. And you can easily understand what steps have to follow how to run a Google AdWords Campaign.

 

Selecting a Bidding Strategy on Business Requirements:

For choosing a bidding strategy, you just have to care about for what outputs we are running a campaign. Such as many people run a campaign for generating leads, sales, and forms, etc. and few people run a drive just for getting traffic and brand awareness.

But most of the advertisers, not aware of what is our output expecting and which bid strategy we have to follow, with every advertiser this mistake will happen.

So, before that, you just have to be aware what the bidding strategies are and which bid strategy is useful to us which depends on requirements.

 

Few of bidding strategies Abbreviations you need to know those are

CPC – Cost per Click

CPL – Cost per Lead

CPV – Cost per Video view

CPA – Cost per Acquisition

CPM – Cost per Impression

I think might be understood for which type a campaign which terms would be useful by seeing terms like impressions, “acquisitions”, video view, lead and click, etc. After knowing about the bidding strategies, you don’t have any doubt in mind like how to run a Google AdWords Campaign. 

I am personally referring you to purchase this below Google AdWords complete material by famous Google AdWords Professional and Researcher.

Manual CPC

By the term Manual only you can understand this strategy depends on it our self manually you have to manage the settings how much cost you’re ready for investing per ad click. That’s why this bid strategy is called Manual CPC, and this manual CPC is used with on experienced requirement already we know the competitor’s bid amount, and we are ready to campaign on fixed manual CPC. And Manual CPC you can total control on a campaign over bids with a focus on driving click traffic. AdWords will take care the ad group default bid first. for running a battle, you have to specified submission its manually at the keyword level select it manually set my bids for clicks.

Automatic CPC

In this bid strategy, advertisers may focus only on driving traffic to a website that is looking just to get website traffic from AdWords campaign. You can set a budget daily, and AdWords automatically adjusts your bids concentrate the only goal of getting most clicks for a budget of the campaign, with automatic bidding, AdWords does all the work to get most clicks.



Enhanced CPC

This Enhanced CPC bid strategy it depends on the advertiser how much traffic and conversions track on a campaign that much bid amount will deduct from your bidding account. If 30 percent of traffic conversions track comes then bidding, a process will do.

 

CPA Bidding

Abbreviations of CPA is a cost per acquisition it depends on your conversions how many you targeted conversions per a month. Suppose you are expecting 15 acquisition leads or conversions per month in a campaign for that campaign this bid strategy is useful. For this bid strategy, you have to fix an amount of bid per cost per acquisition. This campaign mostly works on recruiting resources and getting admissions of students for an academy.

After all getting information of bidding strategy, keyword strategies and campaign planning or requirements you may have confusion in mind how much amount we have to invest per day for the campaign. It depends on your campaign budget and your competitors.

There is not mandatory that in keyword planner you will get suggest bid per keyword you have to invest a bid amount that only.

It depends on your requirement budget how much your investment on a campaign you can invest per day INR 500 search ad network campaign or display ad network campaign and cost per click Ad (CPC) is INR 10 per click.



Your amount won’t deduct INR 10 only per click when someone clicks ad it depends on Bid Auction. How much your competitor is investing per click and how quality score you have for this Ad.

At last, I discussed and explained how to run Google AdWords Campaign and what is Google AdWords with Search Ad Network and Display Ad Network Campaigns. If any confusion or doubt after reading this you can raise your queries or discuss in below comment box.

12 Minor SEO Best Practices 2017 Which SEO Demand in 2018

12 Minor SEO Best Practices 2017 Which SEO Demand in 2018

SEO Best Practices 2017 Which Demand in 2018

SEO Best practices 2017 tells about the SEO or search engine optimization practices work implemented in 2017 and got some solutions for upcoming days. Having or owning a website it’s not a significant deal maintaining and running a site and getting optimizing is a primary task of your website. Keeping a quality score website is a vital role of having a website.

To come out from problems of SEO for maintaining a quality score website which helps to earn more money, more clicks conversions, to get good organic traffic for your site.

Here, discussing few Minor seo best practices 2017 which can be seo demand in 2018 for your website.

I know you think that you already know about SEO on page and off page Optimization factors. And you already know about 2018 SEO updates and process which means how to search engine optimization process.  These concepts are different whereas best practices 2017 means practices which can be done by someone and get some easy solutions or shortcut strategies for next upcoming days for better seo result.

