How to run Google AdWords Campaign – How to do Google AdWords

How to run Google AdWords Campaign – How to do Google AdWords

How to run Google AdWords Campaign

How to run Google AdWords every person want to know and searching on google search engine frequently, Most of the users are so afraid to run a Google AdWords campaigns. Because many persons think that Google AdWords is a paid advertising tool, we are investing money in that machine if that tool debit extra amount from our bank account. Else if we unable to get business if we spend money also.

So, first of all, you have to know what Google AdWords is and how to do Google AdWords. Then we can efficiently manage our campaigns account and run campaigns quickly, and for running Google AdWords campaigns, you have to understand the necessary process of every digital marketing module. Such as if you go through with search engine optimization (SEO), Social Media Marketing (SMM), Email Marketing, Content Marketing, etc. you can able to understand the central fact of Google AdWords. Why is so crucial most of the founders why they will take time to decide to invest in a Google AdWords Campaign process.

Google AdWords is one of the tool of Google where you can able to advertise on your website in online, by your target audiences, currency and time zone area. For doing online advertising, you need to pay amount cost per click, how much amount you invest per click and by bidding strategy, if the competitor spent twice lesser value than the cost per click compare your s. So, your ad would be visible in the first position, unless until if your ad keyword relevancy is good and landing experience is quality based.

Now, you might have confusion in mind by seeing the words like “ bidding strategy,” “keyword relevancy” and “landing page experience” etc. No worries if your brother is here below paragraphs and all your confusions will be apparent.

Let me share with you some questions which I have for you

What is your Goal for AdWords Campaign and for why you’re here to run your Google AdWords campaign for bidding strategy?

Who is your targeted audience for keyword relevancy for your campaign?

What is your expecting from a targeted audience to get after they visit your landing page of your website?

Without deciding anything researching so many persons will start fear about thinking how to run Google AdWords Campaign and how to Google AdWords. Most of the user’s failure and give up on business this only, they will feel when they struck and unable to get any revenue they give up their dreams and ambitions. And they will sit idle without any work and business routine life.

“The person who moves a mountain begins by carrying away small stones“.

AdWords Campaign Planning:

Before starting an AdWords campaign, you have to plan first of all you have to note it down some few points in the worksheet.

  • Which type of business is this?
  • Who is the targeted audience for your campaign?
  • Who are the competitors of your company?
  • How much budget you have for a run a drive?
  • From Which Currency and Time Zone you’re planning for Campaign?

If you get these answers and fully confirmed for your campaign then only you can move forward to think about AdWords campaign which type Ad networks you can able to select.

Because In AdWords Campaign once you selected “Currency and Time Zone” then you can able to change, if you would like to change your Currency or time zone means then you must have to create another campaign account with another Gmail Id. Because Google AdWords it doesn’t belong to in terms and conditions.

Now you might have confusion how to create a campaign structure, what is AdWords Campaigns Networks and Which Ad Networks is the best for business, either search ad network, display ad network or else video ad network.

 

As I discussed with you guys in my previous blog posts on how many types of Google AdWords networks and which kind of business what ads would be useful to run online advertising Such as

 

 

Search & Display Ad Network

Display Ad Network

Video Ad Network

Shopping Ad Network

 

Business, Conversions, and Leads, etc.

 

Brand Awareness

Video Marketing, Media News, etc.

Ecommerce Business

 

 

So, till now we got about how to plan an AdWords Campaign plan who are the targeted audience and location and our business which kind of category for which we are running the campaign. We have to decide and note it down all the critical points of AdWords or Online Advertising which we are agreed to run a campaign on Google AdWords.

 



Google AdWords Campaign is also known as (PPC) pay per click which means for click per Ad you have to pay an amount. It depends on how much you are like to spend an amount per click depending on “bidding auction “between you and your paid search competitors. Who is running Campaign in Google AdWords in same services as you? Paid search results are nothing, but results which will come by paying an amount to a search engine is called paid search.

