SEO factors of On-page and Off-page Optimization.
For every SEO process when the website audit report prepared. Now its develop the foundation of a website which is nothing but the backbone of SEO process. Search engine optimization is two types of optimization techniques those are On-page Optimization, and Off-page Optimization both have its factors. Few of them I am trying to discuss below as follows
For every business, if your plan to open a website and need to get to a top position in search engines, so if any user will search a query or phrase or keyword in search engine related to your website category. The first position link your website snippet result should be visible in a SERP results list. To get in a first position, we need to follow some SEO factors both on-page and off-page optimization.
An on-page optimization factor which is on your website some unique front-end scripting code tags, which is Google friendly language.which is in HTML/CSS Tags and scripting language format such as these many factors are as follows.
Initially, most of the peoples are used to creates a domain by adding a focus keyword on the field so they can quickly optimize very well in search engines. But nowadays those strategies are not working; Google would not be indexed those kinds of domains in search engines as per present google algorithm point of view.
2018 SEO demand both on-page and off-page Optimization
A myth of
URL Include the Focus Keyword in an area (Except in homepage)
Meta Title (Page Titles): Meta titles are one of the most critical factors in your website. Each of your page and blog posts contains a unique title.Let us discuss an example for this you to be more understanding. Let us assume you created a blog post ” Brownie Chocolate Cake, ” and you got keywords like a best browny chocolate cake and brownie chocolate cake for girls, which is most of the searches keyword and high volume based, then you may get a chance to get top position in search engines.
- 60 characters limits.
- Keep it in meta Title Tag.
- Starting with Focus keyword. At the beginning of the meta title.
- Keep the brand name at the end.
- Make it completing enough in one click
Many people forget to write the meta description on their website. But it is such an essential factor that meta description should present in our blog post. Meta description can create in a sentence format by taking the highest volume keywords and low ” keyword efficiency index ” keyword. If a user searches a keyword in a search engine like chocolate cake after that may be able to get your website visited by that person. Because which keyword was searching
- The Meta description should be like a summary in a two sentence format.
- Keep it 300 characters limits.
- Keep it in meta description Tag.
- Starting with Focus keyword. At the beginning of the meta description
- keep its brand name at the end of Tag
- Keep it compelling.
Rich Page Content:
Content is like a king of digital marketing in the 2017 year, the algorithm asking
- Include Focus Keyword and Other Keywords
- Each page should have at least 300 words of content
- Keep the Keyword Prominently for about 2-5% of words (Keep it bold, Italics)
- Use Synonyms and Related Words Instead of Repeating the Focus Keyword Too Many Times (Hummingbird) Distribute keywords evenly across the content
- Distribute keywords consistently across the web page content
An image also a significant fact of On-page Optimization it will help you in a better to get ranking in search engines through image search results. While uploading your images to your website web pages with valuable quality content for website blog, remembered that for every picture while uploading uploader window may ask you for you Image title, Image Alt text, and Image description that fields should be filled up with focus keyword and image description. A website image may optimize for search engines.
Linking (Internal Link and External Link):
People often think that the links counts of other websites that only crucial to our website, while seven years back algorithm may give before external links more whatever the quality links those are if we got the external link then could be a great success for us. But now present Google algorithm changed. This algorithm wants only from high-quality niche links then just google crawler may taking our website pages to indexed in search engine results. To high ranking in search engines.
Internal links: provide links to all relevant inner pages.
External links: provide links to all external websites. (open in a new window)
Two Different Types of Links: Do Follow and No Follow If a relationship specified as no follow (by defining rel=nofollow in the anchor tag), users can see that as a link but it will blind for the search engines. It means no authority will follow from current website to the linked site.
Video Optimization: Most of the people will won’t concentrate on our videos to embed to the website, they thought its a waste of memory storage on the site. But the video also first fact of SEO to get good position high rank for our website through videos. A small video clip is enough to embed just a 2 min of video which tells the explanation of our primary keyword description. With this, your website may engage with video viewers, who habituated for watching videos and understanding through videos. Embed a video from youtube to a website provide a short description relevant to your primary keywords.