Most of the persons do the same which I suffered from my website when I started that’s why I am here to share my experience with you people. Which you can able to maintain your site quickly without any warnings, errors, and remarks of your website like website speed score, website structural data, quality backlinks and content, and ranking, etc.

After reading this article, you will get the seo best answers to these questions.

  • How to fix the error of structural data for your website?
  • Why is our site not getting that much existing users sessions?
  • How to solve Website loading error problem?
  • Why our website not able to optimized quickly in search engines?
  • Why are we not getting business calls from our business website?
  • Why is our site not getting traffic from different sources of channels?
  • How to do optimized quickly for our website in search engines?
  • Is Google only one favorite search engine and rest of other search engines like Yahoo and Bing, what are they?
  • How to get high-quality niche backlinks quickly to a website?
  • Why is our site not getting brand awareness in social media channels?

Nowadays many people have their websites, their business through online, but they don’t know whether their website how quality based or not. And not worrying about site either targeting to correct audience and getting good traffic, conversions.

But many of the persons have questions in their mind why we are not getting business though we have a website.

To get the solutions to those questions, I am here to discuss with you some minor seo best practices 2017 which would be such a seo demand in 2018 which can grow your business through the website.

Schema Website Structure Data

Though you’re maintaining your website, you should create a website in a basic format. Google bot or crawler should understand it because at some times when google bot will crawl your site to move to index your website will get a lot of errors and warnings. It is one of the minor seo best practices 2017.

Now, you may have confusion in mind I am talking about the website should be in a structured format. But how can we create a website in structure format, you should maintain your website files, folders in a correct root directory structure format in a server storage folder.

And for identification for crawling you should create a unique structural data file with case diagrams in website functions folder. Or else by structural schema data plugin, you can get a lot of errors rectified by “Structural schema data.”

It’s my own experience which I faced with my website about this structural data issue google-bot can’t able to understand what related to your blog post, who is an author of that post, blog title, and website name and webpage content, etc. All the details can be inbuilt stored in structural data schema folder automatically. So your website should be fully structured data format.

Website Loading Speed

Many of website owners may get confused and problematic when they got remarks or complaints from their website users about your website opening so late, getting irritated while a visit to your site.

In this situation, every website owners may get tensed if you publish your content on your website with compressed way nothing would be in problem in future. And you hosted your site in correct host provider nothing would be tensed situation today.

In most of the cases server, only the big reason for your website loading and next priority goes to your website memory storage loads to open your website in a browser.

While uploading images to your website specific content you should take care your image should be in Kb’s less than MB. Else your site may face a significant loading problem to render in backend server of your website. And this one of the minor seo best practices 2017.

Here, you may have a question in mind, how to know our website errors and how to manage our website about loading errors and how to compress our website existing image?

No worries about every problem we have a solution just we need to search and find out correct link to utilize for our problems.

Your website can manage, and maintenance all website loading reports through “Hummingbird by WPMUDEV” and your site existing images can compress through “Short pixel “image compressor.

Quality Content Website

Every website should maintain a quality and contextual content on each webpage of a website as the latest “Google Algorithm updates “say about your site should be contextual and class-based. Because a user and google bot both should able to understand your website or webpage content saying what and related to which type of niche.

Google bot can understand quickly and helps to optimize for a website on priority based. If you maintain your site in sound quality and contextually based then only your website would get engaged quickly the audience can understand step by step each paragraph of your website.

But most of the people won’t maintain a quality content and context also, but they worried and confused about not getting engaged our website, and not getting optimize quickly in search engines.

If you take efficiently for content point of view, then it would be a good remark for your website because an algorithm says everything on quality content only.  As you know how to write a quality content and content marketing best practices 2017, and this is one of minor seo best practices 2017 which would be seo demand in 2018.

If you won’t correctly maintain your website and quality based then how can you get right results for your site through online? Now, you may have doubt question in mind that how to check content errors whether our website is how quality and contextual or not.

Why are worrying about when you have “Grammarly open source tool which will help you to check everything of content. Utilize a Grammarly tool and maintain your website more accessible for content publishing in site.

Long Tail Keywords

If you’re running an online website, you should be aware of the keywords which keywords you should take in your site. What type of keywords make your website optimized and you would know about these minor tips.

 By using Longtail Keywords, you can get a lot of organic traffic for your website you should take less keyword efficiency index based keyword comparing with no of searches in search engine through google keyword planner by no of links competitions present in search engine which gives the best keyword efficiency value.

