Major Factors of Google AdWords
As you Know Google AdWords is an advertising tool to run a campaign, If you pay you will Ad will be visible on the internet, you know about the benefits of Google AdWords such as targeting to an audience, control your costs, measure your success, and manage your campaigns. Thus, How to utilise this benefits of Google Ads? All may have a question on this issue. So, here below briefly explaining about Major Factors of Google AdWords and How to do Google AdWords
Google advertising networks
Ads networks are classifieds into are of two types such as the Google Search Ad Network and Display Ad Network.
Search Ad network
includes Google search engine, and other partner websites like shopping sites, Mapping sites, to find the nearest location in google maps and hundreds of non-google search engine partner websites like AOL that AdWords ads matched to search results
It can help to advertisers show their text ads next to Google search results, and reach customers actively searching queries in search engine related to your business or products and services. For those users, your ads would be visible. Your ad can show on the top in search results when someone searches for terms related to one of your website keywords.
Display Ad network
includes a collection of Google websites like google finance, Gmail, Blogger, YouTube, partner sites and mobile sites and apps that show ads matched to the content on a given page.
It can help advertisers use display ad formats to reach a wide range of customers through display ads. Customers can easily attract to advertiser offer, and customers show interest in that ad. It can also help to build a brand awareness, customer loyalty and engagement and allows for specific. Choices depend on advertisers where an ad should visible on which partner sites or not, and to which type of audience to display our ad.
You may be getting queries related to these questions
Where your Ads can appear?
Your ads can appear on search results and other search sites when your keywords are relevant to users search
Google search sites Ads can appear above or below search results for Google search. They can seem beside. Below, and above search results on google play, Google shopping, and Google maps, include map app.
Google search partners Ads might with search results on websites of Google search partners. For text ads, search partner includes much plenty of partner websites available on search network partners as well as google video and other search sites.
Product shopping ads can appear on search sites that display and link to products to sell. Click through rate (CTR) for ads on search partner sites does not impact Quality score on google.
How many types of search ads format in search network?
It is also important to think about the types of search ads with extensions and what are the different types of Ads can appear on search engine network. Those are as follows.
Text ads can be made up with a headline, a display URL that shows your website address and a description in-text ads.
Ad Extensions are extensions to your search ads, such as it shows attracted your business services options like
- Call to action
- Local business address
- Call out (some offered phrases)
- Sitelinks (links from site)
- Structured snippet (services provided)
You can choose to show your ads to people as they browse the web, on the display network. Your ads can appear on specific websites or placements that you want or sites based on the targeting methods that you choose, such as keywords, placement, audiences and topics. For more information, you can refer Search Ad Network
How many types of Display ads format in display network?
Google display network allows you to connect more peoples through the variety of display ads formats in global universe. Display network has plenty span of websites in display network 90% of the users may use a lot of interesting sites, shopping websites, millions of YouTube viewers in a world, and span of users will check emails daily. This many types of display networks you can reach to customers for your product.
Here a list of ad formats can use on display network.
- Text Ads
- Image Ads
- Rich media ads
- Video Ads
How it works
AdWords have to central systems search and display ad networks. Search network reached people when they were already searching for a specific keywords or phrases on search engine related your keyword strategy on your Ad campaign structure. Whereas display ad network help to your capture users activities on analytics tool and search engine console, if someone visits your shopping website and checking your reviews how quality brand your product. And you can target after a moment to that person by remarketing your ad campaign to that specific interested person who is checking your reviews and want to buy.
Find the right audience.
Google AdWords is designed to help all of the advertisers to find correct audiences across millions of websites. Its let you be strategic and put your message in front of a lot of interested customers at the right time and right place.
- Reach users by keywords and topics
- Select where your ads appear
- Find users who are already interested in what you have to offer
For more information, you can refer Display Ad Network
How much you’re Quality for Ads?
Understanding the Quality Score and Ad Rank
Higher quality ads can lead to fewer prices and better ad positions in search engines. To give you a better understanding of how quality works on AdWords, we will go over the quality score and ad rank. The quality score reported in your account tells about the quality of your landing page content and structure triggered by that keyword auctions throughout the day. Ad Rank determines the order in which your ad displays up on the page. It is also known as ad position.
The components of a quality score expected through click-through rate (CTR) an ad relevance, landing page experience. Landing page experience means your landing page should with rich of content and indicating full of web page structure, must and should be related to your ad. Suppose you are running a campaign linked to form fill up for student registration course for generating leads, but you inserted a landing page related to Institute events. In this battle would not get any right clicks and conversions may be your ad in down position in search results. Each keyword gets a quality score on a scale from 1 is lowest and 10 is a highest score.
If more relevant your ads and landing pages are to the user, more likely to get a high-quality score and Ad rank position in search results. More benefit from a more top quality component of your Ads. Such as a more elevated ad position lesser cost per click (CPC). Maybe a chance to deduct amount CPC less in bidding auction, while your campaign will run.
For more information to visit More Quality of your Ads Strategies to learn
What you pay for running an AdWords Campaign
AdWords gives you control over on your advertising costs. And there is no minimum limit on an amount you need to pay for running ads on Google AdWords to spend money. Instead, you can set a daily budget on your satisfaction how much and when to when you are interested in running a campaign in search results.
Choosing a bidding strategy
Deciding how much you need to spend money means choosing how you would like to bid on bid auction. You are not only one on AdWords auction like you many more competitors same as your services. You need to decide the situation its depend on your budget limit and a return of investment, what your expecting and goals. Such as whether you want to get clicks, impressions, leads and conversions. Bidding strategies include cost per click (CPC), cost per thousand impressions (CPM), and cost per acquisition (CPA).
Setting a Budget
Your daily budget is the amount for a day you are willing to spend each day, for each ad campaign on your account. Even though it depends on how long your battle is visible and your actual costs may vary. It depends on competitors in auctions, how much they are bidding for related keywords and your quality score of your landing page. If it right highest scores scale from other competitors ads, your amount will be deducted lesser than what you mention the cost per click amount. No of days an average of a month, bidding auction would frequently be going, if any competitor may raise an amount higher than you and competitors landing page and ads are so relevance to keywords. Then your ad per click would be top than the previous day.
How much you charged for Campaign
If your using CPC or CPM bidding, you will only be charged as usual what needed for your ad to appear in top position in search results than other competitors. If you’re using CPA bidding, the actual amount you will charge might exceed your specific bid. Because the amount it depends on factors out of the Google’s control. Such as changes to your website or ads may be increased competition for in ad auctions.
For more information about bidding strategy visit what you pay for Ads