 

Now you have to know about the how to target the audience for your ads campaigns. As you know about the how many types of AdWords Campaigns and how to use the drive and which kind of “ bidding strategy” you have to know, but before that, you have to be aware of ads network campaign creation. For every campaign initial starting Headlines, description is the same procedure.

  

Focused Keywords Strategy and Campaign Creation:

 

To run an AdWords Campaign for every kind of business you must and should have to collect targeted keywords and you have to know about how to do “keyword research process” and what are the significant factors of keywords for your business website.

 

If you are not focused on keywords, then you can’t be able to run a Google AdWords campaign successfully because if the keywords not incorrect, you can’t get any clicks conversions and leads even for your drive.

 

While searching analyzing keywords for your website don’t bother about “suggest bid” and most volume keyword in a Google, keyword planner. Just take out the keywords which are related to your website services which are high volume and find out the KEI value “keyword efficiency Index” how to calculate as you know about my previous article which Keyword research process.

 

Now, you have to concentrate AdWords Campaign structure such as follows

 

First of all, you have registered with Gmail id for Google AdWords, and you have to create AdWords Account structure, and you have to know about “how to start a Google AdWords” and its factors then only you can understand how to run a Campaign.

 

 

Search Ad Network Campaign

 

Headline1:  which is your business specialty or features which should cover by focused keyword what you searched in keyword planner by putting your efforts and have to write that to in limit of 30 characters.

 

Headline2: What you’re offering your business to customers or clients why you are running a campaign that you write in headline2 that too in limits 30 characters.

 

Description: In this field, you write about the landing page campaign details I mean to say a story of a campaign. Such for example you’re running a campaign for students for providing a digital marketing training through student registration form. Then you will write about the trainer details and institute details by covering keywords in the description which is in a limit of 80 characters.

 

Site extensions: All your contact details like a call to action, email id, etc.

 

And then now you have to decide about target location and a targeted audience you can select a place on your campaign requirement on which area your expecting more your clients more.

 

Next step we have to know about “bidding strategy” I will explain you in below session about bidding strategies.

 

Display Ad Network Campaign 



This campaign might be difficult from search ad network campaign because in search ad network campaign we can expect more business leads, sales, and conversions.

But display ad network campaign is most useful for brand awareness and traffic purpose. When you’re planning to display ad network campaign, you have to be aware of what is “branding promotion and brand awareness” and what are the factors of Display ad networks.

 

Display Ad network campaign to run first of all you have to decide who is your business targeted audience on which third-party website our ads have to display.

From which third-party website we can expect more clicks and conversions these targeted sites you can find in Google AdWords display campaigns structure targeted affected area by category way.

For display ads, you just need right dimensions and attractive designed image with slogans on the image. And targeted focus keywords for Ad groups.

By which you can understand if any user search related to those keywords and search related website in that websites our display ads would be displayed.

Remaining as usual steps as same as in the previous article what I explained about the “major factors of display ad networks” to run a campaign. And you can easily understand what steps have to follow how to run a Google AdWords Campaign.

 

Selecting a Bidding Strategy on Business Requirements:

For choosing a bidding strategy, you just have to care about for what outputs we are running a campaign. Such as many people run a campaign for generating leads, sales, and forms, etc. and few people run a drive just for getting traffic and brand awareness.

But most of the advertisers, not aware of what is our output expecting and which bid strategy we have to follow, with every advertiser this mistake will happen.

So, before that, you just have to be aware what the bidding strategies are and which bid strategy is useful to us which depends on requirements.

 

Few of bidding strategies Abbreviations you need to know those are

CPC – Cost per Click

CPL – Cost per Lead

CPV – Cost per Video view

CPA – Cost per Acquisition

CPM – Cost per Impression

I think might be understood for which type a campaign which terms would be useful by seeing terms like impressions, “acquisitions”, video view, lead and click, etc. After knowing about the bidding strategies, you don’t have any doubt in mind like how to run a Google AdWords Campaign. 

I am personally referring you to purchase this below Google AdWords complete material by famous Google AdWords Professional and Researcher.