As you know about keyword research process and how many types of keywords if you take long tail keywords then users can understand your blog or website page easily. Related to which kind of topic or category then they would quickly click and open your website link. Such as

How to keyword research process, seo best practices 2017 and social media channels best practices 2017, etc.

Local Business Profiles

Business profiles which are nothing listing our business and location details on google business pages are called location business profiles. As per present SEO tactics, Algorithm Local SEO is the best strategy to get business calls easily. If someone searches any keyword related to your business or else  suppose a user is searching a keyword on a search engine which is nearer to your business location so your business location details would be listed.

Then you can expect business calls or leads easily from organic search engine results. And it’s one of the seo best practices 2017 which will give you a good growth and success in your business in 2018.

And you can get optimized your website very quickly by creating a local “Google business pages your website services location.

Switch your website Secured

Owning a site and publishing a content maintaining is not only the enormous task of yours. You should be aware how your website is performing on the internet your website is secured or not. A site should be private and confidential on data installing and downloading; your content might be published publically and visible in publically. But you should know and aware of the who are visiting a website, who is hacking your data from site and google-bot also refer priority for optimizing for secured website only. The guaranteed and unsecured webpage it depended on domain “HTTP or https” hypertext transfer protocol and secured hypertext transfer protocol.

A secured hypertext transfer protocol is nothing but guaranteed socket layer on your website which is on premium based and Google also crawl concentrate on “secured socket layered (SSL) site. And it is one of the minor seo best practices 2017 which can be, so seo demanded in 2018.

Make a Presence on Social Media Channels

Just having a website is it not mean that audience aware about your site or your business, you should be mindful to an audience about your website and your business then only you will get visitors to your website, and maybe you will get business through your site.

An audience will come to your website from different traffic sources such as some audience will habit on reading blog and articles. Through searching query on a search engine which is nothing but through organic traffic, few audience would come from referral or social networking sites like Facebook, LinkedIn, Twitter, YouTube, and Quora, etc. At present most of the audience are willing to read or get information on smartphone social media channels only. Like Facebook, LinkedIn, Twitter and other social media sites, etc.

So, you have to make your website content like articles post, website links with social media post for brand awareness and social media traffic for your site.

You can get massive traffic quickly from social media channels better than organic traffic, and you may get good lead generations for your business also through social media channels.

Now, you may have a question on the mind or doubt our website contents should presence on social media channels, but many of peoples are from different countries. Those people timing and our timing doesn’t match so how can we target those audiences and how can we get traffic. Make a presence in social media channels is one of the minor seo best practices of 2017.

For every question doubt, I have a solution for you, my dear viewers, to manage your social media channel to set aa correct time for targeting country. We have two social media managing tools one is an excellent tool “ Hootsuite “ which will give all type of features. Another one is “Buffer” which is a free based tool you can manage ten different social media channels.  A buffer is useful for especially for start business persons who have a small business start-up. But whereas Hootsuite it is helpful for massive multi 100’s of website social media profiles you can run at a time, and you can manage also.

 Mobile Friendly Website

Nowadays websites are so many you can assume many of sites per each category hundreds to thousands of websites nowadays. And also many of professionals are owning and maintaining their website.

But they are lagging in traffic and sessions why because they didn’t create a mobile-friendly website. If you create, you can expect a lot of meetings, conversions, unique users and traffic from different countries. Because nowadays every user has to have a smartphone so, everyone is accessing a website by smartphones only even auto rickshaw, laundryman, labor etc. also poor of a most indigent person having a smartphone.

So, its mandatory that website should be mobile friendly then only we can expect lot conversions, clicks, sessions and leads, etc. Then you might have a question in mind how to check the status of the website, whether this site a mobile friendly or not.

If you have “Mobile Friendly Test Tool” you need to worry about the website impressions. It is one of the minor seo best practices of 2017 which will be seo demand in 2018.

High-Quality Backlinks

Getting backlinks is not a big task for a website, but getting a high-quality niche backlinks is a very hectic task for digital marketers, Who knows the strategy of generating high-quality backlinks as per google algorithm SEO 2018 updates. As you know about seo on a page and off page optimization factors, what are the type of elements, etc. and how to do search engine optimization and what are the significant factors of it.

But here one of the minor seo best practices 2017 I would like to discuss the methods of generating high-quality backlinks and link buildings.