Off-page Optimization Factors
As per Google Algorithm Updates, MarkBrain not well off page submissions required when previously most of the SEO executive guys are did for optimizing and to get good ranking results for a site. They used to concentrate on presentations whether they are quality or qualityless, but now present algorithm changed if crawler would find any website with won’t have quality backlinks and quality content on your site. The crawler would not allow your website to be indexed and to ranked in search engines.
Off-Page optimization is a process making submissions into outside website directories or links. Exploring your website content or promoting your website content into social media profiles, local business profiles, niche directories, social bookmarks, famous bloggers, guest blogging, niche article submissions, forum discussions, niche blog commenting, photo sharing, content marketing, and video marketing
Social media profiles
Social media profile is more significant than ever these days! Sometimes known as ” online reputation management ” Getting involved in a social media fundamental step which you begin to advertise, market and building your online reputation within your niche.
Just you need to register in top social media profiles like Facebook, Twitter, LinkedIn, and Google+, etc. And create patterns your own. Allows to you to extend your contacts connects with a lot of peoples with whom can share your website content and get famous, get website traffic from social media profiles.
Blogging is one of the best ways to promote your website content by writing a blog for your website. You give a reason for visitors to keep returning to your site and keep up to date with your latest posts. It also helps to search engines to crawl your site frequently. Which ultimately especially higher on search engine results in pages (SERPs).
Post comments on other blogs within in the niche as yours. .These relationships can be crawled by search engines. Helping to point them to your site. These blogs are commonly referring on ” Do-follow Blogs .”
Find forums related to your sites niche and get involved within that community. Reply to threads, answer the questions, suggested them your advice, etc. All helps to build up your reputation as someone who is an expert in your niche. Try to use Do-follow forums so that you can include a link to your site within your signature.
Niche Directory Submissions:
Many people say that directory submission is dead! But is the way of likely hood of people seeing your website. It is purely based on how efficiently selecting those directories and how efficiently choosing a category for submission. Especially on niche directories a quality link submission.
Social bookmarking is also a major factor for promoting your website. Submit your latest blog posts or pages to the most popular social bookmarks like StumbleUpon, Delicious, RadeIt, Digg, etc. search engines is really like this type of sites because of the content on those sites updates frequently.
If your images can share with social photo sharing sites like Pinterest, and Instagram, etc. along with your related blog post links, so peoples from Pinterest and Instagram follow up your website.
Video sharing on some external outside video channel sources to get good backlinks. Like YouTube, and Vimeo, etc. Many more video channel websites are available along with your video Title and description with links. If the users from YouTube and Vimeo may attract your videos and they may visit your site. Through this, you can get good traffic for your website. More priority on YouTube because YouTube is a Google product and it is 3rd position in Global Rank.
Local Business profiles:
Depend on your sites niche. Local listing directories are available in search engines. Then why you concentrate most priority to global listing directories, local business listing it would be beneficial to you, if you create a local business profile, let us example a team has confused or stuck in traffic or heavy rainfall to reach some other “restaurant” to visit to have a weekend party. If they google it to the nearest restaurant, you may be nearer to them, through this you may be getting a business and ratings for excellent services.
If you write an article for your website, then you can submit them to popular article directory sites like. E-zine, Go Articles, Now Public etc. this can help drive traffic to your site.
You can participate in answering questions on sites like yahoo answers and “Quora” etc., By solving most of the problems related to your niche. You help to build up your reputation as someone as that is an expert in your chosen field. You can also place a link to your website in the source section. If necessary so that people can easily find your site. If you put a link repeatedly on your content, it goes in spam. This is another way to get your website most popularity.
Site level optimization :
- Reduce the load time: Implement Gzip
- Check for the missing pages, And all the missing or correct the links, make sure each link would work properly.
- Create custom 404 page with necessary information it should return proper response “ 404-page error not found “ for HTTP request.
- Create and Add Robot-txt and upload to the root.
- Create and Add XML sitemap of a website and upload to the root. XML is an extensible markup language with internet understanding language.
- Create and verify Google Webmaster account & Bing Webmaster account
- Keep Google analytics tracking code on all pages.
- Resolve duplicate contents issues with canonical, no index, no directions.
- Redirect Important pages if they are not working.
- Check and validate the function of your website. Whether each page of your site is working correctly or not. If not then fixed its errors.
- Identify the critical element actions on the website and set up a Google Analytics goal for your targets and better tracking perspective.