Manual CPC

By the term Manual only you can understand this strategy depends on it our self manually you have to manage the settings how much cost you’re ready for investing per ad click. That’s why this bid strategy is called Manual CPC, and this manual CPC is used with on experienced requirement already we know the competitor’s bid amount, and we are ready to campaign on fixed manual CPC. And Manual CPC you can total control on a campaign over bids with a focus on driving click traffic. AdWords will take care the ad group default bid first. for running a battle, you have to specified submission its manually at the keyword level select it manually set my bids for clicks.

Automatic CPC

In this bid strategy, advertisers may focus only on driving traffic to a website that is looking just to get website traffic from AdWords campaign. You can set a budget daily, and AdWords automatically adjusts your bids concentrate the only goal of getting most clicks for a budget of the campaign, with automatic bidding, AdWords does all the work to get most clicks.



Enhanced CPC

This Enhanced CPC bid strategy it depends on the advertiser how much traffic and conversions track on a campaign that much bid amount will deduct from your bidding account. If 30 percent of traffic conversions track comes then bidding, a process will do.

 

CPA Bidding

Abbreviations of CPA is a cost per acquisition it depends on your conversions how many you targeted conversions per a month. Suppose you are expecting 15 acquisition leads or conversions per month in a campaign for that campaign this bid strategy is useful. For this bid strategy, you have to fix an amount of bid per cost per acquisition. This campaign mostly works on recruiting resources and getting admissions of students for an academy.

After all getting information of bidding strategy, keyword strategies and campaign planning or requirements you may have confusion in mind how much amount we have to invest per day for the campaign. It depends on your campaign budget and your competitors.

There is not mandatory that in keyword planner you will get suggest bid per keyword you have to invest a bid amount that only.

It depends on your requirement budget how much your investment on a campaign you can invest per day INR 500 search ad network campaign or display ad network campaign and cost per click Ad (CPC) is INR 10 per click.



Your amount won’t deduct INR 10 only per click when someone clicks ad it depends on Bid Auction. How much your competitor is investing per click and how quality score you have for this Ad.

At last, I discussed and explained how to run Google AdWords Campaign and what is Google AdWords with Search Ad Network and Display Ad Network Campaigns. If any confusion or doubt after reading this you can raise your queries or discuss in below comment box.

12 Minor SEO Best Practices 2017 Which SEO Demand in 2018

12 Minor SEO Best Practices 2017 Which SEO Demand in 2018

SEO Best Practices 2017 Which Demand in 2018

SEO Best practices 2017 tells about the SEO or search engine optimization practices work implemented in 2017 and got some solutions for upcoming days. Having or owning a website it’s not a significant deal maintaining and running a site and getting optimizing is a primary task of your website. Keeping a quality score website is a vital role of having a website.

To come out from problems of SEO for maintaining a quality score website which helps to earn more money, more clicks conversions, to get good organic traffic for your site.

Here, discussing few Minor seo best practices 2017 which can be seo demand in 2018 for your website.

I know you think that you already know about SEO on page and off page Optimization factors. And you already know about 2018 SEO updates and process which means how to search engine optimization process.  These concepts are different whereas best practices 2017 means practices which can be done by someone and get some easy solutions or shortcut strategies for next upcoming days for better seo result.

Most of the persons do the same which I suffered from my website when I started that’s why I am here to share my experience with you people. Which you can able to maintain your site quickly without any warnings, errors, and remarks of your website like website speed score, website structural data, quality backlinks and content, and ranking, etc.

After reading this article, you will get the seo best answers to these questions.

  • How to fix the error of structural data for your website?
  • Why is our site not getting that much existing users sessions?
  • How to solve Website loading error problem?
  • Why our website not able to optimized quickly in search engines?
  • Why are we not getting business calls from our business website?
  • Why is our site not getting traffic from different sources of channels?
  • How to do optimized quickly for our website in search engines?
  • Is Google only one favorite search engine and rest of other search engines like Yahoo and Bing, what are they?
  • How to get high-quality niche backlinks quickly to a website?
  • Why is our site not getting brand awareness in social media channels?

Nowadays many people have their websites, their business through online, but they don’t know whether their website how quality based or not. And not worrying about site either targeting to correct audience and getting good traffic, conversions.