We can get backlinks by making directory submissions in niche priority based like high PA and DA as all do. But it takes months of time to get approved a link to your site.

But you can generate high-quality backlinks through guest related to your website niche you have to find out “free guest blogs”  then you have to write your article on that free guest high priority blogs. You can get a high-quality backlink quickly to your website.

And you can generate high-quality backlinks on your website niche you have to find out “contribute to us blog” and “write for us blog.” But this blogger may ask you charges for writing your website article they may charge you. And most of the bloggers in initial they won’t accept your proposal write your article on their blog, you have to convince them to request them and offer them reasonable proposal so then admit your article.

But they will see everything about your website seo on recommendations based and high-quality content based or not etc.

But before writing an article on “free guest niche blog,” you should be aware of those guest blog seo recommendations like PA and DA and spam score of that blog. Because that guest blogs are free posting that’s why you have to check the stats of that blog link if that blog has right as Page Authority (PA) and Domain Authority (DA) more than 60 and Spam score should be less rate than 8%. Then only you can do guest blogging that links would be valuable for your website.

With this blog posting, you will generate many niche high-quality backlinks and your website would be on the first page quickly Because you have high-quality backlinks on your site which would be helpful for crawling and indexed efficiently for your website.

Now, you may have a question in mind how can we check the status of that guest blogs website. Yes for everything I have a solution for you guys you can check everything like PA, DA, Spam Score and audit of a website in free open source tool “ open site explorer “ which will help to find the status of a website in free.

Discussions- Question and Answers on Website topics

Yes, your right getting forum discussion is one of the minor seo best practices of 2017 which would be seo demand in 2018.

By doing forum discussions such as raising a question if someone answers your questions your website traffic your profile name be aware in forum websites.

And by answers to someone questions related to your website topic also you will get website traffic, and your profile gets populated along with that you will gain a lot of high-quality niche backlinks for your site.

By doing discussions someone who don’t know that answer that person may like your answer and upvoter your answer. And might be chance he or she would give you backlink to your website because they impressed with that specific reply with your website article link.

For Forum Discussion “Quora” is one of the best forum discussion site which is very busy in all the 365 days of a year and you may expect plenty of high-quality backlinks too from Quora, and your website can generate easily “Referral traffic” also.

Meta Descriptions and Meta Titles

Meta description and meta title are one of the minor seo best practices 2017 because by this only your website would get crawled and get identified by google bot easily.

What you mention in the meta title should be in minimum 60 characters of length and that details should be present meta description which is limit of 160 characters more than this limit not be allowed.

For which web page link your doing on page optimization related to that targeted focus keyword you have to create meta title for that web page and meta description also should be context and targeted based on keywords.

Then google bot will crawl your website on page tags if it matches content google bot crawled and put in indexed position. Then your webpage may get a list of SERP’s list and on quality backlinks and traffic based your website gets optimized in search engines.

You may have confused and a question in mind I am discussing meta description and meta title limits but how to check limitation. Yes for this also I have a solution which is “SEO press SP“ and “SEO-Yoast“ plugins for WordPress CMS for others cms even this app available on the internet to use it for identify correct meta title and meta description and their limits.

Not only Google is king but also Yahoo and Bing

Most of the people know and thought that Google is just the one master king search engine from where will get good business, good organic traffic, and this only the search engine where people would search.

But they are thinking wrong you have many search engines online like Yahoo, Bing, Yandex and Ask, etc. and many more search engines you have in online but most of the popular search engines are Google, Yahoo, Bing and Yandex for japan Country especially.

People also stayed and searched many queries at Yahoo and Bing, who said you Google is only the search engine where SEO get benefited if you try with Yahoo, Bing and other search engines you might be expected a lot of organic traffic and impressions, etc.

It is not an only Google Search Engine Optimization to worry about only Google. You need to concerned about all search engines because your aim to get business from all over world wide web or internet. On the internet, you have many search engines.

Here whatever, I put questions for minor seo best practices 2017 in above I explained every seo best practices 2017 with details. If you get any doubts and confusions on my explanation, you can raise your queries in below comment box.

Now your job is to explore your ideas and seo best practices 2017 and strategies in below discussion comment box. If we share and explore our ideas then only we can build and grow our experience level in the digital marketing industry.

With our sharing and discussions, someone needy person of knowledge might learn and get aware of digital marketing. Which is one kind of help for brotherhood?