Secrets of Facebook Ads Best Practices 2018
Secrets about Facebook ads best practices 2018 only few handful people only knows about the latest secrets of Facebook ads which will help you to generate more sales in your business.
Most of the simple will run Facebook campaigns either lead generation or brand awareness. Without any competitive analysis or researching ads campaigns which is the best strategy for your campaign goals.
First of all, will have to design our Facebook ads campaign plan steps:
- What is our campaign goal?
- What is our daily or monthly budget spending limit?
- How many days we have to reach our targets or goal?
If you are successfully able to design or sketch your campaign plan steps, then you can easily create a campaign and set up a Facebook ad campaign to generate sales of your business.
When doing campaign setup, most of the people will repeat the same mistakes, without not identifying a specific targeted audience they publish a campaign to targeted location and aged people.
I assume that will receive most of the leads from an audience and will reach many people.
For these reasons, only many of the businessmen getting frustrated by not getting right quality lead on investing Facebook ads campaigns.
So, that’s the reason on this new year day I fixed my scheduled day for writing blog on Facebook ads best practices 2018 which I faced or came across on few best practices in my previous year experiences.
Before we discuss the Facebook ads best practices, we should be aware of what is social media marketing and how to grow our audience in social media and what are the differences between Facebook Ads and Google AdWords.
Moreover, here list out five secrets of Facebook Ads best practices of 2018 which will be I am gone a explain you in detail with real examples.
What is our targeted location?
What is our targeted audience creatives for different ads?
What is our targeted audience demographics, age, gender and type of occupation?
What is our targeted audience Interest activity on Facebook?
What is your targeted audience behavior?
Before knowing about Facebook Ads best practices, most of the people will start ads campaigns for lead generation, brand awareness, and traffic generation. Unnecessary will make mistakes on ads campaign settings on targeting usual general audiences rather than on niche targeted audience for our business and invests on ads campaign massive amount without any expected return of investment of your daily budget on Facebook Ads.
Here I am discussing a list of secrets of Facebook Ads best practices 2018 with you people my own real-time experience happened with me on working with projects.
Facebook Targeted Locations:
Most of the people before deciding any targeting locations for campaigns they used to run a campaign for all over the whole city or state in the country.
Rather than Facebook Ads will suggest us with particular longitudinal and latitude settings of radius location of our business and services.
So, we can expect many results for our Facebook Ads campaigns whereas a lead generation or brand awareness.
Here have a look about the settings of Facebook Ads targeting locations.
Facebook Targeted Demographics objective:
Demographics objective is the most and essential secrets of Facebook ads best practices in 2018 which I earned my own experience in my past year.
When we decided to run a Facebook Ads campaign, we never felt or thought that in Demographics objective we have many options facility available from Facebook Ads to filter out our small targeting audience.
Suppose our targeting audience are IT corporates employee, founders, co-founders, doctors in specialization, or else master graduate student etc
Many lists of options available in demographics objective not only with ages, genders, or birthday month and many more list of possibilities.
Here you can check how to set a demographic objective for Facebook ads campaign.
Facebook Targeted audience creatives for ad:
Creatives for ads is the essential and minor secrets of Facebook ads best practices 2018 which is such a risky and stressful task for all the social media marketer to get good results on a campaign.
Why because by Facebook terms and conditions point of view we cant overwritten text on image Facebook cant able to reach expected audience in a campaign.
Even though in this point of view we have to think an audience or customers point of view.
Which image should we select for a campaign?
Image how would be attracted to positive audience feeling or negative feeling?
Either it should be impressable to our niche audience or not so we can get good results from an audience.
Facebook Targeted audience interest objective:
Interest objective is the new secrets of Facebook ads best practices in 2018 where you have to shortlisted niche related topics.
Such for example your business is a consultancy for jobs, or else you have a training center for software technologies
So here your targeted audience are Graduation students, master graduate students who are looking for employment within the age from 20 to 28 max
Moreover, our guys mostly busy on Facebook chatting, YouTube videos, Instagram and other pubs, entertainment girlfriends and boyfriends apps or portals.
So, here you have to list out some interest objective options like interest in music — foods and restaurant, shopping and movies, etc
Here, you can able to see the settings of Audience interest objective for Facebook ads campaign.
Facebook Targeted audience behavior objective
Behaviour Objective is also one of the most crucial secrets of Facebooks ads best practices in 2018 where you can able to design targeting methods very narrow and quickly to an audience.
For leads or sales this one of the easiest way of filtering out, your targeting audience in behavioral objective in Facebook Campaigns.
Suppose your brand or product cost is too expensive so you can set up your targeting methods objective as a who prefer high value good who will behave in a Facebook for high-value goods or luxury goods and many more options you will see her for targeting behavior objectives.
You can target who access iPhone 8 plus Facebook, or else Instagram so highly luxury lifestyle audience only can use those phone.
Also, who rides or owns a BMW, Mercedes Benz, Audi and who are luxury shoppers and many more options available for targeting behavior peoples in a Facebook ads campaign.
Here you can have a look the settings about targeting audience behavior objectives in Facebook ads campaign.
Hence I discussed all of the above five secrets of Facebook ads best practices in 2018 which handy people know about these secrets. If you are getting confused, please raise your questions in below comment box I will follow up with personally will discuss it.