But many of the persons have questions in their mind why we are not getting business though we have a website.

To get the solutions to those questions, I am here to discuss with you some minor seo best practices 2017 which would be such a seo demand in 2018 which can grow your business through the website.

Schema Website Structure Data

Though you’re maintaining your website, you should create a website in a basic format. Google bot or crawler should understand it because at some times when google bot will crawl your site to move to index your website will get a lot of errors and warnings. It is one of the minor seo best practices 2017.

Now, you may have confusion in mind I am talking about the website should be in a structured format. But how can we create a website in structure format, you should maintain your website files, folders in a correct root directory structure format in a server storage folder.

And for identification for crawling you should create a unique structural data file with case diagrams in website functions folder. Or else by structural schema data plugin, you can get a lot of errors rectified by “Structural schema data.”

It’s my own experience which I faced with my website about this structural data issue google-bot can’t able to understand what related to your blog post, who is an author of that post, blog title, and website name and webpage content, etc. All the details can be inbuilt stored in structural data schema folder automatically. So your website should be fully structured data format.

Website Loading Speed

Many of website owners may get confused and problematic when they got remarks or complaints from their website users about your website opening so late, getting irritated while a visit to your site.

In this situation, every website owners may get tensed if you publish your content on your website with compressed way nothing would be in problem in future. And you hosted your site in correct host provider nothing would be tensed situation today.

In most of the cases server, only the big reason for your website loading and next priority goes to your website memory storage loads to open your website in a browser.

While uploading images to your website specific content you should take care your image should be in Kb’s less than MB. Else your site may face a significant loading problem to render in backend server of your website. And this one of the minor seo best practices 2017.

Here, you may have a question in mind, how to know our website errors and how to manage our website about loading errors and how to compress our website existing image?

No worries about every problem we have a solution just we need to search and find out correct link to utilize for our problems.

Your website can manage, and maintenance all website loading reports through “Hummingbird by WPMUDEV” and your site existing images can compress through “Short pixel “image compressor.

Quality Content Website

Every website should maintain a quality and contextual content on each webpage of a website as the latest “Google Algorithm updates “say about your site should be contextual and class-based. Because a user and google bot both should able to understand your website or webpage content saying what and related to which type of niche.

Google bot can understand quickly and helps to optimize for a website on priority based. If you maintain your site in sound quality and contextually based then only your website would get engaged quickly the audience can understand step by step each paragraph of your website.

But most of the people won’t maintain a quality content and context also, but they worried and confused about not getting engaged our website, and not getting optimize quickly in search engines.

If you take efficiently for content point of view, then it would be a good remark for your website because an algorithm says everything on quality content only.  As you know how to write a quality content and content marketing best practices 2017, and this is one of minor seo best practices 2017 which would be seo demand in 2018.

If you won’t correctly maintain your website and quality based then how can you get right results for your site through online? Now, you may have doubt question in mind that how to check content errors whether our website is how quality and contextual or not.

Why are worrying about when you have “Grammarly open source tool which will help you to check everything of content. Utilize a Grammarly tool and maintain your website more accessible for content publishing in site.

Long Tail Keywords

If you’re running an online website, you should be aware of the keywords which keywords you should take in your site. What type of keywords make your website optimized and you would know about these minor tips.

 By using Longtail Keywords, you can get a lot of organic traffic for your website you should take less keyword efficiency index based keyword comparing with no of searches in search engine through google keyword planner by no of links competitions present in search engine which gives the best keyword efficiency value.

As you know about keyword research process and how many types of keywords if you take long tail keywords then users can understand your blog or website page easily. Related to which kind of topic or category then they would quickly click and open your website link. Such as

How to keyword research process, seo best practices 2017 and social media channels best practices 2017, etc.

Local Business Profiles

Business profiles which are nothing listing our business and location details on google business pages are called location business profiles. As per present SEO tactics, Algorithm Local SEO is the best strategy to get business calls easily. If someone searches any keyword related to your business or else  suppose a user is searching a keyword on a search engine which is nearer to your business location so your business location details would be listed.

