Top 5 Digital Marketing Agency
Finding the right digital marketing agency is not easy to everyone!
Whether the agency can able to work on their promises or not. whether able to reach the targeted audiences or not. Whether they able return of budget from what we invested in marketing, that digital marketing agency has any good structure planning for digital marketing process or not, whether the marketing campaign able to get the return of investment or not.
The truth is agencies can able to get the return of your budget what you invested on marketing in-house team. But before you can run marketing campaigns, you have to make sure that you are team following this steps.
An understanding of customer’s behavior
This concept is a core marketing process to communicating with customers what they are looking for, what are their interesting platforms, whether they hang out. Before you do that you need to research your audience. Not just surfing level they need to help and understand on SEO level.
For example, what are the solutions have they already tried in order to solve their problems? What do they a think whether they are best for them and why? What do they think unique about this situation?
Structured process and Documentation for each task
For every marketing agency to every business, if they are getting return of investment good and growing business revenue as you grow, you have to prepare the documentation and process about your workflows.
For example, you need a documentation ready to run a paid campaign, social media campaigns etc.
For every business process if you’re running on digital marketing campaigns you need to take the support of right digital marketing tools like buffer, Mailchimp, Alexa, and Google Analytics tool to track the audience or customers of your business services. the more sophisticated your tools the more time you will need to spend with employees to run a good digital marketing campaign.
Around 5 to 6 months it will take to get good organic traffic results of your website, in this, you have to be consistent in your SEO work whether the content marketers are working on consistency delivering the correct audience, whether they are getting a return on investment by running SEO campaign’s or not.
It is easy to write random blog’s and articles but it very high risks to write a quality content which is audience understanding point of view. That’s what separates decent blogs will get true ones at the end of the day those blogs, high rankings on Google come from creating and publishing remarkable content that your audience interested level.
You Should make sure that on budgeting and mind of works which is ready to work on your projects, when you ready to hire a digital marketing agency for your projects, you should be aware of all the digital marketing channels process how much time it will take for organic traffic and for paid traffic results how much budget it will take for investing for your paid campaigns and what are return of investments you will receive, when your campaign’s run successfully, and you should be aware of for digital marketing, how many different teams should work such as content writers for content marketing, graphic designers, and digital marketers etc.
Here, you can able to know about general calculations of budget return of investment on every digital marketing module channels for common normal projects along normal five digital marketing agency successful case studies.
What Results can you expect?
The most important thing when it comes to your marketing spend is your ROI, but the problem is most of the marketers are don’t know to measure is important what is the return on investment of marketing. According to marketers professionals, 80% of marketers say that they expect campaigns to be measured. And yet only 18% can measure the ROI of public relations, 24% can measure ROI on search engine optimization and 26% can measure ROI on social media marketing.
It’s helpful to have benchmarks to look and how much ROI you should expect from each of digital channel. Here the return of budget of investment you can able to see from different types of channels
Getting highly return depends on a variety of factors, which is no specific result cant be guaranteed for every individual company.
- Quality and how competitive the product in the market.
- How competitive and sophisticated the industry as a whole.
- Competency of that agency that’s responsible for marketing the product.
- How accurately conversions can be tracked.
You should make sure that your agency understands how to calculate ROI.
If you understood Fundamentals of digital marketing and its benefits now you can understand how to calculate Expected Return on Investment (ROI) Budget if your willing to hire a digital marketing agency with some following successful digital marketing agency case studies.
Calculating ROI for an SEO Campaign
General formula exception ROI for SEO campaign.
Anticipated ROI = (Anticipated Revenue from SEO efforts – Proposed Cost of SEO Project) / Proposed Cost of the SEO Project
Let us say you run an e-commerce site. Your anticipated ROI can be calculated based on the average monthly visits to your site, average conversion based on your site and average order value.
Suppose for your website you will get monthly visits are 50,000 your conversion rate is 0.68% and your average order value is INR 17600/-. And your agency tells you that might have to spend INR 140,000 /- for your SEO Campaign.
This is the break-even point which you will generate a positive ROI from your agency and can be determined by the proposed cost of project / average order value. If your cost of the project is INR 1,40,000/- and your average value is INR 17600/- our break-even point is 114 Sales.
You can also determine the additional traffic you need to break even by no.of.orders needed to break-even/e-commerce conversion rate. So if you need 114 orders to break even and your conversion rate is 0.68% then you need to 16,765 visits to your site break even.
To see significant ROI from the Campaign. You’d probably want to see at least double these results as a client. So your ideal number of visits should be approx. 32,000
Calculating for an AdWords Campaign
If you have Google Analytics. You’ll notice that there’s a default tab that shows the ROI of AdWords.
Google Analytics combines your total revenue from both your transactions and goals. This could potentially lead to double counting. For example, if a user on your site adds something to their cart, it becomes a monetized goals.