Then you can expect business calls or leads easily from organic search engine results. And it’s one of the seo best practices 2017 which will give you a good growth and success in your business in 2018.

And you can get optimized your website very quickly by creating a local “Google business pages your website services location.

Switch your website Secured

Owning a site and publishing a content maintaining is not only the enormous task of yours. You should be aware how your website is performing on the internet your website is secured or not. A site should be private and confidential on data installing and downloading; your content might be published publically and visible in publically. But you should know and aware of the who are visiting a website, who is hacking your data from site and google-bot also refer priority for optimizing for secured website only. The guaranteed and unsecured webpage it depended on domain “HTTP or https” hypertext transfer protocol and secured hypertext transfer protocol.

A secured hypertext transfer protocol is nothing but guaranteed socket layer on your website which is on premium based and Google also crawl concentrate on “secured socket layered (SSL) site. And it is one of the minor seo best practices 2017 which can be, so seo demanded in 2018.

Make a Presence on Social Media Channels

Just having a website is it not mean that audience aware about your site or your business, you should be mindful to an audience about your website and your business then only you will get visitors to your website, and maybe you will get business through your site.

An audience will come to your website from different traffic sources such as some audience will habit on reading blog and articles. Through searching query on a search engine which is nothing but through organic traffic, few audience would come from referral or social networking sites like Facebook, LinkedIn, Twitter, YouTube, and Quora, etc. At present most of the audience are willing to read or get information on smartphone social media channels only. Like Facebook, LinkedIn, Twitter and other social media sites, etc.

So, you have to make your website content like articles post, website links with social media post for brand awareness and social media traffic for your site.

You can get massive traffic quickly from social media channels better than organic traffic, and you may get good lead generations for your business also through social media channels.

Now, you may have a question on the mind or doubt our website contents should presence on social media channels, but many of peoples are from different countries. Those people timing and our timing doesn’t match so how can we target those audiences and how can we get traffic. Make a presence in social media channels is one of the minor seo best practices of 2017.

For every question doubt, I have a solution for you, my dear viewers, to manage your social media channel to set aa correct time for targeting country. We have two social media managing tools one is an excellent tool “ Hootsuite “ which will give all type of features. Another one is “Buffer” which is a free based tool you can manage ten different social media channels.  A buffer is useful for especially for start business persons who have a small business start-up. But whereas Hootsuite it is helpful for massive multi 100’s of website social media profiles you can run at a time, and you can manage also.

 Mobile Friendly Website

Nowadays websites are so many you can assume many of sites per each category hundreds to thousands of websites nowadays. And also many of professionals are owning and maintaining their website.

But they are lagging in traffic and sessions why because they didn’t create a mobile-friendly website. If you create, you can expect a lot of meetings, conversions, unique users and traffic from different countries. Because nowadays every user has to have a smartphone so, everyone is accessing a website by smartphones only even auto rickshaw, laundryman, labor etc. also poor of a most indigent person having a smartphone.

So, its mandatory that website should be mobile friendly then only we can expect lot conversions, clicks, sessions and leads, etc. Then you might have a question in mind how to check the status of the website, whether this site a mobile friendly or not.

If you have “Mobile Friendly Test Tool” you need to worry about the website impressions. It is one of the minor seo best practices of 2017 which will be seo demand in 2018.

High-Quality Backlinks

Getting backlinks is not a big task for a website, but getting a high-quality niche backlinks is a very hectic task for digital marketers, Who knows the strategy of generating high-quality backlinks as per google algorithm SEO 2018 updates. As you know about seo on a page and off page optimization factors, what are the type of elements, etc. and how to do search engine optimization and what are the significant factors of it.

But here one of the minor seo best practices 2017 I would like to discuss the methods of generating high-quality backlinks and link buildings.

We can get backlinks by making directory submissions in niche priority based like high PA and DA as all do. But it takes months of time to get approved a link to your site.

But you can generate high-quality backlinks through guest related to your website niche you have to find out “free guest blogs”  then you have to write your article on that free guest high priority blogs. You can get a high-quality backlink quickly to your website.

And you can generate high-quality backlinks on your website niche you have to find out “contribute to us blog” and “write for us blog.” But this blogger may ask you charges for writing your website article they may charge you. And most of the bloggers in initial they won’t accept your proposal write your article on their blog, you have to convince them to request them and offer them reasonable proposal so then admit your article.

But they will see everything about your website seo on recommendations based and high-quality content based or not etc.

But before writing an article on “free guest niche blog,” you should be aware of those guest blog seo recommendations like PA and DA and spam score of that blog. Because that guest blogs are free posting that’s why you have to check the stats of that blog link if that blog has right as Page Authority (PA) and Domain Authority (DA) more than 60 and Spam score should be less rate than 8%. Then only you can do guest blogging that links would be valuable for your website.

With this blog posting, you will generate many niche high-quality backlinks and your website would be on the first page quickly Because you have high-quality backlinks on your site which would be helpful for crawling and indexed efficiently for your website.

Now, you may have a question in mind how can we check the status of that guest blogs website. Yes for everything I have a solution for you guys you can check everything like PA, DA, Spam Score and audit of a website in free open source tool “ open site explorer “ which will help to find the status of a website in free.

Discussions- Question and Answers on Website topics

Yes, your right getting forum discussion is one of the minor seo best practices of 2017 which would be seo demand in 2018.

By doing forum discussions such as raising a question if someone answers your questions your website traffic your profile name be aware in forum websites.

And by answers to someone questions related to your website topic also you will get website traffic, and your profile gets populated along with that you will gain a lot of high-quality niche backlinks for your site.

By doing discussions someone who don’t know that answer that person may like your answer and upvoter your answer. And might be chance he or she would give you backlink to your website because they impressed with that specific reply with your website article link.

For Forum Discussion “Quora” is one of the best forum discussion site which is very busy in all the 365 days of a year and you may expect plenty of high-quality backlinks too from Quora, and your website can generate easily “Referral traffic” also.

Meta Descriptions and Meta Titles

Meta description and meta title are one of the minor seo best practices 2017 because by this only your website would get crawled and get identified by google bot easily.

What you mention in the meta title should be in minimum 60 characters of length and that details should be present meta description which is limit of 160 characters more than this limit not be allowed.

For which web page link your doing on page optimization related to that targeted focus keyword you have to create meta title for that web page and meta description also should be context and targeted based on keywords.

Then google bot will crawl your website on page tags if it matches content google bot crawled and put in indexed position. Then your webpage may get a list of SERP’s list and on quality backlinks and traffic based your website gets optimized in search engines.

You may have confused and a question in mind I am discussing meta description and meta title limits but how to check limitation. Yes for this also I have a solution which is “SEO press SP“ and “SEO-Yoast“ plugins for WordPress CMS for others cms even this app available on the internet to use it for identify correct meta title and meta description and their limits.

Not only Google is king but also Yahoo and Bing

Most of the people know and thought that Google is just the one master king search engine from where will get good business, good organic traffic, and this only the search engine where people would search.

But they are thinking wrong you have many search engines online like Yahoo, Bing, Yandex and Ask, etc. and many more search engines you have in online but most of the popular search engines are Google, Yahoo, Bing and Yandex for japan Country especially.

People also stayed and searched many queries at Yahoo and Bing, who said you Google is only the search engine where SEO get benefited if you try with Yahoo, Bing and other search engines you might be expected a lot of organic traffic and impressions, etc.

It is not an only Google Search Engine Optimization to worry about only Google. You need to concerned about all search engines because your aim to get business from all over world wide web or internet. On the internet, you have many search engines.

Here whatever, I put questions for minor seo best practices 2017 in above I explained every seo best practices 2017 with details. If you get any doubts and confusions on my explanation, you can raise your queries in below comment box.

Now your job is to explore your ideas and seo best practices 2017 and strategies in below discussion comment box. If we share and explore our ideas then only we can build and grow our experience level in the digital marketing industry.

With our sharing and discussions, someone needy person of knowledge might learn and get aware of digital marketing. Which is one kind of help for brotherhood?