ROI calculated = revenue – cost/ cost
You’re making 600% ROI if your revenue is INR 42000/- from INR 7000/- ad spend
Your Real ROI calculation should also factor in your profit margin. The formula for this would be revenue x margin-cost/cost. Such as if your profit margin is 0.4 and your revenue and expense are INR 42000/- and INR 7000/- respectively, then your ROI would be 140%.
Calculating for a Social Media Campaign
Social media is one of the toughest areas of marketing to justify marketers regarding spending. That’s because most of the marketers don’t know how to calculate ROI from a Social media beyond just surface level of metrics such as likes or favorites.
Here few are social media campaigns we have to take care,
- New followers
- Clicks on link an update
- Online Purchases
- Filling out contact form
- Signups for newsletters
- Downloads of PDF file
- Time spent on important web page
The next step is actually to track your chosen goals. You can follow website actions ( like sales, downloads, signups) in Google Analytics,
- Lifetime value
- Lifetime value x conversion rate
- Average deal
- PPC costs – this number represents how much you’d pay to use ads to achieve same social media actions.
According to Buffer, here are some benchmarks on how much each social media platform costs based on their results.
Facebook like average – INR 35/- per page like
Facebook reach average – INR 42/- per thousand impressions
Facebook click average – INR 35/- per click
Promoted tweet – INR 245/- per thousand impressions
LinkedIn – INR 140/- per click
Calculating ROI for Content Marketing
As you know, the recent Google Algorithm says content only the king of digital marketing. At any cost, if you insert a quality content on your website, which is attractive to customers, and you have to run a campaign on content marketing on social media with a quality of content.
For calculating ROI of Content marketing, you need to concentrate on few essential vital points those are as follows
- Unique visits
- Mobile Readership
- Bounce rates/ time spent
- Page views
Now that we have some good sense of metrics from different digital marketing channels strategies to understand benefits of digital marketing and study of marketing let’s go through with case studies
One of the best Digital Marketing agencies in India, this company does all aspects of internet media solutions, promotional, and advertising services for brands out there.
Services Offered: Media Relations, Product Marketing, Public Affairs, and Consumer Marketing.
Top Clients: Emami, Nanhi Kali, IPSA, Sunsilk, Hero Pleasure, and more…
Founded In: 2000
CEO: Chayya Bhardwaaj
Team size: 51-200 employees.
India’s top 10 Digital Marketing Agencies by the economic times (2010, 2011).
BCWW has recently been awarded for excellence in creating customer experience by Adobe 2011.
The company has been awarded ISO-9001-2000 QMS certification with the latest certification received in November 2011
Webchutney is a digital marketing agency India of the group Dentsu Aegis Network (DAN). It is renowned as one of the top digital marketing agencies in India that offer services like website design, mobile marketing, social media marketing and online advertising.
Services offered: Website Design, Mobile Marketing, Social Media Marketing and Online Advertising.
Top Clients: Airtel, Microsoft, Unilever, Manco, Titan, MasterCard, Barclays, Proctor & Gamble, Budweiser, and Wipro.
Founded In: 1999
CEO: Sidharth Rao
Locations: New Delhi, Bangalore, and Mumbai.
Team Size: 201-500 employees.
Awards: DMAI awards for its projects in Remit2India, Standard Chartered, and Clear-trip.
Quasar Media belongs to WPP group is a Digital Marketing company that has been able to fetch renowned clients in a very short period of time. It was founded by SVG group and in the year 2008, 75% of the quasar media stake was taken over by WPP. They have a range of digital media solutions that encompasses media solutions at all levels.
Services Offered: Digital Advertising, Media Buying and Planning, Social Media, and Mobile & E-commerce Solutions.
Top Clients: Twinings, Unicorn, Dolby Honda, Pantene, Siemens, Wella, Whisper, Kit-kat, and Maggi.
Founded In: 2005
CEO: Manish Vij
Locations: Mumbai, Gurgaon.
Team Size: 60+ Employees.
Awards : –
Pinstorm is a well renowned Digital Marketing Organization that has been working in the same vertical since a couple of years now and has a good name in the market.
Services Offered: Social Media Marketing, Search Marketing, Campaigns, Ads, Bids, Prospects, and Search engine Marketing.
Top Clients: Yahoo, Canon, Greenpeace, Lee, Tanishq, Sony, Taj, Hindustan times, and jet airways etc.
Founded In: 2004
CEO: Mahesh Murthy
Locations: Mumbai, US, Europe, Malaysia, Singapore, Gurgaon, and Bangalore.
Team size: 51-100 Employees
Awards: Red Herring Global Top 100 Award
it is a member of national association of software and services companies (NASSCOM) amongst several media companies in India. Istrat has a wide range of services.
Services Offered: Digital Communication services, Digital films, interactive kiosks, SEO, Relationship Management, Web Solutions, and Social Media etc.
Top Clients: Wikipedia, NDTV, Moneycontrol.com, Ask, Yahoo, MSN, Google, Ranbaxy, Hero Honda, and Ericsson India etc.
Founded In: 1991
CEO: Navneet Singh Sahni
Locations: Gurgaon, New Delhi, Australia and the USA
Team Size: 50 employees
Awards : –